scholarly journals KOMUNIKASI BISNIS BERORIENTASI PELANGGAN DI PERUSAHAAN DISTRIBUSI

2019 ◽  
Vol 1 (2) ◽  
pp. 123-143
Author(s):  
Dwi Nurul Prihantono
Keyword(s):  
Focus Group ◽  
Group Discussion ◽  
Analysis Data ◽  
Business Success ◽  
Company Performance ◽  
Chain Process ◽  
Business Partner ◽  
Group Discussions ◽  
Distribution Company ◽  
Descriptive Method

AbstrakSalah satu keberhasilan bisnis perusahaan distribusi sangat ditentukan bagaimana membangunkomunikasi dengan pelanggan. Pelanggan merupakan partner bisnis yang sangat pentingbagi perusahaan karena disinilah proses interaksi produk, proses, dan jasa perusahaanyang sekaligus sebagai bagian dari rantai proses perusahaan dalam menyediakan produkdan jasa baik sebagai pengguna perantara maupun pengguna akhir.  Penelitian ini untukmenggambarkan bagaimana perusahaan distribusi membangun  konsep komunikasi yangtepat dan efektif dalam mengidentifikasi, menjaga kebutuhan serta keinginan pelanggan. Perusahaan harus mampu menerapkan komunikasi yang optimal dalam meningkatkan kinerja perusahaan dan mempertahankan keberlangsungan bisnis jangka panjang terutamayang berkaitan dengan pelanggan. Penelitian ini menggunakan paradigma kualitatif denganmetode deskriptif analisis. Data diperoleh melalui wawancara langsung dan tidak langsung,Focus Group Discussion,  tinjauan literature serta dokumentasi.Kata Kunci : Perusahaan Distribusi, Komunikasi, PelangganAbstractOne of the business success of the distribution company is determined from how the companybuilds communication with the customers. Customer is an important business partner of thecompany because this is where the process of interaction of products, processes, and servicesof the company as a part of the company’s chain process in providing products and services,both as an intermediary user and last user. This research is conducted to illustrate how thedistribution company builds appropriate and effective communication concepts in identifyingand maintaining customer’s needs and desires. Companies must be able to implement optimalcommunication in order to improve company performance and to maintain a long-termbusiness continuity, especially those which are related to the customers. This research used qualitative paradigm with descriptive method of analysis. Data were obtained through direct and indirect interviews, focus group discussions, literature review and documentation.Keywords : Distribution company, communication, customer

scholarly journals KESIMPULAN DALAM PEMERIKSAAN KEPATUHAN YANG BERDIRI SENDIRI

2015 ◽  
Vol 1 (1) ◽  
pp. 83
Author(s):  
Catharina Sri Kariningsih ◽  
Nalini Asfaroyani ◽  
Latifah Dewi Tutiana
Keyword(s):  
Focus Group ◽  
Group Discussion ◽  
Analysis Data ◽  
Literature Study ◽  
Group Discussions ◽  
Factors Affecting ◽  
State Finance ◽  
Compliance Audit ◽  
Audit Reports

