scholarly journals Daya Tarik Iklan Terhadap Keputusan Pembelian

2019 ◽  
Vol 2 (1) ◽  
pp. 91
Author(s):  
Noor Aisffa Widyana ◽  
Achyar Eldine ◽  
Leny Muniroh
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Study Data ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Positive Perception ◽  
Business Partnership ◽  
Competition Situation

Ria Busana is a business partnership in the field of fashion that has been in the field since 1999. Dealing with the economic development and business competition situation is growing rapidly, then the various efforts made by Ria Busana Group in order to assist consumers in decision making. In understanding the consumer, the company is expected to provide a positive perception to consumers, in order to create consumer loyalty in terms of shopping in Ria Busana. One of the marketing concepts that can build a positive perception in the minds of consumers is through the activity of advertising attractiveness, it is an activity to persuade consumers to buy products that are being sold and can be used as a reference marketers to predict consumer behavior in the future in the form of repeat action. The purpose of this study is to determine the effect of advertising attractiveness of purchasing decision on Ria Busana Departement Store. In this study data is processed quantitative data, the data used is secondary data company. The analysis method used is simple linear regression analysis, correlation analysis, and hypothesis test, while data processing using SPSS 18.0 for windows.

scholarly journals PENGARUH PERSEDIAAN TERHADAP PENJUALAN PADA PT BINA TAMA INTI BUSANA (Studi Empiris pada PT Bina Tama Inti Busana tahun 2010-2015)

2020 ◽  
Vol 7 (2) ◽  
pp. 142-157
Author(s):  
Siti Zulaekha ◽  
Hidayat Darwis
Keyword(s):  
Regression Coefficient ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Statistical Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Trading Company ◽  
A Company

In general, companies in carrying out their business in trade, of course, inventory of merchandise is very prominent in supporting the course of trade. Sales is one of the important activities in a trading company because the results of the sale of a company can be assessed whether or not good in running its business. This research aims to analyze the effect of inventory on sales both simultaneously and partially on BTIB companies in the textile trade in Jakarta. The type of data used in this study is secondary data. The data analysis method used is a simple linear regression analysis (R), the coefficient of determination (R2), the classic assumption test, the regression coefficient test, the hypothesis test, the F statistical test, the statistical test t. The result shows that a significant influence of Inventory (X) on Sales (Y).

scholarly journals PENGARUH KINERJA KEUANGAN TERHADAP PERTUMBUHAN LABA PADA PT. SEMEN TONASA (Persero) DI KABUPATEN PANGKEP

2019 ◽  
Vol 15 (2) ◽  
pp. 52-68
Author(s):  
Muhamad Ali Wairooy
Keyword(s):  
Financial Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Simple Linear Regression ◽  
Earnings Growth ◽  
Saturated Sample ◽  
Profit Growth

This study aims to test and analyze the effect of financial performance on profit growth at PT. Semen Tonasa (Persero) in Pangkep Regency. Data collection using secondary data using samples in this study is a saturated sample (census). The population in this study is the number of years of financial performance (ROA) and the number of years of profit growth at PT. Semen Tonasa (Persero) in Pangkep Regency, which is 36 months from 2015 - 2017, while the sample taken is the number of observations for 36 months (January 2015-December 2017). The data obtained were analyzed using simple linear regression analysis, t test and test coefficient of determination (R²) which processing was carried out with SPSS version 23. The results showed that the proposed hypothesis was accepted because it showed positive and significant hypothesis test results. This means that financial performance has a positive and significant effect on earnings growth.

scholarly journals Pengaruh Rasio Keuangan Terhadap Harga Saham

2019 ◽  
Vol 4 (3) ◽  
pp. 47
Author(s):  
Sheila Silvia Permatasari ◽  
Mukaram Mukaram
Keyword(s):  
Stock Prices ◽  
Stock Price ◽  
Stock Exchange ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Automotive Sector ◽  
Automotive Company

