scholarly journals THE INFLUENCE OF BRAND IMAGES YAMAHA MIO MOTORCYCLE ON CV BURSA MOTOR YAMAHA, KABANJAHE

2020 ◽  
Vol 3 (2) ◽  
pp. 45-52
Author(s):  
Ingan Ukur Br Sitepu ◽  
Chyty Emmyca Br Bangun

The image of the Yamaha Mio brand is one of the most important factors because the citramerk is very important to sell to prospective consumers, given the competition in the motorcycle business today can be categorized as a battle for the formation and maintenance of product images in the eyes of consumers. The purpose of this research in this thesis is to determine the extent of the influence of citramerk on YamahaMio's furniture decisions in CV. Kabanjahe Yamaha Motorcycle Exchange. This type of research is quantitative descriptive, data sources used are primary data and secondary data. Data collection techniques are through questionnaires, interviews and observations. The analytical method used is simple linear regression analysis method. The population in this study are consumers who have bought or used YamahaMio on CV. Kabanjahe Yamaha Motor Exchange, amounting to 290 people / month. The number of respondents to be sampled is 75 people. The results showed that the independent variables influenced furniture decisions. This is indicated by the results of partial testing of the calculated t value of the citramerk variable (X) of 11.284 greater than the t table of 1.982. Adjust R Square of 0.636 which means that the variable citramer has the ability to explain the YamahaMio purchase decision on the CV. The Kabanjahe Yamaha Motor Exchange was 63.6% while the remaining 46.4% was by other factors not examined in this study. The conclusion of this research is that citramerk influences the purchase decision of YamahaMio on CV. Kabanjahe Yamaha Motorcycle Exchange.

2019 ◽  
Author(s):  
Rido Kurniawan ◽  
Febsri Susanti

This study aims to determine whether there is influence on the purchase decision of Fladeo products. The object chosen by the researchers is Basko Grand Mall. Data Type is the primary data. The data is taken directly from Basko Grand Mall. While the sample of this study is determined by Accidental Sampling. Data analysis techniques used are validity test, reliability test, descriptive analysis, classical assumption test, simple linear regression analysis, T test and determinant coefficient (R²) using SPSS program. Based on the results of hypothesis testing found that independent variables have a positive and significant effect on purchasing decisions. The regression coefficient of variable lifestyle is 6.916 and the significance is 0.000. Thus, the hypothesis in this study which states that lifestyle has a positive and significant effect on the purchase decision of Fladeo products in Basko Grand Mall, accepted.


2019 ◽  
Vol 10 (1) ◽  
pp. 53-61
Author(s):  
Sarlina Noni

Efforts to increase food production always receive attention because the need for rice continues to increase. The purpose of this study was to determine the effect of factors forming attitudes with the attitude of farmers to the failure of production of lowland rice farming in Magepanda Village, Magepanda Subdistrict, Sikka District. The type of research used in this study is quantitative descriptive research and correlation. Quantitative is data that is measured in a numeric (number) with the aim of testing a predetermined hypothesis. The data used in this study are primary data. Based on the results of data analysis, it can be concluded that the attitude of farmers towards production failure in the farm group of Desa Magepanda, using the fishbein analysis method based on six attributes obtained an average score of 85.17 which is categorized as positive. This means that the attitude of farmers in the Magepanda village farmer group accepts production failure as a motivation for the sustainability of their production activities. The results of the Analysis of Determination Coefficient (R2) are 0, 185 which means that the contribution of the variable farmer attitude (X) to production failure (Y) in the farmer group in Magepanda Village is 18.5%. while the remaining 81.5% is explained by other variables not included in this research model. The results of simple linear regression analysis can be seen that the farmer attitude variable (X) is obtained: -2,613 <- 2,042, so Ho is rejected and Ha is accepted, meaning that the attitude of farmers (X) has a significant effect on production failure (Y).


