Market Orientation, Transformational Leadership, Partnership Effects on Organizational Performance: Competitive Advantage as a Mediator

2021 ◽  
Vol 12 (3) ◽  
pp. 263-277
Author(s):  
Indra Muis ◽  
Puji Isyanto
Keyword(s):  
Transformational Leadership ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Market Orientation ◽  
Private Universities ◽  
Simple Random Sampling ◽  
Faculty Members ◽  
Independent Variables ◽  
Positive Effects ◽  
The University

Market orientation, transformational leadership, and partnership strategy effects on organizational performance mediated by competitive advantage in non-profit private universities are not widely discussed and well understood. The research aimed to describe the implementation of market orientation, transformational leadership, and partnership strategy, competitive advantage, and organizational performance. The research also analyzed the effects of the independent variables (market orientation, transformational leadership, and partnership strategy) and intervening variable (competitive advantage) on the dependent variable (organizational performance). The research applied a quantitative method. The respondents were 38 rectors or vice-rectors from private universities using simple random sampling. The data were analyzed using the PLS technique. The results show that all independent variables have positive effects on competitive advantage, except partnership strategy. Competitive advantage also has a positive effect on organizational performance. The practical research implication is that human resources in universities must have excellent service-oriented. They need to communicate well and coordinate to deliver better service to the students to be competitive and achieve better performance. In conclusion, to increase the university performance, the university leaders need to encourage all employees and faculty members to deliver the best service to the stakeholders of the universities and coordinate well across units to discuss issues and share ideas to solve the problems they have in service delivery. Then, the employees and faculty members will know what to improve and provide, and private universities will be much more competitive because of their reliable resources and capabilities.

The Relationship Between The University Services Marketing And the Leading Orientation And Their Impact In Enhancing The University Reputation

2018 ◽  
Vol 2 (3) ◽  
pp. 110-140 ◽  
Author(s):  
Nusseibeh Ahmed Abdul Wahid
Keyword(s):  
Private Universities ◽  
Services Marketing ◽  
Correlation Relationship ◽  
Independent Variables ◽  
Marketing Orientation ◽  
University Reputation ◽  
Administrative Leaders ◽  
University Services ◽  
The University ◽  
The Relationship

The relationship between the university services marketing and the leading orientation and their impact in enhancing the university reputation: Field study on a sample of administrative leaders in       private universities in the Erbil city Objective - The current study try to find the role of marketing university services (educational services, research services, community services) and the leading orientation (research mobilization, distinction, cooperation, university policies, proactive) as independent variables in enhancing the university's reputation as dependent a variable (Social responsibility, innovation, quality of service, image of the organization) in a sample of private universities in the Erbil city. Methodology of the study - The problem of the study was determined in several questions related to the nature of the correlation relationship - the effect of independent study variables (marketing of university services and leadership orientation) and the dependent variable (the reputation of the university). For this purpose, the hypotheses were subjected to multiple tests. The study used the questionnaire as a means to obtain data from the administrative leaders of the investigated universities. - The study was used the analytical descriptive method. The main and sub-variables were described and correlation and effect relationships were analyzed between the variables using advanced statistical methods (arithmetic mean, standard deviation, percentages, Pearson correlation, multiple regression test) , And the implementation of the statistical program (SPSS-Ver.18). The study was conducted in the educational sector in the city of Erbil, in order to obtain the necessary information for the field through a questionnaire prepared for this purpose and distributed to six universities. The number of respondents was (73) (Presidents of universities, their assistants, deans, their assistants, heads of departments) at the universities in question. The value of the study: The main conclusions of the study are the existence of a significant relationship between the variables of the study and the existence of a significant effect of the independent variable marketing of university services and the leading trend in the dependent variable universities reputation and the existence of variation of the effect of independent variables in the dependent variable in the universities investigated, A set of recommendations, the most important of which is the establishment of a center for the marketing of services at the university level and at the level of each college. In order to conduct a continuous study of the labor market to determine market needs, the university should be aware of the importance of marketing orientation in university education