BPK has the mandate to conduct audits over management and accountability of the state finance, with one of the audit types is Special Purpose Audit (PDTT). Based on the results of studies conducted by the Directorate of Research and Development of PDTT (Litbang PDTT) in 2011, PDTT consists of, among others, investigative and compliance audit. Compliance audit intended is a compliance audit performed independently. This study aims to provide information about the conclusions in the compliance audit which performed independently. The methodology used is literature study, audit reports analysis, data and information collection through questionnaires and interviews, as well as focus group discussions with practitioners and academician. Based on the study, it can be inferred that factors affecting the quality of the conclusion is the audit objective, the scope of the examination, criteria, materiality, sample and evidence. This study suggests to use ISSAI 4100 Compliance Audit Guidelines –For Audits Performed separately from the Audit of Financial Statements as a reference for the conclusion format.KEYWORDSCompliance audit, conclusion, ISSAI 4100ABSTRAKBPK memiliki mandat untuk melakukan pemeriksaan atas pengelolaan dan tanggung jawab keuangan negara, diantaranya melalui Pemeriksaan Dengan Tujuan Tertentu (PDTT). Berdasarkan hasil kajian yang dilakukan Direktorat Litbang PDTT pada tahun 2011, pemeriksaan yang termasuk dalam PDTT adalah pemeriksaan investigatif dan kepatuhan. Pemeriksaan kepatuhan yang dimaksudkan adalah pemeriksaan kepatuhan yang berdiri sendiri. Tulisan ini bertujuan untuk memberikan informasi tentang penarikan kesimpulan dalam pemeriksaankepatuhan yang berdiri sendiri tersebut. Metodologi yang digunakan yaitu studi literatur, telaah LHP, pengumpulan data dan informasi melalui kuesioner dan wawancara, serta Focus Group Discussion dengan praktisi dan akademisi. Hasil studi menunjukkan bahwa faktor-faktor yang mendukung kualitas penarikan kesimpulan dalam pemeriksaan kepatuhan yang berdiri sendiri adalah tujuan, lingkup atau cakupan pemeriksaan, kriteria, materialitas, sampel dan bukti pemeriksaan. Studi ini mengusulkan bentuk kesimpulan yang mengacu pada ISSAI 4100 Compliance Audit Guidelines–For Audits Performed separately from the Audit of Financial Statements.KATA KUNCIPemeriksaan kepatuhan, kesimpulan, ISSAI 4100

scholarly journals DESAIN PERENCANAAN STRATEGI PENGEMBANGAN POTENSI WISATA KULINER DAN BELANJA KOTA BANDUNG

2021 ◽  
Vol 8 (1) ◽  
pp. 10-21
Author(s):  
Amelda Pramezwary ◽  
Juliana Juliana ◽  
Ira Brunchilda Hubner
Keyword(s):  
Focus Group ◽  
Data Collection ◽  
Group Discussion ◽  
Cultural Tourism ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Culinary Tourism ◽  
Qualitative Descriptive ◽  
The City ◽  
Descriptive Method

ABSTRAKKota Bandung merupakan kota Metropolitan terbesar di Jawa Barat dan juga merupakan ibu kota provinsi, serta pernah menjadi tempat terlaksananya Konferensi Asia Afrika 1955. Kota Bandung dengan segala potensi sumber daya yang dimilikinya dikenal akan wisata alam dan budayanya. Namun dengan perkembangan yang ada beberapa tahun terakhir ini, Bandung mulai dikenal juga melalui potensi wisata kuliner dan belanja yang dimilikinya. Bahkan Kementrian Pariwisata telah menetapkan Bandung sebagai salah satu destinasi unggulan wisata kuliner dan belanja di Indonesia. Namun demikian, masih ada beberapa masalah yang dihadapi seperti belum terintegrasinya kawasan-kawasan wisata belanja dan kuliner yang menyebabkan pengembangan belum optimal, kurangnya ketersediaan fasilitas transportasi, lahan parkir, dukungan promosi dan kerjasama antar pemangku kepentingan. Penelitian ini berupaya untuk mengidentifikasi potensi dan tantangan wisata kuliner dan wisata belanja dengan menggunakan metoda kualitatif deskriptif. Pengumpulan data akan dilakukan melalui focus group discussion terhadap stakeholder pariwisata di Kota Bandung. Hasil dari penelitian ini adalah penyusunan strategi pengembangan  wisata kuliner dan belanja kota Bandung.Kata Kunci : destinasi, perencanaan strategi, wisata kuliner dan belanja ABSTRACT Bandung is the largest Metropolitan city in West Java and is also the capital of the province, and was the venue for the 1955 Asian-African Conference. The city of Bandung with all its potential resources is known for its natural and cultural tourism. However, with the developments that have occurred in the last few years, Bandung has also begun to be recognized by its culinary and shopping potential. Even the Ministry of Tourism has designated Bandung as one of the leading destinations for culinary tourism and shopping in Indonesia. However, there are still a number of problems faced, such as not yet integrated shopping and culinary tourism areas which have resulted in not optimal development, lack of availability of transportation facilities, parking lots, promotional support and cooperation between stakeholders. This study seeks to identify the potential and challenges of culinary tourism and shopping tourism by using a qualitative descriptive method. Data collection will be carried out through focus group discussions on tourism stakeholders in the city of Bandung. The results of this study are the formulation of a strategy for the development of culinary tourism and shopping in the city of Bandung. Keywords: culinary and shopping tourism, destination,  strategic planning 

