scholarly journals أثر أبعاد العلامة التجاریة للوجهة السیاحیة على الولاء الاتجاهی للسائح الأجنبی تحلیل الدور الوسیط للصورة الذهنیة للوجهة ورضاء السائح الأجنبی دراسة تطبیقیة علی السیاح الأجانب بمدینتی الغردقة وشرم الشیخ The Impact of Tourist Destination Branding on Destination Loyalty of Foreign Tourist Analysis of the intermediate role of the Des

2023 ◽  
Vol 0 (0) ◽  
pp. 111-130
Author(s):  
Amany Tawfic
Keyword(s):  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Foreign Tourist ◽  
The Impact ◽  
Intermediate Role

scholarly journals The Role of Internet and SEO in Branding Destinations: Case of Albania as a New Destination in Balkans

2017 ◽  
Vol 6 (1) ◽  
pp. 45-52
Author(s):  
Ermelinda Kordha Tolica ◽  
Klodiana Gorica ◽  
Vjollca Hysi Panajoti ◽  
Elenica Pjero
Keyword(s):  
Information And Communication Technologies ◽  
Web Sites ◽  
New Technologies ◽  
Positive Impact ◽  
Target Market ◽  
Tourist Destination ◽  
Destination Branding ◽  
New Destination ◽  
The Impact

Abstract The Development of Information and Communication Technologies (ICTs) has recently been changing almost every aspect of society and economy. Within the new technologies, Internet with has impacted the interactivity between people and the variety of products and brands. When the discussion is not simply about a common product/service, but about a tourist destination, the concepts of marketing and ICTs are even more intertwined. An important aspect of tourist destination marketing is its branding. Destination Branding concept is very important because it make possible for a destination to differentiate from competitors through an unique name and identification in the perception that the target market will have. The aim of this paper is to investigate the impact that Internet has in destination branding, especially for relatively new destinations. The role of Internet is present through a variety of tools, such as web-sites, e-mail, social networks, blogging etc. We will bring the Albanian Case as a new destination to illustrate how the use of Internet and its related tools has helped in constructing a good brand image. Nowadays people find themselves firstly searching for information online about the destinations they want to visit, through Internet and the various platforms, so they are becoming very important as means for branding a destination. Many Internet elements can make a difference in branding if included as needed in the e-marketing strategy of companies that are making the important work about destination branding. The most important elements that have a positive impact in Albania, are content and keywords of Websites and a good level of sharing with social media. While there is much more to do with forms such as blogging, very important tools in SEO and the use of the right elements to raise brand awareness and differentiation.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

scholarly journals If You Travel, I Travel: Testing a Model of When and How Travel-Related Content Exposure on Facebook Triggers the Intention to Visit a Tourist Destination

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092551 ◽  
Author(s):  
Kashmala Latif ◽  
Muhammad Yousaf Malik ◽  
Abdul Hameed Pitafi ◽  
Shamsa Kanwal ◽  
Zara Latif
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Communication Strategies ◽  
Comparison Process ◽  
Tourist Destination ◽  
Benign Envy ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

This study aims to examine the role of exposure to travel-related content posted by friends on Facebook in triggering the intention to visit a tourist destination (IVTD). The study further examines how travel-related content exposure is linked with IVTD, and why some travel consumers, unlike others, tend to trigger more IVTD in response to travel-related content exposure. The sample of the present study included 295 travel consumers who are users of Facebook in Pakistan. The hypothesized model is tested using PROCESS macros in SPSS 24.0. The findings of the study reveal that travel-related content exposure is positively associated with IVTD. The benign envy mediates the relationship between exposure to travel-related content posted by friends on Facebook and IVTD, but the online social identity moderated the relationship between exposure to travel-related content posted by friends on Facebook and IVTD such that high online social identity strengthened the impact of travel-related content exposure on IVTD, thus highlighting the pivotal role of online social identity in the comparison process. The study contributes to the tourism literature on social media and has practical implications for social media travel managers and advertisers. The travel managers and advertisers should develop marketing and communication strategies considering friends’ communications on Facebook as a factor that can influence travel consumers’ behavior and decision making.

scholarly journals The Intermediate Role of Organizational Flexibility in the Impact of Using Information Technology on the Efficiency of the Application of IT Governance in Jordanian Industrial Companies

2020 ◽  
Vol 14 (7) ◽  
pp. 75
Author(s):  
Hamzeh Mohamed Al-Hawamdeh
Keyword(s):  
Information Technology ◽  
It Governance ◽  
Organizational Flexibility ◽  
Intermediate Variable ◽  
Industrial Companies ◽  
Stratified Sample ◽  
Comprehensive Survey ◽  
The Impact ◽  
Intermediate Role

