scholarly journals The mediating role of tourist satisfaction in loyalty to a destination: the case of Nha Trang city

2019 ◽  
Vol 3 (2) ◽  
pp. 126-142
Author(s):  
Tran Thi Cam Ai ◽  
Ninh Thi Kim Anh
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Destination Image ◽  
Novelty Seeking ◽  
Destination Loyalty ◽  
Four Dimensions ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Social Environmental

This study examines the mediating role of satisfaction about cognitive image, affective image, novelty seeking in the loyalty of international tourists to Nha Trang City. The models employed in this research are developed from previous studies in the fields of Marketing and Tourism. The Confirmatory Factor Analysis and Structural Equation Model are used to analyze data collected from a survey on international tourists visiting Nha Trang City, Khanh Hoa, Viet Nam. The results indicate that four dimensions of cognitive image (cultural and social; environmental; infrastructure and accessibility; and local food factors), affective image, and novelty seeking are important premises and directly correlate with the satisfaction and destination loyalty. In particular, environmental factor exerts the strongest impact on the return and recommendation intentions, of which the satisfaction serves as a bridge between the destination image (cognitive and affective), novelty seeking, and destination loyalty. The results provide theoretical and practical implications for stakeholders in Nha Trang City as well as for further research.

The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

2018 ◽  
Vol 25 (2) ◽  
pp. 207-224 ◽  
Author(s):  
IpKin Anthony Wong ◽  
Yueying Hazel Xu ◽  
Xiuchang Sherry Tan ◽  
Huijun Wen
Keyword(s):  
Boundary Condition ◽  
Theoretical Perspective ◽  
Destination Image ◽  
Mediating Effects ◽  
Destination Loyalty ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Event Tourism ◽  
Travel Satisfaction

Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destination loyalty. In addition, this study seeks to advance the literature by addressing the mixed findings of event-induced destination image by examining the moderating effect of travel satisfaction. Moderated mediating effects of cognitive and affective destination images as well as the moderated indirect effect of event value are also tested. From a broader theoretical perspective, this study aims to advance the importance of event-induced destination image and the loyalty formation process by demonstrating the boundary condition of a trip based on tourist satisfaction.

scholarly journals Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction

Mathematics ◽  
2021 ◽  
Vol 9 (11) ◽  
pp. 1218
Author(s):  
María Dolores Benítez-Márquez ◽  
Guillermo Bermúdez-González ◽  
Eva María Sánchez-Teba ◽  
Elena Cruz-Ruiz
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Destination Image ◽  
Equation Modeling ◽  
Direct Influence ◽  
Destination Loyalty ◽  
Mediating Role ◽  
The Individual ◽  
The City

This study is one of the few of its kind that explores the individual impact of each of the cognitive attributes of a tourist destination’s image on cruisers’ destination loyalty and overall satisfaction. It also analyzes the mediating role of satisfaction between each of the attributes and loyalty. Variance-based structural equation modeling (PLS-SEM) was used for this analysis, based on a survey of 457 cruisers visiting the city of Malaga. The results confirm that three of the five attributes, the destination’s environment image, the perceived value image of services and the accessibility image have a direct influence on cruisers’ overall satisfaction, where environment image has the most significant impact. Moreover, the results support the mediating role of satisfaction in certain cases. There is total mediation between perceived value and loyalty, as well as between accessibility image and loyalty while there is only partial complementary mediation between environment image and loyalty. The confirmation that overall satisfaction influences loyalty enables management organizations to develop more efficient loyalty strategies for their respective destinations.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

The effect of perceived organisational politics on organisational silence through organisational cynicism: Moderator role of perceived support

2018 ◽  
pp. 1-20 ◽  
Author(s):  
Hadi A. AL-Abrrow
Keyword(s):  
Structural Equation ◽  
Survey Design ◽  
Equation Model ◽  
Public Hospitals ◽  
Perceived Support ◽  
Mediating Role ◽  
Moderator Role ◽  
The Relationship ◽  
Organisational Politics

AbstractThis study examines the effect of perceived organisational politics on organisational silence through the mediating role of organisational cynicism. In addition, it tests the effect of perceived support on this relationship. A quantitative (questionnaire survey) design was used to gather data from 346 employees in three public hospitals in Iraq. The structural equation model was used for data analysis. The results demonstrate that all the major hypotheses were accepted, and important role of perceived support in reversing the positive relationship between perceived organisational politics and organisational cynicism was also highlighted. Furthermore, the mediating role was clear in terms of organisational cynicism and the relationship between perceived organisational politics and organisational silence.

scholarly journals How customer novelty seeking influences customer CSR perceptions