Enhancing graduates’ employability through polytechnic–industry collaboration

2021 ◽  
pp. 095042222110631
Author(s):  
Innocent Otache
Keyword(s):  
Focus Group ◽  
Group Discussion ◽  
Policy Framework ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
National Board ◽  
Job Requirements ◽  
Industry Collaboration ◽  
Regulatory Bodies ◽  
Practical Implications

The unemployability of many Nigerian graduates is somewhat attributable to the existing wide collaboration gap between Nigerian higher education institutions and industry. Against this backdrop, this study explores how Nigerian polytechnics and industry can collaborate to enhance graduates’ employability. Adopting a focus group discussion approach, three focus groups involving 20 people (eight polytechnic lecturers, six National Board for Technical Education officials and six industry executives) participated in the study. Content analysis of the focus group discussions revealed the need to involve industry experts in curriculum development and review to meet today’s job requirements in industry. The need to involve industry experts in teaching certain aspects of the curriculum was also highlighted. The findings further revealed the desirability of exposing students and lecturers to industrial work situations to equip them with workplace skills and experience. Additionally, the study found that a comprehensive collaboration policy framework, funding, commitment, mutual benefits and trust are required to achieve successful polytechnic–industry collaboration. This research demonstrates that effective collaboration between polytechnics and industry will help to improve the employability of graduates. The findings provide policy and practical implications for polytechnics, regulatory bodies, industry and government.

scholarly journals PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM PENDAMPINGAN DESA WISATA DI DESA BEJIJONG KABUPATEN MOJOKERTO

2020 ◽  
Vol 4 (2) ◽  
pp. 390
Author(s):  
M Nilzam Aly ◽  
Bambang Suharto ◽  
Sri Endah Nurhidayati ◽  
Nuruddin Nuruddin ◽  
Ria Triwastuti
Keyword(s):  
Focus Group ◽  
Rural Areas ◽  
Evaluation Method ◽  
Preparation Method ◽  
Group Discussion ◽  
Community Empowerment ◽  
Online Marketing ◽  
Group Discussions ◽  
Post Test ◽  
The Many

