Consumption experience on Tmall

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Zhen CHEN ◽  
Ming CHEUNG
Keyword(s):  
Visual Information ◽  
Textual Analysis ◽  
Social Semiotics ◽  
Experience Design ◽  
Multimodal Analysis ◽  
Consumption Experience ◽  
Banner Ads ◽  
New Phenomena ◽  
Interactive Resources

This article contributes to the methodology literature of experience design by analysing banner ads on Tmall with a synthesis of social semiotics, multimodal analysis, and interactivity which guides our analysis of consumer-oriented advertising in e-commerce.  Departing from Tmall’s annual Double 11 Carnival, our analysis shows that the banner ads have been incorporated into a gamification design to encourage consumers to spend more and buy things they may not need even after the event has been completed. Our approach of analysing the ads on both the syntagmatic and paradigmatic dimensions is explicitly multimodal, taking the linguistic, visual and interactive resources (the tri-fold convergence) into consideration to study new phenomena in an e-selling environment. The approach of this study could be helpful to scholars and practitioners in the field of experience design, where multimodality and textual analysis of visual information is of great importance.

Collaborative consumption sport hosting: value and consumption constraints

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Goldman ◽  
Brandon Brown ◽  
Eric C. Schwarz
Keyword(s):  
Qualitative Content Analysis ◽  
Initial Study ◽  
Experience Design ◽  
Collaborative Consumption ◽  
Content Type ◽  
Consumption Experience ◽  
The Usa ◽  
Consumption Constraints ◽  
Practical Implications ◽  
Selection Of

PurposeThe purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular season basketball and baseball games in the USA.Design/methodology/approachData were collected through four focus groups with 37 total participants and were analyzed through qualitative content analysis.FindingsThe results show that participants in a collaborative consumption experience perceive four types of value: social interaction and belonging, new fandom, travel bucket list experiences and local and sport knowledge. In addition, the results provide evidence of five consumption constraints related to collaborative consumption: expenses, average experiences, seat location, interpersonal disconnects and personal risk.Research limitations/implicationsThe selection of only two sites for the study limited the data triangulation that was possible. This study should be replicated across a wider range of teams and countries to confirm the main findings of the study.Practical implicationsPractitioners can use this initial study to better understand the benefits hosts and visitors perceive in the experience, and therefore the kind of experience design that would encourage increased purchases and loyalty.Originality/valueThis paper provides qualitative insights into the benefits and detriments of a collaborative consumption sport experience, based on participants' involvement in an innovative peer-to-peer platform.

The Scholar's Ludo-Narrative Game and Multimodal Graphic Novel

2016 ◽  
pp. 182-207
Author(s):  
Daniel J. Dunne
Keyword(s):  
Textual Analysis ◽  
Graphic Novels ◽  
Graphic Novel ◽  
Collaborative Effort ◽  
Written Text ◽  
Multimodal Analysis ◽  
Alternative Approaches

Current discussions within videogames focus on the ways in which gameplay or narrative can be analysed by themselves, and rarely as a collaborative effort to explore a text. Although there have been a number of alternative approaches to this debate, none have succeeded in becoming prevalent within the field. This contrasts greatly with the study of graphic novels in relation to the application of multimodal analysis. In this field, discussion about the interplay between the mode of the image and the mode of the written text are more frequent. This textual analysis takes into account the two modes to focus on their collaborative effects in how the graphic novel can be understood. This chapter suggests that current videogame scholarship can benefit from pre-existing multimodal discussion that exists within graphic novels.

Multimodal Analysis in Qualitative Research: Extending Grounded Theory Through the Lens of Social Semiotics

2020 ◽  
pp. 107780042097874
Author(s):  
Vivien Sommer
Keyword(s):  
Grounded Theory ◽  
Digital Technology ◽  
Research Approach ◽  
Social Semiotics ◽  
Audiovisual Material ◽  
Text And Image ◽  
Multimodal Data ◽  
Multimodal Analysis ◽  
Analytical Tools ◽  
Analyze Data

Digital technology has made it easier for researchers to conduct and produce multimodal data. In terms of a social semiotic understanding, multimodal means that data are produced from different sign resources, such as field protocols combined with visual recordings or document analysis consisting of audiovisual material. The increase in multimodal data brings the challenge of developing analytical tools not only to collect data but also to examine them. In this article, I introduce a research approach for how to integrate multimodal data within the framework of grounded theory by extending the coding process with a social semiotic understanding of data as a combination of different sign modes. This approach makes it possible not only to analyze data based on different modes separately but also to analyze their combination, for example, the interweaving of text and image.

