scholarly journals Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach

2021 ◽  
Vol 1 (1) ◽  
pp. 39-56
Author(s):  
Karerin Narisa Putri ◽  
Daniel Hermawan
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Qualitative Method ◽  
Point Of View ◽  
Digital Marketing ◽  
Business Strategies ◽  
Market Penetration ◽  
Maximum Profit ◽  
Advertising Strategies ◽  
Increase Productivity

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

scholarly journals Aspek Digital Marketing Bagi Kemajuan Disc Jockey

2019 ◽  
Vol 11 (1) ◽  
pp. 13-20
Author(s):  
Liliana Dewi ◽  
Marco Tantomo
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Research Subjects ◽  
Disc Jockey

This study aimed  to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not  effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach  the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

scholarly journals The Innovation of MSME Culinary Marketing Strategy

2020 ◽  
Vol 7 ◽  
Author(s):  
Feti Fatimah
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Growth Strategy ◽  
Market Penetration ◽  
Business Conditions ◽  
Local Potentials ◽  
Development Result

The innovation of marketing strategy that can be done by SMES Culinary in Jember for business development needed an analysis about the business conditions. The formulation of the problems studied in this research is how to innovate marketing strategy with SWOT analysis for MSME culinary that exist in Jember. This method of research is done using a qualitative method of descriptive analysis with SWOT analysis. Results of external Internal MSMES is in the V quadrant marked Asterix (2.45; 2.6) which means having a stability/growth strategy to develop in the future, the strategy that can be applied to SMES, namely the strategy of maintaining and Maintaining, market penetration and product development. Result of the SWOT of the SMES culinary Jember has a strategy of S-O strategy that can be done in a SME that is to maintain product quality, set a cheap price as well as utilize local potentials. Based on the results of the innovations marketing strategy SMES culinary Jember namely developing the quality of existing products and adding product variants, set a cheap price to attract consumers as well as utilize local potential for example tourism and  Culture.

scholarly journals Aspek Digital Marketing bagi Kemajuan Disc Jockey

2019 ◽  
Vol 11 (1) ◽  
pp. 13-20
Author(s):  
Liliana Dewi ◽  
Marco Tantomo
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Research Subjects ◽  
Disc Jockey

This study aimed  to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach  the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

scholarly journals ANALISIS KEBERADAAN BRANDING DALAM MENUNJANG DIGITAL MARKETING PADA USAHA MINA GIRI

2021 ◽  
Vol 3 (2) ◽  
pp. 70-80
Author(s):  
Sugeng Santoso ◽  
Ni Made Sania Indri Wahyuni ◽  
Ni Komang Aprilia Enisari
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Digital Marketing ◽  
Product Strategy ◽  
Marketing Process ◽  
Descriptive Approach ◽  
Product Marketing

Tujuan penelitian ini adalah (1) untuk menganalisis strategi pemasaran produk melalui branding yang dilakukan Usaha Mina Giri, dan (2) untuk mengetahui kendala-kendala pemasaran produk Mina Giri. Penelitian ini dilakukan sebagai bentuk aktualisasi peran peneliti dalam menyikapi problematika yang dihadapi UMKM dalam strategi memasarkan suatu produk. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah melalui observasi, wawancara, dokumentasi, dan triangulasi data. Hasil penelitian ini menunjukkan bahwa dibutuhkan adanya peranan dalam meningkatkan branding untuk menstimulus proses pemasaran produk. The purpose of this study were (1) to analyze the product marketing strategy through branding carried out by Mina Giri business (2) to determine the constraints of marketing Mina Giri products. This research was conducted as a form of actualizing the role of researchers in addressing the problems faced by MSMEs in marketing a product strategy. This study uses a qualitative method with a descriptive approach. Data collection techniques used are through observation, interviews, documentation, and data triangulation. The results of this study indicate that a role is needed in increasing branding to stimulate the product marketing process.

scholarly journals Managerial capabilities and generic business strategies in the wineries of the 'Cava' protected designation of origin

2021 ◽  
Vol 19 (3) ◽  
pp. e0108-e0108
Author(s):  
Juan R. Ferrer ◽  
Keyword(s):  
Competitive Advantage ◽  
Business Performance ◽  
Strong Relationship ◽  
Bayesian Regression ◽  
Point Of View ◽  
Business Strategies ◽  
Protected Designation Of Origin ◽  
And Performance ◽  
Managerial Capabilities ◽  
Management Capabilities

Aim of study: Cava is Spain’s largest wine exporter. However, in the last 20 years, the growth of exports from Cava protected designation of origin (PDO) wineries has been lower than that of other Spanish PDO wines, and Cava’s domestic market share has fallen. From the point of view of strategic management, it could be said that it seems that the wineries of the Cava PDO are losing their competitive advantage. It is therefore fundamental to perform an analysis of the wineries that maintain a better performance to understand the elements that give them a competitive advantage. In this article, to analyse competitive advantage, both management capabilities and Robinson and Pearce’s generic business strategies are studied. The objective is twofold; on the one hand, we pursue the level of the managerial capabilities in the wineries of Cava PDO, while on the other hand, we seek to know the influence of the managerial capabilities and the strategies as reflected in their business performance. Area of study: Spanish wineries of the Cava PDO. Material and methods: Sixty-six wineries were analyzed using the Mann-Whitney U Test and Bayesian regression to determine the relationship between the managerial capabilities, strategy, and business performance. Main results: The results show a lower level of managerial capabilities in Cava PDO wineries as compared with Rioja PDO wineries, a strong relationship between management capabilities and performance. Research highlights: These results are highly applicable since they show what resources and what strategies should be promoted to achieve a competitive advantage.

