scholarly journals Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Loyalitas Melalui Kepuasan Konsumen Pada Café Hangout Di Sampit

2021 ◽  
Vol 12 (1) ◽  
pp. 95-106
Author(s):  
Yesi Triyuliarlita Amelia ◽  
Koko Safitri

The purpose of this study was to determine the effect of service quality and facilities influence on loyalty in the cafe. Hangout Sampit consumer satisfaction as an intervention variable. By taking the sample using nonprobability sampling technique where sampling does not provide equal opportunities or opportunities for each element or member of the population to be selected as samples. The results of the Hypothesis Test in this study for the variable service quality (X1) to the Loyalty variable (Y) with the coefficient path is positive 0.91 with a P value <0.001 less than 0.05 and R-Square is 0.84 which means Quality service has a positive effect on loyalty with a large influence of 84%. Hypothesis test results for the Facility variable (X2) on Loyalty (Y) with a positive Path Coefficients value of 0.90 with a p value <0.001 less than 0.05 and R-Square of 0.82 means that facilities have a positive effect on loyalty. with a large influence of 82%. Hypothesis test results for the variable Product Quality (X1) on Customer Satisfaction (Z) with the value of Path Coefficients having a positive value of 0.94 with a p value <0.001 less than 0.05 and R-Square having a value of 0.89 which means that service quality has an effect positive on consumer satisfaction with a large effect of 89%. %. Hypothesis test results for the Facility variable (X2) on customer satisfaction (Z) with a positive path coefficients value of 0.94 with a p value <0.001 less than 0.05 and R-Square value of 0.89, it means that facilities have a positive effect on Consumer satisfaction with the influence of 89%. Hypothesis test results for the variable Customer Satisfaction (Z) on Loyalty (Y) with the value of Path Coefficients having a positive value of 0.95 with a p value <0.001 less than 0.05 and R-Square having a value of 0.91 which means that customer satisfaction has a positive effect to Loyalty with a big influence of 91%.

2014 ◽  
Vol 11 (2) ◽  
pp. 67-81
Author(s):  
Arif Wibowo

This research  was conducted to examine the effect of Level of Service Quality Public Transport Bus Trans Jogja to customer satisfaction. Trans Jogja bus this is an attempt Yogyakarta Provincial Government since 2008 with the aim to improve public services, especially in the land transport sector in urban areas based DIY to replace the deposit system into a system service purchase. A very important factor in consumer satisfaction is service quality, which is measured in the quality aspects of the service will be a service is satisfied  or not satisfied user when using these services so that these aspects can be seen whether the quality of services provided is good or not good. The quality of transport good services and should attention wants and needs of consumers. Every customer have a perspective different to all forms of transportation layananpada. Whether or not consumers are satisfied with the product will affect the service behavior shown next. The sample used in this study is 100 respondents. The sampling method using purposive sampling. The result show that by using regression (R square)  methods, it can be concluded that tangible of variable positive and significant impact on consumer satisfaction with a significance value (P Value) of 0.308 <0.05. While the reliability of a positive and significant effect on customer satisfaction with a significance value (P Value) of 0.305> 0.05. Assurance significant positive effect on customer satisfaction with a significance value (P Value) of 0.194 <0.05. Responsiveness positive and significant impact on consumer satisfaction with a significance value (P Value) of 0.301> 0.05. For empathy and a significant positive effect on consumer satisfaction with a significance value (P Value) of 0.259> 0.05.


Author(s):  
Aldeline Nolita Devia

<p align="center"><strong>ABSTRACT</strong></p><p>This study discusses the effect of Brand Experience and service quality on customer loyalty mediated customer satisfaction. The purpose of this study was to determine and analyze in depth the effect of brand experience and service quality on customer loyalty mediated customer satisfaction at Starbucks Coffee Malang. This research uses explanatory research that explain the causal relationship between the variables studied.By using a survey of 180 respondents to test the research hypothesis.Research data analysis using the test instrument, the classical assumption test, multiple linear regression, and path analysis / Path Analysis. The test results prove the instrument has met the criteria of validity and reliability, the classic assumption test results also have met the criterion of the assumptions of normality, autocorrelation, Non-Multicolinearity and heterocedastisity. In this study obtained; a). Brand experience on consumer satisfaction with the value of 0.309, or 30.9%, b). The quality of service to customer satisfaction with the value of 0.387 or 38.7%., C). Brand experience on consumer loyalty to the value of 0.216 or 21.6%., D). Service quality on customer loyalty with a value of 0,305 or 30.5%., E). Effect of brand experience and service quality customer satisfaction with the value of 0.581 or 58.1%., F). Effect of brand experience and service quality on customer loyalty with a value of 0.657 or 65.7%., G). Effect of brand experience and service quality on customer loyalty mediated consumer satisfaction with the value of 0.438 or 43.8%. Based on these results, it is necessary to enhance the consumer's commitment to give satisfaction to the consumers better by excellent service or "service excellence" is the attitude and serve with satisfactory manner from the present level while maintaining the brand experience Starbucks Coffee Malang.</p><p>KEYWORDS: Brand experience (<em>Sensory, Affection, Behavior, Intellectual</em>), Quality of service (reliable, responsiviness, empathy), loyalty, customer satisfaction.</p>


