scholarly journals BUILDING EMPLOYER BRANDING IN THE LABOR MARKET

2021 ◽  
Author(s):  
Hanna Zhovtyak
Keyword(s):  
Labor Market ◽  
Educational Institutions ◽  
Value Proposition ◽  
Employer Branding ◽  
Important Place ◽  
Corporate Website ◽  
A Value ◽  
Corporate Blogs ◽  
Employer Brand ◽  
Main Components

The article notes that today the concept of «employer brand» has become firmly entrenched in the professional vocabulary of many HR professionals. Moreover, not only foreign but also domestic companies have begun to develop programs to form a positive brand of the employer. This function of personnel management specialists has occupied an important place along with other personnel functions. The concept of brand as a set of all human experience, his perception of a thing, product, company is defined. Brands exist in the minds of either specific people or society as a whole. It is established that HR-branding is not only work with the company's reputation as an employer, but also a targeted long-term strategy for managing the awareness and perception of employees, candidates and all stakeholders. HR-branding includes all aspects of work in the company, all HR-processes and practices that shape the perception of employees and candidates. The main stages of employer brand formation are outlined: search and study of the target audience of HR-brand, identification of problem areas of the employer brand, formation of EVP, development of strategy for promoting the employer brand, evaluation of the result. The main components of the value proposition of the employer are given. The concept of EVP is defined as a value proposition of the employer, which includes both emotional and rational benefits. It is important that the real work environment and processes in the company correspond to the proposals of the HR-brand: you can promise only what can be provided in reality. A dishonest offer not only destroys the company's HR brand in the labor market, but also weakens employee loyalty and involvement. It is established that all tools of employer brand formation can be divided into two groups: external and internal. External tools include: employment websites, media; advertising; conferences, seminars, open days; competitions for the title of the best employer; cooperation programs with recruitment agencies, educational institutions; social networks, forums, corporate blogs, etc. Internal tools include: corporate website; corporate magazine, digest, news block; seminars and trainings with employees; corporate events.

scholarly journals Gender Aware Employer Branding: How to Become Authentic, Unique and Attractive

2015 ◽  
Vol 10 (11) ◽  
pp. 62 ◽  
Author(s):  
Hans Lundkvist
Keyword(s):  
Research Team ◽  
Global Financial Crisis ◽  
Value Proposition ◽  
Employer Branding ◽  
Gender Perspective ◽  
Academic Literature ◽  
Engineering Company ◽  
Employer Brand ◽  
And Gender ◽  
Point Of Departure

Despite a global financial crisis, the concept Employer Branding became the point of departure for an interactive collaboration between an engineering company and a research team. When reviewing academic literature the conclusion was that very few articles combine the concepts of employer brand and gender equality. This article contributes theoretically to promote and examine arguments for the potential of adopting a gender perspective when developing an employer brand and when compiling the employer value propositioning. The article intends to inspire organizations to use a gender perspective when developing the employer value proposition in order to promote propositions reflecting the organization. It will also open avenues for further research by synthesizing the two fields.

scholarly journals Influence of Employee value Proposition on Employer Brand

2019 ◽  
Vol 8 (12S) ◽  
pp. 673-676
Keyword(s):  
Human Resource ◽  
Research Design ◽  
Research Paper ◽  
Value Proposition ◽  
Employer Branding ◽  
Descriptive Research ◽  
Employer Brand ◽  
Employee Value

Now days, Organizations are facing employees attraction challenges to poach the best talent in their industry. Every organization is not ready to good pay bundles to their employees. To retain the efficient human resource (HR) with right abilities, acquaintance, understanding, caliber which help the organizations to achieve their objectives in effective and efficient way. Employee value Proposition (EVP) is the concept which helps the organizations to magnetize, maintain and preserve the best endowment. In this research paper, researcher tried to create a relationship between the employee value proposition and Employer branding. This research is proposed to have descriptive research design. We have created a model specifying the connection between the employer brand and the components of EVP.

scholarly journals The Value Dimension of the Employer Brand: Influencing the Staff Engagement

2021 ◽  
Vol 4 (519) ◽  
pp. 302-309
Author(s):  
I. O. Voloboieva ◽  
◽  
O. I. Kravchuk ◽  
D. V. Varshava ◽  
◽  
...  
Keyword(s):  
Value Proposition ◽  
Job Seekers ◽  
Theoretical Level ◽  
Employer Branding ◽  
Employer Brand ◽  
Definition Of ◽  
The Impact ◽  
Staff Engagement

The article is aimed at examining the impact of the employer brand on the choice of a job seeker. After studying and analyzing the works of many foreign and domestic scholars, the main approaches to the definition of the concept of «employer brand» are considered and the authors’ definition of this concept is proposed. As result of the carried out research, both the external and the internal elements of the employer brand are systematized; the employer value proposition (EVP), constituting an integral part of the employer brand, is substantiated; a survey of LinkedIn users was conducted in order to identify the influence of the employer brand on the choice of job seekers; the main priority elements of branding are defined. The carried out research allows to conclude that employer branding and the current EVP are among the most priority directions of the company’s activity in attracting the best specialists and preserving talents in the company. The value proposition of the employer should be the strategy of the company, oriented to employees, being consistent with them. To develop a strong brand and increase the attractiveness and competitiveness of the organization, the value proposition of the employer must be unique. The EVP should be a real embodiment of the benefits offered by the company to employee, otherwise it will be impossible to retain the employees involved and form loyalty to the company in them. Prospects for further research in this direction are to determine the degree of influence of digitalization of business on the development of the employer brand, and, at the theoretical level, – a study and closer definition of some components of the employer brand.