The textual analysis of dramatic discourse revisited

2018 ◽  
Vol 11 (2) ◽  
pp. 200-225
Author(s):  
Allan James ◽  
Nursen Gömceli
Keyword(s):  
Textual Analysis ◽  
Literary Work ◽  
Linguistic Analysis ◽  
Western World ◽  
Social Semiotics ◽  
Linguistic Model ◽  
Lexical Richness ◽  
Dramatic Structure ◽  
Stage Directions ◽  
Further Development

Abstract This article explores dimensions of dramatic structure which the literary linguistic analysis of a play text can illuminate within an integrated model of dramatic significance. The play to be examined is John Millington Synge’s The Playboy of the Western World, known for its lexical richness, denseness of dramatic expression and not least the structural creativity of its Hiberno-English, all of which provide an abundant fund of textual semiotics for the present drama-specific literary linguistic analysis. The dimensions of the play investigated are (i) those of its ‘constitution’, which linguistically comprises dialogue and stage directions, and characterisation, plot and setting as traditional constituents of dramatic structure in their own right; and (ii) those of its ‘realisation’ as literary work, staging production and theatre performance and the associated addressivity of materially the same play text at each of these levels. As such, it will be shown that the employment of, and further development of, a linguistic model of social semiotics (after Halliday 1978; Fairclough 2003) enables a unified account to be given of the dramatic meanings a play text expresses at these two levels of its internal construction and its external actualisation.

Exploring Approaches to Interpreting Studies

2018 ◽  
Vol 14 (2) ◽  
pp. 149-161
Author(s):  
Binhua Wang
Keyword(s):  
Structural Approach ◽  
Social Semiotics ◽  
Communicative Interaction ◽  
Multimodal Analysis ◽  
Sociocultural Approach ◽  
Communicative Process ◽  
Communicative Approach

AbstractThis article explores the relevance of semiotic perspectives on and approaches to Interpreting Studies. Interpreting can be perceived as textual (re)production, as communicative interaction, and as a sociocultural activity, and can be studied in the linguistic and structural approach at the micro-dimension, the pragmatic and communicative approach at the meso-dimension, and in the sociocultural approach at the macro-dimension respectively. Different degrees of applicability can be identified in structural semiotics, interpretive semiotics, and social semiotics. Multimodal analysis integrating linguistic semiotics, paralinguistic semiotics, and non-linguistic semiotics is identified as having great potential in examining the communicative process of interpreting in its entirety.

scholarly journals MALE GENDER ROLE MESSAGES PADA TOKOH “HERO” DALAM EPISODE “CAHAYA HATI” DI PROGRAM “ZERO TO HERO” METRO TV

INFORMASI ◽  
2015 ◽  
Vol 45 (1) ◽  
pp. 33
Author(s):  
Nisa Imawati Hidayat
Keyword(s):  
Gender Role ◽  
Male Gender ◽  
Analysis Procedure ◽  
Research Purpose ◽  
Social Semiotics ◽  
Multimodal Analysis ◽  
Positive Image ◽  
Patriarchal Culture ◽  
Television Documentary ◽  
Male Gender Role

AbstractThe research purpose is to determine how the television documentary producer “Zero to Hero” program on Metro TV classify male gender role messages in the cast of “hero” in that program. Researcher used social semiotics method Theo van Leeuwen with multimodal analysis procedure and 24 of male gender role theories from Ian M. Harris, that have been categorized into 5 classification: standard bearers, lovers, workers, bosses and rugged individuals. The result of this study revealed that the television documentary producer “Zero to Hero” program, construct the male gender role messages in the cast of “hero” to the category of male gender role messages consist with standard bearers, lovers, bosses and workers, who shows a positive image and dominant as a man who lived in patriarchal culture in Indonesia.AbstrakTujuanpenelitianiniuntukmengetahui bagaimana produsen program dokumenter televisi “Zero to Hero” di Metro TV mengklasifikasikan male gender role messages pada tokoh “hero” di dalam program tersebut. Peneliti menggunakan metode semiotika sosial Theo van Leeuwen dengan prosedur analisis multimodality dan teori 24 male gender role messages Ian M. Harris yang dikategorikan dalam 5 klasifikasi yaitu standar bearers, lovers, workers, bossesdan rugged individuals. Hasil penelitian ini mengungkapkan bahwa produsen program menampilkan tokoh “hero” dengan kategori male gender rolemessages berupastandar bearers, lovers, bosses dan workers yang menunjukkan citra positif dan dominan sebagaimana layaknya pria berperilaku dalam budaya patriaki di Indonesia.Keywords: Male Gender Role Messages, Hero, Documentary