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Widia Afriyuni ◽  
Rahmiati Rahmiati ◽  
Muthia Roza Linda

This study aims to analyze: (1) The level of customer satisfaction with the quality provided by the Padang City Center Post Office (2) Service attributes that need to be improved in service quality at the Padang City Center Post Office so as to improve customer satisfaction (3) Quality dimensions services that have the greatest influence on customer satisfaction at the Padang City Center Post Office. The population of this research is the Post Office customers with unknown number of respondents. The sampling technique of this study was accidental sampling technique with a total sample of 100 people. The data used is primary data. The data analysis technique uses the fuzzy-servqual method using Microsoft Excel software. The results showed that: (1) The level of consumer satisfaction is low because the overall servqual (gap) value is negative, namely -0.75 (2) There are 17 attributes that need to be improved from the 22 attributes that are tested to improve the quality of service at the Post Office Padang City Center (3) Dimensions of service quality with the biggest gap is the dimension of responsiveness with a value of -1.32.Keywords: Service Quality, fuzzy-servqual, customer satisfaction


PARAMETER ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 38-49
Author(s):  
Rini Ardista

This research aims to determine and analyze the effect of service quality on customer satisfaction of PT. Langit Membiru Wisata Bogor, to find out how big the influence and relationship between service quality and customer satisfaction. The sample used was 100 respondents taken through t-test or interviews, observations, and questionnaires at PT. Langit Membiru Wisata Bogor and the primary data source processed with SPSS 25. The t-test results show the effect of service quality on customer satisfaction, this is evidenced by the variable (X) service quality and variable (Y) customer satisfaction has a value less than 0.05, namely (0.00 <0.05), this is proven with the value in the t test obtained t count 91.624> t table 5.293, so it can be concluded that the hypothesis can be accepted. Abstrak Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan PT. Langit Membiru Wisata Bogor, untuk mengetahui seberapa besar pengaruh dan hubungan antara kualitas pelayanan dengan kepuasan pelanggan. Sampel yang digunakan adalah 100 responden yang diambil melalui uji-t atau wawancara, observasi, dan angket pada PT. Langit Membiru Wisata Bogor dan sumber data primer diolah dengan SPSS 25. Hasil uji t menunjukkan adanya pengaruh kualitas pelayanan terhadap kepuasan pelanggan, hal ini dibuktikan dengan variabel (X) kualitas pelayanan dan variabel (Y) kepuasan pelanggan memiliki nilai lebih kecil dari 0,05 yaitu (0,00 < 0,05) hal ini terbukti dengan nilai pada uji t diperoleh t hitung 91,624 > ttabel 5,293, sehingga dapat disimpulkan bahwa hipotesis dapat diterima.


2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Mohammad Saefus Sholeh ◽  
Ribangun Bamban Jakaria

UD Barokah Tiga is a business that sells building materials and electric tools. The aim of this research is to measure how the influence of service quality, facilities and price affects customer satisfaction. The research that will be conducted here uses the Partial Least Square (PLS) method using the Warppls 7.0 software. The results of this study for service quality variables have a significant influence on customer satisfaction variables. Because it has a P-value of 0.001 from <0.05. For the value obtained X1 5,346 where> from 1.96 where for X1 has a significant value. The facility variable does not have a significant effect on the customer satisfaction variable. Because it has a P-value of 0.15 from <0.05. For the value obtained X2 1.054 where <from 1.96 where for X2 has an insignificant value. The price variable has a significant influence on the consumer satisfaction variable. Because it has a P-value of 0.001 from <0.05. For the value obtained X3 4,645 where> from 1.96 where for X3 has a significant value  


2019 ◽  
Vol 9 (1) ◽  
pp. 19
Author(s):  
Reinhard K. Soromi ◽  
Frendy A. O. Pelleng ◽  
Johnny A. F. Kalangi

The purpose of this study was to determine the effect of service quality on customer satisfaction using GrabBike online transportation services to students of the Sam Ratulangi University Faculty of Social and Political Sciences. This type of research is quantitative descriptive. The relationship between quality of service and costumer satisfactions assists the costumer in revising its perception of service quality. Data Validity Test Results obtained all statement items declared valid. Data reliability test results of data obtained are stated that the data is reliable. The results of simple linear regression cost value more then the regression coefficient so that the regression coefficient is positive. The results of hypothesis test based on the significance value of the Coefficients table obtained significance, so that it can be concluded that the service quality variable affects the variable customer satisfaction. The test results of the coefficient of determination Adjusted R Square value which states the variable customer satisfaction is influenced by service quality variables, while the remaining is influenced by other variables that are not in this study. hence the correlation coefficient, which is included in the strong category so that there is a strong relationship between the quality of service to customer satisfaction and online GrabBike transportation to students of the Faculty of Social and Political Sciences, Sam Ratulangi University.


