scholarly journals Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship

2019 ◽  
Vol 10 (2) ◽  
pp. 65-80
Author(s):  
Adestya Ayu Armielia
Keyword(s):  
Purchase Intention ◽  
Online Community ◽  
Sampling Method ◽  
Two Dimensions ◽  
Tourism Industry ◽  
Three Dimensions ◽  
Destination Image ◽  
Celebrity Endorsement ◽  
Asian Countries ◽  
Moderating Variables

    Abstract 85% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic. This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening.    This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study.   From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention.     Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship

scholarly journals Does Usage of Online Social Media Help Users With Depressed Symptoms Improve Their Mental Health? Empirical Evidence From an Online Depression Community

2021 ◽  
Vol 8 ◽  
Author(s):  
Yingjie Lu ◽  
Taotao Pan ◽  
Jingfang Liu ◽  
Jun Wu
Keyword(s):  
Online Community ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Negative Effects ◽  
Positive Effects ◽  
Shared Identity ◽  
Online Social Media ◽  
Negative Effect ◽  
Practical Implications ◽  
Depressed Symptoms

Online depression communities offer people with depressed symptoms new opportunities to obtain health information and provide social support for each other to fight against the depression. We sought to investigate whether usage of online community help improve depression outcomes and determine which types of usage behaviors have positive or negative effects on depression. We proposed that two dimensions of the sense of belonging (sense of identity and trust) and three dimensions of the sense of support (informational, emotional, and socializing) have significant effects on depression, and further considered gender difference and its effect on depression. We obtained a dataset consisting of 465,337 posts from 244 members from a popular online depression community to test all 10 proposed hypotheses. The results reveal that (i) the sense of shared identity, trust, informational support, and emotional support have positive effects on depression, while socializing support have negative effects on depression, and (ii) the sense of shared identity and trust have more positive effects on depression for female users than male users while socializing support has a more negative effect on depression for female users than for male users. The findings have important practical implications for designers and managers of online depression communities.

scholarly journals Pengaruh Dukungan Selebriti, Kepercayaan, Dan Pemasaran Dari Mulut Ke Mulut Secara Elektronik Terhadap Niat Beli Pengguna Shopee Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 559
Author(s):  
Willyana Cendrawati ◽  
Carunia Mulya Firdausy
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Celebrity Endorsement ◽  
Convenience Sampling

This study aims at  examining  the influences of celebrity endorsement, trust, and e-WOM on purchase intentions of shopee users in Jakarta. The population of this study were 300 respondents who used the Shopee application in Jakarta. The convenience sampling method is used by distributing questionnaires online which are then processed using the SPSS version 25 program. The results showed that celebrity support had no significant influence effec tothe purchase intention of shopee users in Jakarta, while trust and e-WOM had  significant and positive influences  to the purchase intention of Shopee application users in Jakarta. Therefor, Shopee needs to pay attention to those two variables to improve purchase intention of their products’ users. Penelitian ini bertujuan untuk menguji pengaruh dukungan selebriti, kepercayaan, dan pemasaran dari mulut ke mulut secara elektronik terhadap niat beli pengguna shopee di Jakarta. Populasi dari penelitian ini adalah 300 responden yang menggunakan aplikasi shopee di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa dukungan selebriti tidak berpengaruh signifikan terhadap niat beli pengguna Shopee di Jakarta, sedangkan kepercayaan dan Pemasaran dari Mulut ke Mulut Secara Elektronik berpengaruh signifikan dan positif terhadap niat beli pengguna aplikasi Shopee di Jakarta. Oleh karena itu, Shopee perlu memperhatikan kedua variabel tersebut untuk meningkatkan niat beli pengguna produknya.

scholarly journals Ecotourism Consumption Values in the Unfamiliar Market and Mediating Role of Destination Image

2021 ◽  
Vol 6 (1) ◽  
pp. 103-121
Author(s):  
Mobeen Jamshed Khattak ◽  
Dr. Jamshed Khan ◽  
Bashir Khan
Keyword(s):  
Purchase Intention ◽  
Causal Effect ◽  
Perceived Value ◽  
Deep Understanding ◽  
Three Dimensions ◽  
Destination Image ◽  
Epistemic Value ◽  
Perceived Values ◽  
Emotional Value

This empirical study aims to determine the dimensions of the perceived value that are considered by the market that is unfamiliar to the ecotourism in relation to ecotourism purchase intention. The study also examines the role of destination image as mediators on the relation between perceived value and ecotourism purchase intention. Data was collected through a survey by self-administered structured questionnaire. The data from 355 respondents are analyzed using descriptive statistics, confirmatory factor analyses and regression analysis. The study findings reveal that three significant predictors i.e. conditional value, emotional value and epistemic value influence ecotourism purchase intention in the unfamiliar market. The strongest influence comes from conditional value, followed by emotional value and epistemic value. Result of this study also reveals that perceived value consisting of these three dimensions significantly influences ecotourism purchase intention. Destination image partially mediate relationship between perceived value and ecotourism purchase intention. This study concludes that only three perceived values significantly affect ecotourism purchase intention in the unfamiliar market. The conceptual model of this study is grounded in the priori causal model. Inferring strong causal effect may be considered as a limitation as it is not based on mixed models method. For deep understanding of the metaphor of values, future studies can carry qualitative investigation by experimental designs or focus groups. Connivance sampling technique also put limitation on the generalization of the study. The present study add to comprehensive understanding about the perceived values that are evaluated by individuals who are unfamiliar with ecotourism. While there is extensive research both for demand and supply in the area of ecotourism, this studyprovide the perceived values considered by the potential tourists who are unfamiliar to ecotourism.

