scholarly journals Faktor-Faktor yang Memengaruhi Keputusan Pembelian Buku pada Mahasiswa

2021 ◽  
Vol 12 (3) ◽  
pp. 474
Author(s):  
Adi Sulistyo ◽  
Ujang Sumarwan ◽  
Mimin Aminah
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Structural Equation Models ◽  
Sample Selection ◽  
Sampling Technique ◽  
Statistical Technique ◽  
University Campus ◽  
Product Price ◽  
Book Sales ◽  
Data Collection Technique

<p><em>Publishers and bookstores decline</em><em>d</em><em> in book sales from 2013 to 2020. </em><em>The</em><em> study </em><em>aimed </em><em>to find out factors that caused book sales decline</em><em>d and </em><em>students</em><em> </em><em>influenc</em><em>ing factors</em><em> in buying books. There are various factors that influenc</em><em>ing</em><em> the decision to purchase books,</em><em> i.e</em><em> price, product, location, promotion, lifestyle, word of mouth technology, and information.</em></p><p><em>This study use</em><em>d</em><em> 205 respondents who are students of IPB University. </em><em>The data collection technique used is</em><em> Probability sampling, a random sampling method. Sample selection using convenience sampling is a sampling technique from the person or unit that is the easiest to find or access</em><em>.</em><em> </em><em>The sampling </em><em>done by</em><em> the interview method and filled out a questionnaire on the google form. PLS SEM test tool</em><em> </em><em>used</em><em> to data analysis</em><em>.</em><em> SEM</em><em> </em>(<em>Structural Equation Models</em><em>)</em><em> is a statistical technique that aims to build or test statistical models, which are usually causal</em><em></em></p><p><em>This research is a field of consumer behaviour science. The research was conducted on the Bogor Agricultural University campus from December 2020 to April 2021. The author chose the location of this research purposively because the object of the research was active Bogor Agricultural University students</em><em></em></p><p><em>The </em><em>study </em><em>results showed that the product, price, word of mouth, lifestyle, technology, and information factors had a significant effect on students buying book decisions. Location and promotion factors have no significant effect on students purchase book decisions.</em></p>

Factors that Influence Purchase on Cinema Online Tickets Using Tix-Id Application, through Buying Interest

2022 ◽  
Vol 18 ◽  
pp. 10-19
Author(s):  
John Ehj. Foeh ◽  
Adler Haymans Manurung ◽  
Florentina Kurniasari ◽  
Tipri Rose Kartika ◽  
Sandra Yunita
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Statistical Tests ◽  
Purchasing Decisions ◽  
Application Form ◽  
Minimum Requirements ◽  
Data Collection Technique ◽  
Data Analysis Methods

The purpose of this study was to determine the factors that affect directly and indirectly such as promotion, convenience, and security on the decision to purchase online cinema tickets with the TIX ID application through consumer buying interest. The data collection technique uses a questionnaire that is distributed online via the google application form. Data analysis methods include validity, reliability, classical assumptions, and SEM tests. The number of samples in this study were 200 respondents who had met the minimum requirements for using SEM (structural equation models). Data processing using SPSS and AMOS. The results showed that promotion and convenience factors had a significant effect on purchase intention, while security did not have a significant effect on purchase intention. The results of statistical tests show that there is no influence of the promotion, convenience, and security variables on purchasing decisions. Furthermore, the results show that promotion and convenience factors indirectly influence purchasing decisions through purchase intention.

scholarly journals Factors Affecting Non-Performing Financing at Islamic Commercial Banks in Indonesia

2020 ◽  
Vol 9 (1) ◽  
pp. 38-45
Author(s):  
Ayu - Retnowati ◽  
Prabowo Yudo Jayanto
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Sample Selection ◽  
Operating Cost ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Capital Adequacy ◽  
Equation Modeling ◽  
Analysis Tool

This study aims to determine the effect of Inflation, Gross Domestic Product (GDP), Operational Income Operating Cost (BOPO), Financing to Deposit Ratio (FDR) and Capital Adequacy Ratio (CAR) to Non Performing Financing (NPF). The population in this study were 13 Islamic Commercial Bank in Indonesia in year 2012-2015. The sample selection used purposive sampling technique which resulted in 9 banks and the analysis units were 36. Data collection method used in this research was documentation. Data analysis method used was Structural Equation Modeling (SEM) with Partial Least Square (PLS) with SmartPLS 3.0 analysis tool. The results show that the inflation, GDP, and FDR variables do not significantly influence NPF. BOPO variable has a positive and significant influence to NPF. CAR variable has a negative and significant influence to NPF. The conclusion shows that the inflation, GDP, and FDR variables do not significantly influence NPF. Variables of BOPO and CAR have significant influence to NPF. 

