scholarly journals Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues

2019 ◽  
Vol 3 (2) ◽  
pp. 3 ◽  
Author(s):  
Lucinda Austin ◽  
Barbara Gaither ◽  
T. Kenn Gaither

Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Findings provide preliminary evidence for what types of public interests are most appropriate for organizations to address, based on perceived motivations, commitment to advocacy, and dimension of corporations as actors for social change. Results from this study suggest demographic differences by political viewpoints, age, income, education, and gender. However, an overall level of agreement across all respondents indicates that corporations should engage in addressing important social issues, which is particularly noteworthy given that the U.S. population skews conservative.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pyemo N. Afego ◽  
Imhotep P. Alagidede

PurposeThis paper explores how a firm's public stand on a social-political issue can be a salient signal of the firm's values, identity and reputation. In particular, it investigates how boycott participation–conceptualized as a cue of a corporation's stand on important social-political issues–may affect the stock market valuation of that corporation, as well as how corporations legitimise their stand on the issues.Design/methodology/approachThe authors employ a mixed-methods design that uses both qualitative techniques (content analysis) and quantitative methods (event study methodology) to examine a sample of US firms who participated in a boycott campaign that sought to call attention to issues of hate speech, misinformation and discriminatory content on social media platform Facebook.FindingsFindings from the qualitative content analysis of company statements show that firms legitimise their stand on, and participation in, the boycott by expressing altruistic values and suggesting to stakeholders that their stand aligns not only with organizational values/convictions but also with the greater social good. Importantly, the event study results show that firms who publicly announced their intention to participate in the boycott, on average, earn a statistically significant positive abnormal stock return of 2.68% in the four days immediately after their announcements.Research limitations/implicationsFindings relate to a specific case of a boycott campaign. Also, the sample size is limited and restricted to US stocks. The signalling value of corporate social advocacy actions may vary across countries due to institutional and cultural differences. Market reaction may also be different for issues that are more charged than the ones examined in this study. Therefore, future research might investigate other markets, use larger sample sizes and consider a broader range of social-political issues.Practical implicationsThe presence of significant stock price changes for firms that publicly announced their decision to side with activists on the issue of hate propaganda and misinformation offers potentially valuable insights on the timing of trades for investors and arbitrageurs. Insights from the study also provide a practical resource that can be used to inform organizations' decision-making about such issues.Social implicationsTaking the lead to push on social-political issues, such as hate propaganda, discrimination, among others, and communicating their stands in a way that speaks to their values and identity, could be rewarding for companies.Originality/valueThis study provides novel evidence on the impact that corporate stances on important social-political issues can have on stock market valuation of firms and therefore extends the existing related research which until now has focused on the impact on consumer purchasing intent and brand loyalty.


2020 ◽  
Vol 4 (2) ◽  
pp. 119-123
Author(s):  
Anna Beckers

In her article ‘Corporate Social Responsibility: The Great Shell Game’, Ellen Hertz suggests that there is an inherent danger of corporate social responsibility (CSR) to obscure the public/private divide. By means of strategically engaging with public interests, corporate CSR practices – that according to Hertz are practices deriving from the market – are able ‘to preempt and discredit attempts to define and carry out policies designed to protect the broader public interest’. CSR should be seen as ‘remediation at best’ that ideally needs to be replaced by ‘rules for business’ created by ‘the public’ and not those created by companies themselves.


2020 ◽  
Vol 34 (3) ◽  
pp. 350-383 ◽  
Author(s):  
Joshua M. Parcha ◽  
Catherine Y. Kingsley Westerman

The current study reveals that a corporate statement on a controversial social issue is effective in changing an individual’s attitude toward the issue depending on how much the issue is relevant to the individual’s goals and/or if the corporate statement is supported by other corporations. Advocacy fit, corporate credibility, the bandwagon heuristic, and position advocated were varied in a fully crossed 2 × 2 × 2 × 2 experiment ( N = 677). The relevance of the controversial social issue to each participant’s goals and values was also considered. Findings indicate that the fit of an issue mattered for attitude change when the issue was relevant to one’s goals. The number of corporations that agreed with the corporate statement affected attitude change when the issue was relevant to each participant’s goals and values. Corporate credibility did not have any significant effect on whether individuals changed their attitudes. Implications and directions for future research are discussed.


Author(s):  
Darren R. Halpin ◽  
Anthony J. Nownes

Chapter 6 turns to another form of associative leader engagement. Specifically, Chapter 6 examines the rise of organizations founded by SV150+ CEOs and founders. Special attention is paid to a new organizational form: the corporate social advocacy organization (CSAO), which we define as a political organization, founded directly by corporate elites, that pursues a narrow issue or public interest policy agenda, and seeks to involve the general public in its advocacy work (as members or supporters). The chapter uncovers nineteen groups founded by SV150+ elites, among them several CSAOs. Chapter 6 examines where these groups came from, what they do, and how they connect with other forms of SV150+ political activity.


