Traditional Italian Food Products on the Chinese Market

Author(s):  
Maria Giovanna Tongiani ◽  
Sheng Zhao

This work focuses attention on the area of a specific sector consisting of Italian small and medium enterprises that market traditional Italian products. A questionnaire submitted to a group of Chinese consumers provides their definition of a traditional product and, in particular, gives their positive opinion on traditional Italian food products, whose “reliability” and “health” content they acknowledge as fundamental attribute perceptions, together with the importance of an agreeable “taste”. The study stresses the strategic importance for small and medium Italian enterprises offering traditional Italian food products to adopt more appropriate marketing techniques and practices which take into account the indications emerging from the survey for developing the Chinese market.

2017 ◽  
Vol 38 (5) ◽  
pp. 18-26
Author(s):  
Gaël Le Floc’h ◽  
Laurent Scaringella

Purpose Literature on business models (BMs) has grown ve ry rapidly since the beginning of the twenty-first century, and although the theoretical and empirical literature has developed significantly, the number of practical and management-oriented studies remains relatively low. A recent debate in the field has focused on the definition of BM invariants: sensing customer needs, creating customer value, sustaining value creation and monetizing value. Extant empirical studies have mainly focused on multinational enterprises (MNEs) and successful BMs; however, this study concentrates on the failure of BMs in the case of small and medium enterprises (SMEs). An important source of a BM’s failure is the misalignment between MNE and SME involved in an acquisition. Design/methodology/approach Looking through the lens of the four BM constants, the aim of this study is to examine the case of the acquisition Domestic Heating (an SME) by Ventilair (an MNE). Findings Although both separate entities were achieving good results and each had a specific BM, the acquisition produced poor results mainly due to the misalignment of the two BMs. The findings lead the authors to make recommendations to practitioners on avoiding BM misalignment during an acquisition. Originality/value The authors encourage practitioners to enhance communication, promote organizational experiments, acknowledge specificities of both entities, foster employee commitment and ensure homogeneity in IT system usage.


2019 ◽  
Vol 7 (1) ◽  
pp. 118
Author(s):  
Raissa Diva Kirana , ◽  
Hernawan Hadi ,

<p>Abstract<br />This article aims to determine whether or not the understanding of micro, small and medium enterprises <br />(MSMEs) in Surakarta City, to the application of the regulations stated in Law Number 20 of 2016 on <br />Trademark and Geographical Indication (According to the research in the Department of Cooperatives <br />and UMKM Surakarta) registration of brands and constraints that hinder the implementation of the law <br />to the entrepreneurs of MSMEs. This understanding includes several factors that influence from culture <br />to moral values. This legal research is an empirical or sociological juridical research, which studies the <br />problem directly to the target (in this study the entrepreneur of MSMEs). Techniques of collecting legal <br />materials with questionnaires, interviews, and literature study. Based on the results of this study and <br />discussion, the conclusion of the unequal distribution of the related understanding of Brand rights as <br />regulated in Law Number 20 of 2016 on the entrepreneurs of MSMEs, whether the understanding of the <br />definition of the rights of the brand itself, the benefits, and the procedure of registration. The factors that <br />become obstacles hampering the implementation of this law on the entrepreneurs of SMEs in Surakarta.<br />Keywords: Understanding; Trademark Rights and Geographical Indicatio; MSMEs entrepreneurs</p><p>Abstrak<br />Artikel ini bertujuan untuk mengetahui tercipta tidaknya pemahaman pelaku Usaha Mikro Kecil dan <br />Menengah (UMKM) di Kota Surakarta, terhadap penerapan peraturan yang tertera pada Undang-Undang <br />Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis (Sesuai penelitian di Dinas Koperasi dan <br />UMKM Surakarta) terkait pendaftaran merek beserta kendala-kendalanya yang menjadi penghambat <br />dalam penerapan undang-undang tersebut pada pelaku UMKM. Pemahaman ini meliputi beberapa faktor <br />yang mempengaruhi mulai dari budaya hingga nilai moral. Penelitian hukum ini merupakan penilitian <br />empiris atau yuridis sosiologis, yang mempelajari masalah dengan langsung pada sasarannya (dalam <br />penelitian ini pelaku UMKM). Tekhnik pengumpulan bahan hukumnya dengan kuisioner, wawancara, serta <br />studi pustaka. Berdasarkan hasil penelitian dan pembahasan ini dihasilkan simpulan belum meratanya <br />pemahaman terkait Hak merek yang diatur pada Undang-Undang Nomor 20 Tahun 2016 pada para <br />pelaku UMKM, baik pemahaman mengenai pengertian hak merek itu sendiri, manfaat, maaupun prosedur <br />pendaftarannya. Adapun faktor-faktor yang menjadi kendala terhambatnya penerapan undang-undang <br />ini pada pelaku UMKM di Surakarta. <br />Kata Kunci : Pemahaman; Merek dan Indikasi Geografis; Pelaku UMKM</p>


2012 ◽  
pp. 85-99
Author(s):  
Teresa Del Giudice ◽  
Francesco Caracciolo ◽  
Gianni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios Krystallis

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing middle class and an increasingly high-income segment. These segments of society are, as expected, evolving from a cultural point of view beginning to incorporate into the ancient Chinese tradition elements of other cultures, most notably the Western one. As was the case for other new economies, especially the rich part of the population is showing an increasing inclination towards all aspects of Western culture. This opening is also affecting the food consumption habits, transforming the dynamic and vibrant Chinese market into a major destination for European food products. The following research by submitting a questionnaire to 500 Chinese consumers residents in metropolitan areas had a dual objective. The first involved the analysis of the propensity of consumers to enter into the ancient Chinese culinary culture food products from other countries. The second was represented by the attempt to segment consumers, depending on the degree of cultural openness towards non- Chinese food, using both socio-demographic and psychographic variables.


