scholarly journals Pengaruh Customer Perceived Value dan Switching Barriers Terhadap Customer Retention

2021 ◽  
Vol 12 (3) ◽  
pp. 455-464
Author(s):  
Pipih Sopiyan
Keyword(s):  
Measurement Data ◽  
Perceived Value ◽  
Customer Retention ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Contribution Rate ◽  
Customer Perceived Value ◽  
Customer Lifetime ◽  
Switching Barriers ◽  
Analytical Tools

The purpose of this study was to determine the effect of Customer Perceived Value and Switching Barriers on Customer Retention with the research object of Majalengka University students using IM3 Ooredoo Cards. This research is a type of survey research with descriptive and verification approaches with a sample size of 100 students. The data source was obtained from primary data where data was taken directly from students, namely through filling out a questionnaire with a Likert scale measurement. Data analysis through multiple regression analysis, coefficient of determination, t test and f test. The results showed that Customer Perceived Value has a positive and significant effect on Customer Retention with a contribution rate of 21.71%. Switching Barriers have a positive and significant effect on Customer Retention with a contribution rate of 21.62%. Customer Perceived Value and Switching Barriers have a positive and significant effect on Customer Retention with a contribution rate of 28.8%. For further research, it is important to conduct research related to customer lifetime value with 2-3 research objects and to use more complex analytical tools.

PENGARUH MOTIVASI KERJA, KOMPETENSI, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN RUMAH SAKIT UMUM DAERAH (RSUD) KABUPATEN KEPULAUAN MENTAWAI

2020 ◽  
Author(s):  
Syofrinal
Keyword(s):  
Linear Regression ◽  
Work Motivation ◽  
Regression Coefficient ◽  
Employee Performance ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Mentawai Islands ◽  
Regression Test ◽  
Analytical Tools

The purpose of this study is to test the Influence of Work Motivation, Competence, and Compensation Against Performance Employees Regional General Hospital (RSUD) Mentawai Islands District. This study is a census. The data used are primary data by taking sample of 79 (seventy nine) respondents. This research uses analytical tools such as validity, reliability test, multiple linear regression test, t test, F test and coefficient of determination (R2). The results of this study illustrate that all variables have an effect on employee performance except the compensation variable. The results can be described by the equation Y = 12.752 + 0.248X1 + 0.396X2 + 0.051 X3, where X1 = Work Motivation, X2 = Competence, and X3 = Compensation. This means that the constant of 12.752 states that factors other than the variables X1, X2, and X3 that affect employee performance of 12,752. Work Motivation coefficient of 0.248 states that if the variable X1 added one unit will add the effect of employee performance of 0.248 with the assumption that the competence and compensation variables are constant. The regression coefficient X2 of 0.396 is that if the variable X2 increases one unit will increase the employee performance by 0.396 with the assumption that the variable of work motivation and compensation is constant. Furthermore, with X3 regression coefficient of 0.051. This means that with other factors considered constant, the effect of compensation is less than that of work motivation and competence.

scholarly journals Customer-Perceived Value on Samsung and Apple Smartphone: A Comparative Study on Japanese and Bangladesh University Students

2021 ◽  
Keyword(s):  
Operating System ◽  
Value Chain ◽  
Brand Loyalty ◽  
Research Question ◽  
Research Result ◽  
Perceived Value ◽  
Primary Data ◽  
Research Approach ◽  
Brand Preference ◽  
Customer Perceived Value

Customer-perceived value constitutes at the core of competition of brands. This analysis is done in light of the case between Apple and Samsung over customer perceived value (CPV) on brands among the students of Japan and Bangladesh. Therefore, the main research question of this study is to compare brand preferences between Apple and Samsung among students of two countries. This study is followed by quantitative research approach. Both primary and secondary data were used in this research. Primary data were obtained through structured questionnaires given to respondents for in depth interview. Data were analyzed using statistical software: SPSS. The research result revealed that the brand loyalty is high among Apple users; hence Apple has a strong brand preference over Samsung among the students of Japan. In contrast, brand loyalty is high among Samsung users in Bangladesh since it has a strong brand preference over Apple because of open-sourced Android operating system and cheaper price of the product. The study has shown that the customer perceived value of Apple is higher than that of Samsung. The study also found that the brand image of Apple was relatively better as compared to that of Samsung in most of the traits studied especially in quality, price, operating system, and after sales service. This paper provides a comparative analysis on customer perceived value on brand of two giant smartphone companies and through this analysis it can be concluded that at present Samsung is the best brand for smartphone users in Bangladesh, in contrast, Apple is the leading brand in Japan to smartphone users. Keywords: Customer-Perceived Value, Brand Dentity, Value Chain, Competitive Analysis, Smartphone

scholarly journals Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

2021 ◽  
Vol 4 (4) ◽  
pp. 47-61
Author(s):  
Daniel Kipkirui Langat ◽  
Ronald Bonuke ◽  
Yusuf Kibet
Keyword(s):  
Service Quality ◽  
Perceived Value ◽  
Customer Retention ◽  
Corporate Image ◽  
Mediating Effect ◽  
Systematic Sampling ◽  
Mobile Banking ◽  
Customer Perceived Value ◽  
Banking Service ◽  
The Relationship

