scholarly journals Amas de casa como storytellers y anunciantes de Instagram

2021 ◽  
Vol 11 (01) ◽  
pp. 219-238
Author(s):  
Daniela Plaza-Berríos ◽  
◽  
Eliana Gallardo-Echenique ◽  

The aim of this study was to analyze how housewives with personal qualities similar to the microinfluencer Maya de la Borda (@mayasportsandfamily) build an advertising storytelling through Instagram. A qualitative case study was the approach selected to undertake the study. The instagrammer Maya de la Borda, a 46-year-old peruvian housewife, was chosen as a case study, because she exposes her life daily to an audience of 7809 followers through this social network. Semi-structured interviews were conducted to address the research questions. Through the snowball sampling technique, ten modern housewives, from 38 to 51 years old, who are all active users of Instagram, were contacted to participate. The interviews were analyzed using a thematic analysis to identify themes, categories, concepts and meaning. In view of the findings, for the housewives to create an effective advertising storytelling on Instagram is to communicate authenticity in the message content along with a format and experiences where the audience can learn and feel like they are part of the narrative.

2021 ◽  
Vol VI (IV) ◽  
pp. 34-41
Author(s):  
Hina Iqbal ◽  
Muhammad Saeed

Academic writing plays a pivotal role in developing research proposals. The present study aimed to explore the grammatical errors that M.Phil/PhDs scholars commit in academic writing. The present study employed a qualitative case study designed to explore the challenges in the English language faced by the M.Phil and PhDs scholars. The 20 Ph.D. and 36 M.Phil scholars were selected by busing purposive sampling technique. Data were collected by using two self-developed semi-structured interviews protocol. Thematic analysis approach was employed for data analysis. The findings revealed that all the participants reported that correct use of tenses was a big hurdle that entailed the other grammatical mistakes and reduced the report quality because all the lexical aspects are linked with these mechanics. The study recommended that English language courses be offered to postgraduate, M. Phil and Ph.D. scholars to learn the technical aspects of the language and provide students with online interactive programming.


2021 ◽  
Vol 7 (19) ◽  
pp. 270
Author(s):  
Caio Flávio Stettiner ◽  
Ednício Oliveira Lima ◽  
Eliane Pires Giavina Bianchi

Based on theoretical models, such as those proposed in the studies of McClelland and Spencer and Spencer over the last forty years, this study identifies entrepreneurs’ perception of the impact of the required skills of a job applicant in startups. It uses the snowball sampling technique and direct observation in incubators and accelerators to conduct a qualitative analysis. Semi-structured interviews were conducted with the founders and managers of different impact ventures. From the analysis and discussion of this research, some of the skills required in startups are empathy, principles, ethical values, and other attributes of human nature. This study will be of practical value to job seekers, recruiters, and scholars as it suggests the skills that are required in the high-impact market, helping to develop better recruitment and training programs to their business.


2015 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Ahmad Sulton

<p>The approach used in this study is a qualitative approach with case study design. Data collection was conducted by the researcher himself as a key instrument, whereas for determining the human data source using snowball sampling technique. Data was collected by means of; (1) in-depth interviews; (2) participant observation; and (3) study the documentation. For data analysis using descriptive techniques whose application is done in three flow of activities, namely data reduction, data presentation, and conclusion or verification. To determine the credibility of the data, conducted by a variety of techniques, namely (1) triangulation; (2) checking colleagues; and (3) checking members.</p>


2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Restuning Widiasih ◽  
Yanti Hermayanti ◽  
Ida Maryati ◽  
Tetti Solehati ◽  

AbstractMuslim-friendly tourism or halal tourism is an industry targeted by the Indonesian government. This is also created as an opportunity for the halal healthcare tourism industry. Previous studies in Indonesia have been conducted in the area of halal tourism. However, limited study has focused on halal healthcare tourism. This paper aimed to examine the challenges and prospects of halal healthcare tourism in Indonesia from nurses’ perspectives. Methods, this qualitative study applied the descriptive approach. Semi-structured interviews were conducted to 10 nurses from different hospitals in West Java and South Sumatra provinces. The snowball sampling technique was used to recruit participants. Data from the interviews were analyzed using the Comparative Analysis for Interview technique to find the study themes. Results, three themes emerged from the data analysis including the concept of halal healthcare tourisms is applied in health services, barriers in developing halal healthcare tourism, and the leader determines the main focus of services programs in the hospital. In conclusion, these findings provide an understanding of the potency of Indonesian hospitals in the halal healthcare tourism market from nurses’ perspectives, yet several barriers were also identified. A comprehensive assessment is needed to obtain other health professionals’ opinions, and to raise their awareness of the strength of this industry in Indonesia.


2020 ◽  
pp. 1-17
Author(s):  
Philipp Hessel ◽  
Laura C. López ◽  
Ivonne Ordóñez-Monak ◽  
Catalina González-Uribe

Abstract We assessed the relation between social pension benefits and health among poor older individuals in Colombia based on a qualitative case study (N = 51) using in-depth semi-structured interviews. Participants were beneficiaries of the Colombia Mayor social pension programme, recruited through snowball sampling in one rural and one urban area. Participants reported using cash benefits mainly for purchasing essential foods and medicines, as well as for paying for household utilities and satisfying personal needs. Beneficiaries of the programme view the latter as being positively associated with their health as it not only satisfies material needs but also increases their sense of autonomy, emotional wellbeing and also promotes a positive and cheerful attitude. Despite most beneficiaries perceiving the programme as positively associated with their health and wellbeing, results also highlight the importance of the various individual- as well as contextual-level factors in determining the relation between social pensions and health.


