scholarly journals PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA SRIWIJAYA AIR DI BANDARA INTERNASIONAL KUALANAMU MEDAN

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 153
Author(s):  
Citra Yanti Pakpahan ◽  
I Wayan Suardana ◽  
I Made Kusuma Negara
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
International Airport

The purpose of this study is to study the majority of service quality and brand image of the service user loyalty offered by Sriwijaya air. The determination of the sample in this study used a purposive sampling method of 250 respondents. Data collection techniques using questionnaires, and literature study. Data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, validity and reliability, comparative analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 18.0.The results of this study indicate the quality of service and brand image on the loyalty of service users who are supported by Sriwijaya Air at Kualanamu International Airport, Medan, which is stated to have a significant and partially significant effect simultaneously with a value of 72.2%. For service quality variables get the results of analysis with a t test of 7.140 and brand image of 3.809. The data of this study were obtained from distributing online questionnaires to respondents who had used Sriwijaya Air at Kualanamu International Airport, Medan.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

THE INFLUENCE OF FACILITY, TIMELINESS AND TRUST WITH SATISFACTION AS INTERVENING VARIABLES TOWARDS LOYALTY OF EXECUTIVE TRAIN PASSENGERS OF SURABAYA GUBENG STATION

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Firmansyah Firmansyah
Keyword(s):  
Public Transportation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
Normality Test ◽  
Quantitative Descriptive

Public transportation is the type of transportation that involves lives of The aims of this study is to determine and explain the simultaneous and partial influence of facilities, timeliness, trust through satisfaction as an intervening variable on the loyalty of Solo Balapan executive railroad passengers. The research method of this study was quantitative descriptive method. The population is all of train passengers in Gubeng executives. In this study data were collected by means of observation, interviews, questionnaires or questionnaires, literature study and documentation, and using the help of SPSS Statistics. This questionnaire was distributed to 100 respondents who were executive train users. The analysis used in this study includes data instrument tests (validity and reliability tests), multiple linear regression analysis, classic assumption tests (normality test, multicollinearity test, heteroscedasticity test) and hypothesis testing (F test, t test, coefficient of determination). The results of this study indicate that the variable facilities, timeliness, trust and satisfaction affect the loyalty of train passengers in Gubeng executives. T test results show the facility affects satisfaction of train passengers in Gubeng executives. Timeliness affects satisfaction of train passengers in Gubeng executives. trust affects satisfaction of train passengers in Gubeng executives. satisfaction affects loyalty of train passengers in Gubeng executives. Keywords: facilities, timeliness, trust, satisfaction and loyalty

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Dampak Kemampuan dan Pengalaman Kerja terhadap Kinerja Karyawan

2019 ◽  
Vol 1 (1) ◽  
pp. 131-142
Author(s):  
Ahmad Sumitra ◽  
Deni Muhammad Danial ◽  
Eryy Sunarya
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Work Experience ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Literature Study ◽  
Analysis Techniques

This study aims to determine the effect of Ability (Variable X1) and Work Experience (Variable X2) on employee performance. The method used in this study is using descriptive methods and associative methods. Data collection techniques conducted by researchers in this study are through observation, questionnaire interviews, documentation and literature study. Data analysis techniques start from the compilation of data, tabulation of data up to the testing phase. Based on the results of the calculation of the study of multiple linear regression analysis. The coefficient of determination (R2) can be obtained from the capability variable (X1) and work experience (X2) affects 89.8% (0.898) on employee performance (Y), the remaining 10.2% is influenced by other factors outside the research this. Conclusions, abilities and work experience have an impact on employee performance Keywords: Ability, Work Experience, Employee Performance.

scholarly journals Pengaruh Diferensiasi Produk Terhadap Minat Beli Konsumen (Studi Kasus Banana Pop Kota Bima)

2020 ◽  
Vol 5 (1) ◽  
pp. 150
Author(s):  
Dessy Sahur Ramdini ◽  
Ismunandar Ismunandar
Keyword(s):  
Product Differentiation ◽  
Linear Regression Analysis ◽  
Study Data ◽  
T Test ◽  
Coefficient Of Determination ◽  
Target Market ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Literature Study ◽  
Significant Difference