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Yayuk Lestari

Abstract                The rapid development of the Internet raises questions about how the Internet contributes to the formation of civic engagement, including issues related to public interest. Internet presence raises concerns increasingly fertile individualist values, especially among young people.                This study intended to investigate form of public participation, especially among young people in the city of Padang and how the role of online media (social media) on the participation of young people in issues of public interest.                This research is uses qualitative and quantitative methods with interviews, observations, questionnaires as data collection techniques. Social issues, education and health is a major concern young people in the city of Padang, meanwhile political issues are not preference. Political eficacy is the reason for the reluctance to get involved in political issues. Keywords: Civic Engagement, Media Online, Media Consumption, Digital Activism, Kota Padang


2020 ◽  
Author(s):  
Claudia Schubert

The so-called company interests determine the directors’ duties within a corporation. There has been an ongoing discussion of this term in German company law for the last 100 years. Recently, it has been receiving new impetus through the ongoing development of corporate social responsibility and the debate about sustainability and the commitment of companies to the pursuit of public interests. To date, German legislation remains unchanged, but the key provision of the French Civil Code (Art. 1832) has been altered in 2019. Against this backdrop, this book analyses company interests as a crucial standard for directors’ duties, their derivation and repercussions. The directors have to ensure the long-term viability of the company, taking into account the benefit of its shareholders as a whole, as well as the interests of the company’s employees. Additionally, the company’s interest, in protecting its reputation, serves as a gateway for the director’s regard to the company's business relationships, business conduct and the public interest, but at the same time, it sets limits for this regard. Further limitations to protect public interests need prohibition statutes.


2018 ◽  
Vol 34 (1) ◽  
Author(s):  
Dewi Rosiana ◽  
Achmad Djunaidi ◽  
Indun Lestari Setyono ◽  
Wilis Srisayekti

This study aims to describe the effect of sanctions (individual sanctions, collective sanctions, and absence of sanctions) on cooperative behavior of individuals with medium trust in the context of corruption. Both collective sanctions and individual sanctions, are systemic, which means sanctioning behavior is exercised not by each individual but by the system. Cooperative behavior in this context means choosing to obey rules, to reject acts of corruption and to prioritize public interests rather than the personal interests. Conversely, corruption is an uncooperative behavior to the rules, and ignores the public interest and prioritizes personal interests. Research subjects were 62 students. The Chi-Square Analysis was used to see the association between the variables and the logistic regression model was applied to describe the structure of this association. Individual sanction is recommended as punishment to medium trust individuals to promote cooperative behavior in the context of corruption. The results showed that individuals with medium trust had more cooperative behavior.


2017 ◽  
Vol 14 (2) ◽  
pp. 57-70 ◽  
Author(s):  
Lyn Snodgrass

This article explores the complexities of gender-based violence in post-apartheid South Africa and interrogates the socio-political issues at the intersection of class, ‘race’ and gender, which impact South African women. Gender equality is up against a powerful enemy in societies with strong patriarchal traditions such as South Africa, where women of all ‘races’ and cultures have been oppressed, exploited and kept in positions of subservience for generations. In South Africa, where sexism and racism intersect, black women as a group have suffered the major brunt of this discrimination and are at the receiving end of extreme violence. South Africa’s gender-based violence is fuelled historically by the ideologies of apartheid (racism) and patriarchy (sexism), which are symbiotically premised on systemic humiliation that devalues and debases whole groups of people and renders them inferior. It is further argued that the current neo-patriarchal backlash in South Africa foments and sustains the subjugation of women and casts them as both victims and perpetuators of pervasive patriarchal values.


2018 ◽  
Vol 1 (3) ◽  
pp. 56-66
Author(s):  
Anupam Singh ◽  
Dr. Priyanka Verma

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.


2001 ◽  
Vol 1 (1) ◽  
pp. 42-72 ◽  
Author(s):  
Brett A. Stone

The first iteration of a nonstatic special-purpose taxonomy of corporate social performance concepts is developed from a mailed, self-administered survey completed by managers of U.S. socially responsible mutual funds. The study combines the traditionally disparate research areas of Corporate Social Performance and Socially Responsible Investing. As a partial update of Rockness and Williams (1988), a descriptive account is presented of what mutual fund managers regard as the social issues that constitute corporate social performance. The resulting taxonomy represents an empirically derived framework useful in considering social accounting in general and accounting standard setting in particular.


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