A Study on Employees Perception Factors on Employer Branding In Private Universities

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 432-437
Author(s):  
M. Bagirathi ◽  
Dr.R. Magesh
Keyword(s):  
Current Trend ◽  
Job Seekers ◽  
Employer Branding ◽  
University Employees ◽  
Key Stakeholders ◽  
New Instrument ◽  
Employer Brand ◽  
Main Components ◽  
Employer Of Choice ◽  
Real Challenge

Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders.  It encompasses everything you do to position your organization as an employer of choice. Employer branding is an interesting topic among entrepreneurs and researchers, as it is considered a new instrument for helping companies gain strategic advantage over their competitors .Determining the main components of positive employer branding perception in order to adequately manage it has become a real challenge. This study aims to investigate employer branding components of current employees. The data for the study has been gathered through a survey of 100 university employees of well-known information; Employer brand is an increasingly growing crucial topic that looms vast in the minds of huge human resources, recruitment and marketing. Employer branding is the latest and current trend in every organization today.

Regular estimates of paddock pasture mass can improve profitability on New Zealand dairy farms

2015 ◽  
Vol 77 ◽  
pp. 29-34 ◽  
Author(s):  
P.C. Beukes ◽  
S. Mccarthy ◽  
C.M. Wims ◽  
A.J. Romera
Keyword(s):  
Supply And Demand ◽  
Grazing Management ◽  
Average Error ◽  
Value Proposition ◽  
Perfect Knowledge ◽  
Operating Profit ◽  
A Value ◽  
Main Driver ◽  
Imperfect Knowledge ◽  
Farm Scale

Paddock selection is an important component of grazing management and is based on either some estimate of pasture mass (cover) or the interval since last grazing for each paddock. Obtaining estimates of cover to guide grazing management can be a time consuming task. A value proposition could assist farmers in deciding whether to invest resources in obtaining such information. A farm-scale simulation exercise was designed to estimate the effect of three levels of knowledge of individual paddock cover on profitability: 1) "perfect knowledge", where cover per paddock is known with perfect accuracy, 2) "imperfect knowledge", where cover per paddock is estimated with an average error of 15%, 3) "low knowledge", where cover is not known, and paddocks are selected based on longest time since last grazing. Grazing management based on imperfect knowledge increased farm operating profit by approximately $385/ha compared with low knowledge, while perfect knowledge added a further $140/ha. The main driver of these results is the level of accuracy in daily feed allocation, which increases with improving knowledge of pasture availability. This allows feed supply and demand to be better matched, resulting in less incidence of under- and over-feeding, higher milk production, and more optimal post-grazing residuals to maximise pasture regrowth. Keywords: modelling, paddock selection, pasture cover

The Students Value Attitude to Healthy Lifestyle

2019 ◽  
Vol 9 (4) ◽  
pp. 66-70
Author(s):  
Marina Anatolevna Mefodeva ◽  
Gulnara Firdusovna Valieva
Keyword(s):  
Healthy Lifestyle ◽  
Educational Institutions ◽  
A Value ◽  
The Individual

Abstract The relevance of the investigated problem is caused by the increased attention to the issues of a healthy lifestyle among students in Russia. Promotion of a healthy lifestyle, taking into account the individual interests and preferences of students can be embodied not only in the class but also in the framework of elective programs and courses, that are targeted on a healthy lifestyle. The authors reveal approaches, principles and pedagogical conditions for having a healthy lifestyle in the framework of training in educational institutions. The issues of bad habits influence the development and formation of a value attitude to a healthy lifestyle are considered.

Classroom Management

2016 ◽  
Vol 1 (1) ◽  
pp. 201
Author(s):  
Elida Kurti
Keyword(s):  
Classroom Management ◽  
General Education ◽  
Urban Areas ◽  
Teaching And Learning ◽  
Educational Institutions ◽  
Important Place ◽  
Rural And Urban Areas ◽  
Rural And Urban ◽  
Intellectual Level

