scholarly journals ANALISIS JALUR DALAM FUNGSI PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN PURNA-PELAYANAN SEBAGAI VARIABEL INTERVENING: STUDI KASUS DI BPR PONOROGO

2018 ◽  
Vol 13 (2) ◽  
pp. 157-175
Author(s):  
Khuzaini Khuzaini

Service and post-service are important factors to create customer’s loyalty, therefore, we should examine the role of service variable to loyalty with post-service variable as intervening variable. Data is collected with total respondents of 155 samples by using purposive sampling method because the total of population is not known. Questionnaire consists of 3 variables that include service with 4 indicators (officer precision, service speed, technology ability and security), post-service with 4 indicators (problem soling, responding speed, correction availability and empathy to complaints) and 3 loyalties (product commitment, information dissemination and returning to buy again).A suitable method to answer above problems is Path Analysis. The result shows that service may have direct influence to loyalty and indirect influence that is from service to post-service as a new intervening to loyalty. Direct influence of service to loyalty that is b1 is 0,727. Indirect influence of service to post-service that is b2 is 0,509 meanwhile from post-service to loyalty, that is  b3 is 0,110, therefore indirect  influence, that is b2  times b2 is (0,509)*(0,110)=0,05599. Therefore, total influence of service to loyalty is direct influence that is added to indirect influence of  0,727 + 0,05599 = 0,783. It means that the influence of service and post-service is big enough to loyalty i.e. 78,3%, meanwhile the rest of it  is 21,7% that  is caused by other factor. Based on those results, it can be suggested that a company should give more emphasize to service and post-service because there is evidence that it may cause customer’s loyalty because customer’s loyalty is a very important factor in guaranteeing BPR durability in Ponorogo.

2018 ◽  
Vol 13 (2) ◽  
pp. 238-258
Author(s):  
Lilis Ardini

This study  examines  the role of service variable to commitment variable as intervening variable. Respondents of this study are 87 samples by using purposive sampling method. Questionnaire consists of 3 variables, those are organizational culture with 26 indicators, then commitment with 15 indicators, and managerial work  with 10 indicators . The result of this study shows that managerial work  may have direct influence to commitment  and have indirect influence that is from organizational culture to commitment as a new intervening to managerial work. Direct influence of organizational culture  to managerial work  that is  is 0,232. Indirect influence of organizational culture  to commitment  that is 0,810, meanwhile from commitment to managerial work, that is 0,617. Therefore, indirect influence, that (0,810)*(0,617)=0,4997. Hypothesis stating that assumption of organization culture effects the performance higher than organization culture in UPTD Surabaya Parking are refused. Organization culture that effects employee performance is. 0,49977; while organization culture effects on employee’s performance is  0,232. This result may provide a conducive company, then, emerge employee commitment. Based on those results, it can be suggested that a company should give more emphasize to organizational culture  and commitment  because there is evidence that it may cause customer’s managerial work because organizational culture is a very important factor in guaranteeing UPTD  Public Parking DISHUB Surabaya.


Author(s):  
Delon Runta ◽  
Neil Aldrin ◽  
Netty Merdiaty

This study examines the importance of work ethics for employees in the organization towards performance achievement by bringing up the role of adversity quotient mediator. The study aimed to investigate and explore the direct and indirect influence through mediators by using path analysis techniques with the help of AMOS version 24. The process of data collection was carried out using three research variable scales. The number of research respondents is 220 employees. The results of the analysis prove four hypotheses that have been shown to have direct influence, and the role of the mediator is perfect in mediating the two variables. The results of this study can be useful for organizations and practitioners of psychology in industry and organizations.