2021 ◽  
Vol 14 (5) ◽  
pp. 40
Author(s):  
Ashwaq Rushud Al Rushud

This study explores the organisational and individual factors that influence knowledge sharing behaviour among UK universities&rsquo; academics. Furthermore, the research also aims to provide recommendations on how knowledge sharing can be promoted. Few studies have been conducted to explore Knowledge Sharing behaviour in the context of higher education institutions. This research sheds light on the factors that influence knowledge sharing behaviour in higher learning institutions. Data for this research were collected from sixteen academics from four UK universities using semi-structured interviews and snowball sampling technique. The interview data was thematically analysed using Nvivo12 software. The interviews reveal that there is a positive attitude among academics toward knowledge sharing. Furthermore, there are several factors (organisational and individual) affecting knowledge sharing behaviour, such as unsupportive leadership, lack of facilities and lack of an effective rewards system.


2020 ◽  
Vol 8 (E) ◽  
pp. 302-307
Author(s):  
Oluwakemi S. Iwelumor ◽  
Shariffah Suraya Syed Jamaludin ◽  
Taye O. George ◽  
Seun K. Babatunde ◽  
Olawale Y. Olonade

BACKGROUND: Most African societies have no tradition of idealized celibacy or voluntary childlessness. Although the norms on parenthood are changing, adults are customarily expected to marry and bear children. AIM: This study examined the perceived value of children among infertile couples in Kwara South, Nigeria. METHODS: Semi-structured interviews were conducted with seven infertile couples recruited through snowball sampling technique. Data were organized using ATLAS.ti 8 and analyzed by thematic analysis. RESULTS: The study revealed that perceptions of the value of children are embedded in sociocultural norms and are strongly linked to religion, patriarchy, and the need for family/marriage sustainability. Childbearing was perceived as the fulfillment of divine injunction; as such, children were regarded as divine. While women believed children are sources of fulfillment and balanced life, most men saw them as life itself. Boys are collectively thought to ensure lineage security and confer honor and prestige on men. A child is believed to give women a permanent seat in marriage. CONCLUSIONS: These insights on the values of children within the Nigerian cultural context can be inculcated in programs and services targeted at alleviating the effect of infertility on childless couples. Innovative cultural programs that will increase the worth of the girl child are also encouraged.


Author(s):  
Nina Nurdiani

Field research can be associated with both qualitative and quantitative research methods, depending on the problems faced and the goals to be achieved. The success of data collection in the field research depends on the determination of the appropriate sampling technique, to obtain accurate data, and reliably. In studies that have problems related to specific issues, requiring a non-probability sampling techniques one of which is the snowball sampling technique. This technique is useful for finding, identifying, selecting and taking samples in a network or chain of relationships. Phased implementation procedures performed through interviews and questionnaires. Snowball sampling technique has strengths and weaknesses in its application. Field research housing sector become the case study to explain this sampling technique.


2021 ◽  
Vol 1 (4) ◽  
pp. 1-7
Author(s):  
Bernard Kissi-Abrokwah ◽  
Grace Mensah ◽  
Anontise Isaac Aboyom ◽  
Ebenezer Bamfo Aidoo

Dipo rite is a puberty initiation practiced by the Krobo Groups in Ghana. The study describes the practice and process of Dipo rite, and its guidance implications associated with Dipo rite. This was a qualitative study underpinned by interpretative philosophical thought. The study employed case study design and data was collected using unstructured interview guide. Snowball sampling technique was used to sample the view of four (4) Dipo rite initiators and purposive sampling for the selected key informant from the Manya Krobo Chief Palace. The data were analysed using thematic analysis. The study highlighted the process and practice of Dipo rite. These included the policy, stages, benefit, and those are capable for being initiated. The study revealed that premarital education, courageous, career path, career opportunities were the guidance implications for the practice of Dipo rite. Finally, the study unveiled that age bracket should be introduced for the initiation not depending on one firsts menstruation and follow up should be done to check if the "Dipo yo "are practicing the teaching given to them.


Author(s):  
Md. Kausar Alam

PurposeThe study aims to explore the case study method with the formation of questions, data collection procedures and analysis, followed by how and on which position the saturation is achieved in developing a centralized Shariah governance framework for Islamic banks in Bangladesh.Design/methodology/approachUsing purposive and snowball sampling procedures, data have been collected from 17 respondents who are working in the central bank and Islamic banks of Bangladesh through face-to-face and semi-structured interviews.FindingsThe study claims that researchers can form the research questions by using “what” question mark in qualitative research. Besides, the qualitative research and case study could explore the answers of “what” questions along with the “why” and “how” more broadly, descriptively and extensively about a phenomenon. Similarly, saturation can be considered attaining the ultimate point of data collection by the researchers without adding anything in the databank. Overall, this study proposes three stages of saturation: First, information redundancy. Second, referring the respondents (already considered in the study) without knowing anything about the data collection and their responses. Third, through the NVivo open coding process due to the decrease of reference or quotes in a certain position or in the saturation position as a result of fewer outcomes or insufficient information. The saturation is thus achieved in the diversified positions, i.e. three respondents for regulatory, nine for Shariah scholars and officers and five for the experts concerning the responses and respondents.Research limitations/implicationsThe study has potential implications on the qualitative research method, including the case study, saturation process and points, NVivo analysis and qualitative questions formation.Originality/valueThis research defines a case study with the inclusion of “what” and illustrates the saturation process in diverse positions. The qualitative research questions can also be formed with “what” in addition “why” and “how”.


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