TO THE DYNAMICS OF THE NEED FOR STUDENTS' COMMUNICATION ACTIVITY COMPONENT AT THE PHARMACEUTICAL FACULTY OF VSMU

2021 ◽  
Vol 92 (2) ◽  
pp. 101-105
Author(s):  
A. L. Tserkovskiy ◽  
◽  
O. I. Gapova ◽  
E. A. Skorikova ◽  
S. A. Petrovich ◽  
...  
Keyword(s):  
Personal Growth ◽  
Professional Competence ◽  
Educational Process ◽  
Average Level ◽  
Psychological Service ◽  
Activity Component ◽  
The Social ◽  
Communication Activity ◽  
The One ◽  
High Level

The purpose of this research is to study the need for the students' communication activity component at the Pharmaceutical faculty of VSMU. Dual feature of the levels indicators dynamics in the need for communication is revealed. On the one hand, there is a tendency to reduce the average level in the need for communication and to increase its high level at the expense of girls. On the other hand, there is a fairly significant increase in the average level in the need for communication among young men against the background of an obvious predominance of the average level in the need for communication among the students of the entire sampling. The study allows us to state obvious influence of the informational educational environment at VSMU on the personal growth of students at the Pharmaceutical faculty, on the formation of their communicative competence as the most important component of the professional competence of future pharmacists. The results of the study can be used in the educational process of VSMU, in the activities of the social and pedagogical and psychological service, in the work of educators in academic groups and for tutors.

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

Development of readiness of future preschool teachers to innovative activity

2021 ◽  
Vol 7 (Extra-E) ◽  
pp. 207-218
Author(s):  
Laura Taytelieva ◽  
Aigul Iskakova ◽  
Saira Zhienbaeva ◽  
Rosa Nabuova ◽  
Aiymkul Balabaeva
Keyword(s):  
Professional Competence ◽  
Preschool Teachers ◽  
Educational Process ◽  
Innovative Activity ◽  
Pedagogical Practice ◽  
Innovative Technologies ◽  
New Knowledge ◽  
High Level ◽  
Creative Teacher ◽  
Pedagogical Science

One of the important components of professional competence of teachers today is their involvement in innovation. In pedagogical science innovative activity is defined as purposeful pedagogical activity based on understanding of own pedagogical experience by means of comparison and studying, change and development of educational process for the purpose of achievement of higher results, receiving new knowledge, introduction of qualitatively other pedagogical practice. The relevance of our article is determined by the society's order for a creative teacher with a high level of readiness for innovative pedagogical activity, the need to develop a holistic system of improving readiness for innovative activity. The system-forming factor of readiness of the teacher for innovative activity is the need for transformation, improvement of pedagogical activity through innovative technologies of education.

scholarly journals Providing Social and Psychological Support to Gifted Children in the Education Process

2020 ◽  
pp. 162-168
Author(s):  
О.Д. Мухина
Keyword(s):  
Gifted And Talented ◽  
Personal Growth ◽  
Professional Competence ◽  
Educational Process ◽  
Psychological Support ◽  
Gifted Children ◽  
Learning Space ◽  
Teaching Community ◽  
Children Development ◽  
Education Process

В статье обосновывается актуальность проблемы развития одаренного ребенка в условиях современного образования. Описывается необходимость создания государственной системы выявления и социально-психологического сопровождения одаренных детей. Анализируются основные формы и методы адаптации системы образовательного учреждения к возможностям и требованиям ребенка с неординарными способностями. Описываются психологические особенности таких детей. Характеризуются социально-психологические технологии работы с одаренными детьми: диагностика, консультирование, тренинг личностного роста и тренинг креативности, использование которых позволяет обеспечить эффективное сопровождение одаренного ребенка в образовательном процессе, профориентацию и высокопродуктивную деятельность по благоустройству и развитию общества. В статье также перечисляются мероприятия государственного уровня по поддержке данной категории детей. Главной целью данного исследования является стремление привлечь внимание пе­дагогического сообщества к повышению профессиональной компетентности психолого-педагогического состава при организации работы с детьми с выдающимися способностями. При организации образовательного пространства педагогу необходимо использовать специальные методы. При социально-психологическом сопровождении процесса развития одаренного ребенка специалисту необходимо учитывать психологические особенности такого ребенка и особенности его микросоциума. Вся эта деятельность должна быть реализована в контексте и при непосредственном контроле государства. Поддержка одаренных детей вписывается в государственную концепцию последних лет, направленную на осознание ценности человеческих ресурсов и поддержку талантливых людей, способных обеспечить качественный скачок в развитии страны. The article substantiates the relevance of the issue of gifted children development in the conditions of modern education. It underlines the necessity of creating a statewide system of gifted children identification and social and psychological support. It analyzes the major forms and methods that enable one to adjust the education system to the needs and abilities of a gifted child. The article characterizes social and psychological strategies of working with gifted children: identification, consultation, personal growth training, creativity training, and other strategies that enable one to ensure efficient support of gifted children throughout the educational process, secure gifted children’s professional orientation, provide efficient means of social improvement and development. The article enumerates state measures aimed at the support of gifted and talented children. The aim of the research is to draw the attention of the teaching community to the necessity of enhancing teachers professional competence of supporting gifted children’s learning process. When organizing the learning space, a teacher should use special strategies and methods. To provide gifted children with the required social and psychological support, a teacher should take into consideration, gifted children’s psychological peculiarities and the peculiarities of such children’s microcommunities. All these activities should be state-supported and state-supervised. Supporting gifted children has been a state priority for many years now. It highlights the importance of human resources and the necessity to support gifted people capable of ensuring a qualitative development of the country.

