scholarly journals PERAN KEPUASAN KONSUMEN MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN PERSEPSI HARGA DENGAN KEPUTUSAN PEMBELIAN ULANG

2020 ◽  
Vol 9 (4) ◽  
pp. 1379
Author(s):  
Ida Ayu Prayoni ◽  
Ni Nyoman Rsi Respati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decisions ◽  
Price Perception ◽  
Analysis Techniques ◽  
Probability Methods ◽  
Scale Data

This study aims to determine the effect of product quality and price perception on consumer satisfaction and repurchase decisions on consumers who buy and use Pepsodent toothpaste. This research was conducted in Denpasar City with a sample size of 105 respondents with non-probability methods in the form of purposive sampling. Data collection was carried out through questionnaires with as many as 15 indicators measured using a Likert scale. Data analysis techniques used in this study are path analysis techniques with classical assumption test and sobel test. The results of the study stated that the variables of customer satisfaction, product quality variables and price perception variables had a positive and significant effect on repurchase decisions. Keywords: product quality, price perception, customer satisfaction, repeat purchase decisions

scholarly journals PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, LOKASI, KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN DI RUMAH MAKAN BEBEK KALEO TEBET JAKARTA SELATAN DIMASA PANDEMI COVID-19

2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Aris Budiono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Price Perception ◽  
Location Service ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Simultaneous Influence

ABSTRACT This study analyzes the effect of product quality, price perception, promotion, location, service quality on consumer loyalty through customer satisfaction at Bebek Kaleo Restaurant, Tebet, South Jakarta during the Covid-19 pandemic.Data collection through surveys with 105 respondents incidentally in October 2020. Data analysis techniques through Path Analysis, The Simultaneous Influence of Product Quality, Price, Promotion, Location, and Service Quality on Customer Satisfaction as well as Consumer Loyalty, Product quality, price perception, promotion have no effect on consumer satisfaction, location, service quality has a significant effect on customer satisfaction. Product Quality, Location Service Quality has no effect on Consumer Loyalty, Promotion and Satisfaction has a significant effect on Consumer Loyalty, all independent variables can directly influence the consumer loyalty variable without intervening customer satisfaction.Keywords : Product Quality, Price Perception, Promotion, Location, Service Quality, Customer Satisfaction, Consumer Loyalty

IMPLEMENTASI KUALITAS LAYANAN DAN PERSEPSI KONSUMEN TENTANG KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA DEALER WULING TULUNGAGUNG

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Moh Irbash Dzikrulloh ◽  
Lantip Susilowati
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Consumer Perceptions ◽  
Quality Service ◽  
Collection Methods

Service quality in an economic aspect is very important and a challenge for every company. This study aims to determine the extent of the implementation of service quality and consumer perceptions and satisfaction regarding product quality at Wuling Tulungagung Dealer.The method in this study used a qualitative design with data collection methods through interviews and data analysis using content analysis. The findings in this study indicate that the implementation of service quality and consumer perceptions of product quality on customer satisfaction at Dialer Wuling Tulungagung has fulfilled the pillars of success. Its implementation is to provide quality service that has an impact on good consumer perceptions and consumer satisfaction accompanied by quality Dialer Wuling Tulungagung products.

The Influence of Product Quality and Promotion on Repurchase Pertamax through Consumer Satisfaction in Makassar City

2020 ◽  
Vol 2 (2) ◽  
pp. 79-92
Author(s):  
Irfan Saputra ◽  
Osman Lewangka ◽  
Abdul Razak Munir
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Quality Of Products ◽  
The Town

Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

scholarly journals ANALYSIS OF PRICE FACTORS AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH CONSUMER SATISFACTION OF MINROSE PRODUCTS IN TEACHING FACTORY PROCESSING DIVISION OF TEGALAMPEL 1 STATE VOCATIONAL SCHOOL OF BONDOWOSO VOCATIONAL SCHOOL

