scholarly journals New trends in the Chinese diet: cultural influences on consumer behaviour

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Teresa Del Giudice ◽  
Giovanni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios K. Krystallis ◽  
Yanfeng Zhou ◽  
...  

China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment have steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West (Hsing, 2011). The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness toward non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables.

2012 ◽  
pp. 85-99
Author(s):  
Teresa Del Giudice ◽  
Francesco Caracciolo ◽  
Gianni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios Krystallis

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing middle class and an increasingly high-income segment. These segments of society are, as expected, evolving from a cultural point of view beginning to incorporate into the ancient Chinese tradition elements of other cultures, most notably the Western one. As was the case for other new economies, especially the rich part of the population is showing an increasing inclination towards all aspects of Western culture. This opening is also affecting the food consumption habits, transforming the dynamic and vibrant Chinese market into a major destination for European food products. The following research by submitting a questionnaire to 500 Chinese consumers residents in metropolitan areas had a dual objective. The first involved the analysis of the propensity of consumers to enter into the ancient Chinese culinary culture food products from other countries. The second was represented by the attempt to segment consumers, depending on the degree of cultural openness towards non- Chinese food, using both socio-demographic and psychographic variables.


Author(s):  
Stefano Ceppi

“If a science of societies exists, one must certainly not expect it to consist of a mere paraphrase of traditional prejudices. It should rather cause us to see things in a different way from the ordinary man, for the purpose of any science is to make discoveries, and all such discoveries more or less upset accepted opinions” (Durkheim, 1982). The aim of this paper is to describe the surrounding aspects and difficulties for western teachers to teach the important skill of “critical thinking” in China, and to provide a general point of reference about how to do it. Furthermore, this paper's aim is to introduce the development of significant cultural changes in Chinese society in the last twenty-five years. This paper offers a theory of how these changes effect society Critical thinking learning capabilities are deeply related to the community identity and have a relevant influence on many social aspects such as: relationships, behaviour, communication and business. It is also crucial to foster them in design education to promote innovation and the development of emerging nations.


Author(s):  
Feng Xu ◽  
Songshan (Sam) Huang ◽  
Shuaishuai Li

Purpose This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention and behavior of using tourism mobile applications (apps) in the context of Chinese society and culture. Design/methodology/approach Survey data were collected at 20 key tourist attractions in Jinan, China from tourists who visit the attractions. Structural equation modeling was applied to test the hypothetical model. Findings Empirical findings revealed that time-saving directly affected consumers’ continuance usage intention but did not influence user behavior; on the contrary, money-saving had a direct effect on user behavior, but not on intention. Convenience was found to affect both intention and behavior and had a much stronger total effect on user behavior than time-saving and money-saving. Research limitations/implications The study findings offer insights into the further development of tourism mobile apps. While money-saving can be an effective marketing offer for user adoption of tourism mobile apps, tourism mobile apps operators should further tap into the value of time and convenience in designing and developing tourism mobile apps. Originality/value The study expands on practical knowledge of Chinese consumers’ behavior toward using tourism apps.


2009 ◽  
Vol 55 (No. 9) ◽  
pp. 436-445 ◽  
Author(s):  
R.B. Kim

This study conceptualizes a model of Chinese consumers’ purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chinese consumer choice behavior for the GM food. A clear understanding of the determinants of consumers’ GM food choice may enable policy makers and marketers to build effective policies and marketing strategies and to establish market position of the GM food. The results show that consumers’ perceived concern toward the subjects such as limited information availability, environmental hazard as well as ethical issues of the GM food are strong indicators of consumers’ GM food purchase decision.


