scholarly journals PENGARUH DIFERENSIASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA JASUKE CIKARASA LANGSA

2019 ◽  
Vol 4 (2) ◽  
pp. 141-152
Author(s):  
Febi Febi ◽  
Yulina Astuti ◽  
Muhammad Zulkarnain ◽  
Mukarramah
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Differentiation ◽  
Consumer Satisfaction ◽  
Quantitative Method ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
F Test ◽  
Analysis Techniques

This study aims to determine the effect of product differentiation on consumer satisfaction on Jasuke Cikarasa Langsa, and how much infl uence the product differentiation on customer satisfaction on Jasuke Cikarasa Langsa. The method used is a quantitative method. The population in this study were all consumers who bought Jasuke Cikarasa Langsa. Implemented by distributing questionnaires to 96 respondents. Data analysis techniques in this study used simple linear regression by looking at the coeffi cient of determination, correlation coefficient and F test. The results showed that there was a signifi cant infl uence between product differentiation variables and customer satisfaction. From the calculation of the F test it is known that the F count = 82.088 with a signifi cance level of 0.000 <0.05. Product differentiation has a coefficient of determination of 0.466. It can be concluded that the product differentiation variable infl uences consumer satisfaction on Jassuke Cikarasa Langsa.

scholarly journals PEMASARAN INTERNAL DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA STIE SAKTI ALAM KERINCI

2017 ◽  
Vol 2 (2) ◽  
pp. 102
Author(s):  
Indra Budaya
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Internal Marketing ◽  
Coefficient Of Determination ◽  
Collection Method ◽  
Analysis Techniques ◽  
Variable Population

<p>Internal marketing that properly done would have an impact on service quality, which furthercould increase customer satisfaction and customer loyalty. The aim of this research was to determine how much influence application internal marketing and service qualitywithcustomer satisfaction on STIE Sakti Alam Kerinci.This research used quantitative method since researcher wanted to determine the measurement of X and Y variable. Population in this study is 153 people. Sampling technique used is a probability sampling with using accidental sampling. Data analysis techniques in this study ismultiple regresion analysis and coefficient of determination analysis.Questionaires were used as a tool in data collection method. The findings show that all hypothesis were proved to be significant internal marketing and service qualitywith customer satisfaction on STIE Sakti Alam Kerinci. The implies that Y =  68,051  + 0,083 X1 + 0,062 X2. t<sub>table</sub> is 2,006 with using (α = 5%).Internal marketing has t <sub>count</sub>3,717 and customer satisfaction  has t <sub>count</sub> 2,026. F<sub>table</sub> is 3,06and has t <sub>count</sub> 4,787.  Internal marketing and service qualityas  simultan  influence  positive and  significance  tocustomer satisfaction on STIE Sakti Alam Kerinci.</p>

scholarly journals PENGARUH PELATIHAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA GIANT EKSTRA SEMPU KOTA SERANG

2021 ◽  
Vol 17 (1) ◽  
pp. 64-74
Author(s):  
Ubay Haki
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Quantitative Method ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Analysis Technique

The aim of the research title was to know whether the training influence and service quality effect to consumer satisfaction in Giant Ekstra Sempu Serang city. The hypothesis test used description quantitative method. The population of this research was consumers who shop at Extra Giants Sempu Serang city by the amount 800 people, in taking the samples using Slovin formula found 89 people. To get the data, this study used observation, distributed questionnaires and interviews. The data analysis technique used for processing the data was likert scaale and was assisted by SPSS 24 tool, therefore from research results could be seen the correlation coefficient value between training grades and service quality on consumer satisfaction was 0,827 (very strong), the coefficient of determination was 0,823 or 82,7%, that described the value of training (X1)  and service quality(X2) contributed for 82,7% to costumer satisfaction (Y), while the remaining of 17,3% was influenced by other variables out of this study. The results of this study showed (1) there was a positive and significant effect the value of training on costumer satisfaction at 3,015, (2) there was a positive and significant influences quality of service to customer satisfaction at 4,485, (3) there was a positive and significant influence of the value of training and simultaneous service quality on customer satisfaction at 205,647

Maintaining Customer Loyalty by Intensifying Service Quality and Customer Satisfaction in Commuter Line Jabodetabek

2019 ◽  
Vol 10 (9) ◽  
pp. 902-909
Author(s):  
Umbas Krisnanto ◽  
◽  
Conny Marpaung ◽  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Significance Level