Purpose- This study examined the moderating effect of perceived corporate image on the indirect relationship between mobile banking service quality and customer retention via customer perceived value in the Kenyan banking industry Design/Methodology- The study adopted an explanatory research design, employing multistage, simple random and systematic sampling techniques in collecting data from a sample size of 400 consumers of mobile banking services in Kenya using a self-administered questionnaire Findings- The results reveal a significant mediating effect of customer perceived value on the relationship between mobile banking service quality and customer retention. Moreover, the study established that perceived corporate image moderates the relationship between; mobile banking service quality and customer perceived value and mobile banking service quality and customer retention. Finally, perceived corporate image moderates the indirect link between mobile banking service quality and customer retention via customer retention at all levels Practical Implications- These findings underscore the need for the bank’s management and policymakers to develop quality assurance policies and devise value-centered strategies and image-enhancing strategies to enhance customer retention. Originality/Value - The study’s findings bring new critical knowledge concerning the indirect effect of customer perceived value and perceived corporate image on the study variables.

scholarly journals The Influence Of Product Quality, Price, Brand Image And Promotion On The Purchase Decision Of Xiaomi Smartphone Products In Depok City

2021 ◽  
Vol 2 (6) ◽  
pp. 2166-2171
Author(s):  
Faramita Dwitama
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Technological Developments ◽  
Analytical Tools

Technological developments and a lot of competitors in the smartphone industry make the competition tighter so that it triggers consumers to be more picky before deciding to make a purchase. Xiaomi is one of the manufacturers engaged in the production of smartphones which is well known in Indonesia. The purpose of this study is to determine whether product quality, price, brand image, and promotion can partially and simultaneously influence purchasing decisions for Xiaomi smartphones in Depok. This study uses quantitative primary data in the form of a questionnaire with a research sample of 100 respondents. The analytical tools used are validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, normality test, coefficient of determination, t test and f test assisted by SPSS version 25 software. The results of this study are product quality, price , brand image, and promotion have a significant influence on purchasing decisions for Xiaomi smartphones in Depok city, either partially or simultaneously.

scholarly journals THE DETERMINANTS OF CUSTOMER LOYALTY IN SHARIA BANK IN JAMBI WITH ISLAMIC APPROACH

2019 ◽  
Vol 4 (2) ◽  
pp. 129
Author(s):  
LUCKY ENGGRANI FITRI ◽  
PAULINA LUBIS ◽  
ARY DEAN AMRI
Keyword(s):  
Latent Variable ◽  
Structural Equation ◽  
Sampling Method ◽  
Perceived Value ◽  
Equation Model ◽  
Primary Data ◽  
Customer Perceived Value ◽  
Customer Trust ◽  
Survey Approach

This study aimed to determine the direct effect between customer perceived value (CPV), trust towards satisfaction on customer of sharia banks in Jambi province. Thedevelopment of Sharia banking in Jambi is quite slow compared to other provinces in SumatraIsland. This research was conducted in Jambi Province. The design of this study used a quantitative method with a survey approach to obtain primary data, namely by distributing questionnaires to 140 customers in six Sharia commercial banks in Jambi province by using purposive sampling method in determining the sample. Determination of the minimum sample size in this study refers to the statement of Hair et al. Then the quantitative data was processed using Structural Equation Model (SEM) with SmartPLS 3 software. The findings of this study found that an exogenous latent variable Customer Perceived Value affects customer trust and satisfaction. This research was expected to make practical contributions to the management of Sharia banks and related parties as information to determine the marketing strategy of Sharia bank products in Jambi province, in effort to increase customer satisfaction of sharia banks in Jambi province

scholarly journals Pengaruh Customer Perceived Value Dan Customer Experience Terhadap Revisit Intention Pada Objek Wisata