2017 ◽  
Vol 1 (1) ◽  
pp. 41
Author(s):  
Tuti Sulastri

Abstract. This study aims to determine the effect of service quality and price perception on student satisfaction and its implications on the image of colleges. Data analysis was conducted on a sample of 80 students. Data were obtained through a questionnaire and analyzed using path analysis. The result of processing the data reveals that the service quality influences the students satisfaction there is 30,6% direct influence and 18,8% indirect influence through the price perception, thus the total influence amounts to 49,9%. These results indicate that the effect is quite strong category;  the result of processing the data also reveals that price perception also influence students satisfaction to extent as follows 16,5% direct influence, and 18,8% indirect influence through service quality,  the total  of influence is 35,3%. These results indicate that the effect is quite strong category; the influence of price  perceptions and service quality simultaneously on student satisfaction was 84,7%. The results show a very strong influence category; and the influence of satisfaction on colleges image was  reveals that 87,4%. The results show a very strong influence category.Keywords. service quality; price perception; student satisfaction; and college image. Abstrak. Penelitian  ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan mahasiswa serta implikasinya pada Citra Perguruan Tinggi. Analisis data dilakukan terhadap sampel sebanyak 80 mahasiswa. Data diperoleh melalui kuesioner dan diolah menggunakan analisis jalur (path analysis). Sesuai dengan hasil pengolahan data yang dilakukan, diperoleh pengaruh kualitas pelayanan terhadap kepuasan mahasiswa, yaitu pengaruh langsung sebesar 30,6%, pengaruh tidak langsung melalui persepsi harga sebesar 18,8%, dengan demikian pengaruh total sebesar 49,4%,  hasil tersebut menunjukkan pengaruh yang berkategori cukup kuat.  Sedangkan pengaruh persepsi harga terhadap kepuasan mahasiswa yaitu pengaruh langsung 16,5%, pengaruh tidak langsung melalui kualitas pelayanan sebesar 18,8% sehingga total sebesar 35,3%. Hasil tersebut menunjukkan pengaruh yang berkategori cukup kuat; pengaruh kualitas pelayanan dan persepsi harga secara simultan terhadap kepuasan mahasiswa sebesar 84,7%.  Hasil tersebut menunjukkan pengaruh yang berkategori sangat kuat; sedangkan pengaruh kepuasan mahasiswa terhadap Citra Perguruan Tinggi sebesar 87,4%. Hasil tersebut menunjukkan pengaruh yang berkategori sangat kuat.Katakunci. kualitas pelayanan; persepsi harga; kepuasan mahasiswa; citra perguruan tinggi.  


2016 ◽  
Vol 10 (6) ◽  
pp. 126
Author(s):  
Abolfazl Akhondi ◽  
Azar Kafashpor

Analyzing and investigating factors affecting trust and satisfaction creation and providing condition for creating these factors by online stores help them to perceive customers’ needs and lead to increasing loyalty level, intention for repurchasing and improving profitability level. Therefore, this paper investigates influence of trust on repurchasing by mediating role of customer satisfaction. Population of this paper were customers of online stores which have 2-star electronic trust symbol on the base of E-trade development center (Note 1) ranking and had shopping more than once. Data were gathered from 267 samples of customers by availability method and questionnaire tool and its reliability was confirmed by Cronbach's alpha with 82%. Considering analyzing data by SEM on LIZERAL software, findings show that trust has positive and significant influence on repurchasing and indirect influence of trust on repurchasing by mediating role of customers satisfaction is more than its direct influence which confirms mediating role of customers’ satisfaction.


2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying


2017 ◽  
Vol 21 (4) ◽  
pp. 367-374 ◽  
Author(s):  
Tijo Thomas ◽  
Johney Johnson

The studies in the field of marketing have shown that characteristics of the source will influence persuasiveness of the advertisement. This study evaluates the effect of celebrity expertise on advertising effectiveness. Research participants ( N = 109) were selected based on area sampling method. The respondents completed a questionnaire that measured the respondent’s perception of celebrity’s expertise, celebrity brand fit, attitude towards advertisement, attitude towards brand and purchase intention. Path analysis was used to evaluate the hypothesis. The study found that celebrity expertise has got a very significant influence on purchase intention indicating that the practitioner should focus on celebrity’s field of expertise before deciding on the endorsement. The study also found that influence of celebrity brand fit on purchase intention is mediated by the attitude towards advertisement and attitude towards the brand.