2019 ◽  
Vol 10 (1) ◽  
pp. 23
Author(s):  
Mirza Marditasari ◽  
Hariadi Subagja ◽  
Kasutjianingati Kasutjianingati
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Indirect Effect ◽  
Consumer Satisfaction ◽  
Vocational School ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Processed Products ◽  
Processing Division

Rosela (Hibiscus sabdariffa L.) is used for drinks because it contains organic acids, polysaccharides, and flavonoids that are useful in preventing cancer, controlling blood pressure, promoting blood circulation, and promoting defecation, so it is feasible to be developed. Teaching Factory Tegalampel Bondowoso Processing Division of the PP Negeri 1 Vocational School captures the potential for the development of rosella by producing Minrose processed products, ready-to-drink and healthy packaging drinks from Rosela flowers as one of the superior products suitable for consumption for all people. Sales fluctuations assume that managers need to conduct studies by conducting price policies and building positive perceptions about product quality through customer satisfaction for purchasing decisions. Researchers used samples to consumers or buyers of Minrose products at the age of 15 to 60 as many as 70 people. This study uses path analysis analysis method that shows the results that the price affects consumer satisfaction (ρX1.Z = 0.387 with Sign. 0.001), product quality has an effect on customer satisfaction (ρX2.Z = 0.294 with Sign. 0.009), the price has no effect on purchasing decision (ρX1.Y = 0.046 with Sign. 0.630 and Indirect effect = 0.157 and Total Coefficient = 0.203), product quality affects purchasing decisions (ρX2.Y = 0.457 with Sign. 0,000 and Indirect effect = 0.117 and Total Coefficient = 0.576 ), consumer satisfaction affects the purchasing decision (ρZ.Y = 0.407 with Sign. 0,000) Minrose products at the Teaching Factory of the Processing Division of SMK PP Negeri 1 Tegalampel Bondowoso.

scholarly journals PENGARUH VARIASI MENU DAN CITA RASA, PERSEPSI HARGA, KEBERSIHAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN DUTA MINANG JL. BRIGJEN KATAMSO

2019 ◽  
Vol 1 (1) ◽  
pp. 151
Author(s):  
Felinda Astuti ◽  
Henny Welsa ◽  
Ignatius Soni Kurniawan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Significance Level ◽  
Price Perception ◽  
Independent Variables ◽  
Positive Effect ◽  
Good Hygiene

This research was conducted to examine the effect of menu variations and tastes, perceptions of price, cleanliness on customer satisfaction at Duta Minang Restaurant Jln. Brig. Gen. Katamso. This study uses the dependent variable namely menu variation and taste, price perception, cleanliness and independent variables, namely customer satisfaction. The sampling technique used is Simple Accidential Sampling. Simple Accidential Technique Sampling, which is known as opportunity sample or free sampling, was chosen because of comfortable accessibility and proximity to the researcher. Samples are only taken at consumers of Duta Minang Restaurant Jln. Brigadier General Katamso totaling 100 people. The procedure for collecting data uses questionnaires that are distributed to be filled by Duta Minang consumers. Data processing uses multiple regression analysis with SPSS 16.0 tools. Based on data analysis and the results of hypothesis testing in this study it can be concluded that menu variations and tastes have a positive effect on consumer satisfaction with a significance level of 0,000. Price perception has a positive effect on customer satisfaction with a significance level of 0,000. Cleanliness has a positive effect on consumer satisfaction with a significance level of 0.016. This gives the implication that companies with good hygiene can increase customer satisfaction. And simultaneously the variable variations in menu and taste, price perception, and cleanliness positively influence consumer satisfaction with the value of F obtained at 207,528 and an error rate of 5%, the ability of the regression equation in this study, to explain the magnitude of variation that occurs in the dependent variable of 86 , 2% while 13.8% is explained by variables that the researcher cannot explain.

