Old Plays, New Narratives

2021 ◽  
Vol 1 (2) ◽  
pp. 33-51
Author(s):  
Daisy Abbott
Keyword(s):  
New Media ◽  
Participatory Culture ◽  
Cultural Experience ◽  
National Theatre ◽  
Digital Devices ◽  
Interactive Narratives ◽  
Theatrical Performance ◽  
Social Media Platforms ◽  
Media Texts ◽  
Spatial Specificity

When a theatrical performance is digitally broadcast live to cinemas, the limitations of temporal and spatial specificity are removed and the theatrical experience is simultaneously opened up to a wider audience and inherently altered. One such production, Coriolanus (Donmar Warehouse, 2013-14), starring an actor with a particularly enthusiastic online fan community, was broadcast to cinemas by National Theatre Live, where fans recorded it on digital devices, extracted clips and produced animated gifs, which they captioned to reinterpret the play, sharing them online, removed from their original context. The transformation of theatre texts to cinemas to social media platforms raises exciting questions related to how fans interact with culture both as consumers and as producers of new media texts. How do the different transformations (technical and actively fan-produced) affect both the narrative and the cultural experience? How do new texts function as surrogates for, and extensions of, the ‘official' narrative, as well as new interactive narratives in their own right? This paper addresses these questions in the context of a specific theatrical event as it crossed the boundary from a live, co-located experience first into cinema, and then into interactive hypertexts and memes. Drawing on theories of fandom and participatory culture, as well as post-Web 2.0 analyses of Internet behaviours, the paper examines fan production of new media texts and how they both transmit and transform the source narrative via interpretation, re-interpretation, and misinterpretation. Image Credit: Still of fromhiddleswithlove (2014)

scholarly journals Adaptation in the Age of Media Convergence

2019 ◽  
Keyword(s):  
New Media ◽  
Legal Framework ◽  
Participatory Culture ◽  
Media Convergence ◽  
Adaptation Studies ◽  
Theoretical Concepts ◽  
Fan Communities ◽  
Cover Songs ◽  
New Phenomena

This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).

scholarly journals “Volumes!”

2018 ◽  
Vol 33 (79) ◽  
pp. 117-134
Author(s):  
Sara Tanderup Linkis
Keyword(s):  
New Media ◽  
Contemporary Literature ◽  
Narrative Structure ◽  
Participatory Culture ◽  
Media Culture ◽  
Television Series ◽  
Modern Media ◽  
Serial Novel

Departing from an analysis of Mark Z. Danielewski’s serial novel The Familiar, the article investigates how contemporary literature at once imitates and resists the serial logics of modern media culture. Thus, focusing especially on the aspects of transmediality and participatory culture, I point out how Danielewski’s work adapts the narrative structure as well as the modes of promotion and reception that characterize e.g. modern television series while also positioning itself in contrast to new media culture and emphasizing the ‘literariness’ of the literary series.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

New Media and Terrorism

2014 ◽  
pp. 184-196
Author(s):  
Pauline Hope Cheong
Keyword(s):  
Social Media ◽  
New Media ◽  
Critical Examination ◽  
War On Terrorism ◽  
Mainstream Media ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Hearts And Minds ◽  
Video Material

Beyond the widespread coverage of terrorism-related stories on international news outlets, we are witnessing the swift spread of alternative interpretations of these stories online. These alternative narratives typically involve digital transmediation or the remix, remediation, and viral dissemination of textual, audio, and video material on multiple new and social media platforms. This chapter discusses the role of new(er) media in facilitating the transmediated spread of extremist narratives, rumors, and political parody. Drawing from recent case studies based upon multi-modal analyses of digital texts on social media networks, including blogs, vlogs, Twitter, and Jihadist sites associated with acts of terror in Asia, Middle East, and North America, the chapter illustrates how digital transmediation significantly works oftentimes to construct counter narratives to government counter insurgency operations and mainstream media presentations. In discussing these examples, the chapter demonstrates how the new media points to varied narratives and reifies notions of national security, global politics, terrorism, and the media's role in framing the “War on Terrorism.” Moreover, a critical examination of remix texts and digital mashups of popular artifacts inform a Web 2.0 understanding of how the creative communication practices of online prosumers (hybrid consumers and producers) contest dominant interests in the online ideological battlefield for hearts and minds.

Structuring the “Expected”

2018 ◽  
pp. 307-321
Author(s):  
Devanjan Khuntia
Keyword(s):  
New Media ◽  
Identity Formation ◽  
Rural Areas ◽  
Urban Setting ◽  
Women Migrants ◽  
Alternative Communication ◽  
Urban Migrants ◽  
Urban Rural ◽  
Media Texts ◽  
And Gender

This paper based on empirical research attempts to deal with the question of media imagination and the marginalization of women migrants in Indian Megapolis. Foregrounding on the emerging social fact regarding the urban settings catering to one-third of country's population as migrants of which more than two-thirds are women categorically from non-urban rural areas. Further, in the backdrop of the internet and the new media penetration of rural population by half of total usage in India by 2020, the functions of the mediated imageries of the sexes need to be re-examined within the rural-urban continuum for a better clarity of media-gender relationship. The popular media imageries many of which disseminate unrealistic, stereotypical, and restrictive perceptions resulting in portrayal of women in stereotypical ways contradicts the general perception of non-urban women-emancipation through consumption of media texts which is highly urban centric. Such contestation of media effects raises a need to investigate how women migrant to the urban setting consider, analyse, internalize and utilize such portrayal of themselves in the media thus reflecting the actual consumption pattern of media texts and gender roles fixations. This paper particularly looks at an unexplored area of new media consumption within the non-urban migrants to Indian metropolis. It is an attempt to locate affordable alternative communication technology to understand the renewed social interactions of women migrants via virtual social networks in urban centres and how it infers and shape their social identity formation.

