scholarly journals ANALISIS SWOT DAYA SAING SEKOLAH: STUDI KASUS DI SEKOLAH MENENGAH KEJURUAN NEGERI 1 PASIR PENYU INDRAGIRI HULU, RIAU

2020 ◽  
Vol 8 (1) ◽  
pp. 46-52
Author(s):  
Rini Setyaningsih ◽  
Herlin Wulandari
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Great Opportunity ◽  
Effective Strategies ◽  
Strategic Position ◽  
Internal And External Factors

SCHOOL COMPETITIVENESS SWOT ANALYSIS: A CASE STUDY IN SMKN 1 PASIR PENYU INDRAGIRI HULU,  RIAUOne of the characteristics to see the competitiveness of a school is its accreditation ranking. Schools that have been accredited A can be said to have a great opportunity in developing effective strategies to improve competitiveness. The purpose of this study was to determine the strategic position of SMK N 1 Pasir Penyu with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). All data were found by researchers through interviews, literature studies, observations, and documents, and questionnaires. Analysis of the data the researcher did was IFAS and EFAS, then SWOT analysis to find out some internal and external factors and to identify a strategic position of SMK N 1 Pasir Penyu. The results of this study indicate that SMK N 1 Pasir Penyu is located in quadrant I position (Aggressive), which means that SMK N 1 Pasir Penyu is in the survival stage. Researcher's suggestion for SMK N 1 Pasir Penyu is to be able to fix several internal weaknesses. To be able to avoid and reduce the threat of competition between schools, SMK 1 Pasir Penyu can create a unique competition as a differentiator between similar schools.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

scholarly journals Developing Tourism Potentials: Evidence from Semawis Night Market

2020 ◽  
Vol 55 (6) ◽  
Author(s):  
Indah Fajarini Sri Wahyuningrum ◽  
Shanty Oktavilia ◽  
Sri Utami
Keyword(s):  
Local Knowledge ◽  
Swot Analysis ◽  
Community Empowerment ◽  
External Factors ◽  
Economic Activities ◽  
Effective Strategies ◽  
Tourism Sector ◽  
Internal And External Factors ◽  
Massive Development

This article describes potential strategies to develop community empowerment, and proposals for the economy, based on the local knowledge of the Semawis Night Market stallholders. The study focused on the disparity between the existing, unique, ethnic-based tourism sector and initiatives to preserve their heritage, amid massive development in the area to capture the phenomena of the night market. The approach used to devise the strategies was to map internal and external factors and conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis. Results of this analysis revealed that the most effective strategies for developing economic activities in Semawis Night Market are funding, bureaucratic support for development, efficient digital-based promotion and marketing, and empowerment of the community. The community empowerment strategies address three areas: creating a conducive climate to develop communities, encouraging the existing potential, and protecting the less fortunate. The results of this study can be used as a reference for regions wishing to develop their ethnic-based tourism sites while preserving their heritage.

scholarly journals Development of Ecotourism-Based Strategy: A Case Study of Tinjomoyo Tourism Forest

2020 ◽  
Vol 202 ◽  
pp. 03004
Author(s):  
Novie Susanto ◽  
Denny Nurkertamanda ◽  
Heru Prastawa ◽  
Aditya R Nugraha
Keyword(s):  
Data Processing ◽  
Swot Analysis ◽  
External Factors ◽  
Forest Area ◽  
Tourist Destination ◽  
Central Java ◽  
Potential Strategy ◽  
Internal And External Factors ◽  
The City

Tinjomoyo Tourism Forest Area is an object or tourist destination with the concept of ecotourism-based nature conservation in the city of Semarang, Central Java Province. The number of visitors, based on the tourist destination in the last three years (2015-2017) shows that the number of tourists visiting the Tinjomoyo Tourism Forest Area are 5,949 tourists in 2015, to 13,755 tourists in 2017. The area is inversely proportional to tourism in Semarang, including the park, Wildlife, Lele Park and Kreo Goa. To improve the visitor attention, it needs a development of potential strategy Ecotourism-based tourism objects using strengths, weaknesses, opportunities, threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. This study recommends development strategies that are analysed through data processing from internal and external factors and alternative strategies that become priority strategies that can be implemented. The results of the study found 23 indicators of strength indicators and 12 weakness indicators. While for external factors there are 12 indicators that appear with details of 6 opportunity indicators and 6 threat indicators. From the indicators found, a data processing is performed using the QSPM method that produces priority strategies.

scholarly journals Strategy For Development of Orchid Ornamental Plant (Case Study of UPTD BBIH, Amoito Village, Ranomeeto District, South Konawe Regency)

2021 ◽  
Vol 6 (4) ◽  
pp. 130
Author(s):  
Sri Sri ◽  
Usman Rianse ◽  
Waode Yusria
Keyword(s):  
Swot Analysis ◽  
Ornamental Plants ◽  
Ornamental Plant ◽  
External Factors ◽  
Online Media ◽  
Internal Factors ◽  
Internal And External Factors ◽  
Product Creativity ◽  
Technical Guidance

