Consumers in Crisis – Emerging Marketing Challenges

2021 ◽  
Vol 9 (2) ◽  
pp. 219-238
Author(s):  
Prof. Dr. Uday Salunkhe ◽  
Dr. D. Narasimha Murthy ◽  
Vijaya Kumar Bhima Rao
Keyword(s):  
Consumer Behaviour ◽  
Economies Of Scale ◽  
Raw Materials ◽  
Digital Technologies ◽  
Marketing Strategies ◽  
The Social ◽  
Home Food ◽  
Eating Out ◽  
Bare Minimum ◽  
Structured Questionnaire

The COVID-19 pandemic has caused significant disruptions in the life of consumers. Consumers have started to learn and live a “new normal” lifestyle, shifting to spending only on essentials, consuming home food as compared to eating out or ordering in, increased use of technologies for shopping, education, and entertainment, and focusing on health and family. This change in the behaviour of average consumers has redefined the basics of marketing. Businesses are struggling due to lockdowns, lack of labour, tightened spending by consumers, and lack of raw materials for their operations. Working from home, consumers have started using digital technologies to search, identify, and order their bare minimum essentials. The purpose of this research paper is to evaluate how marketers should redefine their marketing strategies to adapt to changing consumer behaviour. As consumer behaviour is changing because of COVID-19, marketers need to rethink their fundamental marketing campaigns, moving away from traditional in-store marketing techniques to using digital technologies to reach consumers at their homes. This research was conducted using a structured questionnaire sent out to marketing executives. The responses received were analysed using SmartPLS. The present study provides valuable insights to the marketers on the emerging strategies that need to be adopted. Marketers should comprehend the social and economic impact of the pandemic, invest in digital technologies to reach out to customers virtually, streamline their supply chain to take advantage of localisation, offer family-oriented products, adopt short-term pricing policies, and develop alliances with competition for economies of scale.

Consumer Preferences for Cigarettes in Sudan-A Conjoint Analysis Approach

2016 ◽  
Vol 8 (3) ◽  
pp. 95
Author(s):  
Elfadil Timan Idriss
Keyword(s):  
Social Status ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
The Social ◽  
Structured Questionnaire ◽  
The Way

<p>Understanding Consumer’s preferences on attributes of cigarettes market is the first step to successful marketing strategies. The goal of this article is to explore the preferences of the smokers and to determine the way consumers perceive the importance of cigarettes attributes using conjoint analysis. Research was conducted on a sample of 416 users of cigarettes in Sudan and data were collected using a structured questionnaire. By implementing conjoint analysis, the current study investigates how consumers do tradeoff between preferences of number of attributes and the importance they attached to each of these cigarettes' attributes. The four attributes that are dealt within this study are the social status, availability, quality and price of cigarettes. Though the preferences of the various consumers vary, the results show that while price, quality and availability are important attributes, the social status is the most preferred attribute in the cigarettes industry in Sudan. The findings of the current study provide essential implications for marketers in developing future marketing strategies and for investment in this sector.<strong></strong></p>

Intuitions and Arguments: Cognitive Foundations of Argumentation in Natural Theology

2017 ◽  
Vol 9 (2) ◽  
pp. 57-82 ◽  
Author(s):  
Helen De Cruz ◽  
Johan De Smedt
Keyword(s):  
Social Context ◽  
Raw Materials ◽  
Natural Theology ◽  
The Social ◽  
Social Theories ◽  
Cognitive Foundations

This paper examines the cognitive foundations of natural theology: the intuitions that provide the raw materials for religious arguments, and the social context in which they are defended or challenged. We show that the premises on which natural theological arguments are based rely on intuitions that emerge early in development, and that underlie our expectations for everyday situations, e.g., about how causation works, or how design is recognized. In spite of the universality of these intuitions, the cogency of natural theological arguments remains a matter of continued debate. To understand why they are controversial, we draw on social theories of reasoning and argumentation.

Determinants of Satisfaction with Destination Attributes An Empirical Study of Udaipur, Rajasthan

2015 ◽  
Vol 10 (2) ◽  
Author(s):  
Ashok Singh ◽  
Ranjana Tiwari
Keyword(s):  
Cultural Factors ◽  
Marketing Strategies ◽  
Review Of Literature ◽  
Tourist Satisfaction ◽  
Level Of Satisfaction ◽  
Determinants Of Satisfaction ◽  
Destination Management Organizations ◽  
Further Development ◽  
Study Offer ◽  
Structured Questionnaire

The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan. An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists. Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes. The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organizations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.

