scholarly journals THE INFLUENCE OF THE INTERNATIONAL LOGISTICS EFFICIENCY ON THE LEVEL OF THE ENTERPRISE COMPETITIVENESS

Author(s):  
А. Dunska ◽  
Т. Kurta
2018 ◽  
Vol 35 (3) ◽  
pp. 22-27
Author(s):  
E. S. Kirenkina ◽  
I. G. Pavlenko

The article is devoted to the issues of ensuring the competitiveness of a trading enterprise through its quantitative assessment. Analytic and graphical methods of evaluation are conventionally identified. The methodical approaches to the evaluation of the competitiveness of the trading enterprise, including the Rosenberg Model, the assessment of the quality level of production, matrix methods, the evaluation of comparative advantages, the multifactor score, the model of competitiveness are described, their strengths and weaknesses are identified.


2020 ◽  
pp. 1-11
Author(s):  
Yang Yaxu

The loose logistics market, the weak value-added service capabilities of enterprises, and the backward construction and operation of logistics networks have led to high logistics costs and low efficiency in some enterprises. In order to improve the comprehensive evaluation effect of enterprise logistics enterprise competitiveness, this paper builds a comprehensive evaluation model of logistics enterprise competitiveness based on SEM model based on machine learning technology. Moreover, in order to more accurately grasp the law of customer logistics mode selection behavior, this paper adds the adaptive value of the latent variables of the logistics mode service characteristics obtained through the SEM model to the utility function of the logistics mode to obtain the SEM-NL integrated model. In addition, starting from the analysis of the key factors affecting the competitiveness of enterprise logistics, this paper constructs an evaluation model of enterprise logistics competitiveness, and analyzes and studies the comprehensive competitiveness of enterprise logistics through two aspects of logistics actual competitiveness and logistics future development potential. The research results show that the model constructed in this paper is suitable for the comprehensive evaluation of the competitiveness of logistics enterprises.


Author(s):  
Lilia Lesyk ◽  
◽  
Olexandr Yemelyanov ◽  
Oksana Musiiovska ◽  
Oksana Zhyhalo ◽  
...  

For most enterprises the main purpose of their activities is to obtain proper financial results. For this reason, management of the enterprises requires a preliminary assessment of their economic potential. In particular, this concerns the potential to increase the competitiveness of enterprises. The assessment of the enterprise competitiveness potential is a prerequisite for determining the reserves of increasing its competitive advantages. The competitiveness is to a large extent affected by the management skills of business owners and managers. In particular, this refers to the ability to develop and implement a scientifically based strategy of competitive struggle and to manage the factors that shape the competitiveness. Nowaday much attention is paid to the assessing the competitiveness of both individual products and enterprises that produce them. It is worth to mention that the issue of managing the enterprise competitiveness is studied by many scientists. At the same time, the issue of managing the competitiveness of enterprises in modern scientific literature is more focused on the problem of better use of the real enterprise competitive potential rather than the question of this potential developing. The objective of the paper is to establish the essence and justification of assessment indicators of the enterprises competitiveness potential. This potential captures the ability of enterprises to provide a certain level of competitiveness in the future. Therefore, the following main tasks were consistently solved: the essence of the competitiveness potential were determined; the general approaches to its assessment were proposed; regularities of managing the factors of the enterprises competitiveness formation were determined. A two-stage assessment of enterprise competitiveness potential is proposed. The first stage is the measurement of the existing level of competitiveness. At the second stage changes of the competitiveness indicators in the future are projected. Further research on the assessment of the competitiveness potential of enterprises requires the construction of formalized models of rotation of industry leaders as a result of technological changes.