scholarly journals Service encounter microblog word of mouth and its impact on firm reputation

2020 ◽  
Vol 34 (5) ◽  
pp. 717-733
Author(s):  
Jennifer Brannon Barhorst ◽  
Alan Wilson ◽  
Graeme James McLean ◽  
Joshua Brooks
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Structural Equation Models ◽  
Service Encounter ◽  
Service Encounters ◽  
Firm Reputation ◽  
Content Type ◽  
Negative Valence ◽  
Positive And Negative Valence ◽  
The Impact

Purpose It has now become a normal part of the consumption journey for consumers to share their positive and negative service encounters with firms on microblogs such as Twitter. There is, however, a limited amount of research on service encounter microblog word of mouth (SEMWOM) and its impact on firm reputation from a receiver’s perspective. This study aims to understand the comparative effects of positive and negative valence SEMWOM on receivers’ perceptions of firms’ reputations and the factors that are particularly salient to receivers’ perceptions of firm reputation upon exposure to SEMWOM. Design/methodology/approach An experiment exposed 372 Twitter users to positive and negative valence SEMWOM. To determine whether changes in perception of firm reputation occurred on exposure to both positive and negative valence SEMWOM, participants’ perceptions of a range of US airlines were measured before and after exposure to the SEMWOM. To confirm the factors that influence the perception of reputation on such exposure, six structural equation models were created to determine the comparative effects of positive and negative valence SEMWOM among three electronic WOM media as follows: video, photo and text. Findings Both positive and negative valence SEMWOM affect receivers’ perceptions of airlines’ reputations on exposure. Furthermore, the factors that influence perceptions of reputation on exposure to SEMWOM vary depending on valence and type of media contained in a tweet. Originality/value Although consumers now routinely share their positive and negative service encounters with brands on microblogs, scant research has examined receivers of positive and negative valence SEMWOM, important actors in the microblog domain. This study addresses this research gap by empirically investigating the impact of both positive and negative valence SEMWOM on receivers’ perceptions of firm reputation upon exposure to it.

Electronic word-of-mouth generation and regulatory focus

2019 ◽  
Vol 32 (1) ◽  
pp. 23-45 ◽  
Author(s):  
Muhammad Sohaib ◽  
Umair Akram ◽  
Peng Hui ◽  
Hassan Rasool ◽  
Zohaib Razzaq ◽  
...  
Keyword(s):  
Regulatory Focus ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Sampling Technique ◽  
Ordinary Least Squares ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Content Type

Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach An online survey is conducted in Beijing and Shanghai. A random sampling technique is used to collect data from 854 respondents. Two scenarios of eWOM communication – positive and negative consumption experiences – are randomly assigned to each respondent. This study employs the structural equation modeling and confirmatory factor analysis techniques. However, it uses ordinary least squares and logistic regression to analyze 137 participants in the experimental study. Findings Promotion-focused customers that aim for self-enhancement and obtaining social benefits are motivated to spread positive eWOM on social networking sites. However, prevention-focused customers are driven by vengeance and anxiety, revealing higher intentions to post negative eWOM on review sites. eWOM generation is subject to gender, as promotion-focused male customers spread it more than both prevention-focused and promotion-focused female customers. Moreover, platform assistance (PA) has a significant positive impact upon regulatory-focused customers and eWOM (positive vs negative) relationships. Practical implications This study provides a deeper understanding of motivational factors of eWOM communication. Specifically, in case of product or service failure, negative consumption experiences drive prevention-focused customers to generate negative eWOM. Thus, using various tactics, marketers need to shift customers from focusing on prevention to focusing on promotion. For example, redeemable free coupons can shift customer attention and generate positive eWOM. Originality/value This study provides unique insights about eWOM motivation across genders. It examines regulatory focus, positive vs negative consumption experiences and moderation of PA.

scholarly journals Pengaruh Kualitas Layanan Terhadap Citra Destinasi Desa Wisata Ketingan Dengan Electronic Word of Mouth Sebagai Variabel Pemediasi

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Chriswardana Bayu Dewa
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Sample Selection ◽  
Equation Model ◽  
Destination Image ◽  
Research Subjects ◽  
Probability Sampling ◽  
Positive Effect