Digital platforms aren’t mere tools —they’re complex environments

2021 ◽  
Vol 102 (6) ◽  
pp. 14-19
Author(s):  
Antero Garcia ◽  
T. Philip Nichols
Keyword(s):  
Digital Technologies ◽  
Complex Environments ◽  
Design Decisions ◽  
Digital Platforms ◽  
Educational Stakeholders ◽  
Material Resources ◽  
The Social ◽  
Different Dimensions ◽  
Social Uses

Antero Garcia and T. Philip Nichols explore how classrooms and schools must reframe their conceptions of technology from a focus on tools that serve specific purposes to a focus on platforms and their ecologies. In doing so, they argue, educational stakeholders should attend to three different dimensions of how technology is integrated in schools: the social uses of digital technologies, the design decisions that were made about these products, and the material resources that help make them operate. This approach requires educators to ask complicated questions about what technology does in schools and how to teach with and about it.

scholarly journals Transition to Circular Economy in the Fertilizer Sector—Analysis of Recommended Directions and End-Users’ Perception of Waste-Based Products in Poland

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4312
Author(s):  
Marzena Smol
Keyword(s):  
Circular Economy ◽  
Economic Model ◽  
Social Acceptance ◽  
State Of The Art ◽  
Raw Materials ◽  
End Users ◽  
Survey Analysis ◽  
The Social ◽  
Sector Analysis ◽  
Art Analysis

Circular economy (CE) is an economic model, in which raw materials remain in circulation as long as possible and the generation of waste is minimized. In the fertilizer sector, waste rich in nutrients should be directed to agriculture purposes. This paper presents an analysis of recommended directions for the use of nutrient-rich waste in fertilizer sector and an evaluation of possible interest in this kind of fertilizer by a selected group of end-users (nurseries). The scope of research includes the state-of-the-art analysis on circular aspects and recommended directions in the CE implementation in the fertilizer sector (with focus on sewage-based waste), and survey analysis on the potential interest of nurseries in the use of waste-based fertilizers in Poland. There are more and more recommendations for the use of waste for agriculture purposes at European and national levels. The waste-based products have to meet certain requirements in order to put such products on the marker. Nurserymen are interested in contributing to the process of transformation towards the CE model in Poland; however, they are not fully convinced due to a lack of experience in the use of waste-based products and a lack of social acceptance and health risk in this regard. Further actions to build the social acceptance of waste-based fertilizers, and the education of end-users themselves in their application is required.

scholarly journals Changes in the Vietnamese Timber Processing Industry: A Case of Quang Tri Province, North Central Region

Forests ◽  
2021 ◽  
Vol 12 (8) ◽  
pp. 984
Author(s):  
Seiji Iwanaga ◽  
Dang Thai Hoang ◽  
Hirofumi Kuboyama ◽  
Dang Thai Duong ◽  
Hoang Huy Tuan ◽  
...  
Keyword(s):  
Economies Of Scale ◽  
Raw Materials ◽  
Medium Density Fiberboard ◽  
Tree Planting ◽  
Raw Material ◽  
Wood Pellets ◽  
Planted Forests ◽  
Processing Industry ◽  
Glued Laminated Timber ◽  
On Farm

Vietnam’s forestry policies have expanded the area of planted forests in order to meet the supply of raw materials for the timber processing industry. However, the diversity and volume of demand in the industry have also increased, and a shortage of raw materials can be assumed. For clarifying the correspondence of stakeholders, we explore changes in the resource supply behavior of forestry companies and procurement strategies of companies that manufacture lumber for glued laminated timber, medium density fiberboard (MDF) and wood pellets. Next, we discuss issues and future developments surrounding the supply and demand for timber from planted forests. According to a survey of Quang Tri Province, both industrial and on-farm tree planting play an important role in Vietnam’s wood industry. The origin of the supply has been categorized according to its purpose (products). On the other hand, with the declining supply of imported timber and natural forest timber, inquiries from sawmills and glued laminated timber factories for timber from planted forests have increased, and wood pellet manufacturers are facing competition for raw material procurement with MDF manufacturers, and the supply of timber from planted forests is becoming scarce. The key to the solution lies in improving the low productivity of current on-farm tree planting. To this end, forming farmer groups upon the acquisition of forest certification will help achieve economies of scale and bargaining power.

scholarly journals Comparative analysis of the social vulnerability assessment to climate change applied to fisheries from Spain and Turkey

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Mauro Gómez Murciano ◽  
Yajie Liu ◽  
Vahdet Ünal ◽  
José Luis Sánchez LIzaso
Keyword(s):  
Climate Change ◽  
Vulnerability Assessment ◽  
Social Vulnerability ◽  
Aegean Sea ◽  
Institutional Characteristics ◽  
Vulnerability To Climate Change ◽  
Fishing Sector ◽  
The Social ◽  
Social Vulnerability Assessment ◽  
Structured Questionnaire

