Multimodal Analysis in Qualitative Research: Extending Grounded Theory Through the Lens of Social Semiotics

2020 ◽  
pp. 107780042097874
Author(s):  
Vivien Sommer
Keyword(s):  
Grounded Theory ◽  
Digital Technology ◽  
Research Approach ◽  
Social Semiotics ◽  
Audiovisual Material ◽  
Text And Image ◽  
Multimodal Data ◽  
Multimodal Analysis ◽  
Analytical Tools ◽  
Analyze Data

Digital technology has made it easier for researchers to conduct and produce multimodal data. In terms of a social semiotic understanding, multimodal means that data are produced from different sign resources, such as field protocols combined with visual recordings or document analysis consisting of audiovisual material. The increase in multimodal data brings the challenge of developing analytical tools not only to collect data but also to examine them. In this article, I introduce a research approach for how to integrate multimodal data within the framework of grounded theory by extending the coding process with a social semiotic understanding of data as a combination of different sign modes. This approach makes it possible not only to analyze data based on different modes separately but also to analyze their combination, for example, the interweaving of text and image.

Challenges in designing digital interfaces for the study of multimodal phenomena

2010 ◽  
Vol 18 (1) ◽  
pp. 2-21 ◽  
Author(s):  
Kay O’Halloran ◽  
Sabine Tan ◽  
Bradley Smith ◽  
Alexey Podlasov
Keyword(s):  
Digital Technology ◽  
Theoretical Foundation ◽  
Meaning Making ◽  
Social Semiotics ◽  
Theoretical Frameworks ◽  
Digital Interface ◽  
Multimodal Data ◽  
Semiotic Approach ◽  
Multimodal Text ◽  
Computer Based

The paper discusses the challenges faced by researchers in developing effective digital interfaces for analyzing the meaning-making processes of multimodal phenomena. The authors propose a social semiotic approach as the underlying theoretical foundation, because interactive digital technology is the embodiment of multimodal social semiotic communication. The paper outlines the complex issues with which researchers are confronted in designing digital interface frameworks for modeling, analyzing, and retrieving meaning from multimodal data, giving due consideration to the multiplicity of theoretical frameworks and theories which have been developed for the study of multimodal text within social semiotics, and their impact on the development of a computer-based tool for the exploration, annotation, and analysis of multimodal data.

scholarly journals Grounded Theory as an Approach for Exploring the Effect of Cultural Memory on Psychosocial Well-Being in Historic Urban Landscapes

2020 ◽  
Vol 9 (12) ◽  
pp. 219
Author(s):  
Fatmaelzahraa Hussein ◽  
John Stephens ◽  
Reena Tiwari
Keyword(s):  
Quality Of Life ◽  
Grounded Theory ◽  
Cultural Memory ◽  
Well Being ◽  
Research Approach ◽  
Urban Landscapes ◽  
Urban Planning And Design ◽  
Nuanced Understanding ◽  
The Impact

Although grounded theory (GT) has emerged as a popular research approach across multiple areas of social science, it has been less widely taken up by researchers working in the fields of urban planning and design. The application of GT enables uniquely innovative insights to be gained from qualitative data, but it has attracted criticism and brings its own challenges. This paper proposes a methodology that could be applied by other researchers in the field of urban research. Utilising constructivist GT as a qualitative approach, this research investigates how cultural memory impacts the psychosocial well-being and quality of life (QoL) of users of, and visitors to, historic urban landscapes (HULs). Based on the findings, it can be posited that the application of GT yields a rich and nuanced understanding of how users of HULs experience the settings in which they live, and the impact and significance on human psychosocial well-being of the cultural memories incarnated within such settings. The current paper also contends that GT enables researchers studying the built environment to construct inductively based theories. Lastly, the practical implications of developing GT for application to HUL management are discussed, both in regard to how users experience the contexts in which they live and the impact of such contexts on well-being and quality of life.

scholarly journals Into the Clearing: Back to the future of constitutive institutional analysis

2020 ◽  
Vol 1 (1) ◽  
pp. 263178771989117 ◽  
Author(s):  
Michael Lounsbury ◽  
Milo Shaoqing Wang
Keyword(s):  
Research Agenda ◽  
Institutional Analysis ◽  
World Society ◽  
Theoretical Research ◽  
Critical Approach ◽  
Beliefs And Practices ◽  
Multimodal Analysis ◽  
Organizational Institutionalism ◽  
Analytical Tools ◽  
Do So

In the wake of recent scholarly disquiet regarding organizational institutionalism, we argue for a more focused constitutive approach to institutional analysis that concentrates attention on the socio-cultural sources of actors and their behavior. To do so, we suggest that complementarities between world society institutionalism and the institutional logics perspective provide an opportunity to develop a richer, more critical approach to contemporary transformations in economy and society. Building upon nascent empirical directions in world society scholarship, we argue that bridging these theoretical research programs can seed a generative research agenda on the variegated challenges to the established world society order that underpins the liberal capitalist-democracy model. We argue that this should include research on the multiplicity of logics that undergird liberal as well as illiberal beliefs and practices. Foregrounding issues of power and inequality that are grounded in disparate configurations of logics, we suggest that new analytical tools related to the new structuralism and multimodal analysis can help advance the constitutive institutional project for which we advocate.