This study aims to influence the financial ratios of stock prices on the issuers of automotive sector companies and components listed on the Indonesia Stock Exchange period 2011-2016. This study is a documentation study, where the data used is secondary data obtained from company reports that have been available. The population in this research is all companies of automotive sector and components listed in IDX and reporting company's finance in period 2011-2016. From a total of 13 companies, 12 companies were taken as samples because one company did not meet the requirements of the financial statements for the period in this study. Data analysis was done by multiple linear regression analysis and hypothesis test by using t test and F test. The result showed that DERand PER have negative and significant effect to stock price in automotive company and component listed on IDX 2011-2016, TATO has a positive and insignificant effect on stock prices in automotive companies and components listed on IDX 2011-2016, CR and ROA have negative and significant effect on stock price in automotive company and component listed on IDX 2011-2016.

scholarly journals EVALUASI FAKTOR EKONOMI MAKRO DALAM MEMPENGARUHI HARGA SAHAM

2020 ◽  
Vol 2 (1) ◽  
pp. 21-28
Author(s):  
Slamet Ardi Restiawan ◽  
Rinda Asytuti
Keyword(s):  
Regression Analysis ◽  
Exchange Rate ◽  
Money Supply ◽  
Stock Price ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Test Requirements

This study was used to determine the effect of macro economy on stock price of PT Telkom's. The condition of macro economic includes SBI, rupiah exchange rate, inflation, and also money supply. This type of research is quantitative using secondary data. The data taken is monthly closing of each variable, the sample used is saturated as much as 48 months. The data analysis method used is multiple linear regression analysis which previously met the classic assumption test requirements and also the hypothesis test. From the results of the analysis, it is known that SBI, rupiah exchange rate, inflation, money supply affect the stock price. Implications and suggestions are explained in the article

scholarly journals THE INFLUENCE OF BRAND IMAGES YAMAHA MIO MOTORCYCLE ON CV BURSA MOTOR YAMAHA, KABANJAHE

2020 ◽  
Vol 3 (2) ◽  
pp. 45-52
Author(s):  
Ingan Ukur Br Sitepu ◽  
Chyty Emmyca Br Bangun
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Descriptive Data ◽  
Independent Variables ◽  
Quantitative Descriptive

The image of the Yamaha Mio brand is one of the most important factors because the citramerk is very important to sell to prospective consumers, given the competition in the motorcycle business today can be categorized as a battle for the formation and maintenance of product images in the eyes of consumers. The purpose of this research in this thesis is to determine the extent of the influence of citramerk on YamahaMio's furniture decisions in CV. Kabanjahe Yamaha Motorcycle Exchange. This type of research is quantitative descriptive, data sources used are primary data and secondary data. Data collection techniques are through questionnaires, interviews and observations. The analytical method used is simple linear regression analysis method. The population in this study are consumers who have bought or used YamahaMio on CV. Kabanjahe Yamaha Motor Exchange, amounting to 290 people / month. The number of respondents to be sampled is 75 people. The results showed that the independent variables influenced furniture decisions. This is indicated by the results of partial testing of the calculated t value of the citramerk variable (X) of 11.284 greater than the t table of 1.982. Adjust R Square of 0.636 which means that the variable citramer has the ability to explain the YamahaMio purchase decision on the CV. The Kabanjahe Yamaha Motor Exchange was 63.6% while the remaining 46.4% was by other factors not examined in this study. The conclusion of this research is that citramerk influences the purchase decision of YamahaMio on CV. Kabanjahe Yamaha Motorcycle Exchange.

scholarly journals Pengaruh Rasio Keuangan Terhadap Harga Saham

2019 ◽  
Vol 4 (3) ◽  
pp. 47-58
Author(s):  
Sheila Silvia Permatasari ◽  
Mukaram
Keyword(s):  
Stock Prices ◽  
Stock Price ◽  
Stock Exchange ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Automotive Sector ◽  
Automotive Company