This paper aims to reflect an effort to identify the problems associated with the educational learning process, as well as its function to express some inherent considerations to the most effective forms of the classroom management. Mentioned in this discussion are ways of management for various categories of students, not only from an intellectual level, but also by their behavior. Also, in the elaboration of this theme I was considering that in addition to other development directions of the country, an important place is occupied by the education of the younger generation in our school environments and especially in adopting the methods of teaching and learning management with a view to enable this generation to be competitive in the European labor market. This, of course, can be achieved by giving this generation the best values of behavior, cultural level, professional level and ethics one of an European family which we belong to, not just geographically. On such foundations, we have tried to develop this study, always improving the reality of the prolonged transition in the field of children’s education. Likewise, we have considered the factors that have left their mark on the structure, cultural level and general education level of children, such as high demographic turnover associated with migration from rural and urban areas, in the capacity of our educational institutions to cope with new situations etc. In the conclusions of this study is shown that there is required a substantial reform even in the pro-university educational system to ensure a significant improvement in the behavior of children, relations between them and the sound quality of their preparation. Used literature for this purpose has not been lacking, due to the fact that such problems are usually treated by different scholars. Likewise, we found it appropriate to use the ideas and issues discussed by the foreign literature that deals directly with classroom management problems. All the following treatise is intended to reflect the way of an effective classroom management.

Pengujian Usability Website Pondok Pesantren Qodratullah Menggunakan System Usability Scale

2020 ◽  
Vol 6 (1) ◽  
pp. 34-43
Author(s):  
Fitri Purwaningtias ◽  
Usman Ependi
Keyword(s):  
Evaluation Process ◽  
Boarding School ◽  
Educational Institutions ◽  
Prospective Students ◽  
A Value ◽  
System Usability Scale ◽  
System Usability ◽  
Grade Scale ◽  
Final Score ◽  
Group B

Website saat ini telah digunakan diberbagai jenis instansi termasuk instansi pendidikan seperti Pondok Pesantren Qodratullah. Saat ini website Pondok Pesantren Qodratullah menjadi tulang punggung dalam penyebaran informasi terkain pondok pesantren kepada wali santri, alumni, calon santri dan masyarakat luas. Mengingat pentingnya website bagi Pondok Pesantren Qodratullah maka perlu untuk dilakukan evaluasi apakah informasi yang diberikan dan website yang ada telah memiliki nilai kebergunaan bagi pengguna atau tidak. Untuk itu di dalam penelitian ini dilakukan evaluasi untuk melihat perspektif pengguna terhadap website. Prose evaluasi dilakukan dengan system usability scale dengan sepuluh instrumen sebagai pernyataan evaluasi. Hasil evaluasi menunjukkan bahwa website Pondok Pesantren Qodratullah mendapatkan nilai akhir 88. Nilai 88 berarti website Pondok Pesantren Qodratullah mendapatkan adjective rating yang excellence, grade scale tergolong kelompok B dan tingkat acceptability termasuk acceptable. The website is currently used in various types of institutions including educational institutions such as Qodratullah Islamic Boarding School. Currently the Qodratullah Islamic Boarding School website is the backbone in the dissemination of information about Islamic boarding schools to the guardians of students, alumni, prospective students and the wider community. Considering the importance of the website for the Qodratullah Islamic Boarding School, it is necessary to evaluate whether the information provided, and the existing website have a useful value for the user or not. For this reason, in this study an evaluation was conducted to see the user's perspective on the website. The evaluation process is carried out with a system usability scale with ten instruments as evaluation statements. Evaluation results show that the Qodratullah Islamic Boarding School website gets a final score of 88. A value of 88 means that the Qodratullah Islamic Boarding School website gets an adjective rating that excellence, grade scale belongs to group B and the level of acceptability is acceptable

scholarly journals Legal Complexities of Animal Welfare in Australia: Do On-Animal Sensors Offer a Future Option?

Animals ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 91
Author(s):  
Jaime Manning ◽  
Deborah Power ◽  
Amy Cosby
Keyword(s):  
Animal Welfare ◽  
Data Transmission ◽  
Continuous Measurement ◽  
Mental Wellbeing ◽  
Value Proposition ◽  
Data Governance ◽  
Behavioural State ◽  
A Value ◽  
Welfare Measures ◽  
The Cost

The five freedoms and, more recently, the five domains of animal welfare provide internationally recognised frameworks to evaluate animal welfare practices which recognise both the physical and mental wellbeing needs of animals, providing a balanced view of their ability to cope in their environment. Whilst there are many techniques to measure animal welfare, the challenge lies with how best to align these with future changes in definitions and expectations, advances in science, legislative requirements, and technology improvements. Furthermore, enforcement of current animal welfare legislation in relation to livestock in Australia and the reliance on self-audits for accreditation schemes, challenges our ability to objectively measure animal welfare. On-animal sensors have enormous potential to address animal welfare concerns and assist with legislative compliance, through continuous measurement and monitoring of an animal’s behavioural state and location being reflective of their wellbeing. As reliable animal welfare measures evolve and the cost of on-animal sensors reduce, technology adoption will increase as the benefits across the supply chain are realised. Future adoption of on-animal sensors by producers will primarily depend on a value proposition for their business being clear; algorithm development to ensure measures are valid and reliable; increases in producer knowledge, willingness, and trust in data governance; and improvements in data transmission and connectivity.

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