Barriers to e-Government Implementation in Jordan

2011 ◽  
Vol 7 (2) ◽  
pp. 9-20 ◽  
Author(s):  
Christine Sarah Fidler ◽  
Raed Kareem Kanaan ◽  
Simon Rogerson
Keyword(s):  
Qualitative Research ◽  
Grounded Theory ◽  
Research Study ◽  
Longitudinal Research ◽  
Research Approach ◽  
Qualitative Research Study ◽  
Root Cause

This paper identifies and highlights the significance of Wasta as a barrier to e-government implementation within The Hashemite Kingdom of Jordan and is part of a wider qualitative research study of all barriers. A longitudinal research approach was applied to explore any dynamism within the presence of barriers over a three year study, as well as to seek a richer understanding of such barriers. Data, principally collected via interviews with relevant stakeholders, was analysed using Strauss and Corbin’s variant of grounded theory. Using illustrative quotations primarily from interview transcripts, this paper enunciates the significant and persistent role that Wasta plays in hindering Jordan’s e-government implementation, both as an explicitly mentioned barrier and as cause of other barriers. The paper supports the view that culture is a root cause of e-government implementation difficulty, and that barriers vary with the different country settings in which e-government systems are embedded.

scholarly journals Multi-Interactive Memory Network for Aspect Based Multimodal Sentiment Analysis

2019 ◽  
Vol 33 ◽  
pp. 371-378 ◽  
Author(s):  
Nan Xu ◽  
Wenji Mao ◽  
Guandan Chen
Keyword(s):  
Sentiment Analysis ◽  
Visual Information ◽  
Specific Aspect ◽  
Text And Image ◽  
Research Attention ◽  
Multimodal Data ◽  
Proposed Model ◽  
Memory Network ◽  
Multimodal Sentiment Analysis ◽  
The Given

As a fundamental task of sentiment analysis, aspect-level sentiment analysis aims to identify the sentiment polarity of a specific aspect in the context. Previous work on aspect-level sentiment analysis is text-based. With the prevalence of multimodal user-generated content (e.g. text and image) on the Internet, multimodal sentiment analysis has attracted increasing research attention in recent years. In the context of aspect-level sentiment analysis, multimodal data are often more important than text-only data, and have various correlations including impacts that aspect brings to text and image as well as the interactions associated with text and image. However, there has not been any related work carried out so far at the intersection of aspect-level and multimodal sentiment analysis. To fill this gap, we are among the first to put forward the new task, aspect based multimodal sentiment analysis, and propose a novel Multi-Interactive Memory Network (MIMN) model for this task. Our model includes two interactive memory networks to supervise the textual and visual information with the given aspect, and learns not only the interactive influences between cross-modality data but also the self influences in single-modality data. We provide a new publicly available multimodal aspect-level sentiment dataset to evaluate our model, and the experimental results demonstrate the effectiveness of our proposed model for this new task.

scholarly journals Implementation of the IMZD Approach (IMZD as the Integrative Maturity Capability Model) in the Performance of a New Product Process

2019 ◽  
pp. 121-133
Author(s):  
Piotr Bartkowiak ◽  
Ireneusz P. Rutkowski
Keyword(s):  
New Product Development ◽  
Product Innovation ◽  
New Product ◽  
Research Approach ◽  
Marketing Process ◽  
The Matrix ◽  
New Research ◽  
New Product Marketing ◽  
Analytical Tools ◽  
Innovation Processes

The publication sets out to propose a new research approach – one that could significantly improve the maturity measurement of product innovation processes in businesses. As detailed here, the concept for measuring the maturity of an innovation and new product marketing process reflects a specific research attitude towards new product development. Importantly, too, the concept sees those approaches as guiding and directing the studies into the matrix- and grid-based methods, which are developed using new analytical tools. What is presented here is an overview of methodologies with their relevant techniques and procedural algorithms (methodology in a pragmatic sense).

scholarly journals The Effects of Socio-Cultural Context on Breach of Accounting ethics: A Grounded Theory Study

2020 ◽  
Vol 6 (4) ◽  
Author(s):  
Ilyas Sharif ◽  
Muhammad Junaid ◽  
Fazal Malik
Keyword(s):  
Grounded Theory ◽  
Tax Evasion ◽  
Cultural Context ◽  
Negative Impact ◽  
Tax Avoidance ◽  
Accounting Education ◽  
Constructivist Grounded Theory ◽  
Research Approach ◽  
Key Stakeholders ◽  
Social And Cultural Factors