Consumers As A Target Market Have Sufficient Preferences Regarding The Products They Buy. These Products Must Be Unique So That Competitors Are Difficult To Imitate. Therefore The Purpose Of This Study Is To Determine Whether There Is An Influence And Positive And Significant Difference Between Product differentiation On Consumer Purchase Interest In Banana Pop City Of Bima. The Research Method Used In This Study Is The Associative Method. The Technique Of Determining The Sample Uses The Unknown Population With The Formula: Number Of Samples = Number Of Indicators 10 = 10 X 10 = 100, With A Sample Size Of 100 Respondents. Data Collection Techniques Are Observation, Questionnaire / Questionnaire, Literature Study. Data Analysis Techniques Using Simple Linear Regression Analysis, Simple Correlation Coefficient, Coefficient Of Determination, T Test With Spss 20 For Windows. The Results Of The Study Stated That The Validity And Reliability Tests Stated Validity And Reliability For All Data. In The Test Significant Test (T Test) States With The Value Ttable > Tcount (1.984 > -1819) And Sig Value 0.072> 0.05, So It Falls On The Rejection Ha Region Which Means H0 Is Rejected, Then It Can Be Interpreted That There Is No Influence Positive And Significant Between Product Differentiation Against Consumer Buying Interest In Banana Pop City Of Bima.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT ANEKA TATA NIAGA

2020 ◽  
Vol 11 (01) ◽  
pp. 46-57
Author(s):  
Hermanto Hermanto ◽  
Nora Pitri Nainggolan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Margin Of Error ◽  
Quality Product

The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction at PT Aneka Tata Niaga using slovin sampling technique with a margin of error of 5% of 155 customers so as to produce 112 respondents who are customers at PT Aneka Tata Niaga. Data collection methods are questionnaires. Data quality test in this study uses the validity and reliability test, the classic assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (F test ) by using SPSS version 23 software program. the results show that service quality has a partially significant effect on customer satisfaction and product quality has a partially significant effect on customer satisfaction, and service quality and product quality together have a significant simultaneous effect on customer satisfaction at PT Various Commerce. Keywords: Service Quality, Product Quality, Customer Satisfaction

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SOLOK

2019 ◽  
Author(s):  
Beni Eka Yanti ◽  
Aminar Sutra Dewi
Keyword(s):  
Relationship Quality ◽  
Social Cohesion ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique

The purpose of this study was to determine and analyze the influence relationship quality that consists of trust, satisfaction, perception, communication, and social cohesion on customer loyalty Savings Sikoci at Bank Nagari Branch Solok. Type of research is quantitative research. The sample size used was 100 customers Sikoci Savings in Bank Nagari Branch Solok. Data analysis technique used is in the form of research instrument test the validity and reliability test, descriptive analysis, the classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Research conducted generating trust, satisfaction, perception, communication, and social cohesion significant effect on customer loyalty Savings Sikoci at Bank Nagari Branch Solok because t value trust (2,006), satisfaction (2.254), perception (2,308), communications (2,056), and social cohesion (2.030) > t table 1.984. The amount of influence relationship quality variable that consists of trust, satisfaction, perception, communication, and social cohesion describes customer loyalty Savings Sikoci at Bank Nagari Branch Solok was 51.1% and 48.9% explained by other variables such as quality of service, and marketing mix, etc

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN

2020 ◽  
Vol 12 (2) ◽  
pp. 123-135
Author(s):  
Nawari Nawari ◽  
Sigit Marianto
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Motorcycle Taxi

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined.

scholarly journals Kepuasan Pelanggan Gerai Batik Keris di tinjau dari Diferensiasi Produk, Brand Image dan Pelayanan

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Nura Iudita Kartikaningtyas ◽  
Eny Kustiyah ◽  
Djumali Djumali
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Customer Satisfaction ◽  
Product Differentiation ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

This study aims to determine customer satisfaction at the Keris Batik Outlet. This type of research is quantitative descriptive. The population in this study used sample 100. Then the researchers used SPSS version 21 with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with the F test and t test and the coefficient of determination. Keywords: Customer Satisfaction, Product Differentiation, Brand Image, Service.

scholarly journals PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTORAN BAKSO LAPANGAN TEMBAK SENAYAN

2020 ◽  
Vol 11 (01) ◽  
pp. 32-45
Author(s):  
Diana Diana ◽  
Nanda Harry Mardika
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test

The development of business today is characterized by increasingly intense competition,to be able compete with other culinary businesses, companies must pay attention to promotions, service quality and customer satisfaction. Attractive promotions and good service quality can increase customer satisfaction. The purpose of this study was to determine the existence of a positive and significant effect between promotion variables and service quality on consumer satisfaction at the Restoran Bakso Lapangan Tembak Senayan with a purposive sampling technique, the number of samples in this study amounted to 100 respondents. Data collection method is questionnaire. Data quality in this study uses validity and reliability test, the classic assumption and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses t test and F test using SPSS version 23 software program. The results of the t test and F test, it can be concluded promotion is partially positive and significant effect on customer satisfaction, service quality is partially positive and significant effect on customer satisfaction, as well promotion and service quality as a whole. simultaneous positive and significant effect on consumer satisfaction in the Restoran Bakso Lapangan Tembak Senayan. Keywords: promotion, service quality, customer satisfaction

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