scholarly journals Corporate social responsibility and employer attractiveness

2019 ◽  
Vol 9 (2) ◽  
pp. 123-131
Author(s):  
Ana Potskhverashvili

As the global competitiveness accelerates in the world, it is a major challenge for the companies to attract talents and attain them within the company. The business needs to contribute to the well-being of the community and society they affect. High salary alone is no longer effective tool for the business, people want to work in the company whose values match their own values and that impact contribute to society and environment. For the business is crucial to know what kind of aspects influence on a particular group of stakeholder (job seekers and employees) decision to choose a place of work. The core research statement is, how CSR based factors influence on employer attractiveness and how these factors impact on the choice of employees in choosing a company for working. This study is exploratory, a quantitative approach is applied. Questionnaire examines interest of one of the stakeholders, particularly employees’ or prospective employees’ perception toward company CSR. According to the results, CSR dimensions (economic, social and environment) were measured by the respondents as highly important for an organization. However, at what extent CSR can be considered as the strongest tool for attracting new talents in the organization and keeping them for a long period is difficult to be measured. Taking into consideration other determinants on employer attractiveness, CSR alone can not attract and attain talents in the organization, but can be one strong determinant that could encourage workers to stay committed to the organization.

2020 ◽  
Vol 11 (4) ◽  
pp. 3-9
Author(s):  
George Kent

Widespread hunger in the world is due mainly to the fact that people don’t care enough about one another’s well-being. Caring can be increased by encouraging social interaction. This can be done in many different ways, but the core idea here is to help people produce food for themselves. Many people who produce food in their own gardens gladly share it with their neighbors. They also share their knowledge and enthusiasm for gardening. This is a huge underutilized resource. The project proposed here is intended to facilitate that sharing.  


2022 ◽  
pp. 18-33
Author(s):  
Chibani Siham ◽  
Mohammed Elkhamlichi

The COVID-19 pandemic has turned the world of work upside down. It is having a dramatic effect on the employment, livelihoods, and well-being of workers and their families, as well as on businesses around the world, especially small and medium-sized enterprises. It started in China at the end of 2019, with that country's economy mainly the first to be affected. The global economy was then impacted as the virus spread. It is a bit early to estimate precisely the extent of the economic crisis on a company, but it is already certain that it is more brutal than before. Companies that have opened their capital to their employees are more likely to keep their employees than other companies that offer a significantly higher level of security to their employees (maintenance of working hours and compensation). What practical economic logic will be found in the company once employee ownership is applied? Would it be an effective way to overcome the various situations of discontent and anxiety among employees, where these feelings are already very strong?


Author(s):  
Crishelen Kurezyn Díaz

There are currently various social innovation practices and efforts to address sustainability and its impact on the world. One of them is the use of the appreciative inquiry methodology (AIM), which results in applying a SOAR analysis focused on sustainability and discovering the strengths, opportunities, aspirations, and results of a company. Thus, the company plays a fundamental role through corporate social responsibility (CSR) that seeks to carry out concrete actions that benefit society. This chapter will define what this methodology consists of, its scope, uses, and initiatives that have adopted it as part of their practices for the measurement and promotion of sustainability. One of the main results of using this methodology is to share success stories about innovations that meet the Sustainable Development Goals (SDGs) through organizations such as AIM2Flourish and B Corp.


Green reporting is an innovative outlet of accounting. It deals with accounting for the environment and its well-being. An organization can lessen most of the environmental costs by taking effective decisions with the help of green reporting. The core objective of this study is to comprehend the meaning of green reporting and how it can be a tool of environmental sustainability. We discovered the significance of green reporting implication and retain a way of what the companies are taking from the environment and what they are giving back in return. This paper highlights to recognize contemporary tendencies in green reporting. This study would be a policy dialog in the efficient usage of resources and in the reduction of pollution to an extent. Green reporting plays a vital role in the corporate social responsibility of a firm. This study also heightens on the people’s insight concerning green reporting with the help of collecting primary data with appropriate execution. It was originated that a maximum of the respondents felt there is a demand for affecting the road to green reporting and that all the companies should jump adopting green reporting.