Abstract- Ketingan Tourism Village is located in Tirtoadi Village, Mlati, Sleman, Yogyakarta which has the potential as one of the village's tourist destination destinations in Yogyakarta. However, the development of the village tourism is still not optimal, especially in terms of product socialization and marketing strategies that have not been prospective, so there needs to be an effort to increase the attractiveness of village tourism.This research presents that, there are many other factors that can influence consumer decisions in traveling, but the source of individual information turns out to be the main influence that shapes one's perception in visiting a tourist area. The research subjects are tourists who are members of the Yogyakarta backpacker facebook group. The sample selection uses a non-probability sampling method consisting of 120 people. Hypotheses are tested using Structural Equation Model (SEM). This study found that service quality has a positive effect on e-word of mouth, e-word of mouth has a positive effect on destination image, service quality has a positive effect on destination image and e-word of mouth can fully mediate a positive relationship between service quality with image destination. Keyword: Service Quality, Destination Image, e-Word of Mouth Abstrak - Desa Wisata Ketingan terletak di Desa Tirtoadi, Mlati, Sleman, Yogyakarta memiliki potensi sebagai salah satu tujuan destinasi obyek wisata desa yang ada di Yogyakarta. Akan tetapi pengembangan desa wisata tersebut masih belum maksimal khususnya dalam hal sosialisasi produk dan strategi pemasaran yang belum prospektif sehingga perlu adanya upaya untuk meningkatkan daya tarik wisata desa. Penelitian ini menyajikan bahwa, banyak sekali faktor lain yang dapat mempengaruhi keputusan konsumen dalam berwisata, tetapi sumber informasi individual ternyata menjadi pengaruh utama yang membentuk persepsi seseorang dalam mengunjungi suatu daerah wisata. Subyek penelitian adalah para wisatawan yang tergabung dalam grup facebook backpacker Yogyakarta. Pemilihan sampel menggunakan metode non-probability sampling  yang terdiri dari 120 orang. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif terhadap e-word of mouth, e-word of mouth berpengaruh positif terhadap citra destinasi, kualitas layanan berpengaruh positif terhadap citra destinasi dan e-word of mouth secara penuh dapat memediasi hubungan positif antara kualitas layanan terhadap citra destinasi.Kata Kunci: Kualitas Layanan, Citra Destinasi, e-Word of Mouth

scholarly journals Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era

2021 ◽  
Vol 14 (2) ◽  
pp. 300
Author(s):  
Sri Vandayuli Rirorini ◽  
Genesis Sembirng Depari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Positive Word ◽  
Positive Word Of Mouth

<p>This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the <em>non-probability sampling method</em> and <em>purposive sampling technique</em>. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that <em>Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price</em> have positive and significant effects on<em>Customer Satisfaction</em>, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.</p>

scholarly journals PENGARUH VIRAL MARKETING DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN MAHASISWA MELAKUKAN PILIHAN KAMPUS (STUDI PADA MAHASISWA ANGKATAN 2020 JURUSAN MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG)

2021 ◽  
Vol 2 (2) ◽  
pp. 68-77
Author(s):  
David Chandra Saputra ◽  
Mega Mirasaputri Cahyanti
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Viral Marketing ◽  
The Internet ◽  
Linear Regression Method ◽  
Probability Sampling ◽  
Community Activities ◽  
Institute Of Technology ◽  
Data Collection Technique ◽  
Almost All

The development of the current era of globalization, the use of the internet in obtaining information is very easy. Especially during the Covid-19 Pandemic, almost all community activities are carried out online, starting from government activities, work, as well as in the world of education which is carried out online. Not left behind is also in terms of promoting the campus to the public with the internet. One of the strategies for introducing campuses to the community is viral marketing and word of mouth with internet media. This study aims to determine and explain the influence of viral marketing and word of mouth on students' decisions to make campus choices (study of 2020 students majoring in management at the Asia Malang Institute of Technology and Business). This research method using multiple linear regression method. The sampling technique in this study used non-probability sampling using the Slovin formula, the number of respondents was 155 respondents from a population of 251 people, and the data collection technique used the snow ball technique. In this study, it was found that viral marketing had a positive and significant effect on students' decisions to choose campus, and word of mouth (WOM) also had a positive and significant effect on students' decisions to make campus choices.In this study, the results showed that marketing viral had a positive and significant effect on student decisions to make campus choices, and word of mouth (WOM) also had a positive and significant effect on student decisions to make campus choices.   Perkembangan era globalisasi saat ini penggunaan internet dalam memperoleh suatu informasi sangatlah mudah. Terlebih di masa Pandemi Covid-19 hampir semua kegiatan masyarakat dilakukan secara online, dimulai dari kegiatan kepemerintahan, pekerjaan, begitu juga dalam dunia pendidikan yang dilakukan secara online. Tak tertinggal juga dalam hal mempromosikan kampus ke masyarakat dengan internet. Strategi pengenalan kampus kemasyarakat salah satunya dengan viral marketing dan word of mouth dengan media internet. Penelitian ini bertujuan untuk mengetahui dan mejelaskan pengaruh viral marketing dan word of mouth terhadap keputusan mahasiswa melakukan pilihan kampus (studi pada mahasiswa angkatan 2020 jurusan manajemen institut teknologi dan bisnis asia malang). Metode penelitian ini dengan menggunakan metode regresi linier berganda. Adapun teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling  dengan menggunakan rumus slovin didapatkan jumlah responden sebanyak 155 responden dari populasi sebanyak 251 orang, serta teknik pengumpulan data menggunakan teknik snow ball. Pada penelitian ini didapatkan hasil bahwa viral marketing berpengaruh positif dan signifikan terhadap keputusan mahasiswa melakukan pilihan kampus, serta word of mouth (WOM) juga berpengaruh positif dan signifikan terhadap keputusan mahasiswa melakukan pilihan kampus