Social teachings and practices of the Seventh-day Adventist Church in Ukraine

2021 ◽  
pp. 6-15
Author(s):  
V. Kuryliak
Keyword(s):  
Human Person ◽  
Educational Process ◽  
Seventh Day Adventist ◽  
Educational Activity ◽  
Social Teaching ◽  
Political Activities ◽  
The Social ◽  
Social Teachings ◽  
High Level ◽  
Life On Earth

The article provides an overview of the social practices of the Seventh-day Adventist Church. The level of Adventist participation in educational, health, philanthropic and political activities is analyzed. It is determined that the educational activity of Adventists is based on the integration of Christian values into the educational process in order to educate a purposeful person who is able to serve God and society at a high level. Adventist medical and health activities are aimed at preventing physical illness, as it is believed that the disease is easier to prevent than to cure. Adventists practice charity through the officially established Adventist Relief and Development Agency, which believes that the Church’s assistance to society must meet not only the spiritual but also the physical needs of man. Adventist participation in politics is not approved, but it is not forbidden. This is due to the conflict and rivalry that arises in the political race, so it is desirable to use your talents in those areas that bring peace and good to society. It is stated that the central idea of the social teaching of the Seventh-day Adventist Church is the protection of freedom of conscience and the dignity of the human person. Thus, by putting the principles of social doctrine into practice, the Seventh-day Adventist church premises become the Church’s social laboratories, through which the faithful of this denomination achieve two goals. The first of them is aimed at spreading their own religious beliefs and teachings, and the second – following the example of Christ, who during his life on earth served the physical needs of society around him. As a result of the study, the document “Social Teaching of the Seventh-day Adventist Church in Ukraine” aims to implement the Church’s two goals: educational and charitable, the implementation of which allows the denomination to positively represent themselves in Ukrainian and world society.

scholarly journals Instagram Advertising Tools: Genre and Language Features

2020 ◽  
pp. 178-189 ◽  
Author(s):  
M. V. Terskikh
Keyword(s):  
Public Relations ◽  
Visual Content ◽  
Level Of Involvement ◽  
Goods And Services ◽  
The Social ◽  
Verbal Component ◽  
Marketing Tool ◽  
The One ◽  
Object Of Study ◽  
High Level

The article is devoted to the study of the features of the social network Instagram as a communication platform for positioning and promoting goods and services, forming a personal brand. The relevance of the study is determined by a number of factors. The decrease in the popularity and effectiveness of traditional advertising tools and public relations, on the one hand, the growing popularity of various social networks as a modern marketing tool, the high level of involvement of the social media audience, the increasing orientation towards visual content while maintaining the importance of SMM text, on the other hand, has turned Instagram into the space of various marketing innovations and an interesting object of study. The author considers the main forms of information transmission offered by Instagram (post-publications, stories, live broadcasts, IGTV format), as well as the main types of positioning content, which ensures high audience engagement and the effectiveness of selling texts. Special attention is paid to the role of visual content. The advantages of non-verbal presentation of information, the specifics of interaction with the verbal component of the SMM text are considered. The material for the study was the polycode texts of a successfully developing, offering a variety of selling content for the Instagram account of the clothing brand 12Storeez (publications from 2019-2020 were considered). As a result of the analysis, the author identifies the main features of the modern SMM text, forms and functions of the most common types of content.

scholarly journals Sustainability of social and economic development of municipalities in the Voronezh Region, Russia