AbstractThe aim of this study is to assess the climate effects on fisheries from a bottom-up approach based on fishers’ fishing experience, knowledge, and perceptions. To perform this task, a social vulnerability assessment was conducted in two different fishing areas: one in Spain and the other one in Turkey. The vulnerability was measured using the collected data and information through a structured questionnaire, and surveys were carried out among fishers in the Castelló (Spain) and the Aegean Sea (Turkey) between 2018 and 2019. Overall, the results indicated that the two studied regions have a moderate to high vulnerability and that the Aegean Sea was slightly more vulnerable than Castelló. It was also found that storms and temperature are the main climatic stressors that affect the fishing sector, and the economic indicators such as revenue from fishing in both regions showed high degrees of sensitivity. To reduce the vulnerability to climate change, adaptive measures should be implemented while taking into consideration the specific socio-economic and institutional characteristics of each region. In conclusion, the effects of climate change on the fishing sector and their social vulnerability are diverse. Consequently, there is no single climate measure that can minimize the vulnerability of fishing sectors in different regions.

scholarly journals Changing audience behaviour: festival goers and throwaway tents

2014 ◽  
Vol 5 (3) ◽  
pp. 247-262 ◽  
Author(s):  
Stephen Henderson ◽  
James Musgrave
Keyword(s):  
Conceptual Framework ◽  
Social Marketing ◽  
Consumer Behaviour ◽  
Behavioural Change ◽  
Marketing Strategies ◽  
Added Value ◽  
Change Strategies ◽  
Environmental Practices ◽  
Content Type ◽  
Practical Tool

Purpose – To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Design/methodology/approach – Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Findings – The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Research limitations/implications – A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Originality/value – This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events.

WILL COVID-19 CONTRIBUTE TO AN INCREASE IN COCOONING IN THE NUTRITIONAL BEHAVIOUR OF POLES?

2021 ◽  
Author(s):  
Gabriela Hanus
Keyword(s):  
Consumer Behaviour ◽  
Social Economic ◽  
Eating Behaviour ◽  
Secondary Data ◽  
Food Choices ◽  
Survey Method ◽  
Strong Impact ◽  
Logistics Industry ◽  
Highly Educated ◽  
The Social

The social, economic and technological changes that have occurred in the last decade have substantially altered consumers’ eating behaviour. The objective of this study was to identify and describe cocooning as a new phenomenon in the food choices of Polish consumers and the factors that shape it, with particular stress on the possible impact of the COVID-19 pandemic on this trend. For this purpose, primary and secondary tests were carried out. The primary studies examine the level of cocooning in consumer’ food choices, while secondary data analysis focuses on finding a relation between this phenomenon and the COVID-19 pandemic. The direct research was conducted by means of the survey method on a sample of 660 Poles in 2018. The survey carried out among Poles has shown that cocooning is rather poorly noticeable in the eating behaviour of consumers. This trend is observable predominantly in the behaviour of young people who are rather highly educated city residents; however, this depends on the type of activity related to cocooning. On the basis of secondary research, it has been shown that anxiety and a disturbed sense of public and social security are one of the most important factors that may affect the development of cocooning in consumer behaviour. The COVID-19 pandemic that hit the world in 2020 has evoked this kind of feeling in many consumers, which has been aggravated by the restrictions imposed by the state. Owing to the restrictions, social isolation increased and Poles have transferred many activities home, thus forming new habits, which may have a strong impact on their consumption behaviour in the longer term, even after the pandemic comes to an end. It is worth noting that the increase in the level of cocooning directly contributes to the growth of the e-commerce market, which poses new challenges especially for the logistics industry.

scholarly journals The social context and the need of information from patients with epilepsy: evaluating a tertiary referral service

2015 ◽  
Vol 73 (4) ◽  
pp. 298-303 ◽  
Author(s):  
Priscila Freitas-Lima ◽  
Edna Almeida Monteiro ◽  
Lígia Ribeiro Horta Macedo ◽  
Sandra Souza Funayama ◽  
Flávia Isaura Santi Ferreira ◽  
...  
Keyword(s):  
Refractory Epilepsy ◽  
Developed Countries ◽  
Tertiary Referral ◽  
Educational Levels ◽  
Referral Service ◽  
The Social ◽  
Epilepsy Treatment ◽  
Social Security Benefits ◽  
Patients With Epilepsy ◽  
Structured Questionnaire

Objective Characterize the social profile and the need of information from patients with refractory epilepsy. Method A semi-structured questionnaire was applied to 103 patients to investigate sociodemographic aspects, pharmacotherapy and any doubts about epilepsy. Results Patients were highly dependent on having a free and accessible supply of antiepileptic drugs. Sixty-eight percent of the population was unemployed, and 26% confirmed receiving social security benefits due to epilepsy. Twenty-nine percent of the population reached high school. Eighty-five percent of the patients had at least one doubt about epilepsy; treatment and epilepsy aspects in general were the main topics. Conclusion : As observed in developed countries, patients with refractory epilepsy from a developing country also have high rates of unemployment and low educational levels. The results raise a concern about the need of information about epilepsy by patients and their families, urging the necessity to invest in strategies to solve this deficiency in knowledge.

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