scholarly journals Nonprofit Marketing: Does Strategic Planning Help?

2020 ◽  
Vol 12 (2) ◽  
pp. 96-104
Author(s):  
Marin Tuneva
Keyword(s):  
Civil Society ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Past Research ◽  
Strategic Communication ◽  
Civil Society Organizations ◽  
Non Profit ◽  
Software Analysis ◽  
Challenges And Opportunities ◽  
Political Economic

This article generally discusses the role of marketing strategies in promoting the nonprofit civil society sector in its efforts to reach and engage the audiences. Many non-profit organizations consider the use of tactical marketing strategy as useful and essential. The success of the non-profit sector is related to the wider environment in which it operates, such as the political, economic, socio-cultural and technological. Therefore, a carefully designed marketing strategy can help the non-profit sector properly address the needs of the different target groups. The purpose of this paper is to explore ways in which marketing ideas and strategies are created and implemented in the non-profit civil society organizations and the tools used to achieve its mission. Part of this process is to determine how management in nonprofits views marketing, as well as the challenges and opportunities associated with marketing efforts. In-depth interviews were conducted with leading representatives of civil society organizations working in the field of media and journalism, and the results were processed with the Atlas.ti software. Analysis of secondary data, including findings from past research, documents, and different publications, is also used to elaborate the research problem.The article notes that although there is an understanding in civil society organizations of the importance of strategic communication in marketing, it is not implemented enough due to lack of human resources and finances. The article discusses in detail the consequences of these findings.

Communicating Information About Environmental Health Risk: Perspectives from Environmental Civil Society Organizations

2016 ◽  
Author(s):  
Shelagh K. Genuis
Keyword(s):  
Civil Society ◽  
Health Risk ◽  
Risk Communication ◽  
Environmental Health ◽  
Civil Society Organizations ◽  
Non Profit ◽  
Environmental Health Risk ◽  
Information Worlds

We examine the role of Canadian non-profit and nongovernmentalenvironmental groups in publicdiscourse about environmental health risk.Organization representatives were interviewed;implications for risk communication areconsidered. Findings suggest: organizationscontribute to the information worlds of citizens;benefit may be realized from fostering dialogue andpartnership with these organizations.environnementaux sans but lucratif et les organismesnon gouvernementaux du Canada dans le discourspublic sur les risques de santé dus à l’environnement.Des représentants des organisations ont étéinterrogés; les implications pour la communicationdes risques ont été prises en compte. Les résultatsindiquent que ces organisations contribuent auxmondes informationnels des citoyens, et qu’il y aavantage à favoriser le dialogue et les partenariatsavec ces organisations.

Building Global Advocacy for Nutrition: A Review of the European and US Landscapes

2012 ◽  
Vol 33 (2) ◽  
pp. 92-98 ◽  
Author(s):  
Alan D. Dangour ◽  
Zoey Diaz ◽  
Lucy Martinez Sullivan
Keyword(s):  
Civil Society ◽  
Private Sector ◽  
Value Chain ◽  
Civil Society Organizations ◽  
Strategic Commitment ◽  
Challenges And Opportunities ◽  
Donor Agencies ◽  
Donor Policies ◽  
Food Value ◽  
Bilateral Donor

Background An estimated two billion people globally suffer from undernutrition, and yet, despite consensus that improving nutrition is one of the best investments for promoting health and alleviating poverty, nutrition remains chronically underfunded and under-prioritized. Successfully scaling global efforts to address undernutrition requires an understanding of the landscape of potential donors and partners that can be mobilized toward improving nutrition globally. Objective To conduct independent reviews of the European and US landscapes of donors and partners focused on undernutrition, and identify opportunities to leverage outreach and advocacy efforts toward increased engagement and funding for nutrition. Methods We present the primary findings from two independent landscaping studies conducted between September 2010 and March 2011. Research methods included desk-based research and interviews with stakeholders in bilateral and multilateral organizations ( n = 19), private industries ( n = 46), private funders ( n = 16), and civil society organizations ( n = 29). We report the key thematic findings by sector and the challenges and opportunities for increased engagement and funding for nutrition. Results Nutrition is a growing priority for a number of stakeholders across sectors. Strategic commitment to nutrition is emerging across multilateral and bilateral donor agencies; the private sector is increasingly interested in engaging in addressing undernutrition; and nongovernmental and civil society groups are engaged in nutrition advocacy. Key opportunities to increase funding and partnership across sectors include leveraging bilateral and multilateral investments for nutrition across development priorities while ensuring sound commitments within donor policies, focusing on engaging the private sector across the food value chain, mobilizing new resources from private funders through effective communication and outreach, and continuing to prioritize ongoing impact assessment across a range of interventions. Conclusions Understanding the current European and US landscape of nutrition stakeholders helps to inform efforts to scale the type of investments and partnership needed to make effective impacts on undernutrition globally. Turning the existing opportunities into results will require effective coordination, strong communication, and active participation across sectors.