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KEPUASAN KERJA, KEPERCAYAAN KEPADA PEMIMPIN TERHADAP KETERIKATAN KERJA KARYAWAN PADA PT. BALI BIJAKSANA NUSA DUA – BALI

2019 ◽  
Vol 14 (4) ◽  
pp. 2455
Author(s):  
I Putu Dharmawan Pradhana ◽  
Putu Nova Kusuma Hendra
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Employee Engagement ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Positive Effects ◽  
Trust In Leaders

The purpose of this study was to determine the effect of transformational leadership, job satisfaction, trust in leaders on employee engagement at PT.Bali Bijaksana Nusa Dua – Bali. The number of samples in this study were 75 employees with a simple random sampling method. Data collection used questionnaire. The data analysis technique used is the classical assumption test, multiple linear regression analysis, t-test, F-test and test coefficient of determination. The results of the study show that there are positive and partial positive effects of transformational leadership, job satisfaction, and trust in leaders in increasing employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. The results showed that the transformational leadership regression coefficient (X1) was 0.268 with a value that meant that each increase in transformational leadership variables could increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Job satisfaction regression coefficient (X2) is equal to 0.303, which means that every increase in job satisfaction variables can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Regression coefficient value to leader (X3) is equal to 0.256, which means that every increase in the trust variable in the leader can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. As  the results of the determination coefficient of 0.657, its means that 65.7% can explain the model or influence of each variable on work engagement, while the rest (100% -65.7% = 34,3%) is explained by other reasons outside research model.

Impact Of Transformational Leadership On Motivating Faculty Members

2019 ◽  
Vol 118 (11) ◽  
pp. 303-312
Author(s):  
Jamal Asad Mezel ◽  
Adnan Fadhil Khaleel ◽  
Kiran Das Naik Eslavath
Keyword(s):  
Transformational Leadership ◽  
Empirical Study ◽  
Leadership Styles ◽  
Faculty Members ◽  
Traditional Form ◽  
Lack Of Information ◽  
University Leaders ◽  
The University ◽  
The Impact

This empirical study show that the impact of all styles was well moderate. The means of effect of all styles were less than 3 out of 5. It means the expected impact of transformational affect upon the all dimensions of the activities, are not expected due to the traditional styles of leadership and the lack of information about the transformational leadership styles which can guide leaders to use such styles in the organization which may be this results due to lack of trained leaders and necessary knowledge with the leaders in all universities about transformational styles the traditional form of the leadership styles which used by the university leaders affect the communication between all levels of the administration and the faculty members which has consequence because decrease in motivation and a self-consideration from the administration.

Nonlinear and complementary effects of responsive and proactive market orientation on firms’ competitive advantage

2019 ◽  
Vol 32 (4) ◽  
pp. 841-859
Author(s):  
Fabian F. Osorio Tinoco ◽  
Miguel Hernández-Espallardo ◽  
Augusto Rodriguez-Orejuela
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Hierarchical Regression ◽  
Future Research ◽  
Manufacturing Companies ◽  
Positive Interaction ◽  
Cross Sectional ◽  
Content Type ◽  
Positive Effects ◽  
Proactive Market Orientation

Purpose The purpose of this paper is to clarify how responsive market orientation (RMO) and proactive market orientation (PMO) create competitive advantage. Design/methodology/approach Nonlinear and interaction effects are tested by applying hierarchical regression analysis to a sample of 272 Colombian manufacturing companies. Findings The results show that although market orientation promotes the competitive advantage of a business, both approaches – responsive and proactive – exhibit saturation effects and a positive interaction. Research limitations/implications The main limitation of this study is the cross-sectional design and the use of a single source for data collection. It is suggested that future research includes different orientations combined with these two market orientations – responsive and proactive – for achieving competitive advantage. In addition, further studies could replicate this analysis for different environmental conditions. Originality/value This paper simultaneously evaluates the nonlinear and complementary effects of RMO and PMO. From a strategic standpoint, it presents an empirical confirmation of the familiarity trap, the failure trap and the positive effects of combining RMO and PMO.