2021 ◽  
Vol 19 (9) ◽  
pp. 1789-1810
Author(s):  
Mariya S. BELYAEVA

Subject. This article examines the relationship between marketing activities and the development of entrepreneurial structures in Russia. Objectives. The article aims to develop a methodological approach that helps optimize the product nomenclature and develop differentiated marketing strategies for managing sales in different segments. Methods. For the study, I used the methods of ABC/XYZ and cluster analyses. Results. The article offers a methodological approach to the analysis of the nomenclature of goods, tested on the data of one of the business structures of the Crimean wine industry. It identifies goods nomenclature clusters that have similar dynamic characteristics for changes in sales volumes and demand predictability, and provides recommendations for increasing sales, margins, and improving enterprise competitiveness. Conclusions. The developed methodological approach can be considered as an element of information and methodological support for the enterprise competitiveness management system.


2019 ◽  
Vol 1 (65) ◽  
pp. 413-416 ◽  
Author(s):  
Iryna Bashinska ◽  
◽  
Alona Valyanska ◽  
Halyna Homonyuk ◽  
◽  
...  

Author(s):  
Bohdan Dmitrishin ◽  
◽  
Maksym Boroviy ◽  

The purpose of the article is to develop the methodological foundations of business analytics as a necessary component in the competitiveness management system of a modern enterprise. The article is devoted to solving the problem of relations business analytics (in particular business decision support systems) and systemic characteristics of enterprise competitiveness management. Substantiation of factors influencing the formation of the competitiveness of an enterprise becomes significant at this stage of development of the national economy. The publication summarizes the tasks, principles and goals of business analytics. The relations between business analytics and enterprise competitiveness is defined and structured. Business analytics aims to simplify the work of the company as much as possible, increasing the profitability of sales and minimizing losses, which will certainly have a positive effect on the competitiveness of an enterprise. It is noted that the qualitative improvement of the range and intellectual potential of an enterprise has a positive effect on the competitiveness of manufactured goods (services), personnel of an enterprise. Factors influencing the competitiveness of an enterprise are established and substantiated. The types of relations between business strategy and business analytics are analyzed. The significance and necessity of conducting business analysis for making managerial decisions are revealed. The tools of a business analyst in a rapidly changing environment are proposed. Ukrainian enterprises are recommended to use not static, but strategically-oriented adaptive systems of competitiveness management, based on the widespread use of business process modeling and business intelligence tools. Further research should be focused on the implementation of modern methods of business analytics in enterprises, taking into account the experience of the most developed countries, conducting a comparative analysis of business analysis tools to reveal their full potential, highlighting the advantages and disadvantages.


2019 ◽  
Vol 5 (327) ◽  
pp. 129-133 ◽  
Author(s):  
Gulnara Baitayeva ◽  
◽  
Aruna Bekmetova ◽  

2020 ◽  
Vol 19 (Vol 19, No 3 (2020)) ◽  
pp. 558-575
Author(s):  
Nataliia KUZMYNCHUK ◽  
Viktoriia YEVTUSHENKO ◽  
Tetiana KUTSENKO ◽  
Oleksandra TEROVANESOVA

The article assesses the level of competitiveness of enterprises over time using the local taxonomic indicators of the development of production, financial, marketing and social sustainability and total integrated indicator of the state of sustainable competitiveness. The methodical approach to the assessment of the level of sustainable enterprise competitiveness and the impact of organizational and managerial potential on the sustainable enterprise competitiveness is improved. Conceptual bases of creation of organizational and managerial potential of sustainable enterprise competitiveness are developed. The authors propose a scientific and practical approach to modelling the influence of organizational and managerial potential on the overall integrated indicator of sustainable enterprise competitiveness, which centers on the identification of possible development scenarios shaped by organizational and managerial factors determining the efficiency of ensuring sustainable competitiveness of machine-building enterprises. Substantiation is provided for the creation of a mechanism ensuring the sustainable enterprise competitiveness that takes into account available organisational and managerial potential as the basis for making quality managerial decisions on improving the adaptability of enterprises to difficult and changing external conditions.


Author(s):  
Olha Vovk ◽  
Svitlana Tulchynska ◽  
Olha Popelo ◽  
Rostislav Tulchinskiy ◽  
Tetiana Tkachenko

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