Author(s):  
A Williams ◽  
J Davidson ◽  
S Waterworth ◽  
R Partington

An increasing number of manufacturing organizations are placing direct emphasis on operations improvement as a means of achieving competitive success. Small and medium enterprises (SMEs), however, generally lack the resources in capital, time and expertise to implement business process re-engineering (BPR), as has been advocated by a number of authors. This paper presents a comparative analysis of continuous improvement (CI) versus BPR approaches to operational change. Change implies risk, and SMEs naturally require a means for establishing levels of uncertainty and net return. Equally, the performance measures adopted by these two (respectively, bottom-up and top-down) approaches differ significantly and normally defy direct comparison. A dynamic systems simulation is developed from a case study within the plastics industry and is used to evaluate the implementation of either varying levels of improvement or natural processes in the case of BPR. Although it is an industry-specific model, the approach raises several implications. Of specific interest is the trade-off between performance improvement and cost, time frame and risk. Attention is also focused on evaluation of the threshold at which the two philosophies overlap and the point at which companies may make the transition between the two philosophies. The paper goes on to evaluate the decrease in the return of investment (ROI), as improvements impinge on other stages within the process, creating up- and downstream bottlenecks. It also evaluates the level of a single ‘natural process’, as a means of costing BPR implementation. The paper concludes with the definition of ROI curves, which are intended to inform SMEs in the selection of appropriate improvement strategies.


2000 ◽  
Vol 5 (1) ◽  
pp. 23-59 ◽  
Author(s):  
Shahid Amjad Chaudhry

Definitions and Sources Definitions: In this paper it is proposed to use the definition of selfemployed, small scale (2-9 employees), medium scale (10-99 employees) and large scale (100 employees and above) to discuss the issues relating to the Small and Medium Enterprise (SME) sector in Pakistan. The national pension (regulated through the Employees Old Age Benefit Institution Legislation) and health insurance (The Provincial Social Security Institutions Legislation) is applicable to institutions with 10 or more employees and provides a natural cut off point between the small scale and medium and large scale sectors. The cut off between the medium and large scale at 100 workers is also appropriate.


2020 ◽  
Vol 15 (20) ◽  
pp. 113-118
Author(s):  
Natia Kurdgelia

There are different attitudes towards small business definition. Basically, the laws of the countries are based on the criteria on the basis of which this or that enterprise belongs to the small business sector. However, in EU countries, small and medium enterprises are considered as small businesses and they are considered in one context. The concept of small and medium business combines number of employees, annual turnover and annual balance. The official definition of small and medium enterprises in Georgia is partially in line with EU standards. The concepts of small business and micro business are established only in terms of tax policy, while in institutional and quantitative or qualitative terms its definition is not officially definite.


Author(s):  
Krzysztof Malik ◽  
Anna Jasińska-Biliczak

Small and medium enterprises (SMEs) are the biggest group of enterprises in the European Union (EU); they are also characteristic for emerging economies. Given this situation, there is a need to provide instruments such as processes, which allows them to realize a model of sustainable development. The ability to classify processes and occurrences happening inside these processes often affects the condition of the enterprises. The implementation of innovations, as identified process, enables the directions of SME development towards sustainable development. The purpose of this article is to find out if the identification of processes such as innovations, have any influence on the competitiveness and sustainable development of SMEs. This study was based on pilot research, which examined small and medium enterprises at the regional level, at the example of Polish emerging economy region. It was researched under the angle of the identification of processes and changes happening inside enterprises in terms of understanding the sustainable development concept. Research composition allows to present an understanding by the SMEs of the problems analyzed. The novelty was in the new questionnaire, the definition of sustainable development, and matching those processes identified by the enterprises analyzed with the particular sustainable development dimensions suggested by the authors. In light of the analysis of the literature and the results of this research the important contributions of this study are as follows. This approach pointed the understanding and practical meaning of the identification of processes to be understood. The most important finding was that there is a need to make entrepreneurs aware of the fact that innovations are also processes in themselves, which often constitutes the sum of other supporting processes occurring in the enterprise. Support in the form of knowledge transfer from experts to SMEs would also be recommended.


2011 ◽  
pp. 149-166
Author(s):  
Chia Yao Lee ◽  
Wei-Chang Kong

E-commerce is often associated with the buying and selling of consumer products over the Internet. While this narrow definition of e-commerce is correct, many other commerce and business activities also fall under the term “e-commerce”. The stakeholders who create commerce, either actively or passively construct and determine the nature of the commercial relationship. The aim of this chapter is to suggest the e-commerce Differentiation Framework, which uses the nature and activities of stakeholders to distinguish between the two major types of e-commerce, namely Business-to-Business (B2B) e-commerce and Business-to-Consumer (B2C) e-commerce. This framework will use examples of e-commerce in Small and Medium Enterprises (SMEs) in Singapore and Australia. The study was carried out in these two countries over a period of four months in 1999.


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