This study aims to determine and analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty in Jabodetabek Commuter Line. The sample of this study was 50 people. Methods of collecting data by distributing questionnaires. Data analysis using the analysis used is simple linear regression, t test and coefficient of determination. The results showed 1) Service Quality has a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0.048; and supported by the results of hypothesis testing with a t-count value of 4.433 > t-table value of 1.95, with a significance of 0.048 or < 0.05; 2) Customer Satisfaction positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a level significance of 0,000; and supported by the results of hypothesis testing with a t-count value of 4,969 > t-table value of 1.95, with a significance of 0,000 or < 0.05, 3) Service quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0,000. This means that the hypothesis H0 is rejected and Ha is accepted so that it can be concluded that service quality and customer satisfaction together have a positive and significant effect on customer loyalty in Jabodetabek Commuter Line.

scholarly journals Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan

2019 ◽  
Vol 3 (2) ◽  
pp. 58-64
Author(s):  
Clara Candra Komala ◽  
Nor Norisanti ◽  
Asep M. Ramdan
Keyword(s):  
Customer Satisfaction ◽  
Correlation Coefficient ◽  
Food Quality ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Multiple Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Multiple Correlation ◽  
F Test ◽  
Effect Of Food

The purpose of this study was to analysis the effect of food quality and perceived value on consumer satisfaction in the restaurant industry. The sample used in this research was 98 respondents and data collection methods using a questionnaire. The method used in this study is the use the type of probability sampling includes in the simple random sampling. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, and simultaneous test (F test).The results of the test coefficient of determination seen from value (Adjusted R2) of 0,473 can be interpreted that the effect of Food Quality and Perceived Value on consumer satisfaction is 4,73%. The remaining 52,7% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.696, it shows that there is a strong relationship between food quality and perceived value with customer satisfaction. Based on the F test the probability value sig. 0,000 <0,05, which means that together Food Quality (X1) and Perceived Value (X2) significantly influence customer satisfaction (Y).

scholarly journals PERAN KEPUASAN KONSUMEN MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN PERSEPSI HARGA DENGAN KEPUTUSAN PEMBELIAN ULANG

2020 ◽  
Vol 9 (4) ◽  
pp. 1379
Author(s):  
Ida Ayu Prayoni ◽  
Ni Nyoman Rsi Respati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decisions ◽  
Price Perception ◽  
Analysis Techniques ◽  
Probability Methods ◽  
Scale Data

This study aims to determine the effect of product quality and price perception on consumer satisfaction and repurchase decisions on consumers who buy and use Pepsodent toothpaste. This research was conducted in Denpasar City with a sample size of 105 respondents with non-probability methods in the form of purposive sampling. Data collection was carried out through questionnaires with as many as 15 indicators measured using a Likert scale. Data analysis techniques used in this study are path analysis techniques with classical assumption test and sobel test. The results of the study stated that the variables of customer satisfaction, product quality variables and price perception variables had a positive and significant effect on repurchase decisions. Keywords: product quality, price perception, customer satisfaction, repeat purchase decisions

scholarly journals Determinasi Jaminan Layanan dan Perceived Quality terhadap Kepuasan Konsumen Pengguna Jasa Bengkel Honda AHASS 0501

2019 ◽  
Vol 1 (2) ◽  
pp. 321-332
Author(s):  
Ilfam Yaksi ◽  
Kokom Komariah ◽  
Asep M. Ramdan
Keyword(s):  
Consumer Satisfaction ◽  
Perceived Quality ◽  
Coefficient Of Determination ◽  
Test Calculation ◽  
F Test ◽  
Analysis Techniques ◽  
Simultaneous Test ◽  
Analysis Technique ◽  
Service Guarantee ◽  
Service Assurance

The purpose of this study was to determine the effect of collateral and perceived quality on consumer satisfaction at AHASS 0501. Workshop This research method uses the type of sampling included in the random sampling sample. The analysis technique used is multiple linear analysis techniques, and for testing the hypothesis is a simultaneous test (f test). Based on the coefficient of determination test of 0.868 can be interpreted that the effect of service assurance and perceived quality on customer satisfaction is 75.3%. The remaining 24.7% is influenced by other factors not explained in this study. Based on the f test, a probability value of sig is obtained. 0,000 <0.05 and the F test calculation shows that the F count is greater than the F table which is 129,777> 2.37. Conclusions, Service Guarantee (X1) and Perceived Quality (X2) have a significant effect on Consumer Satisfaction (Y). Keywords: Guarantee, Quality Perception, Consumer Satisfaction

scholarly journals PENGARUH PENGEMBANGAN KARIR DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA PEGAWAI PADA BADAN PELAKSANAPENYULUHAN DAN KETAHANAN PANGAN KOTA SUNGAI PENUH

2017 ◽  
Vol 2 (1) ◽  
pp. 72
Author(s):  
Ferry Siswadhi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Collection Method ◽  
Analysis Techniques ◽  
Data Collection Method ◽  
Variable Population