scholarly journals The Degree of Applying Accountability Principles in Public & Private Universities in Jordan: A Comparative Study BetweenYarmouk University and Jerash University

2017 ◽  
Vol 13 (4) ◽  
pp. 253
Author(s):  
Ahmed Malkawi ◽  
Kamil Al-Otoum
Keyword(s):  
Data Collection ◽  
Public Universities ◽  
Private Universities ◽  
Faculty Members ◽  
Public And Private ◽  
The Public ◽  
Academic Fields ◽  
The Status ◽  
Yarmouk University ◽  
The University

The study aimed to identify the status of applying the principles of accountability in the public and private universities in Jordan. This was done by comparing between Yarmouk University and Jerash University from the perspective of the employees. The study sample consisted of 250 faculty members and one administrator at Yarmouk University and Jerash University. The questionnaire was used as a tool for data collection. The study reached several conclusions, most notably of which include the presence of statistically significant differences in the reality of applying the accountability principles at universities in general, and in the administrative, and academic fields. This, however, is dependent on the variable of the university in favor of Jerash University. The study concluded on a number of recommendations most important of which is the necessity of activating the accountability mechanisms and tools in three areas: administrative, and academic areas of public universities in a higher degree. It also includes a commitment with unified criteria of accountability to ensure the maintenance of an acceptable level of justice and transparency.

scholarly journals Comparative Assessment of Students’ Satisfaction with Hostel Accommodation in Selected Private Universities in Ogun State, Nigeria

2016 ◽  
Vol 12 (32) ◽  
pp. 410
Author(s):  
Tajudeen Azeez ◽  
David Taiwo ◽  
Basirat Mogaji-Allison ◽  
Azeez Bello
Keyword(s):  
Private Universities ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Housing Satisfaction ◽  
Satisfaction Index ◽  
Ogun State ◽  
University Of Technology ◽  
The University ◽  
Students Satisfaction ◽  
Quality Infrastructure

The study assessed students’ satisfaction with hostel accommodation in selected private universities in Ogun State, Nigeria. This was done by comparing the level of housing satisfaction of students residing in selected private universities’ hostels. The study utilized structured questionnaires to obtain primary data from students and university authorities in the two selected private universities in the study area. There were twenty two (22) hostels in the study area (15 hostels in Crescent University, Abeokuta and 7 hostels in Bells University of Technology, Ota). From these hostels, Five (5) hostels from Crescent University and three (3) hostels from Bells University of Technology was randomly selected. There were three hundred and eight (308) rooms in the eight (8) hostels selected. Simple random sampling was used to select thirty five percent (35%) of the rooms in the study area. Thus, the sample size was one hundred and eight rooms (108) (65 from Crescent University and 43 from Bells University). Data obtained were analyzed through the use of descriptive statistics such as frequency tabulation to assess the general levels of students’ housing satisfaction, and also the use of Relative Satisfaction Index (RSI) to determine the degree of students’ satisfaction with each of the housing components identified for the study. The results revealed that students in Bells University of Technology were more satisfied with their hostel accommodation compared to students of Crescent University (RSI = 4.22 and 3.65 respectively for Bells University of Technology, Ota and Crescent University, Abeokuta). The study indicated that the standard of housing components can significantly influence students’ satisfaction with their hostel accommodation. It is therefore pertinent that the university authorities should consider the provision of adequate and quality infrastructure when planning and designing students’ housing.

scholarly journals Total quality management, employee commitment and competitive advantage in Nigerian tertiary institutions. A study of the University of Lagos