2020 ◽  
Vol 1 (2) ◽  
pp. 130
Author(s):  
Lilis Muhlisoh ◽  
Kholil Nawawi ◽  
Suyud Arif

The purpose of this study was to determine the promotional strategy undertaken by SRB HIK Insan Cita and its influence on the customer's decision in choosing financing. This research uses quantitative methods that are descriptive in nature. Data sources used are primary and secondary data. The population used was 300 customers and solvin formula used to be 67 sample respondents. Data collection techniques used by researchers are using respondents (questionnaires) and interviews. The method of data analysis in this study uses simple linear regression analysis. Promotional mix variables consisting of advertising (advertising), personal selling (personal selling), sales promotion (seles promotion), publicity (publicity) by conducting a t test shows each variable has a significant influence on the purchase decision variable. Judging from the significant advertising variable 0.038, personal selling 0.001, selles promotion 0.039, and publicity 0.002, which means it is smaller than the significant level used that is 0.05. And can also be seen by t count of 2,126, 3,366, 2,108, 3,248 which means t count 0,224. From the results of the analysis examined that the promotion mix strategy significantly influences customer decisions.


2021 ◽  
Vol 5 (2) ◽  
pp. 97-104
Author(s):  
Ardi Suzami ◽  
Chairul Hudaya ◽  
Rodianto

This study aims to determine the effect of the implementation of the Integrated Hajj Computerized System (SISKOHAT) on the improvement of Hajj services at the Ministry of Religion Office of Sumbawa Regency. This research is quantitative descriptive. The type of data used, namely primary data, was obtained from the results of distributing questionnaires to prospective pilgrims, the general public, and SISKOHAT officers/managers in Sumbawa Regency. The sample in this study were 101 respondents who were prospective pilgrims, 113 respondents who were the general public, and 11 respondents who were SISKOHAT officers/managers. The data analysis method used is simple linear regression analysis which includes data quality test, classical assumption test, and coefficient of determination test. The results showed that the application of SISKOHAT had a positive and significant effect on Hajj services. In addition, the implementation of SISKOHAT has an effect of 82.1% on increasing hajj services for prospective pilgrims, 57.3% for the general public, and 52.6% for SISKOHAT officers/managers. The remaining 17.9% for prospective pilgrims, 42.7% for the general public, and 47.4% for SISKOHAT officers/managers are influenced by other variables not discussed in this study.


2021 ◽  
Vol 8 (8) ◽  
pp. 546-558
Author(s):  
Dita Aulia ◽  
Endang Sulistya Rini ◽  
Fadli .

This study aims to determine and analyze the effect of gamification, e-service quality and e-trust variables on online purchase decision through online purchase intention at the Shopee marketplace in Medan City. This type of research is using a quantitative approach. The nature of this research is associative research and the data used are primary data and secondary data obtained through documentation and a list of questions that measure it using a Likert scale. The sample in this study is the community in Medan City at least 17 years old, has a Shopee marketplace application and is a consumer who has purchased and used the Shopee marketplace at least 1 time as many as 175 respondents. Researchers collected data by distributing questionnaires to all respondents in this study. The data analysis method used descriptive statistical analysis and path analysis. Statistical results show that the majority of respondents agree with all the statements shared. The results of the research on the first substructure show that gamification has a positive and significant effect on online purchase intention with a significance of 0.000, e-service quality has a positive and insignificant effect on online purchase intention with a significance of 0.836 and e-trust has a positive and significant effect on online purchase intention with a significance of 0.000. The results of the research on the second substructure show that gamification has a positive and significant effect on online purchase decision with a significance of 0.031, e-service quality has a negative and insignificant effect on online purchase decision with a significance of 0.721, e-trust has a positive and significant effect on online purchase decision with a significance of 0.002 and online purchase intention has a positive and significant effect on online purchase decision with a significance of 0.000. The path analysis test using the sobel test shows that online purchase intention is able to mediate between gamification and e-trust with online purchase decision, but online purchase intention are not able to mediate e-service quality with online purchase decision. Keywords: Gamification, E-Service Quality, E-Trust, Online Purchase Intention and Online Purchase Decision.


