scholarly journals The importance of soft power and soft power tools in us foreign policy

Author(s):  
M.K. Anlamassova ◽  
◽  
R.T. Japparova ◽  
A.Zh. Mukazhanova ◽  
◽  
...  

Soft power is one of the tools used by the USA to achieve its goals in the international arena. With its soft power tools, the USA tries to shape the ideas and beliefs, economic, political, social and cultural values of other societies and to legitimize its foreign policy attitudes and behaviors in their eyes. In other words, it tries to create an international policy environment that can carry out its policies comfortably with soft power tools. In this framework, the study examines the soft power policy and tools of the USA

2020 ◽  
Vol 22 (1) ◽  
pp. 22-31
Author(s):  
Elena G. Garbuzarova

The article examines the use of “soft power” tools used by Iran in relation to Kyrgyzstan. The analysis of the evolving fundamental concepts of Iranian foreign policy in Central Asia allowed us to trace a shift in the Islamic Republic’s international priorities in the region. Objective logic prompted the Iranian leadership to move from “exporting the Islamic revolution” to the pragmatic model of pursuing its national interests. Iran has consecutively incorporated soft power tools into its foreign policy activities in Central Asia. Given the pressure from the sanctions imposed by the United States, Iran attaches particular importance to improving the effectiveness of its soft power in order to expand cooperation horizons with the outside world. By the end of the 20th century, Iran’s leadership had already laid the foundations of its cultural diplomacy in the region, which mainly served to promote influence through the export of cultural values. The Iranian approach to soft power in world politics is based on the principles of reciprocity between different civilizations and peaceful coexistence of all countries and peoples. Through the Persian language, philosophy, literature and poetry, Iran influences the population of the Central Asian region, mainly the peoples sharing certain features with the Turkic-speaking world. Iran’s cultural and educational activities in Kyrgyzstan have demonstrated noticeable dynamics: the spread of soft power of the Islamic Republic of Iran in Kyrgyzstan is carried out through cultural institutions and educational projects. Despite the fact that Kyrgyzstan is culturally more inclined towards the Turkic world, the experience shows that Iran’s cultural values also find support among the population of the republic.


Author(s):  
A. Borisova

The last five years defined an alternative course in the US foreign policy. Obama's reelection caused staff transfers which notably influenced the course. This comprehensive process is based on tremendous work conducted by the Administration of Barak Obama, in particular by John Kerry, who was appointed as a Secretary of State in 2013. His personality plays a significant role in American domestic and foreign policy interrelation. Adoption or rejection of the bills, which are well-known today, depended in large on a range of circumstances, such as personality, life journey and political leader career of the today's Secretary of State. John Kerry’s professional life is mainly associated with domestic policy; nevertheless, he has always been interested in foreign relations and national security issues. Those concerns generally included: non-proliferation, US security, ecological problems, fight against terrorism. The article is intended to highlight Kerry’s efforts in each of these fields, showing not only his actions, but also difficult process of adoption or banning bills in the USA. The author tried to display the whole complicated decision-making process among different parties, businessmen and politicians, law and money clashes. The results of many former endeavors can be seen today, in the modern US policy. Based on assumptions about Secretary of State’s beliefs, certain road map can be predicted. In conclusion, the article offers several courses, where the United States are likely to be most active during the next few years. It can be judged exactly which way some current political issues will develop, how the US foreign policy will be shaped by today's decision-makers in the White House.


2021 ◽  
pp. 177-192
Author(s):  
Nicole BODISHTEANU

The author considers main external and internal factors of the formation of the Eurasian track in foreign policy of the Republic of Moldova from 2009 to 2020. Among main internal factors of the development of the Eurasian (as opposed to European) track of foreign policy, the author singles out: 1) coming to power of the pro-Russian president I. Dodon; 2) current orientation of the economy on the market of the CIS countries; 3) pro-Western parliamentary contingent and representatives of the Party of Action and Solidarity led by M. Sandu, who, on the contrary, helps to blur this track. Among external factors, the author does put an accent on: 1) the influence of the Ukrainian crisis on public opinion of Moldovan citizens towards Western institutions, and as a result, the growing popularity of the «pro-Russian» foreign policy direction; 2) «soft power» of the Russian Federation, mostly concentrated on a common language (Russian) and cultural values (literature, historical past, etc.); 3) willingness of Eurasian partners (mainly the Russian Federation) to provide assistance in crisis situations at no cost, unlike European and Western institutions, which traditionally indicate a number of democratic transformations in the recipient country as one of the conditions for providing assistance. The author comes to the conclusion that the Eurasian track of the foreign policy of the Republic of Moldova is still in its «infancy», but it has great potential and promises interesting prospects for a small state with a favorable geographical position, located at the crossroads of the most important transport routes between the West and the East.


Author(s):  
B. Bahriev

The article deals with the features of public diplomacy resource’ application in US foreign policy in Central Asia. The author claims that American public diplomacy which has been actively working in the region since the collapse of the USSR appears to be an important instrument of achievement of not only regional, but also global objectives of the USA. Despite a certain de-emphasis on the Central Asian direction in the American foreign policy at the present stage, the rising Russian public diplomacy activity and increasing Chinese influence in the region forces Americans to look for public diplomacy response in order to secure their positions in this important, from geopolitical viewpoint and energy resource perspective, region. The aforementioned tendencies shape a competitive regional environment for implementation of public diplomacy.


