scholarly journals Pengaruh Lokasi, Kelengkapan Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Alfamart Blahkiuh Di Kabupaten Badung

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 144-163
Author(s):  
Ni Kadek Dewi Susanti ◽  
Putu Herny Susanti ◽  
Gusti Alit Suputra
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Analysis Technique ◽  
Alternative Behaviors ◽  
Analysis Determination

Purchasing decision is a process of integrating which is combined to evaluate two or more alternative behaviors and select one of them. The purpose of this study was to determine the effect of location, product completeness and service quality on purchasing decisions of Alfamart Belahkiuh in Badung Regency. This research was conducted at Alfamart Belahkiuh at Jalan Ciung Wanara, Br. Delod Pasar, Ex. Belahkiuh, Kec. Abiansemal, Kab. Badung. Questionnaires that have been tested for validity and reliability were given to respondents. The number of respondents taken was 99 respondents using the Accidental sampling method. Data collection was carried out through observation, interviews, documentation, literature study and questionnaires. The data analysis technique used is multiple linear regression analysis, determination test, t test (partial regression), and F test (simultaneous regression). Based on the results of the analysis, it was found that location had a positive and significant effect on purchasing decisions at Alfamart Blahkiuh in Badung. Product completeness has a positive and significant effect on purchasing decisions at Alfamart Blahkiuh in Badung. Service Quality has a positive and significant effect on Purchasing Decisions at Alfamart Blahkiuh in Badung. Location, Product Completeness and Service Quality have a positive and significant effect on Purchasing Decisions at Alfamart Blahkiuh in Badung.

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SOSMED CAFE ABDULLAH LUBIS MEDAN

2021 ◽  
pp. 1-15
Author(s):  
Clara Silvina Barus ◽  
Donalson Silalahi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Analysis Technique

Abstract This study aims to determine and explain the effect of social media promotion and service quality on purchasing decisions. To achieve this goal, research was conducted at Social Media Café Abdullah Lubis using 100 people as respondents. Data were collected through questionnaires and the analysis technique used was multiple linear regression analysis. The results showed: First, social media promotion has a positive and significant effect on purchasing decisions. Second, service quality has a positive and significant effect on purchasing decisions. Third, service quality plays a greater role in increasing the sensitivity of consumer purchases when compared to social media promotion. Fourth, consumer characteristics are also important variables in increasing consumer decisions in buying products. Fifth, social media promotion and service quality are able to explain variations in purchasing decisions by 87.7 percent.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA SRIWIJAYA AIR DI BANDARA INTERNASIONAL KUALANAMU MEDAN

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 153
Author(s):  
Citra Yanti Pakpahan ◽  
I Wayan Suardana ◽  
I Made Kusuma Negara
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
International Airport

The purpose of this study is to study the majority of service quality and brand image of the service user loyalty offered by Sriwijaya air. The determination of the sample in this study used a purposive sampling method of 250 respondents. Data collection techniques using questionnaires, and literature study. Data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, validity and reliability, comparative analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 18.0.The results of this study indicate the quality of service and brand image on the loyalty of service users who are supported by Sriwijaya Air at Kualanamu International Airport, Medan, which is stated to have a significant and partially significant effect simultaneously with a value of 72.2%. For service quality variables get the results of analysis with a t test of 7.140 and brand image of 3.809. The data of this study were obtained from distributing online questionnaires to respondents who had used Sriwijaya Air at Kualanamu International Airport, Medan.

scholarly journals Kesadaran WP, Kualitas Pelayanan, Sanksi Pajak dan Penerapan Tapping Box pada Kepatuhan WP Restoran

2020 ◽  
Vol 30 (7) ◽  
pp. 1620
Author(s):  
Putu Nanda Bagus Kresna Yudha ◽  
Putu Ery Setiawan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Positive Effect ◽  
Awareness Service

This study aims to provide empirical evidence about the influence of taxpayer awareness, service quality, tax sanctions and the application of transaction recording devices (tapping boxes) to taxpayer compliance in paying restaurant taxes. This research was conducted on companies that have been registered with the Denpasar City Revenue Agency since 2017. The sample in this study is a restaurant that has been installed with a taping box. The method of determining the sample using a purposive sampling method using the Slovin formula to obtain 31 companies as samples. Data collection using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of hypothesis testing show that the variable of taxpayer awareness, service quality, tax sanctions, and the application of tapping boxes has a positive effect on the compliance of natural taxpayers paying restaurant taxes at the Denpasar City Revenue Agency. Keywords: Awareness of Taxpayers; Service Quality; Tax Sanctions; The Application Of Tapping boxes; Taxpayer Compliance.

scholarly journals Pengaruh Layanan Samsat Corner, Kesadaran Wajib Pajak, Sosialisasi Perpajakan dan Kualitas Pelayanan pada Kepatuhan Wajib Pajak Kendaraan Bermotor

2019 ◽  
Vol 29 (2) ◽  
pp. 630
Author(s):  
Laila Susanti ◽  
Putu Ery Setiawan
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Motor Vehicle ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Questionnaire Method ◽  
Positive Effect

This research was conducted at the Joint Office of SAMSAT Denpasar. The number of samples used in this study were 100 respondents with a sampling technique that is proportionate stratified random sampling method. Data collection in this study was conducted by a questionnaire method with data analysis technique used is multiple linear regression analysis. The results showed that SAMSAT corner service, taxpayer awareness, tax socialization, and service quality had a positive effect on motor vehicle taxpayer compliance. This means that the better SAMSAT corner service, awareness of taxpayers, tax socialization, and quality of service will also increase motor vehicle taxpayers compliance in terms of meeting their tax obligations. Keywords : SAMSAT Corner Service; Taxpayer Awareness; Tax Socialization; Service Quality; Motor Vehicle Taxpayer Compliance.

ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 27 (1) ◽  
pp. 15-26
Author(s):  
Paramita Paramita ◽  
Dila Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Statistic ◽  
Analysis Technique ◽  
Research Population

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect on purchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchase decision (Y).

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN PADA KARAOKE INUL VIZTA TANJUNG

2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Imansyah Imansyah ◽  
Haris Irawan
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
T Test ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Analysis Technique

Abstract: The purposes of this research is to find the influence of service quality which including: tangible, reliability, responsiveness, assurance, and empathy at karaoke Inul Vizta Tanjung  on customer satisfaction. This research uses descriptive analysis, simple Linear Regression analysis, validity and reliability test and t test. Populations in this study are 138 persons.  The sample in this resech area 100 persons o f karaoke Inul Vizta Tanjung customers with a   accidental sampling method and slovin formula to analyze the simple data. Data collected using a questionnaire technique with likert’s scale, interview and documentation.The data analysis technique and research are using a validity and reliability test, classical assumption test, t test and linear regression. The result of this research shows positive and significant influence on service quality to customer satisfaction at karaoke Inul Vizta Tanjung. Keywords: tangible, reliability, responsiveness, assurance, empathy, customer satisfaction Abstrak: Tujuan dari penelitian ini adalah untuk menemukan pengaruh kualitas pelayanan yang terdiri dari bukti fisik, kehandalan, kesigapan, jaminan dan impati yang diberikan oleh  Karaoke Inul Vizta Tanjung   terhadap kepuasaan pelanggan. Populasi dari penelitian ini adalah tamu-tamu dari Karaoke Inul Vizta Tanjung   sejumlah sekitar  138 orang. Sampel pada penelitian ini adalah 100 orang yang diambil dengan metode accidental sampling dan formula slovin untuk menganalisis data sederhana. Data dikumpulkan dengan melalui kuisioner, wawancara menggunakan  sekala likert dan dukumentasi. Tehnik analisis data menggunakan uji validitas dan realibilitas, uji asumsi klasik, uji t dan regresi linear. Hasil dari penelitian ini adalah bahwa terdapat pengaruh positif dansignifikan dari kualitas pelayanan terhadap kepuasaan pelanggan pada Karaoke Inul Vizta Tanjung. Kata kunci : bukti fisik, kehandalan, kesigapan, jaminan,empati, kepuasan pelanggan

scholarly journals GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES

2020 ◽  
Vol 9 (2) ◽  
pp. 678
Author(s):  
Muhammad Husnan Zaky ◽  
Ni Made Purnami
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Green Marketing ◽  
Green Product ◽  
Food Services ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Tree Farms

The green marketing mix approach is believed to be able to increase the integration of environmental issues in all aspects of company activities. This study aims to determine the effect of green marketing mix variables (green product, green price, green place and green promotion) on purchasing decisions for Big Tree Frams products. The research sample was determined by a purposive sampling method of 125 consumers. Data collection was carried out by distributing questionnaires to consumers of Big Tree Farms products at Lotus Food Services Jimbaran, Badung. The data analysis technique in this study used multiple linear regression analysis. The conclusions from the results of the study are, Green marketing mix (green product, green price, green place and green promotion) has a positive and partially significant effect on the purchasing decisions of Big Tree Frams products at Lotus Food Services Jimbaran, Badung. Keyword : Green Marketing Mix,Buying Decision  

scholarly journals Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Mahardika Ardaka Saputra ◽  
Ade Octavia ◽  
Suswita Roza ◽  
Yayuk Sriayudha
Keyword(s):  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
The Subject

This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.

scholarly journals ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 27 (1) ◽  
pp. 13-24
Author(s):  
Paramita Paramita ◽  
Dila Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Statistic ◽  
Analysis Technique ◽  
Research Population ◽  
Research Show

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect onpurchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchasedecision (Y).

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN, Studi kasus pada perusahaan JNE Cabang Padang

2019 ◽  
Author(s):  
Mohd. Farid Tiza ◽  
Febsri Susanti
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Normality Test ◽  
Analysis Technique ◽  
Questionnaire Method

The objective of the research to analyze the influence of each tangible varible (X1) empathy (X2), reliability (X3), responsiveness (X4) dan assurance (X5) to customer satisfaction (Y) in JNE Branch Company of Ulak Karang of Padang. Data collection of research through questionnaire method to 80 customers JNE Branch Ulak Karang Padang with purposive sampling method to know the responses of respondents to each - each variable. Quantitative analysis includes the validity and reliability test , descriptive analysis , classic assumption test including normality test , test heterocedasticity , multicollinearity test , hypothesis testing via the T test. Data analysis technique used is multiple linear regression analysis . Based on this research, obtained regression equation Y = 6.703+ 0.751X1 + 0.342X2 + 0.551X3 + 1.037X4 + 0.916X5 + e, that tangible (X1), empathy (X2), reliability (X3), responsiveness (X4) dan assurance (X5) of significant positive customer satisfaction (Y) in JNE Branch Company of Ulak Karang of Padang.

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