scholarly journals Peran Persepsi Dalam Memediasi Pengaruh Marketing Mix pada Niat Beli Wisatawan di Bali Zoo

2019 ◽  
Vol 29 (2) ◽  
pp. 698
Author(s):  
Ni Nyoman Rsi Respati ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Analysis Techniques ◽  
Business People ◽  
Sampling Process ◽  
The Right

This study aims to determine the role of perception in mediating the effect of marketing mix on purchase intention. It is important for business people whom engaged in the tourism industry to offering the right product. This research is located at Bali Zoo Gianyar,Bali. The population were foreign and domestic tourists who visited Bali Zoo. From the sampling process, 200 respondents completed the questionnaire completely. The sampling technique used was random sampling method. This study uses path analysis techniques to find the direct and indirect effects of independent variables on the dependent variable. To obtain data and measure research indicators using a questionnaire instrument and measured by a Likert scale. The result of this study shows that perception plays an important role in influencing purchase intention. Marketing mix and perception become factors influences purchase intention. This needs to be taken into account by the management of Bali Zoo. Keywords : Marketing Mix; Perception; Purchase Intention.

scholarly journals The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

2017 ◽  
Vol 5 (2) ◽  
pp. 45-66 ◽  
Author(s):  
Farida Saleem
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Behavioral Outcomes ◽  
Equation Model ◽  
Three Dimensions ◽  
Celebrity Endorsement ◽  
Mediating Role ◽  
Positive Word Of Mouth ◽  
The Impact

Celebrity endorsement is widely used as an advertising technique. This study examines three dimensions of celebrity endorsement, including trustworthiness, expertise and attractiveness, as predictors of positive word of mouth by consumers. It also gauges the impact of word of mouth on purchase intention and brand affection in terms of the role it plays as a mediating construct between celebrity endorsement and consumers’ behavioral outcomes. The study uses a sample of 369 respondents to test a structural equation model. Its results reveal that the fully mediated model is superior to the partially mediated model and that trustworthiness is the most important attribute of celebrity endorsement, yielding positive consumer behavior.

Service Quality and Repeat Purchase: The Moderating Effect of Perceived Value, and Satisfaction

2020 ◽  
Vol 11 (1) ◽  
pp. 5-5
Author(s):  
Aprihatiningrum Hidayati ◽  
Agus W. Soehadi ◽  
Aji Hermawan ◽  
Hartoyo Hartoyo
Keyword(s):  
Service Quality ◽  
Direct Effect ◽  
Purchase Intention ◽  
Perceived Value ◽  
Moderating Variables ◽  
Mediating Role ◽  
Prior Literature ◽  
Repeat Purchase ◽  
Purchase Satisfaction

The purpose of this study is to examine the direct and indirect effect of these determinants on repeat purchase. Competitive training industries impose pressure on managers to increase repeat purchase. Even though service quality and repeat purchase are well studied in prior literature, their determinants such as perceived value and satisfaction have not been fully investigated together as moderating variables. Most of literature stated both of perceived value and satisfaction as independent variables. Besides, most of literature consider purchase as an attitudinal (namely purchase intention), while this study focus on behavioural (namely repeat purchase). Data from a survey of 300 customers of public training are used to empirically evaluate the model. Results indicate that perceived value and the satisfaction have no direct effect on repeat purchase. However, these constructs indirectly influence repeat purchase through the mediating role of service quality. Satisfaction and perceived value play a major role in enhancing service quality, but do not directly impact repeat purchase. Interestingly, the direct effect on repeat purchases stems from service quality while recent researches suggest satisfaction is the antecedent. The findings suggest that training companies should invest more resources aimed at enhancing service quality through service delivery training for their employees. Even though prior research has considered the concepts studied here, this study aims to empirically evaluate a variety of antecedent factors that potentially affect repeat purchase. Relationships are established utilizing data collected in Indonesia (an increasingly important consumer market) which adds value to extant knowledge in this area. Keywords: path analysis, perceived value, repeat purchase, satisfaction, service quali

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

scholarly journals Data on Orientation to Happiness in Higher Education Institutions from Mexico and El Salvador