scholarly journals Disability Entrepreneurs Responses to Public Communication During the Pandemic (Case Study about Disability Entrepreneur Strategy through Online Culinary Business during the Covid-19 Pandemic)

Webology ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 121-130
Author(s):  
Ari Agung Prastowo ◽  
Hanny Hafiar ◽  
Yanti Setianti ◽  
Yustika sari
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Marketing ◽  
Business Strategies ◽  
Public Communication ◽  
The Public ◽  
Business People ◽  
Quality Product ◽  
Media Platform

There was a government appeal that was communicated to the public during the co-19 pandemic. Including an appeal to business people to develop business strategies that are adaptive to conditions. There are people with disabilities who have culinary businesses which can maintain their business during the Covid-19 pandemic. This was expressed in a seminar which was held by the Community of Entrepreneurs with Disabilities Houses. In the seminar, Sri Arya Ramadani, a person with visual impairment disability and the owner of Ayam Geprek Petukangan business, shared her experiences and strategies for running a culinary business in the pandemic era. The challenge faced by entrepreneurs is the socioeconomic stability against competitors who have similar businesses with other entrepreneurs. However, a strong enthusiasm for learning, a strong mentality, not easy to despair and support from family and community make entrepreneurs able to compete with other similar businesses. Another challenge faced by disability entrepreneurs is the existence of the Covid-19 pandemic, entrepreneurs trying to adapt to crisis situations and developing an Efficiency, Creative and Healthy strategy. The strategy is supported by promotional tactics, including using social media in the form of Instagram, using professional photography services to get quality product photos, establishing relationships with consumers through the WhatsApp media platform, and also not easy to complain about social media. The digital marketing strategy is balanced with the alms strategy, which is believed to bring blessings on its business journey. Therefore, until now, entrepreneurs still survive and can meet their business needs.

scholarly journals El Blendmarketing como estrategia para posicionar el restaurante el faro del hotel Balandra

ECA Sinergia ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 7
Author(s):  
Leticia Cabrera Maspons ◽  
Yenniz Aracely Sánchez Briones
Keyword(s):  
Marketing Strategy ◽  
Key Words ◽  
Analysis Of Variance ◽  
Experimental Analysis ◽  
Digital Marketing ◽  
Business Strategies ◽  
Brand Positioning ◽  
Palabras Clave ◽  
Traditional Marketing ◽  
The City

  Esta investigación analiza el Blended Marketing como herramienta para posicionar los servicios que oferta el restaurante El Faro del hotel Balandra de la ciudad de Manta, Ecuador. A través de un análisis cuantitativo, transversal y no experimental se evidenció que el Blended Marketing, conceptualizado como una mezcla de herramientas de Marketing Tradicional y Marketing Digital, influye positivamente en el posicionamiento de la marca. Este análisis permitió diseñar estrategias enfocadas al mejoramiento del posicionamiento y promoción de este tipo de servicio para captar consumidores. Se aplicó una encuesta a 138 personas, los datos fueron analizados por SPSS, se cuantificó el nivel de fiabilidad mediante el modelo Alfa de Cronbach y se realizó el análisis de la varianza (ANOVA) para probar la hipótesis planteada, dando como resultado que, la estrategia de Blended Marketing ayuda a que las empresas del sector restaurantes puedan posicionar su marca, productos y servicios.   Palabras clave: Producción, empresa, estrategias, posicionamiento de marca   ABSTRACT   This research analyzes Blended Marketing as a tool to position the services offered by the El Faro restaurant at the Balandra hotel in the city of Manta, Ecuador. Through a quantitative, transversal and non-experimental analysis, it was shown that Blended Marketing, conceptualized as a mixture of Traditional Marketing and Digital Marketing tools, positively influences the positioning of the brand. This analysis allowed the design of strategies focused on improving the positioning and promotion of this type of service to attract consumers. A survey was applied to 138 people, the data were analyzed by SPSS, the level of reliability was quantified using the Cronbach’s Alpha model and the analysis of variance (ANOVA) was performed to test the hypothesis, resulting in That, the Blended Marketing strategy helps companies in the restaurant sector to position their brand, products and services.   Key words: Production, business, strategies, brand positioning.  

scholarly journals Perumusan Strategi Bisnis untuk Meningkatkan Daya Saing pada Toko Bangunan XYZ

2020 ◽  
Vol 4 (1) ◽  
pp. 48
Author(s):  
Nianzhi Nianzhi
Keyword(s):  
Development Strategy ◽  
Qualitative Method ◽  
Business Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Input Stage ◽  
Decision Stage ◽  
Swot Matrix ◽  
The Subject ◽  
Existing Data

This research was conducted to find out what business strategies are the most appropriate for XYZ Building Stores to use to compete with other building retail stores. This study applies a qualitative method, by conducting interviews and observations by directly reviewing the subject of the study. The analytical method carried out consists of input stage, mathcing stage, and decision stage. Data that has been collected from the XYZ Building Shop is included in the input stage which consists of an EFE matrix and an IFE matrix. The matching stage that consisting of SWOT matrix, will focus on creating alternative strategies. The decision stage uses QSPM to determine the most appropriate strategy for XYZ building stores objectively. After analyzing the existing data, it is known that the market penetration strategy is the most appropriate strategy for XYZ building stores, besides that the market development strategy can also be chosen because the scores obtained by the two strategies are not too far apart.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

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