2021 ◽  
Vol 16 (1) ◽  
pp. 87-97
Author(s):  
N. V. Yakovenko ◽  
R. V. Ten ◽  
I. V. Komov ◽  
О. V. Didenko
Keyword(s):  
Economic Development ◽  
Life Quality ◽  
Population Level ◽  
Average Level ◽  
Economic Sustainability ◽  
Internal Resources ◽  
The Social ◽  
Social And Economic Development ◽  
Voronezh Region ◽  
High Level

Aim. The aim is to assess the sustainability of the social and economic development of the municipalities in the Voronezh Region.Material and Methods. A systematic approach to an integrated, structured and dynamic study of the level of social and economic sustainability of municipalities in the region. This approach uses the classification method, which defines and restricts existing conceptual approaches to the interpretation of conflict as an economic category, and the comparative analysis method, which compares the selected approaches with each other. The statistical database covers the period from 2014 to 2018. The integral index of social and economic sustainability of the municipalities in the region has been calculated.Discussion. The results of calculations of the integral sustainability index allowed us to identify 5 groups of municipalities, characterized by a certain degree of social and economic sustainability: a group with a high level of socio‐economic sustainability, a group with an above‐average level of socio‐economic sustainability, a group with an average level of socio‐economic sustainability, a group with a low level of socio‐economic sustainability and a group with a crisis level of socio‐economic sustainability. A crisis situation in a number of municipalities necessitates the development of certain anti‐crisis recommendations that contribute to the effective use of existing potential and directly develop the internal resources of the municipalities.Conclusion. The work resolves an actual practice‐oriented issue in the field of socio‐economic and geographical research ‐ the calculation of the sustainability of the social and economic development of municipalities in the region. Assessment of the sustainability indicators of the regional municipalities made it possible to comprehensively and adequately reveal the "strengths and weaknesses" of the regional social and economic system of the Voronezh Region and to identify the principal strategic tasks in moving towards a single strategic aim – improving the population level and life quality. 

scholarly journals PROFESSION COMPETENCE YAK FACTOR FORMING COMPETITIVENESS BACHELOR HOTEL-RESTAURANT RIGHT

2021 ◽  
pp. 90-94
Author(s):  
O. KAROLOP
Keyword(s):  
Professional Competence ◽  
Professional Community ◽  
Educational Process ◽  
Restaurant Industry ◽  
Professional Activity ◽  
Skilled Workers ◽  
The Social ◽  
Effective Performance ◽  
Key Competencies ◽  
Effectiveness Of Training

 The statistics have food, tied to the form of professional competence, which will ensure the effectiveness of training and the competitiveness of bachelors in the hotel and restaurant service. Rozkrito zmist understanding "professional competence of bachelors in hotel and restaurant law" The process of forming the professional competence of bachelors in the hotel and restaurant law has been analyzed, and the process of becoming special in the social and professional community has been analyzed. The categories of competence-based approach are substantiated: "professional competence", "key competencies", "entrepreneurial competence" etc. The content of the concept "professional competence of future specialists of restaurant services" is grounded, which is based on the specification of the knowledge, skills, professionally important qualities, which are necessary for professional activity in the restaurant industry. The process of formation of professional competence of future specialists of restaurant service, which is characterized by the formation of the personality in social and professional environments, is analyzed. In order to achieve positive dynamics in the levels of the formation of professional competence of future specialists of restaurant services, the components of the investigated phenomenon are identified, which are: value-motivational, cognitive, personal-professional and activity-reflexive. The purposeful development of these components in the educational process will provide skilled workers with the successful socialization and effective performance of their professional functions in the restaurant industry.

scholarly journals Methodological aspects of improvement of Graphic disciplines teaching in higher education institutions

2020 ◽  
Vol 2020 (1 (130)) ◽  
pp. 155-161
Author(s):  
Vira Brednyova ◽  
Iryna Prochorets ◽  
Olga Smychkovskaya
Keyword(s):  
Higher Education ◽  
Education System ◽  
Professional Competence ◽  
Higher Education Institutions ◽  
Educational Process ◽  
Professional Activity ◽  
Higher Education System ◽  
Gradual Process ◽  
Contact Hours ◽  
High Level