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PRODUK PT. SAYAP MAS UTAMA

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Clara Putri Claudy ◽  
Donny Dharmawan
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Analysis Method ◽  
Positive Effect ◽  
Collection Methods

<em>To describe product quality, promotion and customer purchasing decision  products of PT. Sayap Mas Utama, and to analysis the effect of quality products on customer ourchasing decisions PT. Sayap Mas Utama. This study uses data collection methods. Using a questionnaire, the data analysis method used is descriptive analysis, simple liner regression. The result of the study show that promotion positive and significant effect on customer satisfaction  the quality of service has a positive effect and significant to customer satisfaction PT. Sayap Mas Utama.</em>

Pengaruh Harga dan Kualitas Produk Kopi Lada Hitam terhadap Keputusan Pembelian Serta Dampaknya pada Kepuasan Konsumen (Studi Kasus Kopi Bang Azis)

2021 ◽  
Vol 5 (3) ◽  
pp. 892-905
Author(s):  
Desta Saputra ◽  
◽  
Eva Dolorosa ◽  
Marisi Aritonang
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Sampling Method ◽  
Black Pepper ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Instrument Testing ◽  
Positive Effect

The purpose of this research to analyze The effect of price and product quality black pepper coffee on purchasing decisions and impact on customer satisfaction The sampling method in this research was accidental sampling with a sample of 100 respondents.. Instrument testing and data analysis, namely path analysis with the LISREL 8.80 application program. The results showed that the price and product quality had a positive effect on the purchasing decision Black pepper coffee at Bang Azis Coffee Shop. Price, Product Quality and Purchase Decisions have a positive effect on Customer Satisfaction.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Handphone Oppo pada Toko Max-Indo di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 271
Author(s):  
Maria Magdalena ◽  
Wilzarwan Wilzarwan
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Statistical Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Sample Technique ◽  
Image Variables

ABSTRACT            For the purpose of this study namely, to analyze the effect  of product quality, and brand image, on the purchasing decisions of the oppo brand handphone at the Max-Indo Padang shop. The population in this study is, all consumers who had bought the oppo brand mobile in the Max-Indo store in Padang City. Which numbered 1,836 people, while for the study sample were 100 respondents. The sample technique  used is, purposive sampling method by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression and statistical test T. The result of the study show that the product quality variable has a significance value of 0.034 and the brand image has a significance influence of 0.000. then the product quality, and brand image variables have a significant influence on the purchase decisions of the Oppo brand mobile phone at the Max-indo Padang shop. Keyword : Product Quality, Brand Image, and Purchasing Decision.

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK DAN KUALITAS PELAYANAN DI RESTORAN CEPAT SAJI McDONALD’S CABANG ROBINSON, DENPASAR

2018 ◽  
Vol 6 (2) ◽  
pp. 125
Author(s):  
Gede Paramananda Jentrasaswin ◽  
A.A.P. Agung Suryawan Wiranatha ◽  
I Ketut Satriawan
Keyword(s):  
Performance Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Analysis Method ◽  
Consumer Interest ◽  
A Company

Product quality and services have been the most concern of the trade and service. One of the efforts that can be used to improve and maintain the competitiveness of a company is to increase consumer satisfaction. The objectives of this study were 1) to determine the level of consumer interest in the products and services provided by McDonald’s, 2) to analyze the performance of McDonalds company in giving satisfaction to consumer, and 3) to analyze the level of customer satisfaction on products and services. Data collection in this study was done by distributing 255 questionnaires to consumers. Importance Performance Analysis method was used to analyse the effect of quality of the product & service on consumer satisfaction. The results show that consumers were satisfied on the product quality and service provided. The level of consumer satisfaction was 84,64% (satisfied) for the product quality and 83,06% (satisfied) for the service quality. Keywords: Costumer satisfaction, importance performance analysis, McDonald’s

Sign in / Sign up

Export Citation Format

Share Document