The current study aimed to identify the intermediate role of organizational flexibility in the impact of using information technology on the efficiency of the application of IT governance in Jordanian industrial companies, the study population consisted of all Jordanian industrial companies which by the end of 2019 were (56) company. (23) company were excluded due to the lack of access to the necessary data for the study, bringing the study sample size to (33) company. Due to the small size of the study sample, all companies were taken with a comprehensive survey, and a random stratified sample was adopted to determine the size of the study sample in each company. Where the inspection unit included individuals working in the upper and middle administrative levels in Jordanian industrial companies. Multiple linear correlation test was used along with simple and gradient test , as well as Path Analysis using (Amos) And supported by the Statistical Package for Social Sciences (SPSS) program, the study reached many results, the most important of which was an indirect impact of the dimensions of the use of (information technology) combined ; in the efficiency of the application of IT governance with the presence of organizational flexibility as an intermediate variable among Jordanian industrial companies, as for the recommendations, it is necessary to find an organizational consistency between the uses of information technology in light of the use of COBIT 5 applications and guidelines in the presence of organizational flexibility, because it will help to adapt to unexpected crises and invest Opportunities for industrial companies at the local and global levels.

scholarly journals GASTRONOMIC TOURISM AS A WAY TO ATTRACT ATTENTION TO A TOURIST DESTINATION

2021 ◽  
pp. 73-83
Author(s):  
B. I. Aktymbaeva ◽  
T. V. Trifonova
Keyword(s):  
Original Work ◽  
Theoretical Research ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
History Of ◽  
Historical Comparative ◽  
Destination Brand ◽  
The Impact ◽  
First Time

This article examines the main aspects of gastronomic tourism as a modern type of tourism. This work also tells about the history of gastronomic travel. Analyzed the main problems and prospects for the development of gastronomic tourism, as a way to attract the attention of tourists to tourist destinations in Kazakhstan. The role of this type of tourism in the formation of a tourist destination brand is revealed. The analysis of the development of gastronomic tourism in various countries is carried out and its contribution to the development of tourist destinations in these countries is evaluated.Purpose: to study the influence of gastronomic tourism on the development of a tourist destination, based on the experience of different countriesMethodology: theoretical research of information on a given topic, historical, comparative, analysis of literature on a selected topic, questioning.Originality / value of the research: this research was compiled by the author for the first time and is completely original workFindings: this research has proven the impact of gastronomic tourism on the development of a tourist destination and attracting attention to it. Recommendations have been developed for the creation and implementation of gastronomic tours to countries with potential for the development of this type of tourism.

scholarly journals GASTRONOMIC BRAND AS AN EFFECTIVE TOOL FOR TOURIST DESTINATION MANAGEMENT

2021 ◽  
Author(s):  
Olena Zelenko
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Destination Branding ◽  
The Sustainable Development ◽  
Tourist Destinations ◽  
Common Value ◽  
The Creation ◽  
Tourism Services

The article considers the peculiarities of the formation of the gastronomic brand of the territory. It was found that a large number of scientific works on gastronomic branding does not reveal the essence of the stages of formation of such a brand. Despite some successful practices in the use of gastronomic products to promote tourism services, the general recommendations for the use of the gastronomic brand as a tool for managing the development of a tourist destination in the functioning of the tourism industry at the regional level remain undisclosed. Based on the review of previous publications, the purpose of this study is to determine the stages of formation and features of the gastronomic brand to increase the attractiveness and efficiency of tourist destination management. As a result of the study on the role of the gastronomic brand in the process of managing a tourist destination, it was determined: the process of creating a brand should take place in stages, and involves determining the type of territory, identifying the relationship between the number of tourists and their gastronomic needs. historical traditions of ethnic cuisine and the creation of conditions for a harmonious combination of gastronomic brand with the brand of a tourist destination; there is a directly proportional connection between the gastronomic brand of the territory and the brand of the tourist destination: the presence of the former contributes to the sustainable development of the latter; The positive impact of the gastronomic brand on the development of the tourist destination becomes possible due to the harmonization of common value-oriented components implemented in the destination branding as well as during gastronomic branding. Ukraine is just beginning its journey to recognize its gastronomic products, traditions and related historical and cultural heritage. Adherence to the presented recommendations on the creation and gastronomic brands of certain areas will promote their development as tourist destinations, improve the socio-economic situation of the region, and allow to restore the full functioning of the tourism industry after the pandemic crisis.

scholarly journals An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations

2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Yan Weng
Keyword(s):  
Ease Of Use ◽  
Tourist Destination ◽  
Perceived Trust ◽  
Mediating Role ◽  
Tourist Destinations ◽  
Five Factors ◽  
Mobile Information ◽  
Destination Selection ◽  
The Impact