2015 ◽  
Vol 18 (4) ◽  
pp. 409-426 ◽  
Author(s):  
Jingyi Duan ◽  
Nikhilesh Dholakia

Purpose – The purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as well as accelerate the reshaping of traditional values. As Chinese social media extend their reach outside China, the displays of visible desire, hedonism and materialism could influence global consumption ethos. Design/methodology/approach – Using interpretive content analysis, over 250 Weibo postings of 8 selected Weibo users, from the network of one of the authors, were identified, coded and interpreted. The users were selected based on their frequency, variety and expressiveness of postings. Findings – Weibo is playing a critical role in transforming Chinese consumer values. Via Weibo, personal consumption experiences are available for public gaze. Consequently, desire for powerfully signified objects and experiences is more visible; “enjoy now” is turning out to be an appreciated life attitude, and materialism and hedonism are growing irresistibly. As a result, the traditional Chinese consumer values – suppressing desire, delaying gratification and thriftiness – are losing ground in Chinese society. Also, as Weibo makes the influence of the elite as well as electronic word-of-mouth very powerful, the values of the elite and grassroots groups are actually converging instead of being separated by substantial chasms that have existed historically. Practical implications – Sina Weibo had a US initial public offering (IPO) of its stock in April, 2014, and many other China-based Internet firms were getting set for US IPOs. This paper provides unique insights for Chinese social media companies’ potential global impact. Future social media contexts would be shaped by collision as well as convergence of Asia-centric and USA-centric platforms. This paper lays the groundwork for studying such interactions. Originality/value – In-depth interpretations of Weibo postings contribute to our understanding of how social media impact Chinese society now and would potentially affect global societies later. This is a pioneering study on the massive influences of social media on the macro-level consumer behavior.


2011 ◽  
Vol 38 (1) ◽  
pp. 145-151
Author(s):  
James von Geldern

AbstractWestern cultural influences swept the closed Ukrainian city of Dniepropetrovsk under Brezhnev, Andropov and Chernenko. Imports included rock music, western literature and films, consumer products such as jeans. Primary consumers were children of the elite, and later young working class students of technical institutes. These products entered Dniepropetrovsk from L'viv, and later from fraternal socialist countries and the west. They were brought illegally by black marketers and tourists. Consumers used the western products to assert new non-Soviet identities, which could include Ukrainian nationalism, religiosity, and westernized youth culture. Official reactions were contradictory, revealing tensions between Moscow and Ukrainian authorities, and within the Ukrainian cultural and security apparatus. Komsomol activists were instrumental in disseminating new trends in western music through officially sponsored discotheques. These activists would form the core of the entrepreneurial class that emerged during Gorbachev's market reforms. Zhuk offers an original picture of Soviet cultural practices by focusing on a closed Ukrainian city, rather than the more cosmopolitan Moscow or Leningrad, and by featuring cultural changes during the final three decades of Soviet power. He provides rich documentation through participant interviews, and periodicals and archival documents not previously consulted by researchers.


Rural China ◽  
2014 ◽  
Vol 11 (1) ◽  
pp. 88-118

AbstractUsing data collected from fieldwork in five administrative villages in southern Anhui, our research explores changes to clan culture in the course of modernization and urbanization. The research reveals that, although the visible component of the clan system has diminished, the invisible part, or clan culture, continues to exert a strong influence on villagers. More than half of the respondents in our survey expressed traditional viewpoints concerning issues of clan interests, ancestor worship,xiao(filial piety), clan rituals, and clan genealogy, thus reflecting historical continuity of traditions. Nevertheless, traditional influence is declining, especially among young and middle-aged villagers with urban work experience. Cultural changes in these villages bear strong Chinese characteristics. While the sentiment of patriarchal authority is receding among the young and middle-aged villagers, the general principle ofxiaois still respected by all groups.Jia, being the foundation of Chinese society and Chinese culture, continues to be of more importance than individuals.(This article is in English.)摘要采用在皖南5个行政村进行田野调查所收集的数据,本文探讨了在现代化和城镇化过程中宗族文化的变迁。研究结果表明,尽管宗族体系的显性结构已经消失,其内在的宗族文化依然对村民们发挥强烈的影响。调查中,在涉及宗族利益、祖先崇拜、 孝道、族祭、以及修谱活动等问题上,超过半数受访者的回答带有强烈的传统色彩,体现了文化的历史延续性。虽然如此,传统的影响力在农民工尤其是中青年中,仍在不断减弱。在所调查的乡村,文化的变迁具有强烈的中国特色。一方面,中青年村民的宗族意识在不断淡化。另一方面,孝的道德准则依然得到了不同年龄阶层的尊崇,家庭的集体利益还是高于个人利益,个人主义依然为家庭所束缚。


