scholarly journals PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN MAHASISWA SERTA IMPLIKASINYA PADA CITRA PERGURUAN TINGGI

2017 ◽  
Vol 1 (1) ◽  
pp. 41
Author(s):  
Tuti Sulastri
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Student Satisfaction ◽  
Strong Influence ◽  
Direct Influence ◽  
Price Perception ◽  
Indirect Influence ◽  
Total Influence ◽  
Price Perceptions ◽  
Students Satisfaction

Abstract. This study aims to determine the effect of service quality and price perception on student satisfaction and its implications on the image of colleges. Data analysis was conducted on a sample of 80 students. Data were obtained through a questionnaire and analyzed using path analysis. The result of processing the data reveals that the service quality influences the students satisfaction there is 30,6% direct influence and 18,8% indirect influence through the price perception, thus the total influence amounts to 49,9%. These results indicate that the effect is quite strong category;  the result of processing the data also reveals that price perception also influence students satisfaction to extent as follows 16,5% direct influence, and 18,8% indirect influence through service quality,  the total  of influence is 35,3%. These results indicate that the effect is quite strong category; the influence of price  perceptions and service quality simultaneously on student satisfaction was 84,7%. The results show a very strong influence category; and the influence of satisfaction on colleges image was  reveals that 87,4%. The results show a very strong influence category.Keywords. service quality; price perception; student satisfaction; and college image. Abstrak. Penelitian  ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan mahasiswa serta implikasinya pada Citra Perguruan Tinggi. Analisis data dilakukan terhadap sampel sebanyak 80 mahasiswa. Data diperoleh melalui kuesioner dan diolah menggunakan analisis jalur (path analysis). Sesuai dengan hasil pengolahan data yang dilakukan, diperoleh pengaruh kualitas pelayanan terhadap kepuasan mahasiswa, yaitu pengaruh langsung sebesar 30,6%, pengaruh tidak langsung melalui persepsi harga sebesar 18,8%, dengan demikian pengaruh total sebesar 49,4%,  hasil tersebut menunjukkan pengaruh yang berkategori cukup kuat.  Sedangkan pengaruh persepsi harga terhadap kepuasan mahasiswa yaitu pengaruh langsung 16,5%, pengaruh tidak langsung melalui kualitas pelayanan sebesar 18,8% sehingga total sebesar 35,3%. Hasil tersebut menunjukkan pengaruh yang berkategori cukup kuat; pengaruh kualitas pelayanan dan persepsi harga secara simultan terhadap kepuasan mahasiswa sebesar 84,7%.  Hasil tersebut menunjukkan pengaruh yang berkategori sangat kuat; sedangkan pengaruh kepuasan mahasiswa terhadap Citra Perguruan Tinggi sebesar 87,4%. Hasil tersebut menunjukkan pengaruh yang berkategori sangat kuat.Katakunci. kualitas pelayanan; persepsi harga; kepuasan mahasiswa; citra perguruan tinggi.  

Dimensi Kualitas Layanan dan Pengaruhnya terhadap Loyalitas Mahasiswa dengan Tingkat Kepuasan sebagai Variabel Intervening

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Mister Candera ◽  
Gumar Herudiansyah
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Path Analysis ◽  
Student Satisfaction ◽  
Indirect Effect ◽  
Direct Influence ◽  
Indirect Influence ◽  
Student Loyalty ◽  
Quality Dimensions ◽  
Service Quality Dimensions