2020 ◽  
Vol 8 (2) ◽  
pp. 87
Author(s):  
B.O. Abimbola ◽  
E.O. Oyatoye ◽  
O.G. Oyenuga
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Management Practices ◽  
Employee Commitment ◽  
Total Quality ◽  
Tertiary Institutions ◽  
The University

<p>The quality of education offered by the tertiary institutions in Nigeria in recent times has critically degenerated. Unfortunately, this has led to the unprecedented rise in the poor quality of Nigerian graduates which contributes to the very alarming high rate of unemployment in the country. This article therefore examines the relationship between total quality management (TQM), employee commitment and competitive advantage among tertiary institutions in Lagos State with a particular focus on the University of Lagos, using a survey research design with a random selection of 350 respondents from a population of 2,047 staff strength across the 11 faculties in the university. The data used for this article were derived from a systematic review of the relevant literature and a structured questionnaire. The data obtained from the questionnaire was subjected to descriptive and inferential statistics. The result showed that the adoption of total quality management practices and employee commitment significantly affects competitive advantage. The findings suggest that proper adoption of TQM practices coupled with employee commitment will guarantee competitive advantage outcomes measured in terms of increase in revenue, customer satisfaction and employee satisfaction. TQM and employee commitment through its principles can successfully contribute to enhanced organizational performance and dynamic competitiveness.</p>

scholarly journals The degree of heads of departments at the University of Dammam to practice transformational leadership style from the point of view of the faculty members

2016 ◽  
Vol 5 (1) ◽  
pp. 56-79 ◽  
Author(s):  
Dr. Saddam Rateb Mahmoud Darawsheh ◽  
◽  
Dr. Anwar Soud ALshaar ◽  
Dr. Ra'ed (Moh'd Taisir) Masa'deh ◽  
Prof. Musa Al-Lozi ◽  
...  
Keyword(s):  
Transformational Leadership ◽  
Leadership Style ◽  
Point Of View ◽  
Faculty Members ◽  
Transformational Leadership Style ◽  
The University

The Effect of TQM on the Performance of the Housing Bank for Trade and Finance Jordan (HBTF): Structural Equation Modelling Approach

2021 ◽  
Vol 39 (10) ◽  
Author(s):  
Lina Shaher Mohammad Al-tarawnah
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Approach ◽  
Total Quality ◽  
Academic Field ◽  
Positive Effects ◽  
Analysis Technique ◽  
And Performance

Purpose: The success of organizations depends largely on the effectiveness and efficiency of the services they can deliver, which can create superior value for customers and ensure the realization of greater organizational performance. Failure to meet up with the market demands could affect Housing Bank for Trade and Finance’s (HBTF) aspirations of maintaining its leading competitive position in the Jordanian banking industry. It is against this backdrop that this paper is aimed at determining the effect of Total Quality Management (TQM) on the competitive advantage and Performance of HBTF in Jordan.Methods: A quantitive survey research approach was employed, about 500 samples were chosen randomly and data were collected via a closed-ended questionnaire. Structural Equation Modeling (SEM-PLS) was used for data analysis.Findings: The results indicates customers satisfaction, organizational culture and leadership commitment as factors of TQM are having positive effects on the performance HBTF. The analysis also confirmed that competitive advantage is a partial mediator of the relationship between TQM and performance. Implications: It is important to note that apart from the important contribution that this study makes to the academic field due to the inadequate research studies on the HBTF in Jordan especially with regards to issues related to TQM and its impact on competitive advantage and performance Limitations:The study limitations are in the area of sample choice and variable combination. It thus recommended that managers could be chosen as respondence in future studies and other factors of TQM could be exploited as well.Orignality value: This research is an addition to the current literature and the first attempt in this area to the best of authors’ knowledge. This research addresses adds knowledge  by employing a second-generation multivariate data analysis technique (SEM-PLS). The study also expands the opportunity horizon of the HBTF by discovering a new managerial framework for TQM for greater performance. 

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