Structuring the “Expected”

2018 ◽  
pp. 1830-1844
Author(s):  
Devanjan Khuntia
Keyword(s):  
New Media ◽  
Identity Formation ◽  
Rural Areas ◽  
Urban Setting ◽  
Women Migrants ◽  
Alternative Communication ◽  
Urban Migrants ◽  
Urban Rural ◽  
Media Texts ◽  
And Gender

This paper based on empirical research attempts to deal with the question of media imagination and the marginalization of women migrants in Indian Megapolis. Foregrounding on the emerging social fact regarding the urban settings catering to one-third of country's population as migrants of which more than two-thirds are women categorically from non-urban rural areas. Further, in the backdrop of the internet and the new media penetration of rural population by half of total usage in India by 2020, the functions of the mediated imageries of the sexes need to be re-examined within the rural-urban continuum for a better clarity of media-gender relationship. The popular media imageries many of which disseminate unrealistic, stereotypical, and restrictive perceptions resulting in portrayal of women in stereotypical ways contradicts the general perception of non-urban women-emancipation through consumption of media texts which is highly urban centric. Such contestation of media effects raises a need to investigate how women migrant to the urban setting consider, analyse, internalize and utilize such portrayal of themselves in the media thus reflecting the actual consumption pattern of media texts and gender roles fixations. This paper particularly looks at an unexplored area of new media consumption within the non-urban migrants to Indian metropolis. It is an attempt to locate affordable alternative communication technology to understand the renewed social interactions of women migrants via virtual social networks in urban centres and how it infers and shape their social identity formation.

Amplification and Virtual Back-Patting

2018 ◽  
pp. 1527-1542
Author(s):  
Jakob Svensson
Keyword(s):  
Social Media ◽  
News Media ◽  
Instrumental Rationality ◽  
Communicative Rationality ◽  
Liberal Party ◽  
Social Media Platforms ◽  
Party Members ◽  
Media Texts

This chapter explores the rationalities of politicians' social media uses in Web-campaigning in a party-based democracy. This is done from an in-depth case study of a Swedish politician, Nina Larsson, who with the help of a PR agency utilized several social media platforms in her campaign to become re-elected to the parliament in 2010. By analyzing how and for what purposes Larsson used social media in her Web-campaign, this chapter concludes that even though discourses of instrumental rationality and of communicative rationality were common to make her practices relevant, Nina primarily used social media to amplify certain offline news media texts as well as to commend and support other liberal party members. Hence, from this case, the authors conclude that Web-campaigning on social media is used for expressive purposes, to negotiate and maintain an attractive political image within the party hierarchy.

The "Digitalisation" of Youth

2011 ◽  
pp. 345-373
Author(s):  
Pedro Quelhas Brito
Keyword(s):  
Social Network ◽  
Young People ◽  
New Media ◽  
Mobile Phones ◽  
Social Network Sites ◽  
Digital Technologies ◽  
The Internet ◽  
Digital Devices ◽  
Computer Based ◽  
Commercial Communication

The digitalization of youth signifies their complete immersion, active participation and involvement in the production, consumption and sharing of digital content using various interconnected/interfaced digital devices in their social network interactions. A prerequisite to successful commercial communication with young people is having a good understanding of new media, along with their social and psychological framework. The behaviour, motivation and emotions of youth in general and in relation to digital technologies, especially the meaning attached to mobile phones, the Internet (mainly social network sites) and games (computer-based and portable) should also be addressed if advertisers aim to reach this target group.

Consumer Engagement in Social Media Platforms

2021 ◽  
pp. 480-501
Author(s):  
Hans Ruediger Kaufmann ◽  
Agapi Manarioti
Keyword(s):  
Social Media ◽  
New Media ◽  
Psychological Needs ◽  
Large Majority ◽  
Marketing Communication ◽  
Online Interaction ◽  
Consumer Engagement ◽  
Communication Framework ◽  
The Social ◽  
Social Media Platforms

If ‘to be social' is the sum of people's online interaction intentions, that can be monitored by marketers but not coerced, how can we make best use of these powerful new media? The answer lies in understanding the internal, psychological needs that are fulfilled by the social media and how they are demonstrated and testified by liking, sharing and engaging in general with specific pieces of content, while rejecting others. In this environment, marketers are called to develop a “brand as a person” strategy, in order for their brands to mingle and interact with consumers beyond the traditional marketing communication framework. In this chapter, we explore and discuss the strategic use of the social media as a concept that needs to be thoroughly understood but seemingly hasn't been yet by a large majority of marketers.

Language Policy and New Media

2018 ◽  
Author(s):  
Aoife Lenihan
Keyword(s):  
New Media ◽  
Language Policy ◽  
Language Use ◽  
Collective Intelligence ◽  
Participatory Culture ◽  
Primary Language ◽  
Policy Theory ◽  
Technological Developments ◽  
Language Policy Theory

New media and the new communication spaces they bring are often heralded as revolutionary contexts of language use. This chapter aims to look beyond this hype to consider the effects of this recent context of use on existing language policy theory. An initial case study is Facebook and its Translations application, which I examine using virtual ethnographic methods. In this context, the commercial entity Facebook and the individuals of the Irish language Translations application are the primary language policy actors, developing the de facto language policy of this domain and affecting the multilingual World Wide Web. It is concluded that commercial entities, technological developments, and individuals are not merely agents or actors in language policy processes. Instead, the author adopts the concepts of media convergence, participatory culture, and collective intelligence to understand how media producers and consumers act in new and unpredictable ways in language policy processes online.

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