Ideally, community empowerment programs in rural areas should not be implemented once in a while. This is very important to maintain the aspect of sustainability and achieve the goals maximally. People in rural areas are the target of empowerment programs considering the many problems that exist there. Statistical data shows that the distribution of the majority of the national poor is in rural areas. One method of reducing poverty is through the development of tourist villages. The purpose of this community service program is to increase the understanding and skills of the community in Bejijong Tourism Village, especially in the field of homestay management and online marketing of citizen handicraft products. The stages in this empowerment program through three methods, namely preparation, implementation, and evaluation. The preparation method was carried out with focus group discussions with residents and field observations. The method of implementation is carried out by the methods of socialization, training and mentoring. Meanwhile, the evaluation method is carried out through discussions with partners. The results of this activity indicate that the understanding and competence of citizens has increased for the better. The results of this activity were measured using a questionnaire (pre-test and post-test) and calculated using a Likert scale.abstrakProgram pemberdayaan masyarakat di wilayah pedesaan idealnya dilaksanakan tidak dengan sekali waktu. Hal ini menjadi sangat penting untuk menjaga aspek keberlanjutan dan mencapai tujuan secara maksimal. Masyarakat di perdesaan menjadi sasaran program pemberdayaan mengingat banyak sekali permasalahan yang ada di sana. Data statistik menunjukkan sebaran penduduk miskin nasional mayoritas berada di wilayah perdesaan. Salah satu metode untuk mengurangi angka kemiskinan adalah melalui pengembangan desa wisata. Tujuan dari program pengabdian masyarakat ini adalah untuk meningkatkan pemahaman dan keterampilan masyarakat di Desa Wisata Bejijong khususnya dalam bidang pengelolaan homestay dan pemasaran daring produk kerajinan warga. Tahapan dalam program pemberdayaan ini melalui tiga metode yaitu persiapan, pelaksanaan, dan evaluasi.  Metode persiapan dilakukan dengan metode focus group discussion bersama  warga dan observasi lapangan. Metode pelaksanaan dilakukan dengan metode sosialisasi, pelatihan, dan pendampingan. Sedangkan metode evaluasi dilaksanakan dengan metode diskusi dengan mitra. Hasil kegiatan ini menunjukkan bahwa pemahaman dan kompetensi warga  mengalami peningkatan kea rah yang lebih baik. Hasil kegiatan ini diukur dilakukan dengan menggunakan kuesioner (pre tes dan pos tes) dan dihitung dengan skala likert.

scholarly journals Penyempurnaan Hukum Formal Perpajakan Terkait Tata Cara Perpajakan

2020 ◽  
Vol 22 (2) ◽  
pp. 215-240
Author(s):  
Haula Rosdiana ◽  
Maria R.U.D. Tambunan ◽  
Inayati Hifni
Keyword(s):  
Law Enforcement ◽  
Focus Group ◽  
Group Discussion ◽  
Successful Implementation ◽  
Group Discussions ◽  
Strategic Role ◽  
The Government ◽  
Taxation System

Dalam mengoptimalkan penerimaan pajak, pemerintah selayaknya mendesain sistem perpajakan yang berpegang prinsip efisiensi dengan tetap memperhatikan aspek keadil-an dan kesederhana. Dalam sistem perpajakan, hukum formal mempunyai peranan penting dalam mengejawantahkan hukum material, karena itu Undang-undang Ketentu-an Umum dan Tata Cara Perpajakan (KUP) menjadi salah satu kunci keberhasilan implementasi kebijakan pajak. Mengingat strategisnya peran UU KUP, perlu untuk mereview kembali UU KUP yang saat ini berlaku serta perlu dilakukan suatu penyempurnaan. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data kualitatif yang terdiri dari studi literatur dan focus group discussion. Penelitian bertujuan memberikan masukan atas KUP yang saat ini masih dalam proses pembahasan dengan menekankan pada aspek kemudahan (ease of administration), keadilan (equity) dan kepastian hukum (law enforcement). Hasil penelitian ini menekan-kan pada hal-hal terkait (i) perlunya meningkatkan basis data perpajakan, (ii) perlunya menjalankan kemudahan administrasi yang berdasarkan ketentuan yang tegas, jelas, dan sederhana, (iii) penegakan hukum yang tegas, (iv) adanya sanksi yang sebanding dengan pelanggaran yang dilakukan oleh wajib pajak, dan (v) peningkatan kualitas layanan dan profesionalisme petugas pajak. Kajian ini diharapkan mampu mendorong terwujudnya regulasi perpajakan pro terhadap optimalisasi penerimaan tanpa mencede-rai hak-hak wajib pajak. Proposal for Amendment of Formal Law on Taxation Procedure  In optimizing tax revenue, the government should design a taxation system that adheres to the principle of efficiency, justice and simplicity. In the taxation system, formal law has an important role in manifesting laws, therefore laws and taxation procedures (KUP) are one of the keys to the successful implementation of tax policies. Considering the strategic role of the KUP Law, it is necessary to review the KUP Law which is currently in force and needs to be improved. This study uses a qualitative approach with qualitative data collection techniques consisting of literature studies and focus group discussions. The research aims to provide input on KUP which is currently still in the process of discussion by emphasizing aspects of ease (ease of administration), justice (equity) and legal certainty (law enforcement). The results emphasize issues related to (i) the need to increase the taxation database, (ii) the need to carry out administrative facilities based on firm, clear and simple provisions, (iii) strict law enforcement, (iv) comparable sanctions with violations committed by taxpayers and (v) improving the quality of service and professionalism of tax officials. This study is expected to be able to encourage the realization of tax regulations that are pro to the optimization of revenue without harming the rights of taxpayers.