scholarly journals COMPARATIVE STUDY OF THE CIVIL SOCIETY ORGANIZATIONS AT THE NATIONAL LEVEL AND IN CARPATHIAN REGION OF UKRAINE

2021 ◽  
pp. 137-147
Author(s):  
Ruslan Zhylenko
Keyword(s):  
Civil Society ◽  
Social Services ◽  
National Level ◽  
Secondary Analysis ◽  
Selection Criterion ◽  
Secondary Data ◽  
Civil Society Organizations ◽  
Carpathian Region ◽  
Western Ukraine ◽  
The Impact

The study aims to compare CSOs at the national and regional (Ukrainian part of Carpathian Euroregion) levels for possible disparities. It is mainly based on the results of secondary analysis of available official statistical and fiscal data, as well as those published in the study reports. In particular, there were analyzed the Bulletins «Activity of the Civic Associations in Ukraine» and «Indicators of United State Registry of the Companies and Organizations of Ukraine» published by the State Statistics Service of Ukraine and its regional departments during 2014-2018. Also the quantitative results of studies done by National Institute for Strategic Studies, Corestone Group and GfK Ukraine, CCC Creative Center, and other institutions were examined. Relevance to the problem of research and its regional boundaries has been employed as a main selection criterion for the secondary data used. Civil society organizations (CSOs) perform exceptional role in providing social services to the inhabitants of the Carpathian region of Western Ukraine. However, they operate in a certain environment significantly influencing respectively their sustainability and capacity to offer high quality services. Obviously, the impact of environment differs regionally, creating unequal opportunities for organizations working in diverse parts of the country. This study aimed to compare CSOs at the national and regional (Ukrainian part of Carpathian Euroregion) levels for possible disparities. The author used secondary analysis of available official statistical and fiscal data, as well as data published in the study reports. He argues that despite actually the same legal, fiscal, and political environment, there are remarkable disparities between CSOs at the national and regional levels. These discrepancies are less evident regarding number and type of operating organizations, their fields of activity but are more significant in respect to available funding and its sources, budgets, staff involved, and environment for philanthropy.

scholarly journals Transformation of Swedish CSOs Using the Strengths of Purpose and Empathy

2019 ◽  
Vol 3 (4) ◽  
pp. p264
Author(s):  
Johanna Hallin ◽  
Nathalie Ahlstedt Mantel
Keyword(s):  
Civil Society ◽  
Appreciative Inquiry ◽  
Target Group ◽  
Civil Society Organizations ◽  
Decision Makers ◽  
Political Climate ◽  
The Public ◽  
Challenges And Opportunities ◽  
New Challenges ◽  
New Strategies

Civil society organizations in Sweden are facing new challenges and opportunities in a rapidly changing context. Demographical changes, a new political climate and a broad professionalization of the sector demand a transformational shift in business. In the project Tailwind, four leading CSOs in Sweden develop new strategies and policies to navigate the new landscape. The project explores the question of how these organizations will have to transform to be able to thrive in the future. Using positive psychology and appreciative inquiry as a method for this piece of research, key insights found include: the CSOs need to draw on the strengths of the organization when strategically developing the operations, to build their operations on empathic meetings with the target group, and to step up to claim an expert position in the public eye, sharing knowledge and insight with decision-makers about the needs of the target group.

scholarly journals Domesticating Vigilantism in Ghana’s Fourth Republic: The Challenge Ahead

2020 ◽  
pp. 24-39
Author(s):  
George Asekere
Keyword(s):  
Civil Society ◽  
Political Parties ◽  
Political Party ◽  
Secondary Data ◽  
Civil Society Organizations ◽  
Regional Security ◽  
Fourth Republic ◽  
The Masses ◽  
First Time ◽  
Negative Acts

Political party vigilantism in Ghana has consistently been on the ascendency since the return to Constitutional rule in 1993. Their activities have usually been during and after elections across the country. By-elections in Atiwa, Akwatia, Chereponi, Talensi, Amenfi West and more recently Ayawaso West Wuogon, have all been marred by acts of violence. Ghana in 2017 recorded for the first time political party vigilante groups storming a courtroom in Kumasi and freeing some of their members standing trial after assaulting a regional security coordinator in the second largest region in the country – Ashanti region. The paper seeks to highlight the dangers inherent in this rather negative development which could reverse the gains Ghana has made in consolidating its democracy. The author relied on secondary data including relevant media publications and statements from civil society organizations, political parties and religious bodies on vigilantism in Ghana. Findings show that the seed of vigilantism has been sowed and allowed to be nurtured to the extent that the parties have taken uncompromising positions in ending the cancer because it borders on political power. A law has been passed but indications are that nothing much is changing. The National Peace Council has intervened yet there is no sign of lasting solution to the problem. The paper concludes that all stakeholders especially the civil society organizations and the religious bodies ought to be objective and bold to openly name and shame political parties whose members engage in negative acts of vigilantism and urge the masses to vote against such parties or else the phenomenon will persist and its ramifications will be disastrous.