This study aims to determine the strategy for developing ornamental orchids in UPTD BBIH, Amoito Village, Ranomeeto District, South Konawe Regency. This research is a case study on ornamental orchid plants determined on purpose (purposive sampling). Data analysis used the SWOT Analysis to determine the criteria and prospect alternatives that are the most priority for ornamental orchid plants. Based on the results of the identification of internal and external factors that determine the prospects for the development of ornamental orchids at UPTD BBIH, Amoito Village, Ranomeeto District, Konawe Selatan Regency, internal factors were found, namely the absence of technical guidance for workers, lack of service facilitation between product messages, using the availability of business capital and utilizing bonus purchase of ornamental plants orchids. While external factors are the lack of labour recruitment, the existence of a marketing network, using online media as promotion, and developing product creativity through exhibitions.

scholarly journals FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR

BISMA ◽  
2017 ◽  
Vol 11 (2) ◽  
pp. 124
Author(s):  
Aulia Fajar Naufal ◽  
Fuad Achmadi
Keyword(s):  
Swot Analysis ◽  
Market Competition ◽  
Cement Industry ◽  
External Factors ◽  
Market Penetration ◽  
Strategy Formulation ◽  
New Business ◽  
Strategic Position ◽  
Internal And External Factors ◽  
Evaluation Space

Abstract:The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company’s internal and external factors and to formulate best alternative strategy for the company “A” in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province. Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM.

scholarly journals Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business)

LaGeografia ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 32
Author(s):  
Dian Putri ◽  
Nurhapsa Nurhapsa ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Oyster Mushroom ◽  
Analysis Method ◽  
Swot Matrix ◽  
Oyster Mushrooms ◽  
The Right ◽  
Internal And External Factors

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.

Gorontalo Province Tourism: Leading Sector In The Middle Of Weakness And Challenge

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Herwin Mopangga ◽  
Fitriaty Puhi
Keyword(s):  
Significant Contribution ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Occupancy Rate ◽  
Regional Income ◽  
Sustainable Tourism Development ◽  
Tourism Sector ◽  
Internal And External Factors

Tourism shows a significant contribution to foreign exchange and regional income in Indonesia. Defined as a priority and leading sector in the RPJMD, tourism development in the Regencies and the Province of Gorontalo must measure the results, benefits and impacts for all stakeholders. Contribution to regional income (PAD) and the composition of internal and external factors in each of the leading destinations is needed for the purpose of determining the strategy and policy of sustainable tourism development. The study concluded that tourism sector was relatively small in its contribution to each PAD total by Regencies in Gorontalo Province. The low of PADsp is relevant to the low occupancy rate (TPK) of the hotel and the length of stay (LoS). The lack of retribution income from recreation and sports spot is relevant to the lack of activities to support the attractiveness such as art and cultural attractions and local products that can be souvenirs for tourists. Infrastructure facilities at leading tourism objects are relatively incomplete or do not meet tourism standards. The low of PAD, TPK LoS can also explain that the increase in tourists to Gorontalo is only a transit to the other tourist objects outside of Gorontalo Province.Keywords: Tourism, Leading Sector, Gorontalo, Income, Swot Analysis

Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform

2021 ◽  
Vol 8 (1) ◽  
pp. 89
Author(s):  
Fauzan Febrian ◽  
Nazmi Fathnur Ahmad
Keyword(s):  
Mixed Method ◽  
Business Strategy ◽  
Swot Analysis ◽  
Adaptation Strategy ◽  
External Factors ◽  
Factors Affecting ◽  
Online Platform ◽  
Online Sales ◽  
Online Platforms ◽  
Internal And External Factors

The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner.  Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.

scholarly journals Community Empowerment to Increase Litopenaeus vannamei Productivity Towards Semi-Intensive System by Potential Analysis and Self-Feed Production

2018 ◽  
Vol 4 (2) ◽  
pp. 156
Author(s):  
Sulastri Arsad ◽  
Muhammad Musa ◽  
Evellin Dewi Lusiana ◽  
Mohammad Mahmudi ◽  
Nanik Retno Buwono ◽  
...  
Keyword(s):  
Swot Analysis ◽  
Stocking Density ◽  
Community Empowerment ◽  
External Factors ◽  
Shrimp Farming ◽  
Small Scale ◽  
Selling Price ◽  
Feed Production ◽  
Internal And External Factors ◽  
Intensive System

Vaname shrimp is one of the leading cultivations of fishery production commodities in Indonesia which has high selling price and market share, also relatively resistant with high stocking density. Cultivation activities of this commodity can be carried out through three systems; namely traditional, semi-intensive, and intensive system. One group of cultivators who develop shrimp farming business is Mina Nusantara group in Lamongan District, where the cultivation system is still performed traditionally. The shrimp size was not uniform, and the survival rate was low once it harvested. Moreover, community empowerment was applied to increase vaname productivity towards semi-intensive system by culture potential analyses using SWOT and self-feed production training. Survey and experimental approach were used during the activities. The activities included survey and discussion with shrimp local farmer (Mina Nusantara), identified internal and external factors of culture by using SWOT analysis, carried out self-made artificial feed training, and program evaluation at the end. The activity resulted an increasing of farmer understanding of various culture system and they can produce the pellet in small scale by themselves. Based on SWOT analysis, the culture is potential to develop sustainably by regarding both internal and external factors.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

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