<p><em>This study aims to analyze and describe the direct influence and indirect influence of service quality dimensions on student loyalty through student satisfaction. This study uses perimer data collected through questionnaires with a total of 350 students. Analysis of the data used is Path Analysis. Based on the results of the analysis it was found that tangible has a direct and indirect effect on student loyalty through student satisfaction. reliable variables, responsiveness, and empathy have a direct but not significant effect on loyalty. These three variables have a significant effect on student satisfaction. Meanwhile, assurances have an effect and are not significant towards student loyalty either directly or indirectly through student satisfaction. The results of this study can be used as information for Higher Education in making and implementing policies, so that students are more loyal to Higher Education as a place for respondents to study. </em></p><p><em> </em></p><p><strong><em>Keywords: Dimensions of Service Quality, Satisfaction, and Loyalty</em></strong></p>

scholarly journals ANALISIS JALUR DALAM FUNGSI PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN PURNA-PELAYANAN SEBAGAI VARIABEL INTERVENING: STUDI KASUS DI BPR PONOROGO

2018 ◽  
Vol 13 (2) ◽  
pp. 157-175
Author(s):  
Khuzaini Khuzaini
Keyword(s):  
Path Analysis ◽  
Information Dissemination ◽  
Sampling Method ◽  
Suitable Method ◽  
Direct Influence ◽  
Indirect Influence ◽  
Total Influence ◽  
Customer's Loyalty ◽  
A Company

Service and post-service are important factors to create customer’s loyalty, therefore, we should examine the role of service variable to loyalty with post-service variable as intervening variable. Data is collected with total respondents of 155 samples by using purposive sampling method because the total of population is not known. Questionnaire consists of 3 variables that include service with 4 indicators (officer precision, service speed, technology ability and security), post-service with 4 indicators (problem soling, responding speed, correction availability and empathy to complaints) and 3 loyalties (product commitment, information dissemination and returning to buy again).A suitable method to answer above problems is Path Analysis. The result shows that service may have direct influence to loyalty and indirect influence that is from service to post-service as a new intervening to loyalty. Direct influence of service to loyalty that is b1 is 0,727. Indirect influence of service to post-service that is b2 is 0,509 meanwhile from post-service to loyalty, that is  b3 is 0,110, therefore indirect  influence, that is b2  times b2 is (0,509)*(0,110)=0,05599. Therefore, total influence of service to loyalty is direct influence that is added to indirect influence of  0,727 + 0,05599 = 0,783. It means that the influence of service and post-service is big enough to loyalty i.e. 78,3%, meanwhile the rest of it  is 21,7% that  is caused by other factor. Based on those results, it can be suggested that a company should give more emphasize to service and post-service because there is evidence that it may cause customer’s loyalty because customer’s loyalty is a very important factor in guaranteeing BPR durability in Ponorogo.

scholarly journals Pengaruh Kualitas Layanan Akademik terhadap Kepuasan dan Prestasi Peserta Didik

2021 ◽  
Vol 1 (10) ◽  
pp. 825-837
Author(s):  
Novita Rahayu ◽  
Mustiningsih Mustiningsih ◽  
Raden Bambang Sumarsono
Keyword(s):  
Student Achievement ◽  
Service Quality ◽  
Path Analysis ◽  
Student Satisfaction ◽  
Significant Influence ◽  
Random Sampling ◽  
Stratified Random Sampling ◽  
Academic Service Quality ◽  
Students Satisfaction