scholarly journals Research on Design of Offline Luggage Stores Based on User Experience

2020 ◽  
Vol 179 ◽  
pp. 02127
Author(s):  
Jianyao Shu ◽  
Xitong Hu ◽  
Weiguo Zhang ◽  
Yun Mei
Keyword(s):  
User Experience ◽  
Experience Design ◽  
Experience Economy ◽  
Consumer Market ◽  
New Era ◽  
Consumption Experience ◽  
Purchase Process ◽  
And Function ◽  
Expansion Capacity

In today’s fashion field, in addition to clothing and footwear, luggage also has most of the consumer market. Bags and luggage products are different from consumer goods such as clothing and accessories. The luggage market has greater potential and expansion capacity. With the advent of 2020, major progress has been made in building a well-off society in an all-round way, the level of the national economy has continued to improve, and the quality of life of our residents has become better and better. Consumers purchasing items not only consider quality and function, but also put forward requirements on quality and personalization. Compared with the traditional offline luggage stores, experiential offline stores pay more attention to consumers’ purchase process, optimize the purchase process, and satisfy the spiritual consumption experience. Today, many brands have begun to pay attention to the experience design of offline physical stores, but it is not enough, especially for luggage stores. In the era of the explosion of the experience economy, exploring the user experience and integrating experience design into the physical stores of luggage and bags has become a research hotspot in the new era.

scholarly journals WHY FACEBOOK IS NOT A GATEWAY TO NEWS CONTENT

2021 ◽  
Author(s):  
Marie Palmer
Keyword(s):  
Social Media ◽  
Complex Nature ◽  
Social Semiotics ◽  
Discursive Practices ◽  
Conventional System ◽  
News Content ◽  
Multimodal Analysis ◽  
The Past ◽  
Social Media Platforms

Over the past fifteen years, the emergence of intermediaries has transformed the circulation of news content. Social media platforms and news aggregators have become main gateways to news content. However, they don't circulate news but snippets of existing news content. This article focuses on why those snippets are identified by users as news. Drawing on social semiotics, this study uses the concept of genre - as a tacit and conventional system of categorisation of texts or discursive practices (Neale, 1980), which provides clues regarding how to interact with a text in a specific cultural situation (Martin, 1984)- to understand the complex nature of the snippet. Using a multimodal analysis of a series of over 150 Facebook news posts, this article argues that the design of Facebook posts uses horizontal and vertical intertextuality, to generate a socially endorsed comment on news. Therefore, Facebook cannot really by defined as a gateway to news content but rather as an intertextual commenter.

Conclusion

2021 ◽  
pp. 166-189
Author(s):  
Christine M. Jacknick
Keyword(s):  
Spatial Organization ◽  
Single Case ◽  
Multimodal Analysis ◽  
Embodied Action ◽  
New Phenomena ◽  
Participation Frameworks

This final chapter focuses on theoretical and pedagogical implications of the reconceptualization of “participation” and “engagement” presented in this volume. The immeasurably complex work of doing-being-a-student in a classroom in all its varied forms creates a monumental job for teachers as they engage in participation monitoring. This chapter reviews the contributions of this volume, including the concepts of studenting, waves of embodied action, and multimodal listening. The challenges of multimodal analysis are discussed, including single-case analyses of two new phenomena: covert disengagement and domino (dis)engagement. The importance of spatial organization for creating participation frameworks for engagement is illustrated through two comparative examples. Finally, this chapter returns to the concept of “participation,” including discussion of the performance required of students in the classroom, and the relationships between participation, engagement, and learning.

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