This study aims to influence the financial ratios of stock prices on the issuers of automotive sector companies and components listed on the Indonesia Stock Exchange period 2011-2016. This study is a documentation study, where the data used is secondary data obtained from company reports that have been available. The population in this research is all companies of automotive sector and components listed in IDX and reporting company's finance in period 2011-2016. From a total of 13 companies, 12 companies were taken as samples because one company did not meet the requirements of the financial statements for the period in this study. Data analysis was done by multiple linear regression analysis and hypothesis test by using t test and F test. The result showed that DERand PER have negative and significant effect to stock price in automotive company and component listed on IDX 2011-2016, TATO has a positive and insignificant effect on stock prices in automotive companies and components listed on IDX 2011-2016, CR and ROA have negative and significant effect on stock price in automotive company and component listed on IDX 2011-2016.

scholarly journals The Effect of Personal Independence on Entrepreneurial Behavior (Case Study on Clothing Traders in Medan Petisah Market)

2021 ◽  
Vol 11 (2) ◽  
pp. 73-77
Author(s):  
Christina Matiur Aruan
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Techniques ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Entrepreneurial Behavior

This research was conducted with the aim of finding out if there is an influence of personal independence on entrepreneurial behavior in clothing traders Pasar PetisahMedan. The research method used is a descriptive analysis method, and uses a simple linear regression analysis method. The data used in this study are primary and secondary data. The population in this study amounted to 69 people with sampling techniques using the purposive random sampling method. Data is processed statistically using spss for windowsprogramtools. The results of this study show that personal independence has a positive and significant effect on entrepreneurial behavior.

scholarly journals Pengaruh Rasio Keuangan Terhadap Harga Saham Industri Otomotif dan Komponen di Bursa Efek Indonesia

2019 ◽  
Vol 5 (2) ◽  
pp. 10
Author(s):  
Sheila Silvia Permatasari ◽  
Mukaram Mukaram
Keyword(s):  
Regression Analysis ◽  
Stock Prices ◽  
Stock Exchange ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Financial Statements ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Automotive Sector

This study aims to asses influence the financial ratios of stock prices on issuers of automotive sector companies and components listed on the Indonesia Stock Exchange period 2011-2016. This study is a documentation study, where the data used is a secondary data obtained from company reports that have been available. The population in this research is all companies of automotive sector and components listed in IDX and reporting company's finance in period 2011-2016. From a total of 13 companies, 12 companies were taken as samples because one company did not meet the requirements of the financial statements for the period in this study. Data analysis was done by multiple linear regression analysis and hypothesis test by using t test and F test. 

PENGARUH HARI RAYA IDUL IDUL FITRI TERHADAP INFLASI KOTA TASIKMALAYA

2019 ◽  
Vol 2 (1) ◽  
pp. 63
Author(s):  
Mustanginah Milatu
Keyword(s):  
Economic Growth ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Economic Indicator ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Goods And Services ◽  
The Government ◽  
The City ◽  
Positive Effect

Every time there is a celebration of Eid al-Fitr in our society, at that time the demand for goods and services increases. This phenomenon, if it is not balanced with adequate supply, will cause a significant increase in the prices of goods and services. The increase can occur before or after. The phenomenon of rising prices of goods and services in general is called inflation. Inflation is a very important economic indicator. Low and stable inflation will be a stimulator of economic growth. The purpose of this study was to determine the effect of Eid al-Fitr on inflation in the City of Tasikmalaya so that it is expected to help the government in determining policies related to price control. This study uses a simple linear regression analysis method with the variable to be studied is Eid al-Fitr. The data used is secondary data from the Central Statistics Agency (BPS) in 2010-2017. The results of this study indicate that Eid al-Fitr has a positive effect on inflation in the City of Tasikmalaya, the magnitude of the effect is 8.7 percent.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA SHINE HOLIDAY, PT. SINAR DUTA WISATA MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Data Analysis ◽  
Random Sampling ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Simple Linear Regression

The purpose of this study is to know the influence of Quality of Service Against Consumer Loyalty on Shine Holiday. The sample of this study is the consumer who purchases each item on Shine Holiday, PT. Sinar Duta Wisata Medan. Sampling using probability random sampling technique. Probability sampling is a sampling technique that provides the same opportunities. Data analysis using simple linear regression analysis, hypothesis test using determination test (R2) and partial test (t test), while data processing using SPSS program. The results showed from the results. (R2) variable The quality of service is able to explain the variations that occur in consumer loyalty variables, in addition partially.

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