Author(s):  
SHAWNI DUTTA ◽  
Samir Kumar Bandyopadhyay

Corona Virus Infectious Disease (COVID-19) appeared on Earth in December, 2019. This life-threatening disease is taking away numerous human lives at an exponential rate throughout the world. The World Health Organization (WHO) declared a presently appeared (epidemiological) situation due to this infectious disease as Pandemic. This disease not only threatens public health but also socio-economic conditions are also negatively affected by the current scenario. The working environment is devastated by the global virus pandemic situation. In this paper, different classes of peoples such as job-seekers, current employees and their current status are to be considered. It presents concentrations to assess different perspectives of mental conditions of a specific class of peoples. During the pandemic situation, job-seekers feel insecure regarding their placement since campus interviews either online or offline have not occurred due to COVID-19. In addition, currently employed workers are also mentally annoyed about their job-loss due to the financial scenario of the industries are not in a stable condition. In these cases, stress, depression and anxiety are quite evident. To carry out the research for both of these aforementioned cases, 500 students and (specify no. of) employees are surveyed for the period from April 2020 to July, 2020. The collected data are focused on peoples of Kolkata, West Bengal, India. This research work uses Machine Learning (ML) algorithm to assess mental well-being of job-seekers as well as currently placed workers. A hybrid model is presented in this paper that detects mental health status of job-seekers and existing employees. The hybrid model has a mixture of Deep Learning (DL) technique with Convolutional Neural Network. It is a predictive model consisting of two major components such as, CNN and Long-Short term memory (LSTM). LSTM is a variant of Recurrent Neural Network (RNN). This model is applied on the collected data for finding the status of mental anxieties of both classes. Experimental results imply that mental well-beings of job-seekers and presently working employees are predicted with an accuracy of 93.22% and 89.69% respectively. It concludes that the working peoples are more affected than those who may be a working class in near future.


Kodifikasia ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 381-402
Author(s):  
Rifqy Tazkiyyaturrohmah

Memasuki era industri 4.0 membuka peluang besar bagi bisnis digital di Indonesia. Para pelaku bisnis yang mayoritas berasal dari generasi milenial tentu turut meramaikan gaung ini. Perusahaan rintisan (startup) yang biasanya bergerak di bidang teknologi dan aplikasi secara perlahan namun pasti turut mengalami perkembangan yang signifikan. Dibuktikan dengan beberapa data yang menyebutkan bahwa Indonesia menempati peringkat ke empat dunia dalam jumlah perusahaan startup. Bahkan Indonesia sendiri setidaknya  memiliki 4 unicorn dari jumlah total 8 unicorn di ASEAN. Terdapat beberapa faktor yang mempengaruhi perkembangan startup di Indonesia, salah satunya adalah model bisnis kolaorasi antar beberapa startup untuk mengembangkan perusahaan. Disini peneliti ingin memaparkan bagaimana bisnis kolaborasi itu jika dilihat melalui perspekttif Islam. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif, yang mana memfokuskan kepada studi fenomenologi. Hasil dari penelitian ini adalah bisnis kolaborasi antar perusahaan startup dianggap sudah memenuhi unsur-unsur etika bisnis dalam Islam, yang memuat kesatuan, kejujuran, keadilan, kebenaran, kebajikan, kehendak bebas dan tanggung jawab. Pola bisnis kolaborasi pun dirasa cukup menguntungkan bagi semua pihak, baik antar perusahaan startup yang melakukan kolaborasi dan juga bagi masyarakat yang menjadi konsumen. [Entering the fourth industrial era, it opens up a great opportunities for digital businesses in Indonesia. The majority of business people who come from millennial generation certainly helped enliven this phenomenon. Startups which are usually engaged in technology and applications are slowly but surely also experiencing the significant developments. Evidenced by some data that says that Indonesia ranks fourth in the world in the number of startup companies. Indonesia also has at least 4 unicorns out of a total of 8 unicorns in ASEAN. There are several factors that influence the development of startups in Indonesia, one of which is the business model of collaboration between several startups to develop a company. Through this study, the researcher explains the collaboration of business that viewed by the perspective of Islam. This research is a qualitative research with the descriptive method, which focuses on the study of phenomenology. The results of this study are the business collaboration between startup companies considered to have fulfilled the elements of business ethics in Islam, which contain unity, fair, equilimbrium, truth, wisdom, free will and responsibility. The business collaboration pattern is also considered quite beneficial for all parties, both startup companies that collaborate and also for people who are the consumers.]


10.12737/2632 ◽  
2014 ◽  
Vol 3 (1) ◽  
pp. 57-62
Author(s):  
Стрих ◽  
Nikolay Strikh ◽  
Попова ◽  
Ekaterina Popova

Across-the-world and domestic practices accumulate certain expertise in assessing various components of Corporate Social Responsibility. This is a reflection of established international viewpoint, that strategic HRM is impossible without investments in human capital. However certain gaps in research of the issue have predetermined the choice of goals and tasks for the current research. In particular, the unified model of the set of measures has not yet been developed. The paper concerns the issues of investments in human capital, presents social and economic criteria for evaluation of such investments. Ways to analyze composition of stakeholders are shown. Advantages of certain standardized international reporting procedures (АА 1000, GRI, SA 8000) are revealed. Thorough attention is given to evaluation of “pros’ and “contras” concerning investing in the human capital of a company. Potential risks for the company are outlined.