2020 ◽  
Vol 11 (1) ◽  
pp. 10-36
Author(s):  
Tek Bahdur Dong

The present scenarios of global tourism reflect that growing not only in the number of tourists around the world but also significantly diffusion of global and tourists’ culture. While tourism brings different peoples together, question may beasked what happened when different societies, one as a host and the other as tourists, encounter in the social field. This study examines the local perspective of home stay tourism with the objective of how private houses and individuals are connected to global tourism and how host community and tourists influence each other lead for cultural change. By applying an ethnographic research methods and tools in the field and reviewing relevant literatures, I argue that home stay businesses not always associated with an economic aspect of profit and loss. Rather it has to be analyzed in the local situational context. Although home stay brought number of positive impacts especially directly employment, women empowerment, increased tourism skills, and community development, this will be incomplete analysis if we look only from the perspective of sustainable business. Engaging with anthropological theories on globalization and theory of cultural change, my study also highlights on cultural exchange between host community and tourists through which both local people and visitors feel change in some movement of their life. While few cultural changes were found among the tourists like food culture, i.e Dal-bhat and Masala tea, the host community was largely influenced by the tourists’ culture. The trekking guides are the best example of tourist culture as they wear tourists’ gears and acculturated with tourists’ norms and values. This culture now became a reality in part of their life with the interconnection of village and global tourism.


Animals ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 855
Author(s):  
Francesca Carnovale ◽  
Xiao Jin ◽  
David Arney ◽  
Kris Descovich ◽  
Wenliang Guo ◽  
...  

Food-producing animals make up the majority of animals that humans manage globally, and China has been a major producer and exporter of animal products since the late 1990s. The opinions of the population in China regarding animal welfare are not as well understood as those in Europe. In China, animal welfare as a societal concern is still at an early stage of development. This survey of Chinese attitudes aimed to understand consumer knowledge of and behaviour towards animal welfare, and to determine whether harnessing consumer interests may be a potential future influence on the development of high-welfare agricultural production. Most participants were not aware of the meaning of animal welfare, but the number of those that were aware was higher than reported previously. The welfare of wild animals was rated particularly important compared to other animals. The links between welfare and the taste and/or safety of food were considered to be important, and Chinese consumers reported a willingness to pay more for food from animals produced in good welfare conditions, although the quality of the food was considered more important than the animal suffering. A large majority of the respondents reported that there should be legislation protecting animals and certification of welfare on farms, that animals on farms should be provided with enjoyable experiences and that transportation times should be minimised. Furthermore, most respondents reported that animals should be stunned before slaughter. We conclude that animal welfare is of importance to the Chinese consumer, in particular because of its connection to food quality.


2021 ◽  
Vol 2 (1) ◽  
pp. 28-41
Author(s):  
Ali Abdallah ◽  
Shoaa AlMaadheed

Globally food has been considered a unifying factor that cuts across boundaries even of languages. Destinations have been at the forefront of the tourism industry mainly due to their culinary offerings. Trends such as street food markets and local food tours have become popular with many tourism destinations. Qatar is considered a conservative nation with a great potential for its culinary culture to feature prominently through its tourism offerings. The aim of this research is to understand how a destination’s food culture may sway visitors to visit or re-visit that destination. Further, what role Qatar’s cultural cuisine can influence the promotion of the country’s heritage globally. A focus and development of the nation’s culinary policies and packages in the promotion of its cultural heritage was the end intent of this study. Focus groups discussions were employed in attaining results. The results were formulated and interpreted around context; internal consistency; frequency; intensity of comments; specificity of responses; extensiveness and the big picture. The discussions reveal that Qatar offers a vibrant Middle Eastern culinary experience for tourists; however, its conservativeness can be a bit of a letdown for some travelers especially the drinking aspect of the food tourism offerings which is restricted and confined to certain spaces. The research concludes by recommending to authorities to introspect some of their stances with regards to rigidity in this sector of the tourism.


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