Based on the popularity of mobile information and the important role of mobile information in marketing, the use of mobile information to publish travel information and travel advertisements has become a new choice for operators, which can also attract sports and fitness people. This article studies the influence of official microblog of tourist destination on tourists’ choice of tourist destination. In this study, five factors, such as the usefulness of official microblog, are taken as independent variables, tourist destination selection as dependent variables, and the mediating role of use attitude is taken into account. A research model is established to explore the impact of these variables on tourist destination selection. The results show that usefulness, ease of use, interactivity, and entertainment have direct effects on tourists’ willingness to choose tourist destinations; ease of use and interactivity can indirectly affect tourists’ choice of tourist destinations using attitudes; perceived trust needs to have a positive effect on tourists’ willingness to choose tourist destinations using attitudes.

The Impact of an Identity Based Destination Image on Destination Loyalty: with Special Reference to Sri Lanka as a Tourist Destination

2019 ◽  
pp. 1-29
Author(s):  
H M Aminda Lakmal
Keyword(s):  
Sri Lanka ◽  
Strong Predictor ◽  
Destination Image ◽  
Brand Community ◽  
Brand Performance ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Community Associations ◽  
Identity Based ◽  
The Impact

Destination loyalty and destination image are the two major components used in measuring brand performance in the Consumer Based Brand Equity model (CBBE). Measuring brand performance is one of the major streams in branding literature. This study conceptualized destination brand image as a stakeholder co-created value, which is a new conceptualization in branding literature. Thus, brand community associations were added to represent the stakeholder perspective, which includes functional associations, symbolic associations, and experiential associations, all of which ultimately constitute the dimensions of an identity based destination image. A new scale for identity based destination image was developed by conducting an exploratory factor analysis using principal component analysis with promax rotation. This method used 211 responses and measured the impact of identity based destination image on destination loyalty using another 260 responses. The theoretical contribution of this study is the development of a new scale to measure identity based destination image with the addition of brand community associations. Also, brand community associations have been verified as an important and integral dimension of identity based destination image. Thus, identity based destination image can be used as a strong predictor of destination performance. Therefore, destination marketers of Sri Lanka can focus on a combination of functional, symbolic, experiential, and brand community associations when coming up with promotional campaigns to promote Sri Lanka as an attractive tourist destination.

THE ROLE OF AUGMENTED REALITY IN DESTINATION BRANDING

2020 ◽  
Vol 26 (2) ◽  
pp. 419-436
Author(s):  
Assumpció Huertas ◽  
Jan Gonzalo
Keyword(s):  
Augmented Reality ◽  
Communication Strategies ◽  
Destination Branding ◽  
Tourism Experience ◽  
Destination Brand ◽  
The Impact ◽  
The City ◽  
Depth Interviews

Purpose – The goals of this study are to find out which factors contribute to AR applications generating satisfactory tourism experiences; analyze the impact of AR on destination brand communication; and examine whether the act of communicating the destination brand also increases satisfactory tourist experiences. Design – The research is based on a case study of an AR application that belongs to the city of Tarragona (Spain) that reproduces its main monuments dating from the Roman era. Methodology – The study includes one survey conducted on 150 participants (75 tourists, 75 residents) and 15 in-depth interviews with respondents who used the Imageen application. Approach – The analysis provides detailed information on the users’ experiences and opinions, highlighting the different variables that provide the most satisfactory tourist experiences. Findings – The study shows that the AR application creates highly satisfactory tourism experiences, although not extraordinary. The main contribution of this study has been to demonstrate that the AR application has the potential to communicate the destination brand. Originality of the research – This study provides knowledge on the AR role in constructing a destination brand and its relationship with the tourism experience. Particularly, the findings of this paper have significant implications for DMOs and their marketing and communication strategies.

The Impact of Megaprojects on Branding Ethiopia as an Appealing Tourist Destination

2019 ◽  
Vol 9 (8) ◽  
pp. 1733
Author(s):  
Mulugeta GIRMA ◽  
Manjit SINGH
Keyword(s):  
Factor Analysis ◽  
Influencing Factors ◽  
Strong Relationship ◽  
Destination Image ◽  
Tourist Destination ◽  
Destination Branding ◽  
Multi Stage ◽  
The Impact

The purpose of this paper is to analyze the impact of megaprojects on a destination branding and then proceeds to examine cognitive, affective and unique image and their significance as perceived by tourists. A multi stage sample of 400 external publics was surveyed. Factor analysis together with SEM is used and tested whether and how much the influencing factors predicted a significant amount of the variance in travel. The result shows Megaprojects have largest significant effect on cognitive, affective and unique image development. And there is a strong relationship between mega infrastructural facilities development and perceived destination image.

Sign in / Sign up

Export Citation Format

Share Document