The gradual process of reforming educational activities lays new demands on education in the higher education system of Ukraine, and therefore there is a need to improve the methodology of teaching any discipline, to continuously monitor the quality of applicants’ educational success, as well as to apply the competence-based approach to education, in general. The article determines the relevance of the study of the educational process optimization in higher education institutions (HEI), including mastering modern principles of teaching Graphic disciplines the creation of which contributes to the active formation of professional competence of students majoring in artistic and architectural specialties. The process of education in HEI is known to be a significant factor in the socialization of a personality, since in addition to acquiring new knowledge and professional competences, it also promotes self-education and self-realization in future life. The authors reveal the peculiarities, technological means and methods of teaching Graphic disciplines and organization of the educational process for freshman and sophomore students of art-related HEI. There is a need to increase the efficiency not only of classroom contact hours, but also of the extracurricular work. This requires that teachers should constantly search for new ways and approaches that could facilitate mastering of educational material. The model of the educational process for near future is one of the directions determining the improvement of the whole education system and involves this type of training, which is characterized by a considerable amount of independent work, which also requires a sufficiently high level of stable skills of individual graphic competence. In this regard, the formation of students’ motivation and interest throughout the educational process in HEI, the recognition of the necessity to obtain a quality graphic education, which is the key to success in their future professional activity, are of great importance.

scholarly journals CURRENT REQUIREMENTS FOR THE COMPETITIVENESS OF THE HIGHER EDUCATION TEACHER

2020 ◽  
pp. 35-37
Author(s):  
O. Poliak
Keyword(s):  
Higher Education ◽  
Professional Growth ◽  
Professional Competence ◽  
Education Institution ◽  
Educational Process ◽  
Professional Activity ◽  
Pedagogical Aspect ◽  
Professional Self ◽  
Amount Of Knowledge ◽  
High Level

The article is devoted to the problem of formation and development of competitiveness among teachers of higher education institutions. If the content and structure of professional competitiveness, defined by state standards, are formed without taking into account the personal qualities of the learning subject, its interests, abilities and are not determined by the professionalism of the teacher, it is impossible to lay the foundations of competitiveness and develop the ability to compete. The genesis of different approaches to the concept of competitiveness of the modern educator has been analyzed, in particular, in modern researches it is emphasized on: – managerial, psychological and pedagogical aspect of competitiveness. The process of forming the competitiveness of a teacher of a higher education institution, which includes its components, is outlined: = levels of development: a motivational and holistic component; emotional-volitional component; evaluation and adjustment component; = conditions of formation: the need to find such forms of work of the teacher, which would ensure the continuity of the process of his professional growth, development and introduction of multidimensional models of the organization of professional development, introduction of new educational technologies, participation in innovative activity; = development of a complex of properties of his personality necessary for a high level of professional activity. The activity of the teacher is characterized by pedagogical expediency by orientation, individually creative character in content and organization, choice of means; = ways of formation: a certain amount of knowledge, abilities, skills and continuous improvement of the state of theoretical, psychological-pedagogical, methodological and technological preparation; motives for professional self-improvement; the desire for selfrealization and self-affirmation of personality; professional growth; expanding horizons; increasing the level of development of all types of competences; the presence of cognitive interest; creating a positive image among students and colleagues; upgrading the qualification category during certification; receiving awards; raising personal rankings at different levels of subordination; improving professional competence; raising the level of organization of the educational process.

scholarly journals Self-realization in Officers of the Ministry of Internal Affairs of the Russian Federation

2021 ◽  
Vol 11 (1) ◽  
pp. 90-105
Author(s):  
A.O. Burtsev ◽  
N.V. Efimkina ◽  
S.I. Kudinov ◽  
A.I. Pozin
Keyword(s):  
Russian Federation ◽  
Personal Growth ◽  
Statistical Significance ◽  
Social Recognition ◽  
Head Office ◽  
Professional Self ◽  
The Russian Federation ◽  
Internal Affairs ◽  
The One ◽  
High Level

The article presents the research data of the professional self-realization in the internal affairs officers of the Russian Federation. Also the study provided the data of a survey carried out among some internal affairs officers from the subdivisions of Moscow Head Office of the Russian Ministry of Internal Affairs. The respondents specified the motives and the work context that led them to resignation from service. The study shows how the notion of self-realization is defined in the international and in Russian Psychology. The work also contains the findings of average values of structural components of personal self-realization and the factor analysis of the data obtained. 190 officers (non-commissioned and commissioned officers with 2-15 years of service) from the structural subdivisions of the Moscow Head Office of the Ministry have been examined. Several conclusions can be drawn from the results of the examination. Firstly, the examined officers of this group mostly have not only a good idea of their ambitions, but they also have the ability to fulfill them. The officers are efficient and at the same time optimistic, they can redistribute their resources. They are distinguished by the yearning for their personal growth, professional excellence and social recognition. Secondly, the respondents' motivational sphere has certain contradictory elements. On the one hand, they have their own personal motives ensuring their career advancement (financial independence, prestige and power). On the other hand, they accept the socially upheld motives (to make a significant contribution to their collective accomplishment, to improve relationships among their colleagues etc.). At the same time, the socially upheld motives are considerably more prevalent (at a fairly high level of statistical significance p≤0.0002).

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