Author(s):  
Deswita Satria

The purpose of this study is to analyze organizational culture and leadership of the sport branch Board and Athlete Performances and impact against KONI (Indonesian National Sport Committee) of Riau Province. The object of research is the Sport Branch Board members of KONI (Indonesian National Sport Committee) of Riau Province. Population in this study is the Sport Branch Board members of KONI of Riau province as many as 165, with a sample of 117 people, by using a formula Solvin. The type of data required in this research is primary data and secondary data. Primary data sources were obtained from the results of empirical research through deployment questionnaire to the Branch Board Sports, while the secondary data source authors were obtained in the form of ready-made include about organisational profile of KONI of Riau Province.  Data collection methods used were interviews and questionnaires. Data analysis tools used in the study was a multiple linear regression analysis.  Results from this study showed that: (1) There is a positive effect of the Cultural Organization (X1) on the performance variable (Y1) the coofficient 0,386 with sig = 0.002 ≤ 0,05; (2) there is a positive influence Leadership variable (X2) of the variable Cultural Organization (Y1) the coofficient 0,182 with sig = 0,038 ≤ 0,05; (3) there is a positive influence organizational culture variable (X1) to achievement athlete (Y2) the coefficient 0,252 with sig 0,002, 4). there is positive leadership variables (X2) on achievment athlete (Y2) the coefficient 0,287 with a value coofficient sig = 0,000 ≤ 0,05. there is a positive influence organizational culture variables (X1) to the achievement athlete (Y2) with sig = 0,000 ≤ 0,05. Cultural organizations are independent variables that influence is greater than the other independent variables. Coofficient determination or R-square is 79.04%, while 20.96% is influenced by other variables outside the research. Suggestions for further research are to find out other variables that have a greater influence on the performance of government policy, and the development of school sports.


2019 ◽  
Vol 1 (1) ◽  
pp. 59-73
Author(s):  
Zulkifli Zulkifli ◽  
Boy Syamsul Bakhri ◽  
Maysuri Maysuri ◽  
Ficha Melina

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from  the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of  Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision


Acta Comitas ◽  
2016 ◽  
Author(s):  
I Ketut Tjukup ◽  
I Wayan Bela Siki Layang ◽  
Nyoman A. Martana ◽  
Dewa Nyoman Rai Asmara Putra ◽  
I Putu Rasmadi Arsha Putra ◽  
...  

Notary as a public official the only one authorized to make authentic act of the deeds , agreements and determination required by a general rule or by the concerned desired to be declared in an authentic document , ensure certainty the date, saveing , all along the deed was not also be assigned or excluded to the officer or others . As a public official duties and notary work not only makes authentic act but also to register and certify (waarrmerken) letters under a hand. This research is empirical nature of this research is descriptive. Data studied were the primary data (primary data) and secondary data (Secondary data). Sembung research sites in the village. Data collection techniques are literature research and interview techniques . Non probality Sampling Sampling techniques . Data analysis method is a method of qualitative analysis . Waarmerken deed made under the deed of hand function are made under the hand guarantees about the date and the signatures of the parties concerned on the evidence. Deed under the hand that has obtained waarmerken of Notaries has the force of law under these conditions, the deed under the hand that received waarmerken of notary can assist judges in terms of evidence, due to the recognition of the signature , then the contents of the deed was regarded as the agreement of the parties , because the deed under the hand the truth lies in the signature of the parties to the recognition of the signature by the parties and to those who acknowledge his signature on the letter means he also recognizes the contents of the letter that is above his signature that the certificate is a proof of perfect .


2018 ◽  
Author(s):  
Refika Rahmadani ◽  
Febryandhie Ananda

Consumer purchasing decisions are an important factor in determining the existence of a company. purchasing decisions (Kotler &amp; Philip, 2009) are actions of buyers/consumers to want to buy or not a product. This study aims to find out and provide an overview of how prices affect purchasing decisions in the tokopedia online shop. Data collection techniques in this study use the type of interval data and primary data sources by distributing questionnaires. Data analysis techniques used descriptive statistics, classical assumption tests and hypothesis testing using simple linear regression methods. The results of the purchase decision at the tokopedia online shop.


2019 ◽  
Vol 2 (2) ◽  
pp. 187
Author(s):  
Aqinatul Munawaroh Agustina ◽  
Abdul Haris Naim ◽  
Surepno S

<p class="bdabstract"><em>The purpose of this study was to analyze the effect of the rupiah exchange rate, economic growth and inflation on the Jakarta Islamic Index. This type of research is quantitative research with secondary data sources. The sampling method uses purposive sampling method. The data analysis method used in this research is multiple linear regression analysis. The results of this study indicate that partially the rupiah exchange rate has a significant effect on the Jakarta Islamic Index while economic growth and inflation have no significant effect on the Jakarta Islamic Index. Simultaneously variables of the rupiah exchange rate, economic growth, and inflation significantly influence the Jakarta Islamic Index.</em></p>


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