Impact of Electronic Word of Mouth on Customers’ Buying Intention Considering Trust as a Mediator: A SEM Approach

2020 ◽  
pp. 097215092097634
Author(s):  
Md. Shahed Mahmud ◽  
Md. Nazmul Islam ◽  
Md. Rostam Ali ◽  
Nadia Mehjabin
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Online Reviews ◽  
Influential Factors ◽  
Electronic Word Of Mouth ◽  
Sources Of Information ◽  
Purchasing Decisions ◽  
Study Results ◽  
The Impact

For customers’ purchasing decisions, word of mouth (WOM) has been considered as one of the major influential factors. With the rise of Internet-based technology and usage of online-based devices, customers are now considering online reviews and other users’ e-opinions as one of the significant sources of information gathering for taking final purchasing decisions. Organizations also emphasize electronic word of mouth (eWOM) as a major promotional tool for their business. This study aims to examine the impact of eWOM on customers’ buying intention and tries to determine the mediating relationship of trust between eWOM and customers’ buying intention. For this, an exploratory study has been designed using the purposive and convenience sampling technique. With the assistance of a self-administrated structured questionnaire, a total of 218 respondents’ data were finally selected for the structural equation model (SEM) analysis. The result of the study reveals that eWOM has a direct influence on customers’ intention to buy without the presence of the mediator trust. Nevertheless, with the presence of trust as a mediator, the direct relationship gets weakened, resulting in full mediation. The study results can contribute both theoretically and practically in many ways.

The role of green practices toward the green word-of-mouth using stimulus-organism-response model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irfan Hameed ◽  
Hamid Hussain ◽  
Kamran Khan
Keyword(s):  
Environmental Sustainability ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Equation Modeling ◽  
Content Type ◽  
Green Practices ◽  
Green Trust ◽  
The Impact

PurposeConsumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels with environment-friendly operations.Design/methodology/approachThe data have been collected from tourists by using the judgmental sampling technique, and a usable sample size of 257 respondents has been achieved. The data analysis has been performed using partial least squares-structural equation modeling (PLS-SEM).FindingsThere is a strong relationship between green practices adopted by hotels and the green image of hotels. This study also found that the green image of a hotel positively impacts consumer green satisfaction and green trust, and these two variables have significant influence over the GWOM.Practical implicationsThe study can be helpful in the promotion of environmentally sustainable consumer behavior in response to a stimulus being generated by the marketers and policymakers.Social implicationsThis study will further help society to share and discuss favorable information about environmental sustainability through GWOM.Originality/valueThe study investigated the effect of green hotels on GWOM approximately after one year of the COVID-19 outbreak. Hence, the results can ascertain to be the basis of the new policies of the hotels in post-COVID world.

scholarly journals Indikator Kualitas Audit: Persepsi Auditor Muslim

2019 ◽  
Vol 7 (1) ◽  
pp. 5-22
Author(s):  
Etika Rosy ◽  
M Asmeldi Firman ◽  
Ahmad Tarmidzi Lubis
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Audit Quality ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Analysis Tool ◽  
The Public ◽  
Data Collection Technique

This research aims to examine indicators that affect audit quality according to Muslim auditors. The object of this research is the Public Accounting Firm (KAP) in Jakarta and Depok. The data collection technique used questionnaire model with random sampling technique of auditors from 11 KAP. The research method is quantitative research and the data analysis tool used Structural Equation Modeling (SEM) approach to Partial Least Square (PLS). The results of this study indicate that integrity has a significant effect on audit quality, while the caliph & sincerity, piety & fear of Allah SWT, truth and working perfectly and responsibly to Allah SWT does not affect audit quality.

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