Data ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 27
Author(s):  
Domingo Villavicencio-Aguilar ◽  
Edgardo René Chacón-Andrade ◽  
Maria Fernanda Durón-Ramos
Keyword(s):  
Higher Education ◽  
El Salvador ◽  
Latin American ◽  
Higher Education Institutions ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Stepwise Multiple Regression ◽  
Teacher Student ◽  
And Gender ◽  
Student’S T

Happiness-oriented people are vital in every society; this is a construct formed by three different types of happiness: pleasure, meaning, and engagement, and it is considered as an indicator of mental health. This study aims to provide data on the levels of orientation to happiness in higher-education teachers and students. The present paper contains data about the perception of this positive aspect in two Latin American countries, Mexico and El Salvador. Structure instruments to measure the orientation to happiness were administrated to 397 teachers and 260 students. This data descriptor presents descriptive statistics (mean, standard deviation), internal consistency (Cronbach’s alpha), and differences (Student’s t-test) presented by country, population (teacher/student), and gender of their orientation to happiness and its three dimensions: meaning, pleasure, and engagement. Stepwise-multiple-regression-analysis results are also presented. Results indicated that participants from both countries reported medium–high levels of meaning and engagement happiness; teachers reported higher levels than those of students in these two dimensions. Happiness resulting from pleasure activities was the least reported in general. Males and females presented very similar levels of orientation to happiness. Only the population (teacher/student) showed a predictive relationship with orientation to happiness; however, the model explained a small portion of variance in this variable, which indicated that other factors are more critical when promoting orientation to happiness in higher-education institutions.

scholarly journals Free partition functions and an averaged holographic duality

2021 ◽  
Vol 2021 (1) ◽  
Author(s):  
Nima Afkhami-Jeddi ◽  
Henry Cohn ◽  
Thomas Hartman ◽  
Amirhossein Tajdini
Keyword(s):  
Partition Function ◽  
Spectral Gap ◽  
Central Charge ◽  
Three Dimensional ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Partition Functions ◽  
General Constraints ◽  
Dimensional Gravity ◽  
Holographic Duality

Abstract We study the torus partition functions of free bosonic CFTs in two dimensions. Integrating over Narain moduli defines an ensemble-averaged free CFT. We calculate the averaged partition function and show that it can be reinterpreted as a sum over topologies in three dimensions. This result leads us to conjecture that an averaged free CFT in two dimensions is holographically dual to an exotic theory of three-dimensional gravity with U(1)c×U(1)c symmetry and a composite boundary graviton. Additionally, for small central charge c, we obtain general constraints on the spectral gap of free CFTs using the spinning modular bootstrap, construct examples of Narain compactifications with a large gap, and find an analytic bootstrap functional corresponding to a single self-dual boson.

Turbulent three-dimensional dielectric electrohydrodynamic convection between two plates

2012 ◽  
Vol 696 ◽  
pp. 228-262 ◽  
Author(s):  
A. Kourmatzis ◽  
J. S. Shrimpton
Keyword(s):  
Spatial Data ◽  
Three Dimensional ◽  
Reynolds Numbers ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Energy Budgets ◽  
Turbulent Regime ◽  
Scalar Flux ◽  
Wide Range ◽  
Scalar Variance

AbstractThe fundamental mechanisms responsible for the creation of electrohydrodynamically driven roll structures in free electroconvection between two plates are analysed with reference to traditional Rayleigh–Bénard convection (RBC). Previously available knowledge limited to two dimensions is extended to three-dimensions, and a wide range of electric Reynolds numbers is analysed, extending into a fully inherently three-dimensional turbulent regime. Results reveal that structures appearing in three-dimensional electrohydrodynamics (EHD) are similar to those observed for RBC, and while two-dimensional EHD results bear some similarities with the three-dimensional results there are distinct differences. Analysis of two-point correlations and integral length scales show that full three-dimensional electroconvection is more chaotic than in two dimensions and this is also noted by qualitatively observing the roll structures that arise for both low (${\mathit{Re}}_{E} = 1$) and high electric Reynolds numbers (up to ${\mathit{Re}}_{E} = 120$). Furthermore, calculations of mean profiles and second-order moments along with energy budgets and spectra have examined the validity of neglecting the fluctuating electric field ${ E}_{i}^{\ensuremath{\prime} } $ in the Reynolds-averaged EHD equations and provide insight into the generation and transport mechanisms of turbulent EHD. Spectral and spatial data clearly indicate how fluctuating energy is transferred from electrical to hydrodynamic forms, on moving through the domain away from the charging electrode. It is shown that ${ E}_{i}^{\ensuremath{\prime} } $ is not negligible close to the walls and terms acting as sources and sinks in the turbulent kinetic energy, turbulent scalar flux and turbulent scalar variance equations are examined. Profiles of hydrodynamic terms in the budgets resemble those in the literature for RBC; however there are terms specific to EHD that are significant, indicating that the transfer of energy in EHD is also attributed to further electrodynamic terms and a strong coupling exists between the charge flux and variance, due to the ionic drift term.

Sign in / Sign up

Export Citation Format

Share Document