Abstract: This study aims to determine (1) the level of academic service quality, (2) the level of student satisfaction, (3) the level of student achievement, (4) the influence of the quality of academic service on student satisfaction. (6) the influence of satisfaction on the achievement of learners, and (7) the influence of the quality of academic services on the achievement of learners mediated by the satisfaction of learners. The research method used, namely quantitative approach with descriptive-correlational. Population in this research was as many as 1582. For sampling by using purposive sampling technique and stratified random sampling so that obtained by sampel as much as 323 respondents. In this study the questionnaire is used to collect data. The data analysis by using path analysis. The result of the research shows that: (1) the quality of the academic service quality is in the high category, (2) the students' satisfaction level in the high category, (3) the achievement level of the students is in the medium category, (4) 6) there is a significant influence of students' satisfaction on student achievement, and (7) there is significant influence of academic service quality toward the achievement of students who mediated with student satisfaction variable at SMPN in Ponggok sub-district, Blitar regency. Abstrak: Penelitian ini bertujuan untuk mengetahui (1) tingkat kualitas layanan akademik, (2) tingkat kepuasan peserta didik, (3) tingkat prestasi peserta didik, (4) pengaruh kualitas layanan akademik terhadap kepuasan peserta didik, (5) pengaruh kualitas layanan akademik terhadap prestasi peserta didik, (6) pengaruh kepuasan terhadap prestasi peserta didik, dan (7) pengaruh kualitas layanan akademik terhadap prestasi peserta didik yang dimediasi oleh kepuasan peserta didik. Metode penelitian yang digunakan, yaitu pendekatan kuantitatif dengan deskriptif-korelasional. Populasi dalam penelitian ini sebanyak 1582. Untuk pengambilan sampel dengan menggunakan teknik purposive sampling dan stratified random sampling sehingga diperoleh sampel sejumlah 323 responden. Dalam penelitian ini angket digunakan untuk mengumpulkan data. Adapun untuk analisis data dengan menggunakan path analysis. Hasil penelitian menunjukkan bahwa: (1) tingkat kualitas kualitas layanan akademik berada pada kategori tinggi, (2) tingkat kepuasan peserta didik pada kategori tinggi, (3) tingkat prestasi peserta didik berada pada kategori sedang, (4) terdapat pengaruh yang signifikan kualitas layanan akademik terhadap kepuasan peserta didik (5) terdapat pengaruh yang signifikan kualitas layanan akademik terhadap prestasi peserta didik, (6) terdapat pengaruh yang signifikan kepuasan peserta didik terhadap prestasi peserta didik, dan (7) terdapat pengaruh yang signifikan kualitas layanan akademik terhadap prestasi peserta didik yang dimediasi oleh variabel kepuasan peserta didik pada SMPN se-Kecamatan Ponggok Kabupaten Blitar.

PENGARUH KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN MAHASISWA

2019 ◽  
Vol 8 (2) ◽  
pp. 104
Author(s):  
Titim Nurlia
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Significant Influence ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Research Result ◽  
Coefficient Of Determination ◽  
F Test ◽  
Fierce Competition ◽  
Students Satisfaction

<p>Highly competition requires university to be more sensitive to the interest students as one of stakeholders. Polytechnic LP3I Jakarta Campus Cimone has many competitors amid the dynamics of increasingly fierce competition of higher education. This research aims to analyze the effect of Service quality, Price and Brand Image of Students Satisfaction. A theory used in research is based on opinion from Andriyani, Suwandi Mananeke &amp; Taroreh, Fatriansyah. There is an effect between Service Quality, Price and Brand Image to Customer Satisfaction. This research use a quantitative method by distributing a questionnaire. The amount of population are 408 students and the sample is 80 people by Slovin formulas. Based on research result using linear regression analysis multiple SPSS version 20 indicated that: The independent variable Service Quality, Price and Brand Image jointly tested by F test proved positive and significant influence on the Student Satisfaction and the magnitude of the effect seen from the coefficient of determination (R<sub>2</sub>) was 41,8 %. To test the hypothesis of the use F test and t test. While price do not have effect significant influence on students satisfaction.</p><p> </p><strong>Keywords:</strong> service quality, price, brand image, student’s satisfaction

Factors affecting agricultural students’ loyalty: a study at Nong Lam University Ho Chi Minh City

2021 ◽  
Vol 66 (1) ◽  
pp. 78-87
Author(s):  
Viet Vo Van ◽  
Thu Le Anh
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Quantitative Research ◽  
Plant Protection ◽  
Animal Husbandry ◽  
Ho Chi Minh City ◽  
Research Approach ◽  
Factors Affecting ◽  
Agricultural Students ◽  
Students Satisfaction