This study explores intuitions of accounting education key stakeholders in Khyber Pakhtunkhwa, Pakistan that what are the effects of social and cultural factors on ethical breaches of accountants and tax evasion. Individual and organizational decisions are based on accounting yet, social and cultural obligations coerce accountants on manipulation of accounts for tax evasion that has negative impact of national exchequer. This study attempts to realize insights of important stakeholders about AE through methodical support of its multifaceted angles. Literature highlights that personal, organizational (multi)national decisions are based on accounting information. Stakeholders’ theory lens is applied as it is widely used in accounting research. Researchers have applied qualitative research approach to provoke 25 open-ended interviews of respondents like, accounting teachers, students, professionals, employers, recruiting agencies and their parents. Data are analyzed through constructivist grounded theory. Findings show that excessive social demands compel accountants on unethical accounting practices for tax evasion that is detrimental for the nation as it makes corruption acceptability in society. In context of the study, weak academic and HR policies lead to appointment of less relevant persons for leading accounting seats. Recommendations of the study are societal interventions, academic endorsements, regulatory and legislative suggestions for eradication of ethical breaches by accountants generally and tax avoidance specifically.

Puzzling the Picture using Grounded Theory

2016 ◽  
Vol 7 (3) ◽  
pp. 82-94
Author(s):  
Elisabeth E. Bennett
Keyword(s):  
Social Sciences ◽  
Grounded Theory ◽  
Case Studies ◽  
Research Approach ◽  
Substantive Theory ◽  
The Social ◽  
Coding Strategies ◽  
First Time ◽  
Over Time

Since the first publication by Glaser and Strauss in 1967, Grounded Theory has become a highly influential research approach in the social sciences. The approach provides techniques and coding strategies for building theory inductively from the “ground up” as concepts within the data earn relevance into an evolving substantive theory. Over time, Grounded Theory has undergone development and adaptations, and the first phases of analysis have been successfully applied to other types of inductive approaches, such as basic qualitative and case studies. The methodological literature can be difficult to navigate for new researchers as well as experienced analysts using the approach for the first time. This article synthesizes the work of various seminal scholars to address the value of grounded theorizing and it builds a picture of what it means to do grounded theory.

scholarly journals Applying Intersectionality With Constructive Grounded Theory as an Innovative Research Approach for Studying Complex Populations: Demonstrating Congruency

2020 ◽  
Vol 19 ◽  
pp. 160940691989892
Author(s):  
Shahin Kassam ◽  
Lenora Marcellus ◽  
Nancy Clark ◽  
Joyce O’Mahony
Keyword(s):  
Social Justice ◽  
Grounded Theory ◽  
Health Research ◽  
Methodological Approach ◽  
Research Process ◽  
Power Dynamics ◽  
Research Approach ◽  
Qualitative Health Research ◽  
Complex Population ◽  
Structural Inequities

One goal of qualitative health research is to fully capture and understand stories of people who experience inequities shaped by complex interlocking structural and social determinants. With this social justice–oriented goal in mind, it is critical to use a methodological approach that appreciates prevailing inequities and oppression. In this article, we propose an innovative approach that joins qualitative health research methodology with critical inquiry. Specifically, we propose advancing constructive grounded theory (CGT) through applying intersectionality as an emergent critical social theory and an analytical tool. With our proposed approach being novel, minimal attempts to conceptualize and operationalize CGT with intersectionality exist. This article focuses on initiating theoretical conceptualization through focusing on demonstrating congruency. We are guided by this focus to seek connectedness and fit through analyzing historical and philosophical assumptions of CGT and intersectionality. In our article, we demonstrate congruency within four units of analysis: reflexivity, complexity, variability, and social justice. Through these units, we offer implications to applying intersectionality within CGT methodology. These include a foundation that guides researchers toward further conceptualizing and operationalizing this novel research approach. Implications also include innovatively exploring complex population groups who face structural inequities that shape their lived vulnerabilities. Our proposed research approach supports critical reflection on the research process to consider what shapes the researcher–participant relationship. This includes reflecting on analysis of power dynamics, underlying ideologies, and intermingling social locations. Thus, our conceptual paper addresses the call for evolving social justice methodologies toward inquiring into complex populations and generating knowledge that challenges and resists inequity.

Research Context

2017 ◽  
pp. 1-21
Keyword(s):  
Grounded Theory ◽  
Ethnographic Research ◽  
School Site ◽  
Comprehensive Description ◽  
Multimodal Analysis ◽  
Research Context

Ethnographic research requires a close examination of learning across recurring situations, and in the case of chapter one, the central foci are literacy and multimodal practices. The research is informed by a cultural view of literacy that situates learning as social. Therefore, the author describes in detail the participants, school site, classrooms, teachers, and the role of the researcher. In addition, there is a comprehensive description of methodology including the data collected and the analyses employed (e.g., grounded theory, multimodal analysis, text maker rubrics).

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