2017 ◽  
Vol 12 (3) ◽  
pp. 402-415 ◽  
Author(s):  
Steph Subanidja ◽  
Djumilah Hadiwidjojo

AbstractInterviews with 10 marketing managers of 10 four-wheeled motor vehicle brand in Jakarta that have the highest sales in January up to April 2017 show that the managers do not have enough cognitive understanding of knowledge management (KM). However, the managers, in general, are very eloquent when discussing about practical business aspects such as supply-chain, business competition, products, organizational culture, and company’s performance. Based on previous research, KM was placed as independent or intervening or moderating variable on company’s performance. The aim of this study is to analyze the role of KM on company’s performance. By using stratified random sampling, linear regression, moderated regression, and path analysis, it can be concluded that KM can be as independent, moderating, or intervening variable. KM becomes similar to a “bottleneck” when the managers do not know well what and how to implement KM. Therefore, this study suggests that needed further researches are needed to explore the role of KM and to understand how KM can be implemented in a company in order to sustainably improve the company’s performance.


2013 ◽  
Vol 11 (2) ◽  
pp. 247
Author(s):  
. Amiruddin

The purpose of this study is to (1) analyze the effect of per capita income, inflation, interest rate, savings last year and the savings directly to credit in Berau. (2) analyze the effect of per capita income, inflation, interest rate, savings last year and the savings indirectly to credit in Berau. (3) analyze which variables are dominant influence on credit in Berau Disrict. In order to test the hypothesis analysis the authors use analytical tools path analysis using SPSS 19. The data used in this study is the data per capita income, inflation, interest rate, savings and credit in 2002-2012. The results show that there is a direct influence between per capita income, inflation, interest rate, savings last year and the savings to credit in Berau District, and The results show that there is a indirect influence between per capita income, inflation, interest rate, savings last year and the savings to credit in Berau


2017 ◽  
Vol 13 (2) ◽  
pp. 241
Author(s):  
Lilis Ardini

UPTD  Public Parking DISHUB Surabaya intends  to run its working durability which one of them is caused by customer’s high loyalty. Service and post-service are factors that are important to create organizational culture towards managerial work and commitment. Therefore, we should examine the role of service variable to commitment variable as intervening variable.Respondents of this study are 87 samples by using purposive sampling method. Questionnaire consists of 3 variables, those are organizational culture with 26 indicators, then commitment with 15 indicators, and managerial work  with 10 indicators .Suitable method to answer above problem is Path Analysis. The result is that path analysis shows that managerial work  may have direct influence to commitment  and have indirect influence that is from organizational culture to commitment as a new intervening to managerial work. Direct influence of organizational culture  to managerial work  that is  is 0,232. Indirect influence of organizational culture  to commitment  that is 0,810, meanwhile from commitment to managerial work, that is 0,617. Therefore, indirect influence, that (0,810)*(0,617)=0,4997.Hypothesis stating that assumption of organization culture direct effect on performance be higher than organization culture indirect effect via employee performance commitment in UPTD Parkir of Surabaya City are refused. Cause organization culture indirect effect through employee performance are 0,49977 while organization culture direct effect on employee performance are 0,232. This result proving that Organization Culture which created the company as conducive will emerging Employee Commitment. Through this Employee Commitment. Will be effected on Employee Performance then furthermore effecting Organization Performance. Based on those results, it can be suggested that a company should give more emphasize to organizational culture  and commitment  because there is evidence that it may cause customer’s managerial work because organizational culture is a very important factor in guaranteeing UPTD  Public Parking DISHUB Surabaya.


2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Mister Candera ◽  
Gumar Herudiansyah

<p><em>This study aims to analyze and describe the direct influence and indirect influence of service quality dimensions on student loyalty through student satisfaction. This study uses perimer data collected through questionnaires with a total of 350 students. Analysis of the data used is Path Analysis. Based on the results of the analysis it was found that tangible has a direct and indirect effect on student loyalty through student satisfaction. reliable variables, responsiveness, and empathy have a direct but not significant effect on loyalty. These three variables have a significant effect on student satisfaction. Meanwhile, assurances have an effect and are not significant towards student loyalty either directly or indirectly through student satisfaction. The results of this study can be used as information for Higher Education in making and implementing policies, so that students are more loyal to Higher Education as a place for respondents to study. </em></p><p><em> </em></p><p><strong><em>Keywords: Dimensions of Service Quality, Satisfaction, and Loyalty</em></strong></p>


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