This study was conducted with the objective of identifying the influence of service quality, university image on agricultural students’ satisfaction and loyalty. The quantitative research approach was applied. Data were collected using questionnaires with a sample size of 313 students who majored in Veterinary Medicine, Animal Husbandry, Agronomy and Plant Protection at Nong Lam University Ho Chi Minh City. The sample has been selected by convenient method. The research results show that agricultural students’ satisfactions and loyalty are affected by service quality and school image. In which, the school image has the stronger impact on student satisfaction and loyalty. From the findings, the researcher has made conclusions and some suggestions to contribute to improving student loyalty.

scholarly journals Study The Effects Of Corporate Image, Service Quality And Price Perceptions On Customer Satisfaction And Purchase Loyalty (A Survey On Pertamina In South Sulawesi Province)

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Paulus Johan Lolo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Corporate Image ◽  
Price Perception ◽  
South Sulawesi ◽  
Quota Sampling ◽  
Price Perceptions

This study seeks to analyze the influence of corporate image, quality services and price perceptions of Pertamina product customer satisfaction, analyze the influence of corporate image, service quality and price perceptions on purchase loyalty, analyze customer satisfaction on purchase loyalty, and analyze the influence of corporate image, service quality and price perception through customer satisfaction on purchase loyalty. The study was conducted at the Pertamina Office in South Sulawesi Province with a population of 5,540 people and a sample of 277 respondents based on a 5% Quota sampling method. Data were analyzed using the Structural Equation Model using AMOS 18. The results found that corporate image, service quality and price perception had a positive and significant effect on customer satisfaction. Corporate image, service quality and price perception have a positive and significant effect on purchase loyalty. Customer satisfaction has a positive and significant effect on purchase loyalty. Feelings of pleasure using the product as an actualization of the attitude of customer loyalty, corporate image and service quality through customer satisfaction has a positive and significant effect on purchase loyalty, while price perception through customer satisfaction has a positive and insignificant effect on purchase loyalty. 

scholarly journals Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 167-190
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Causal Relationship ◽  
Quantitative Study ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Quality Service ◽  
Price Perception ◽  
Research Type ◽  
Research Show

The objective of this research is to: (1) Review and analyze the effect of price perception based on customer loyalty of RM. Wong Solo Malang, (2) Review and analyze the effect of service quality to customer loyalty, (3) Review and analyze the effect of price perception through consumer satisfaction, (4) Review and analyze the effect of service quality through consumer satisfaction to customer loyalty, (5) Review and analyze the effect of consumer satisfaction to customer loyalty. This research type is a quantitative study in the form of a causal relationship. The population in this research was 100 consumers in RM. Wong Solo Malang. The technique used in this research is an accidental sampling. The analysis used is path analysis. The results of this research show that : (1) Price perception has a positive and significant effect on customer loyalty of RM. Wong Solo Malang, 2) Service quality has a positive and significant effect on customer loyalty, 3) Price perception has a significant effect on customer loyalty based on consumer satisfaction, 4) Service quality has a significant effect on customer loyalty based on consumer satisfaction, 5) Consumer satisfaction has a significant effect on price perception and quality service to customer satisfaction.

scholarly journals Silahturahim dan disampaikannya Keutamaan Haji dan Umroh Terhadap Kekuatan Niat dan Kepahaman untuk Melaksanakannya Di Lingkungan IPB

2016 ◽  
Vol 7 (2) ◽  
pp. 161
Author(s):  
Waladan Mardijja ◽  
Musa Hubeis ◽  
Hj. Indupurnahayu
Keyword(s):  
Strong Influence ◽  
Direct Influence ◽  
Indirect Influence