2021 ◽  
Vol 2 (3) ◽  
pp. 206-213
Author(s):  
Rega Irsa Irawan ◽  
Sengguruh Nilowardono

This study aims to determine the effect of innovation, promotion, product quality on consumer loyalty with customer satisfaction as intervening. This research method uses quantitative with OLS analysis tools. The research instrument was a questionnaire with 75 samples of Gastby product consumers. The results of the study prove that Innovation has positive significant effect on consumer satisfaction as evidenced by the results of t value of 4.457 with p-value of 0.00, Innovation has significant positive effect on consumer loyalty as evidenced by the results of t value of 8.897 with p-value amounting to 0,000, promotion does not have a significant positive effect on customer satisfaction t value of 0.421 with a p-value of 0.674, promotion does not have a significant positive effect on consumer loyalty as evidenced by the result of t of 1,277 with a p-value of 0,202, quality the product has significant positive effect on customer satisfaction as evidenced by the results of t table (1.666) and p-value smaller than 0.05, product quality has significant positive effect on loyalty consumer as evidenced by the results of this value greater than t table (1.666 ) and p-value is smaller than 0.05 consumer power has an effect on consumer loyalty as evidenced by the results of t value of 4.689 with a p-value of 0.00.  


2017 ◽  
Vol 3 (3) ◽  
pp. 317
Author(s):  
Euis Saribanon ◽  
Rohana Sitanggang ◽  
Amrizal Amrizal

This study aims to analyze and describe the direct and indirect effects between service quality and ticket fare through customer satisfaction to achieve customer loyalty of Perum DAMRI Land Transport service at central office /Prime Pull Perum Damri in Jakarta. The population is Perum DAMRI customers who have used the services of Perum DAMRI several times for several destinations. While the sample is Perum DAMRI customers in the Region of DKI Jakarta of 125 respondents, using purposive sampling. The analysis used in this research is Path Analysis Method. The calculations indicate that the variables of service quality to customer satisfaction is significant. Based on calculations, it is indicated that the ticket fare variable to consumer satisfaction is significant. Consumer satisfaction can be an intervening variable between service quality and loyalty of consumers. Consumer satisfaction can be an intervening variable between the ticket fare to the customers’ loyalty. Based on the test results, the variable of consumer satisfaction on customer loyalty is significant, Adjusted R Square (R2) of 0.981 shows that 98.1 % of the variance or consumer loyalty is determined by the independent variables and intervening variables in the regression equation


2021 ◽  
Vol 5 (2) ◽  
pp. 155
Author(s):  
Kaledin Siadari ◽  
Anas Lutfi

The purpose of this research is to find out the effect of corporate image, service quality, and customer satisfaction on the loyalty of BNI Mobile Banking use. The sampling technique used in this research is nonprobability sampling by accidental sampling using a quantitative approach by distributing questionnaires to 100 respondents. The data analysis method used in this research is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 26.0. The results showed that all independent variables have a simultaneous effect on the loyalty of BNI Mobile Banking usage positively and also have a positive effect on the loyalty of BNI Mobile Banking usage. Thus, corporate image, service quality, and customer satisfaction have positive affect and significance on the loyalty of BNI Mobile Banking usage, where the corporate image is the most dominant variable with a value of 0.342. Penelitian ini bertujuan untuk mengetahui pengaruh citra perusahaan, kualitas layanan dan kepuasan nasabah terhadap loyalitas penggunaan BNI Mobile Banking. Teknik pengambilan sampel menggunakan nonprobability sampling dengan cara accidental sampling, pendekatan kuantitatif dilakukan dengan cara menyebarkan kuesioner kepada 100 responden. Metode analisis data yang digunakan adalah analisis regeresi linear berganda, dan untuk operasional variabel menggunakan skala Likert dengan bantuan SPSS 26.0. Hasil penelitian menunjukkan bahwa semua variabel independen secara bersama-sama berpengaruh positif dan signifikan terhadap loyalitas penggunaan Mobile Banking dan juga berpengaruh positif dan signifikan secara individual terhadap loyalitas penggunaan Mobile Banking. Citra perusahaan merupakan variabel yang paling dominan dalam penelitian dengan nilai sebesar 0.342.


2020 ◽  
Vol 21 (1) ◽  
pp. 7-13
Author(s):  
Denok Sunarsi

This study aims to determine the effect of marketing mix and service quality on consumer satisfaction at Giant Dept Store BSD Tangerang Branch. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study marketing mix significantly influence consumer satisfaction by 37.7%, hypothesis testing obtained t count t table or (7.707 1.984). Service quality has a significant effect on customer satisfaction by 46.1%, the hypothesis test is obtained t count t table or (9,153 1,984). Marketing mix and service quality simultaneously have a significant effect on customer satisfaction with the regression equation Y = 9,780 + 0,293X1 + 0,476X2 and the contribution of effect is 53,8%, the hypothesis test is obtained F count F table or (56,404 2,700).


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