The "Digitalisation" of Youth

2011 ◽  
pp. 345-373
Author(s):  
Pedro Quelhas Brito
Keyword(s):  
Social Network ◽  
Young People ◽  
New Media ◽  
Mobile Phones ◽  
Social Network Sites ◽  
Digital Technologies ◽  
The Internet ◽  
Digital Devices ◽  
Computer Based ◽  
Commercial Communication

The digitalization of youth signifies their complete immersion, active participation and involvement in the production, consumption and sharing of digital content using various interconnected/interfaced digital devices in their social network interactions. A prerequisite to successful commercial communication with young people is having a good understanding of new media, along with their social and psychological framework. The behaviour, motivation and emotions of youth in general and in relation to digital technologies, especially the meaning attached to mobile phones, the Internet (mainly social network sites) and games (computer-based and portable) should also be addressed if advertisers aim to reach this target group.

scholarly journals Remediating Participation and Citizenship Practices on Social Network Sites

MedienJournal ◽  
2017 ◽  
Vol 34 (3) ◽  
pp. 22-35
Author(s):  
Giovanna Mascheroni
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Digital Literacy ◽  
Social Network Sites ◽  
Discussion Groups ◽  
Media Ecology ◽  
The Internet ◽  
Lifestyle Choices ◽  
Networked Individualism

Being mainstream places where a variety of online practices converge and are integrated, social network sites have also witnessed the emergence of grassroots and topdown political uses: from candidates’ and parties’ profiles, to single-issues campaigns’ discussion groups, to petitions and forms of ‘political fandom’, political content is now a constant presence in social media. Since social network sites are pervasive in young people’s everyday lives, questions of the efficacy of the internet in engaging disaffected youth and expanding the opportunities for participation are under debate. This paper discusses the findings of a qualitative study aimed at investigating political uses of social network sites and emerging practices of online participation among Italian youth. Participatory uses of social network sites are unevenly distributed among young people: political content tends often to be incorporated as identity marker, while other young people actively engage in citizenship practices online. Therefore, it is argued, civic and political uses of social media have to be contextualised in young people’s every day lives, especially in their ‘civic cultures’ and in the particular ‘convergent media ecology’ in which they are immersed. Depending on the civic cultures young people form and shape, and the digital literacy they develop, political uses are either a further outcome of networked individualism or the signal of new modes of participation which is mainly grassroots, non conventional and concerning identity and lifestyle choices.

Use of Social Network for Business in Public Relations

2014 ◽  
pp. 147-161 ◽  
Author(s):  
Damjana Jerman ◽  
Bruno Završnik
Keyword(s):  
Social Networks ◽  
Social Network ◽  
New Media ◽  
Public Relations ◽  
Social Network Sites ◽  
The Internet ◽  
Business Organizations ◽  
Public Relations Practitioners ◽  
The Public ◽  
Basic Characteristics

Before the development of the Internet, there were only a few major media outlets that organizations could use to reach their target audiences. Subsequently, public relations practitioners were able to carefully control all forms of communication. The arrival of new media in the past few years has posed an array of new opportunities but also threats. The public has developed a need to access news and information practically before it exists, and so there is a growing desire to find out what's new via social network sites. With the introduction of social networks, business organizations should identify those social networks representing their target audiences; they should control and participate in them. This chapter describes basic characteristics of social networks and their role for public relations.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals When Posting Is Believing

2021 ◽  
Author(s):  
Stephan Winter ◽  
Paola Remmelswaal ◽  
Anne Vos
Keyword(s):  
Social Network ◽  
New Media ◽  
Social Network Sites ◽  
Online Forums ◽  
Self Presentation ◽  
Majority Opinion ◽  
Negative Comments ◽  
Large Audience ◽  
The Media ◽  
Identity Shifts

Abstract. Social network sites (SNS) facilitate the expression of users’ opinions to a large audience. This research aimed to investigate whether the characteristics of this new media context strengthen the adaptation of opinions to the majority and lead to an internalization of the expressed views. Based on literature on public self-presentation and identity shifts, it was assumed that the publicness of and the identifiability within SNS elicit stronger expression effects than online forums or non-public settings. A between-subjects experiment ( N = 302) varied the visible majority opinion on a news issue as well as the media context in which participants were asked to write down their opinion. Results showed significant adaptation effects to the majority (positive vs. negative comments) across media contexts. The internalization of attitudes was stronger in SNS groups with a more relevant audience but also occurred in other settings. Consequences for the formation of public opinion are discussed.

Using Internet

2017 ◽  
pp. 294-313
Author(s):  
S. Fatemeh Mostafavi Shirazi
Keyword(s):  
Social Network ◽  
Market Share ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Subject Area ◽  
The Internet ◽  
Tourism Destination ◽  
The Subject ◽  
Source Of Information

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development.