scholarly journals PRE-SERVICE TEACHERS’ ATTITUDES TOWARD SOCIO-SCIENTIFIC ISSUES AND THEIR VIEWS ABOUT NUCLEAR POWER PLANTS

2016 ◽  
Vol 15 (5) ◽  
pp. 642-652
Author(s):  
Hasan Ozgur Kapici ◽  
Genc Osman Ilhan
Keyword(s):  
Focus Group ◽  
Science Teachers ◽  
Energy Production ◽  
Nuclear Power ◽  
Power Plants ◽  
Nuclear Power Plants ◽  
Group Discussion ◽  
Service Science ◽  
Group Discussions ◽  
Teachers Attitudes

There is not a common attitude in a society for socio-scientific issues (SSI) such as whether to use nuclear power plants for energy production. Within this respect, the aim of the research is to examine pre-service science teachers’ and pre-service social studies teachers’ attitudes toward SSI and to reveal their views about setting up nuclear power plants in their country. The participant of research is 120 pre-service teachers. Firstly, Attitudes toward Socio-scientific Issues Scale (ATSIS) was implemented and then, focus group discussions were done with five students from each department separately so as to understand their views about nuclear power plants. Findings revealed that whereas pre-service teachers are eager to learn more about SSI, they have anxiety about it due to religion, moral and ethical perspectives. In addition, whereas both groups of pre-service teachers have some common views about nuclear power plants, pre-service science teachers do not have more positive views about having nuclear power plants in their country. Key words: attitude towards socio-scientific issues, focus group discussion, pre-service teachers, nuclear energy.

scholarly journals MOTIF PEREMPUAN BERKENDARA SEPEDA MOTOR TANPA HELM: STUDI KASUS DI KOTA SIDOARJO, JAWA TIMUR

2018 ◽  
Vol 1 (2) ◽  
pp. 72
Author(s):  
Irvan Rifai ◽  
Fajar Santoso
Keyword(s):  
Focus Group ◽  
Group Discussion ◽  
Primary Data ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Social Rules ◽  
Online Newspapers ◽  
Primary Data Analysis ◽  
Key Factor