2015 ◽  
Vol 33 (4) ◽  
pp. 486-507 ◽  
Author(s):  
Andrea Pérez ◽  
Ignacio Rodríguez del Bosque
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Novelty Seeking ◽  
Corporate Investments ◽  
Banking Services ◽  
Content Type ◽  
Customer Perceptions ◽  
Corporate Credibility ◽  
Corporate Social

Purpose – The purpose of this paper is to first, propose a causal model to understand the process of corporate social responsibility (CSR) perception formation among customers; and second, identify differences among innovative and conservative customers in that process. Design/methodology/approach – A structural equation model is tested in a sample of 1,124 banking services customers in Spain. Also, a multisampling analysis is implemented in order to determine how novelty seeking moderates the process of CSR perception formation among customers. Findings – Results confirm that customer CSR perceptions are directly and positively influenced by: the congruence between CSR initiatives and corporate profile; customer attributions of corporate motivations to engage in CSR; and corporate credibility in developing CSR initiatives. Nonetheless, while innovative customers pay greater attention to corporate credibility than conservative customers when evaluating CSR initiatives, conservative customers evaluate the congruence of CSR initiatives and their attribution of altruistic motivations to a larger extent than innovative customers. Practical implications – These findings suggest that companies should take into account customer novelty seeking when planning their CSR and communication strategies because highlighting different qualities of their CSR initiatives can have diverse effects for the success of corporate investments. Originality/value – The greatest contribution of the paper is the study of the moderating role of novelty seeking in the process of customer CSR perception formation; previous scholars had long ignored this variable when evaluating customer perceptions.

scholarly journals How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?

2020 ◽  
Vol 5 (2) ◽  
pp. 211-228
Author(s):  
Chin-Shan Lu ◽  
Hsiang-Kai Weng ◽  
Shiou-Yu Chen ◽  
Chi Wai Chiu ◽  
Hiu Yan Ma ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Instrument ◽  
Positive Influence ◽  
Equation Model ◽  
Destination Image ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Culture Design

Purpose This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

scholarly journals Boundaryless Career and Career Outcomes: The Mediating Role of Individual Career Management Behaviours

2016 ◽  
Vol 19 (s1) ◽  
pp. 71-98
Author(s):  
Irene Nikandrou ◽  
Eleanna Galanaki
Keyword(s):  
Structural Equation ◽  
Career Advancement ◽  
Career Satisfaction ◽  
Equation Model ◽  
Career Management ◽  
Career Outcomes ◽  
Mediating Role ◽  
Career Strategies ◽  
Boundaryless Career

Abstract The main objective of this paper is to study individuals’ attitude towards mobility both psychological and physical and the behavioural paths that people may use to experience career success. In a structural equation model, we consider boundaryless career attitudes and the mediating role of career management behaviours to career outcomes. Psychological mobility appears to be a better predictor of career satisfaction and career advancement than physical mobility. All career strategies have a positive effect on career advancement, except for extended work involvement. Relationships oriented career strategies are not linked with career satisfaction. Physically mobile people adopt to a lesser extent relationship- oriented career strategies. Our results showed that people with a psychological mobility attitude are more likely to achieve career satisfaction through remaining flexible in their career. This knowledge is very important for practitioners and managers working with psychologically mobile personnel, as it underlines the need for employers to provide opportunities for training, skill development and challenging work. The study adds to the existing literature in that it provides empirical evidence regarding the career behavioural paths individuals with a boundaryless career attitude may use when they expect to advance their careers. Our findings help us understand better the psychological mobility attitude which has been examined less in the literature.

scholarly journals The Impact of Motivation for Attendance on Destination Loyalty via the Mediating Effect of Tourist Satisfaction

2017 ◽  
Vol 8 (4) ◽  
pp. 34
Author(s):  
Ra’ed Masa’deh ◽  
Mohammed Abdullah Nasseef ◽  
Ala Alkoudary ◽  
Hanaa Mansour ◽  
Mervat Aldarabah
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Mediating Effect ◽  
Coefficient Of Determination ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Proposed Model ◽  
Endogenous Variables ◽  
The Impact ◽  
Research Analysis

The aim of this research is to explore the associations among motivation for attendance to Aqaba city, destination satisfaction, and destination loyalty. The research surveyed samples of 200 and used Structural Equation Model for research analysis and testing. The results show that motivation for attendance to Aqaba city positively affects tourists’ destination loyalty. The motivation for attendance positively affects destination satisfaction; and tourists’ destination satisfaction affects tourists’ destination loyalty. Furthermore, the coefficient of determination (R²) for the research endogenous variables for tourists’ destination satisfaction, and tourists’ destination loyalty were 0.46, and 0.66 respectively, which indicates that the model does moderately account for the variation of the proposed model; however, opens the gate for further research.

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