Author(s):  
Joseph S. Nye

This chapter examines US foreign policy as ‘smart power’, a combnation of hard and soft power, in the twenty-first century. The beginning of the twenty-first century saw George W. Bush place a strong emphasis on hard power, as exemplifed by the invasion and occupation of Iraq. This was evident after 9/11. While the war in Iraq showcased America’s hard military power that removed a tyrant, it failed to resolve US vulnerability to terrorism; on the contrary, it may have increased it. The chapter first considers the Obama administration’s reference to its foreign policy as ‘smart power’ before discussing Donald Trump’s ‘America First’ policy, the role of power in a global information age, soft power in US foreign policy, and how public diplomacy has been incorporated into US foreign policy.


2012 ◽  
Vol 64 (3) ◽  
pp. 555-585 ◽  
Author(s):  
Benjamin E. Goldsmith ◽  
Yusaku Horiuchi

Does “soft power” matter in international relations? Specifically, when the United States seeks cooperation from countries around the world, do the views of their publics about US foreign policy affect the actual foreign policy behavior of these countries? The authors examine this question using multinational surveys covering fifty-eight countries, combined with information about their foreign policy decisions in 2003, a critical year for the US. They draw their basic conceptual framework from Joseph Nye, who uses various indicators of opinion about the US to assess US soft power. But the authors argue that his theory lacks the specificity needed for falsifiable testing. They refine it by focusing on foreign public opinion about US foreign policy, an underemphasized element of Nye's approach. Their regression analysis shows that foreign public opinion has a significant and large effect on troop commitments to the war in Iraq, even after controlling for various hard power factors. It also has significant, albeit small, effects on policies toward the International Criminal Court and on voting decisions in the UN General Assembly. These results support the authors' refined theoretical argument about soft power: public opinion about US foreign policy in foreign countries does affect their policies toward the US, but this effect is conditional on the salience of an issue for mass publics.


2021 ◽  
Vol 43 (1) ◽  
pp. 121-146
Author(s):  
Livia Peres Milani

Abstract Academic literature on US Foreign Policy to South America usually states its lack of attention to the region in the post 9/11 period. I aim to problematize this assertion through an analysis of US regional security policy. Therefore, I consider data referring to military and economic assistance, arms transfers, and the SOUTHCOM position towards its area of responsibility, as well as official documents and diplomatic cables. I conclude that, although the region was not a priority, a waning in US actions or a moment of neglect in its policy towards it was likewise not observed. From a historical perspective, the area was never the main focus of attention, but there is a specialized bureaucracy that works on the region to maintain US hegemony. Therefore, the investigation indicates that Latin American assertiveness during the 2000s was caused primarily by the conjunction of the ascension of leftist governments and quest for autonomy, as well as by Chinese and Russian involvement in Latin America, but not by US neglect. The article is divided into six sections, including the introduction and final remarks. Following the introduction, I analyse the academic literature regarding USA-Latin American relations in the second section, the US assistance in the third, the SOUTHCOM postures in the fourth, and the strategies deployed by the USA regarding great powers and arms transfers in the fifth. Finally, I present the final remarks.


Author(s):  
A. Goltsov

The article analyzes the controversial issues of the relationship between leadership and hegemony in international relations, especially in the context of geostrategy of the informal neo-empires. Ideally, leadership of the certain actor means that other actors voluntarily accept its proposed values, norms and rules, recognize its authority to implement a policy for the realization of common goals. Hegemony is the dominance of a particular actor (hegemon) over other actors, establishing his controls over them, imposing its political, economic and cultural values. Hegemony in international relations is carried out usually covertly and often presented as a leadership. Leadership and hegemony are possible at various levels of the geopolitical organization in the world. We treat leadership and hegemony as mechanisms of implementation of a geostrategy of powerful actors of international relations, particularly of informal neo-empires. Each of the contemporary informal neo-empires develops and implements geostrategy, aimed at ensuring its hegemony, usually covert, within a certain geospace and realizes it as a means of a both “hard” and “soft” power. The USA, which is the main “center” of the Western macro-empire, trys to maintain its world leadership, and at the same time secure a covert hegemony over the strategically important regions of the world. The EU is a neo-imperial alliance and has geostrategy of “soft” hegemony. Russia opposes the hegemony of the West and advocates the formation of a multipolar world order with the “balance of power”. The RF carries in the international arena neo-imperial geostrategy in the international arena directed to increase its role in the world and ensure its hegemony in the post-Soviet space.


Sociologija ◽  
2005 ◽  
Vol 47 (1) ◽  
pp. 45-66
Author(s):  
Nemanja Zvijer

The paper focuses on the relation between Hollywood industry and political establishment of the USA, particularly US foreign policy and the military intervention as its specific form. Only the biggest and the most significant US military interventions were considered: World War Two, Korean War, Vietnam War, military interventions in Latin America, in the Middle East, Asia, Africa and on Balkan, concerning their treatment in Hollywood movies without analyzing them in broader socio-political context. In addition, the anticommunism in Hollywood is also considered, which was perhaps the most perennial content of the US foreign policy.


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