This case study is aimed at revealing motives of women riding motor bike without helmet in Sidoarjo, East Java. The data in this study are garnered through interviews, focus group discussions, observation, and artefact including online newspapers, whilst thematic analysis is utilised as a primary data analysis. The findings of the study indicate that; first, distance from home to school is a most salient motive of women riding bike without helmet. Second, the absence of policeman on the street is a key factor of not wearing helmet. Third, social identity is another reason for not wearing helmet. Fourth, styles and its influence of feeling discomfort of wearing helmet. Fifth, social rules and its impracticality of not wearing helmet. The findings of this study are expected to have contributions of the ways to educate people about safety riding by involving students, students’ parents, teachers and or stakeholders. This study, however, cannot represent all women perspectives of not wearing helmet when riding motor bike within Indonesia. Further research, therefore, is expected to consider areas and characteristics which might differ from the present study. Penelitian ini bertujuan untuk mengungkap motif perempuan pengendara sepeda motor tanpa helm di daerah Kabupaten Sidoarjo, Jawa Timur, dengan menggunakan metode wawancara, Focus Group Discussion, observasi, dan analisis terhadap tulisan-tulisan yang ada di media sosial, seperti koran online. Analisis yang dilakukan menggunakan metode analisis tematik. Dari hasil analisis data diperoleh 5 tema yang menjadi pembahasan pada penelitian ini, yaitu: pertama, Jarak dari rumah ke sekolah menjadi pertimbangan utama responden tidak memakai helm; kedua, Kehadiran aparat kepolisian dan motif tidak memakai helm; ketiga, Identitas sosial sebagai alasan tidak memakai helm; keempat, style dan pengaruh ketidaknyamanan memakai helm; dan ke lima, aturan sosial dan ketidakpraktisan memakai helm. Hasil penelitian ini diharapkan bisa memberikan kontribusi informasi terhadap upaya mengedukasi masyarakat dalam keselamatan berkendara sepeda motor dengan melibatkan peran serta siswa, orang tua siswa, guru dan pemangku kepentingan. Namun demikian, dikarenakan penelitian ini terbatas pada studi kasus di Kota Sidoarjo, terdapat kemungkinan bahwa hasil yang diperoleh tidak dapat merepresentasikan perspektif perempuan pengendara sepeda motor di kota-kota lain di Indonesia. Untuk itu, penelitian ini diharapkan dapat dilanjutkan untuk kota-kota yang mempunya karakteristik berbeda dengan lokasi penelitian ini.

scholarly journals Critical Thinking among Post-Graduate Diploma in Education Students in Higher Education: Reality or Fuss?

2016 ◽  
Vol 6 (2) ◽  
pp. 13 ◽  
Author(s):  
Bakadzi Moeti ◽  
Rabson Killion Mgawi ◽  
Waitshega Tefo Smitta Moalosi
Keyword(s):  
Higher Education ◽  
Critical Thinking ◽  
Focus Group ◽  
Teacher Educators ◽  
Group Discussion ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Learning And Teaching ◽  
Teacher Trainees ◽  
Programme Content

Critical thinking is recognised as an influential attribute to achieve quality learning and teaching in higher education institutions world over. This interpretive research study explored the critical thinking among PGDE students at the University of Botswana. The aim of the study was to identify factors contributing to the application of critical thinking among teacher trainees. Data was collected from Cohort 2015/16 PGDE students, through one on one interview with 59 students and 2 focus group discussions comprising five students in each focus group between April to June 2016. The findings revealed that the teacher trainees had a lower description of critical thinking during interviews, but refined during focus group discussions; however, the students were wide aware of factors influencing their inabilities to think critically during their training. These finding clearly indicated that most students were not applying critical thinking during their training. Through the interviews and focus group discussion, the study also identified strategies to promote the application of critical thinking in areas of programme content, teaching and assessment methods and techniques, programme logistics and personal attributes. The findings are instrumental to various key stakeholders. Specifically, the findings inform education institutions, teacher educators and students on how to promote critical thinking during teacher training. The study was qualitative, as such the findings will not be generalised. As such a similar study is recommended among the PGDE and other students but using quantitative and or mixed methods to allow inferences and generalisations.

Women’s enactment of leadership in a heavily gender-marked Islamic context

2018 ◽  
Vol 26 (4) ◽  
pp. 728-747 ◽  
Author(s):  
Abdelrahman Alhadhrami ◽  
Valerie Priscilla Goby ◽  
Yahya Al-Ansaari
Keyword(s):  
Focus Group ◽  
Design Methodology ◽  
Group Discussion ◽  
Gender Disparity ◽  
Female Leadership ◽  
Female Leaders ◽  
Group Discussions ◽  
Gender Inequity ◽  
Content Type ◽  
Gender Egalitarianism