Author(s):  
Matthias Sohn ◽  
Werner Sohn ◽  
Thorsten Klaas-Wissing ◽  
Bernhard Hirsch

Purpose – Job markets in the transport and logistics industry are characterized by a scarcity of well-educated junior talent. Employer attractiveness is becoming more important in order to win the most talented junior staff. The purpose of this paper is to investigate how corporate social performance (CSP) profiles of logistics companies influence their attractiveness for job seekers. Design/methodology/approach – In a computerized laboratory experiment, the authors provided 95 students in their final year with job offer data that include general and CSP information about the company, and the job seeker’s potential salary. The authors manipulated how the CSP information was presented and monitored the information accessed during job seekers’ decision-making processes. The authors investigated how information presentation affected choices. Findings – The vast majority of talent acquires CSP information in the pre-decision phase of the judgment, compares this information across companies, and trades off this information with the conditions of employment. The authors find that the ease of comparability of corporate social responsibility (CSR) information, expressed by meaningful indicators of CSP, increased preference for high CSP. Research limitations/implications – The study enriches existing studies of voluntary disclosure, which argue that voluntary disclosing sustainability-related information can be a tool of impression management. Practical implications – Companies with a compelling CSP should push for a broadly accepted methodology to benchmark CSP within industry-specific sectors, such as logistics services. Social implications – Potential employees demand that companies should consider their social impact on individuals and society as a whole. To remain attractive for employees companies in transport and logistics industry have to cope with a broader scope of expectations. Originality/value – The authors provide the first analysis on the relevance of CSP information for employer attractiveness in the transport and logistics industry. This research provides insights into the relevance of CSP criteria, information provision, and comparability processes from the perspective of young job seekers.


2018 ◽  
Vol 23 (4) ◽  
pp. 444-462 ◽  
Author(s):  
Shweta Kumari ◽  
Gordhan K. Saini

Purpose The changing demographics of talent market calls for a better understanding of the expectations of diverse job seekers. However, there is limited research on employer attractiveness (EA) factors which cover the expectations of new generation job seekers. The purpose of this paper is to examine the effect of career growth opportunities (CGO), work–life benefits (WLB) and corporate social responsibility (CSR) reputation on the perceived attractiveness of an organization as an employer and the job pursuit intention (JPI) of job seekers. Design/methodology/approach A 2 (CGO: many vs limited)×2 (WLB: many vs limited)×2 (CSR reputation: high vs low) between-subjects experimental design was used for this study. A total of 240 respondents participated in the study. Findings The results showed that provision of CGO had the highest effect on both EA and JPI. This effect was strong enough to compensate for limited WLB and a low CSR reputation. A significant interaction effect between CGO and CSR reputation revealed that the effect of CSR reputation on EA depends on the availability of many or limited CGO. Originality/value The study contributes and expands literature on attributes relevant in job choice decisions by providing useful insights regarding how job seekers weigh these attributes while making an employment choice. Also, the study offers suggestions for designing organizations’ recruitment strategy for attracting talent.


2020 ◽  
Vol 27 (1) ◽  
pp. 27-48
Author(s):  
Silke Bustamante ◽  
Rudi Ehlscheidt ◽  
Andrea Pelzeter ◽  
Andreas Deckmann ◽  
Franziska Freudenberger

Purpose: Empirical studies suggest that corporate social responsibility (CSR) impacts young job seekers’ choices of an employer. Values seem to affect CSR preferences, influencing the felt fit between the person and the organization and hereby the valence of working for that company. This article aims to research in more detail the preference structure of young graduate job seekers. In particular, it seeks to understand whether CSR is important when there is a trade-off between CSR and non-CSR attributes and whether basic value orientations of job seekers have a moderating effect on their employer preferences. Design/methodology/approach: This article used a quantitative approach with a survey sample of 577 German students who were in their last year of study. To gain information on the relative impact of CSR- and non-CSR-related employer characteristics on employer attractiveness, an adaptive conjoint analysis was applied. Correlation analysis and a two-step hierarchical regression were conducted to detect the effects of individual value orientations. Findings: Only a few CSR attributes are relevant for young job seekers compared with other traditional employer attributes. Specific value orientations can be identified as having a moderating effect on CSR preferences. This is particularly the case for value orientations indicating a concern for the welfare of others and the environment positively affect the importance of most CSR attributes while more selfish value orientations have a negative effect. Originality/value: This study sheds light on the relative importance of CSR attributes when compared with non-CSR attributes. Moreover, it relates employee-related preferences to individual value orientations and shows that selected values have a modifying effect on the importance of CSR for job choice.


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