Civil society organizations and peace building in Iraq after 2003 Assistant

2019 ◽  
pp. 251
Author(s):  
Qassim Alwan Saeed
Keyword(s):  
Civil Society ◽  
The State ◽  
Civil Society Organizations ◽  
Peace Building ◽  
Social Force ◽  
Security Environment ◽  
State Authority ◽  
New Type ◽  
Causes Of Violence ◽  
Political Economic

Civil society organizations are among the most important non-official institutions independent of state authority. Today, they are a cultural necessity and a social force that has no special goals. It has lofty goals and principles, including the establishment of a culture of dialogue and peaceful coexistence and the consolidation of the values of citizenship and human rights                 The period following the events of 2003 witnessed the establishment of a large number of these organizations in Iraq because of the political evolution and the accompanying democratic and political parties and the change in the structure and management of the system. These organizations played a large role in Iraq after 2003 to the occupation of a large Iraq, which requires directing the resources of the state for the liberation of Iraqi territory, and the elimination of this organization, as these organizations to play a major role in building peace and the transformation of conflict and prevent the arrival of violence through the creation of an appropriate environment and address the factors and the dynamics of this conflict from In the development of a comprehensive approach, and rehabilitation of Iraqi society, which is suffering from a new type of relations based on suspicion and suspicion, after the foundations of community coexistence in Iraq were hit                               Peace building and resolution of conflicts, especially the major ones, which often have multiple causes, require great efforts by the State, civil society organizations and individuals, as well as international support, by studying the causes of these conflicts and exploring the root causes of violence and applying methods based on the cooperation of the parties to the conflict In a satisfactory manner, taking into account the cultural and religious diversity of all parties. This is done by providing the appropriate political, economic, social, cultural and security environment to reduce the violence and avoid returning it again by forcing individuals to reconsider their values and perhaps some of their extremist ideas. They have inherited it through their dealings with Qadash during the period of control over their areas, the decline of state authority, and the achievement of human security based on the citizen, to build peace, which is one of the main pillars in rebuilding the country that has been subjected to wars in order to get rid of the effects of conflicts and conflicts. And not to return to the future and ensure the security of the countries of the world.

The struggles for land rights by rural women in sub-Saharan Africa

2019 ◽  
Vol 11 (2) ◽  
pp. 271-283 ◽  
Author(s):  
Godfrey Massay
Keyword(s):  
Civil Society ◽  
Rural Women ◽  
Secondary Data ◽  
Land Rights ◽  
Civil Society Organizations ◽  
Sub Saharan Africa ◽  
Local Context ◽  
Private Lands ◽  
Content Type

Purpose The purpose of this paper is to provide examples of how rural women in Tanzania have addressed land rights challenges, showcasing three interventions implemented by Tanzanian Civil Society Organizations. It demonstrates that women have used both legal and traditional systems to negotiate and mediate their claims to land. Although the interventions featured have been greatly shaped by the work of civil society organizations, they have equally been influenced by rural women movements and individual rural women. The cases selected provide understanding of women’s land rights issues in both privately and communally held property/land. Design/methodology/approach This paper presents literature review of the existing secondary data on the subject coupled with the interviews. Findings Informal and formal approaches have been used by rural women to negotiate their claims on both communal and private lands. CSOs have equally shaped the approaches employed by rural women. Research limitations/implications This research was mainly based on the secondary data and few key interviews. There is a need to conduct further analysis of the issues. Practical implications This paper highlights the role of CSOs in improving the participation of women in decision-making bodies. The wave of large-scale land-based investments has caused insecurity of land tenure for women. The paper shows some ways to address the problem in communal lands. Social implications Socially, the papers shows the power relations involved in the struggles over land, as well as the role of traditional systems and bylaws in protecting the rights of women. Originality/value The paper provides dynamics of gendered approach used by women to negotiate their claims in communally held lands. It also highlights the role and space of local and international CSOs in shaping the local context of resistance on land rights. It is a very useful paper for academics and practitioners working on land rights.

scholarly journals Strategi Pemasaran Produk Tabungan Ib Hijrah Rencana Pada Bank Muamamalat Cabang Manado

2019 ◽  
Vol 8 (1) ◽  
pp. 55
Author(s):  
Afnan I. Abbas ◽  
Tinneke M. Tumbel ◽  
Johnny A. F Kalangi
Keyword(s):  
Marketing Strategy ◽  
Bargaining Power ◽  
Secondary Data ◽  
External Factors ◽  
Primary Data ◽  
Internal Factors ◽  
Using Data ◽  
Major Factors ◽  
Internal And External Factors ◽  
Political Economic

This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.

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