Purpose Diverse cultural contexts with their distinct enactments of traditional gender inequity present unique constraints for female leaders. In Western contexts, the Christianity-inspired principle of equality of all humans remains a latent principle operative toward greater gender egalitarianism. This paper aims to examine female leaders within an Islamic context devoid of such espoused equality in which gender differences are enshrined in culture and law. Design/methodology/approach Questionnaires based on the Competing Value Framework were developed and completed by 145 leaders and 365 employees from UAE companies. The salient findings of these responses were explored in six subsequent focus group discussions. Findings The study reveals no difference in how women perform leadership, except in terms of brokering skills in which women are perceived as superior to their male counterparts. Focus group discussion participants ascribed this difference to the Islamic benevolent sexism dynamic of according women greater respect, which facilitates their access to higher management. Originality/value This pioneering perspective of female leaders in a context of overt and sanctioned cultural and legal gender disparity contributes to scholarship on female leadership through a non-Western lens.

scholarly journals PERUMUSAN STRATEGI PENGEMBANGAN INDUSTRI KECIL MENENGAH TOPENG MALANGAN

2014 ◽  
Vol 15 (1) ◽  
pp. 19
Author(s):  
SUNDAY NOYA ◽  
KHOIRUL HIDAYAT, ◽  
MELANY .
Keyword(s):  
Focus Group ◽  
Development Strategy ◽  
Group Discussion ◽  
Regional Government ◽  
Group Discussions ◽  
Factors Affecting ◽  
Final Formula ◽  
Swot Matrix ◽  
Medium Enterprise ◽  
Internal And External Factors

PERUMUSAN STRATEGI PENGEMBANGAN INDUSTRI KECILMENENGAH TOPENG MALANGANSUNDAY NOYA*, KHOIRUL HIDAYAT, DAN MELANYProgram Studi Teknik Industri, Universitas Ma ChungJalan Villa Puncak Tidar N-01, Malang 65151Surel: [email protected] Malangan adalah salah satu produk budaya yang potensial dikembangkan untuk melestarikanbudaya serta mendatangkan pendapatan bagi masyarakat pelaku usaha di Malang. Penelitian ini bertujuanmengidentifikasi faktor-faktor internal maupun eksternal yang memengaruhi keberadaan IKM TopengMalangan dan merumuskan strategi pengembangannya. Identifikasi permasalahan dan faktor-faktortersebut dilakukan dalam Focus Group Discussion (FGD) yang melibatkan pelaku usaha, pemerhati budaya,akademisi, pemerintah daerah dan peneliti. Hasil FGD kemudian dianalisis dan dikembangkan denganmatriks SWOT sehingga menghasilkan rumusan strategi pengembangan IKM Topeng Malangan. Untukmempertajam rumusan strategi ini agar lebih efektif dalam implementasinya, maka dilakukan pula analisismenggunakan matriks IFAS dan EFAS. Hasilnya adalah rumusan akhir strategi pengembangan IKMTopeng Malangan yang lebih berkonsentrasi pada strategi SO (Strength-Opportunities) yakni penggunaankekuatan yang dimiliki IKM Topeng Malangan untuk memanfaatkan peluang secara maksimal.Kata kunci: strategi pengembangan, IKM, topeng malangan, SWOTABSTRACTTopeng Malangan is one of potential cultural products developed to preserve culture and bring revenuefor stakeholder in Malang. This study aims to identify internal and external factors affecting the existence ofsmall medium enterprise (SME) Topeng Malangan and formulate its development strategy. The identificationof problem and factors is done by focus group discussions (FGD) involving businessmen, cultural observer,academician, regional government and researchers. The results of FGD is then analyzed and developedby using SWOT matrix in order to determine formula of SME development strategies. To sharpen thestrategy more effective in implementation, the analysis using IFAS and EFAS matrix is conducted. Theresult is final formula for SME Topeng Malangan development strategy that is more focused on strategySO (Strength - Opportunities); which is the utilization of strength organization of SME Topeng Malanganfor taking advantage of opportunities.Key words: development strategy, SME, topeng malangan, SWOT

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