<p>Results of the analysis showed friendship gives direct influence on the determination 0.02 and 0.042 against of understanding to implement them. That is friendship provide a less robust effect (not real) against the power of intention and does not provide significant effect (less powerful) against of understanding to implement them. The virtue of Hajj and Umrah directly affect the strength of the intention to implement 0.757 and 0,282 against of understanding to implement them.</p><p>Determination impact directly against 0.604 of understanding to implement 60.4%, meaning that it conveys the virtue of Hajj provide a very strong influence on the strength of the intention to carry it out. The virtues of Hajj provide a strong enough influence on of understanding to implement them. Through the power of intention, friendship gives indirect influence on of understanding to implement it by 0.12, while it conveys the primacy of Hajj provide indirect influence on of understanding to implement at 0.4463.</p><p><br /><br /></p>

scholarly journals PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN MAHASISWA DI UNIVERSITAS MUHAMMADIYAH TANGERANG

2019 ◽  
Vol 18 (2) ◽  
pp. 121-143
Author(s):  
Ade Indra Permana ◽  
Mulky Fauzan ◽  
Sugeng Lubar Prastowo
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Random Sampling ◽  
Brand Image ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Primary Data ◽  
Perceived Price ◽  
Students Satisfaction

This study aims to analyze the influence of brand image, service quality, and perceived price and its implication towards student satisfaction in Universitas Muhammadiyah Tangerang (UMT). This research is quantitative in nature. Both primary and secondary data were obtained from various source such as journals. Primary data were gathered using questionnaire which were distributed to the target respondent. The population consists of active students from Faculty of Engineering and Faculty of Economy actively studying in 2017 using a purposive sampling. Total sample of 100 students were obtained. Data were analyzed using SPSS version 23. The research found that the brand image, service quality and perceived price are affecting students satisfaction of Universitas Muhammadiyah Tangerang. Researcher suggests UMT to improve their brand image, also to improve administration services and lecturer quality. In addition UMT shall adjust their tuition costing structure to win the competition in pricingPenelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Mahasiswa di Universitas Muhammadiyah Tangerang (UMT). Penelitian bersifat kuantitatif dan bersifat explanatory, sedangkan teknik pengumpulan data berdasarkan kuesioner dan dokumen. Populasi penelitian ini adalah mahasiswa dari fakultas teknik dan fakultas ekonomi yang aktif berkuliah pada tahun 2017. Metode pengambilan sample menggunakan metode probability sampling dan teknik pengambilan sampel dengan menggunakan simple random sampling. Penentuan ukuran sampel menggunakan rumus Slovin dengan tingkat kesalahan 10% berjumlah 100 mahasiswa yang diambil sebagai responden. Data yang terkumpul dianalisa menggunakan SPSS versi 23. Hasil penelitian ditemukan bahwa Citra Merek, Kualitas Layanan dan Persepsi Harga secara signifikan berpengaruh terhadap Kepuasan Mahasiswa di UMT. Peneliti menyarankan UMT perlu meningkatkan citra merek, dan juga melakukan peningkatan di kualitas staf administrasi dan pengajar. Selain itu UMT perlu meninjau kembali biaya perkuliahan yang dikenakan ke mahasiswa agar dapat meningkatkan daya saing

scholarly journals Effect of work ethics on job performance with adversity quotient as a mediator

2019 ◽  
Vol 8 (5) ◽  
pp. 98-103
Author(s):  
Delon Runta ◽  
Neil Aldrin ◽  
Netty Merdiaty
Keyword(s):  
Data Collection ◽  
Job Performance ◽  
Path Analysis ◽  
Direct Influence ◽  
Performance Achievement ◽  
Work Ethics ◽  
Analysis Techniques ◽  
Indirect Influence

This study examines the importance of work ethics for employees in the organization towards performance achievement by bringing up the role of adversity quotient mediator. The study aimed to investigate and explore the direct and indirect influence through mediators by using path analysis techniques with the help of AMOS version 24. The process of data collection was carried out using three research variable scales. The number of research respondents is 220 employees. The results of the analysis prove four hypotheses that have been shown to have direct influence, and the role of the mediator is perfect in mediating the two variables. The results of this study can be useful for organizations and practitioners of psychology in industry and organizations.

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