Cyberbullying

2019 ◽  
pp. 474-486
Author(s):  
Gilberto Marzano
Keyword(s):  
Young People ◽  
Children And Adolescents ◽  
New Technologies ◽  
Digital Technologies ◽  
The Internet ◽  
Contemporary Society ◽  
Adults And Children

Cyberbullying is a new, alarming, and evil phenomenon closely connected with relational changes that new technologies are causing in contemporary society. It consists in using the internet to harass, threaten, and harm individuals who are the weakest and most vulnerable. Victims of cyberbullying are mightily children and adolescents. In fact, young people are immersed in new digital technologies and use them without knowing their implications. In fact, there isn't the internet for children and the internet for adults. Both adults and children use the same devices, tools, and ways of communicating and interacting.

Prosumers Building the Virtual World

2021 ◽  
pp. 492-517
Author(s):  
Mario Fontanella ◽  
Claudio Pacchiega
Keyword(s):  
Social Media ◽  
Young People ◽  
Mass Media ◽  
Virtual World ◽  
Digital Technologies ◽  
Clear Distinction ◽  
The Internet ◽  
Cooperative Group ◽  
Group Environment ◽  
Exchange Information

With the development of new digital technologies, the internet, and mass media, including social media, it is now possible to produce, consume, and exchange information and virtual creations in a simple and practically instantaneous way. As predicted by philosophers and sociologists in the 1980s, a culture of “prosumers” has been developed in communities where there is no longer a clear distinction between content producers and content users and where there is a continuous exchange of knowledge that enriches the whole community. The teaching of “digital creativity” can also take advantage of the fact that young people and adults are particularly attracted to these fields, which they perceive akin to their playful activities and which are normally used in an often sterile and useless way in their free time. The didactic sense of these experiences is that we try to build a cooperative group environment in which to experiment, learn, and exchange knowledge equally among all the participants.

scholarly journals Perception of Cyberbullying in Adolescence: A Brief Evaluation Among Italian Students

2020 ◽  
Vol 11 ◽  
Author(s):  
Valeria Saladino ◽  
Stefano Eleuteri ◽  
Valeria Verrastro ◽  
Filippo Petruccelli
Keyword(s):  
Young People ◽  
Social Phobia ◽  
School Context ◽  
Educational Interventions ◽  
European Countries ◽  
Digital Tools ◽  
The Internet ◽  
Digital Devices ◽  
Anxiety Depression ◽  
Italian Adolescents

Cyberbullying is associated with the expansion of digital devices and the Internet. In Italy and other European and non-European countries, the phenomenon is growing. Young people who suffer from cyberbullying develop psychopathological symptoms of anxiety, depression, and social phobia that can lead to extreme acts, such as suicide. The pressure, the sense of isolation, and helplessness experienced by cyber-victims also affect their family and the school context. Cyberbullying is acted through digital tools, it is often anonymous, and aims to destroy and psychologically humiliate the victim. There are various forms of cyberbullying that involve different reactions and consequences. However, few studies have focused on adolescents’ perception of cyberbullying. Youths often engage in aggressive behaviors, ignoring the feelings and reactions of the victims. Based on these considerations, our article aims to provide a general overview of the spread of the phenomenon and to understand the various types of cyberbullying and its consequences on victims. We will also illustrate a brief evaluation conducted in Italian schools investigating the perception of cyberbullying in a sample of 600 Italian adolescents (11–14 years old). Our work aims to investigate the cognition and the personal perception of youths about cyberbullying and its consequences and to promote educational interventions within and outside the context of school.

scholarly journals An Ethnography of a Community's Re-appropriation of Yārsān in Cyberspace: The Facebook Phenomenon

2017 ◽  
Vol 6 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Seyedeh Behnaz Hosseini
Keyword(s):  
Qualitative Research ◽  
Social Network ◽  
Qualitative Data ◽  
Minority Group ◽  
Social Network Sites ◽  
Data Gathering ◽  
The Internet ◽  
The World ◽  
New Space ◽  
Changing Practices

This article presents a nuanced approach for qualitative research on the Internet, based on the synthesis of qualitative data-gathering methodologies both online and offline, and contributes to recent knowledge of changing practices within Yārsāni communities around the world. Yārsān is a religious belief of Indo-Iranian origin that traces back to Hooraman, a region in Iranian Kurdistan. Yārsān thought, which Islamic Shiite authorities treat as heretical, has extensively used processes of adaptation and strategies of survival throughout the course of its history. The research presented here makes a case for the significance of the Internet and, more specifically, social network sites in connecting Yārsānis in their homelands and in the diaspora. How does Facebook provide a new space for this minority group to disclose their beliefs to the world, thereby reassessing the clandestine nature of their religion, which is a tenet required by traditional belief and defined by their adage, “don’t tell the secret”?

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