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 477
Author(s):  
An Nisa Lathifah Nabila ◽  
Armida Armida
Keyword(s):  
Path Analysis ◽  
Perceived Value ◽  
Secondary Data ◽  
Total Sample ◽  
Customer Experience ◽  
Primary Data ◽  
Validity And Reliability ◽  
Customer Perceived Value ◽  
Revisit Intention ◽  
Great Wall

This reseacrh aims to reveal the effect of customer perceived value and customer experience on revisit intention in The Great Wall of Koto Gadang attraction. This research is a causative study. The population in this study were all tourists who had visited the attraction of The Great Wall of Koto Gadang. The data used are primary data and secondary data. Data collection techniques are using questionnaires and documentation. The sample technique used in this study is purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using SPSS version 21. The research hypothesis testing was carried out using data analysis through validity and reliability, normality, heterokedactivity, path analysis, F test and statistical t test at α = 0.05. The results of this study indicate that 1) customer perceived value and customer experience significantly influence revisit intention 2) customer perceived value significantly influence customer experience 3) customer perceived value significantly influence revisit intention 4) customer experience significantly influence revisit intention. Keywords : customer perceived value, customer experience and revisit intention

Exploring the Factors of Customer Retention in Mobile Sector

2012 ◽  
Vol 3 (2) ◽  
pp. 36-46
Author(s):  
Irene Samanta
Keyword(s):  
Relationship Satisfaction ◽  
Customer Retention ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Primary Data ◽  
Price Perception ◽  
Independent Variables ◽  
Mobile Industry ◽  
Effective Relationships ◽  
Switching Barriers

The development of effective relationships is increasingly recognized as an important component of marketing strategies. Developing and maintaining satisfactory customer relationships can help increase customer retention. From the customer’s perspective, the determinants of relationship satisfaction include factors such as trust, service quality, price perception, inertia, indifference, and switching barriers. The aim of the study is to examine the factors which influence and contribute to customer retention. Mobile industry in Greece was selected to find how customer relationships impact marketing practices in the Greek mobile sector, as well as the effect on customer retention. A questionnaire survey was used to collect the primary data. The author used factor and regression analysis and all tests had a in a 95% confidence level. A statistically significant relationship was found between the dependent variable Customer Retention and the independent variables concerning Price Perception, Inertia, and Customer Satisfaction.

scholarly journals EXPERIENTIAL MARKETING DAN SWITCHING BARRIERS TERHADAP CUSTOMER RETENTION DAN LOYALITAS PELANGGAN

2020 ◽  
Keyword(s):  
Direct Effect ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Customer Retention ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Multiple Correlation ◽  
Experiential Marketing ◽  
Verification Methods ◽  
Switching Barriers

Customer loyalty is the main aspect of the company that needs to be maintained through a good, consistent, and long-lasting strategy. This study aims to determine the influence of experiential marketing and switching barriers on customer retention and their impact on customer loyalty at the Supratman branch of Togamas bookstore, Bandung. The method used is descriptive and verification methods. Nonprobability sampling with incidental method was used with a sample size of 100 respondents. The data analysis method used is path analysis, multiple correlation, and the coefficient of determination. The results showed that experiential marketing, switching barriers, and customer retention at the Togamas bookstore were good, while customer loyalty was good enough. The direct effect of experiential marketing on customer loyalty is greater than the indirect effect through customer retention. The indirect effect of switching barriers on loyalty is greater than the direct effect.

IMPACT OF AIS AND STRESSED OUT AN EMPLOYEES TO THEIR PERFORMANCE AT PT EFRATA RETAILINDO

2019 ◽  
Vol 5 (1) ◽  
pp. 22-30
Author(s):  
Wiwit Ayu Retno Sari ◽  
Suhendro Suhendro ◽  
R. Riana Dewi
Keyword(s):  
Information Systems ◽  
Work Stress ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Accounting Information System ◽  
Accounting Information Systems

This research aims to test the influence of accounting information system and work stress on performance of employees of PT Efrata Retailindo. The type of research used in this research is quantitative research. The source of the data in the research is primary data. The population in this study are all employees of PT Efrata Retailindo totalling 47 people. Sampling techniques in the study using a purposive sample. While the data collection method used is to use the questionnaire to all employees of PT Efrata Retailindo. Data analysis techniques using multiple linear regression analysis. Based on the results of the study it can be concluded that work stress had no effect on performance of employees of PT Efrata Retailindo, while information systems accounting effect on the performance of the employees of PT Efrata Retailindo. The value of the coefficient of determination (R2) amounting to 0.106. This indicates that variansi on a variable performance practice undertaken by the company PT Efrata Retailindo of 10.6% can be explained by work stress variables and accounting information systems, while the remaining 89.4% explained by other factors outside the researched.

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