PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN, Studi kasus pada perusahaan JNE Cabang Padang
The objective of the research to analyze the influence of each tangible varible (X1) empathy (X2), reliability (X3), responsiveness (X4) dan assurance (X5) to customer satisfaction (Y) in JNE Branch Company of Ulak Karang of Padang. Data collection of research through questionnaire method to 80 customers JNE Branch Ulak Karang Padang with purposive sampling method to know the responses of respondents to each - each variable. Quantitative analysis includes the validity and reliability test , descriptive analysis , classic assumption test including normality test , test heterocedasticity , multicollinearity test , hypothesis testing via the T test. Data analysis technique used is multiple linear regression analysis . Based on this research, obtained regression equation Y = 6.703+ 0.751X1 + 0.342X2 + 0.551X3 + 1.037X4 + 0.916X5 + e, that tangible (X1), empathy (X2), reliability (X3), responsiveness (X4) dan assurance (X5) of significant positive customer satisfaction (Y) in JNE Branch Company of Ulak Karang of Padang.