<p><em>The aim of this research was to determine how much influence application leadership and environment work in </em><em>the office of </em><em>Gunung Kerinci regency with </em><em>performance </em><em>of employee.This research used quantitative method since researcher wanted to determine the measurement of X and Y variable. Population in this study is 32 people. Sampling technique used is a </em><em>full sampling</em><em> as many as 17 people. </em><em>Data analysis techniques in this study ismultiple regresion analysis and coefficient of determination analysis.Questionaires were used as a tool in data collection method. The findings show that all hypothesis were proved to be significant </em><em>leadership and environment work </em><em>have a positive and significantinfluence with </em><em>performance of employee</em><em>. The implies that played as important role</em><em>leadership and environment work </em><em>(individualy or simultaneously) in developing performance </em><em>of employee.</em><em></em></p>

scholarly journals Pengaruh Kepuasan Kerja Terhadap Disiplin Kerja Karyawan Pada Resort Dangau Kota Singkawang

2016 ◽  
Vol 10 (3) ◽  
pp. 490
Author(s):  
Sudarwin A
Keyword(s):  
Job Satisfaction ◽  
Employee Satisfaction ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Test Results ◽  
Simple Linear Regression ◽  
Analysis Techniques

The purpose of this study was to determine the effect of job satisfaction on the work discipline Resort Dangau Singkawang. This deskritptif study used a sample of the population and the use of questionnaires as the principal means of collecting data. The population is all employees at the Resort loom Singkawang. The sample is taken using a sampling technique that is saturated sampling technique when all members of the population used as a sample. Analysis techniques used in this research is to use a simple linearregression. The results showed that job satisfaction have an influence on work discipline which the test results showed 23.504 F count> F table 4.034. And has a significance value of 0.000, which is smaller than 0.05. Simple Linear Regression equations showed the following results, y = 0.893 + 0.840 X. The regression coefficient (β) 0.893 explained that when employee satisfaction at Resort Dangau Singkawang amounted to 0 (zero), then the discipline of employees at Resort loom Singkawang by 0,893. If the jobsatisfaction of employees at the Resort loom Singkawang increased by one unit then the discipline of employees at the Resort loom Singkawang will increase by 0.840 units. Correlation and Determination of test results showed that the value of R = 0.562, while the value of the coefficient of determination (R2) obtained at 0.315. This means that 31.5% (1 x 0.315 x 100%) of employees at the Resort Dangau Singkawang can be explained by employee satisfaction at Resort loom Singkawang, while the remaining 68.5% (1 to 0.315 x 100 %) employees' discipline Resort loom Singkawang is influenced by other variables not examined in this study.

scholarly journals HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG

2018 ◽  
Vol 11 (1) ◽  
pp. 15
Author(s):  
Popo Suryana ◽  
Intan Muliasari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Coefficient Of Determination ◽  
Service Process ◽  
Distribution Data ◽  
Analysis Method ◽  
Multiple Correlation

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.

scholarly journals Pengaruh Kompensasi, Pelatihan Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan

2020 ◽  
Author(s):  
Citra Andriani
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Job Training ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
Sample Material ◽  
Analysis Techniques

This study entitled the effect of Compensation, Job Training and Job Satisfaction onMarketing Employee Performance at PT. Agung Toyota Bengkulu. The formulation ofthe problem in this study was whether the effect of Compensation, Job Training and JobSatisfaction on Marketing Employee Performance at PT. Agung Toyota Bengkulu. Thepurpose of this study was to determine whether the influence of Compensation, JobTraining and Job Satisfaction on Marketing Employee Performance at PT. Agung ToyotaBengkulu.This research was conducted on marketing employees of PT. Agung Toyota Bengkulu.While the time of this study was conducted for 11 days, namely on 18 January to 28January 2020. The population of this study were employees at PT. Agung ToyotaBengkulu, while the sample of this research is marketing employees of PT. Agung ToyotaBengkulu, amounting to 97 people. This means that the sample material uses quantitativemethods.With research test data analysis techniques, the results of the study can be concluded thatthe respondents' perceptions about Compensation (X1), Job Training (X2) and JobSatisfaction (X3) affect the Performance of Marketing Employees (Y) with the results ofmultiple linear regression obtained the following equation: Y = 1.734 + 0.378 (X1) +0.570 (X2) + 0.328 (X3) and the coefficient of determination of R2 = 0.802 orapproximately (802%) through hypothesis testing simultaneously (simultaneously) andindividually (partial) in this study by using the f test and t test, Compensation (X1), JobTraining (X2) and Job Satisfaction (X3), = 0.000, it means that values &lt;0.05 show togetherand have significant influence.Keywords: Compensation, Training, Job Satisfaction, Employee Performance

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