STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

scholarly journals Strategy For Development of Orchid Ornamental Plant (Case Study of UPTD BBIH, Amoito Village, Ranomeeto District, South Konawe Regency)

2021 ◽  
Vol 6 (4) ◽  
pp. 130
Author(s):  
Sri Sri ◽  
Usman Rianse ◽  
Waode Yusria
Keyword(s):  
Swot Analysis ◽  
Ornamental Plants ◽  
Ornamental Plant ◽  
External Factors ◽  
Online Media ◽  
Internal Factors ◽  
Internal And External Factors ◽  
Product Creativity ◽  
Technical Guidance

This study aims to determine the strategy for developing ornamental orchids in UPTD BBIH, Amoito Village, Ranomeeto District, South Konawe Regency. This research is a case study on ornamental orchid plants determined on purpose (purposive sampling). Data analysis used the SWOT Analysis to determine the criteria and prospect alternatives that are the most priority for ornamental orchid plants. Based on the results of the identification of internal and external factors that determine the prospects for the development of ornamental orchids at UPTD BBIH, Amoito Village, Ranomeeto District, Konawe Selatan Regency, internal factors were found, namely the absence of technical guidance for workers, lack of service facilitation between product messages, using the availability of business capital and utilizing bonus purchase of ornamental plants orchids. While external factors are the lack of labour recruitment, the existence of a marketing network, using online media as promotion, and developing product creativity through exhibitions.

scholarly journals Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business)

LaGeografia ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 32
Author(s):  
Dian Putri ◽  
Nurhapsa Nurhapsa ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Oyster Mushroom ◽  
Analysis Method ◽  
Swot Matrix ◽  
Oyster Mushrooms ◽  
The Right ◽  
Internal And External Factors

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.

scholarly journals Strategi Lembaga Layanan Pendidikan Tinggi Wilayah I Sumatera Utara dalam Peningkatan Mutu Perguruan Tinggi Swasta

2021 ◽  
Vol 7 (1) ◽  
pp. 10
Author(s):  
Efrida Yanti Nasution ◽  
Illah Sailah ◽  
Irman Hermadi
Keyword(s):  
Quantitative Research ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Quantitative Research Methods ◽  
Quality Of Higher Education ◽  
Region I ◽  
Internal And External Factors ◽  
North Sumatra

<p><em><em>This study aims to analyze internal and external factors and formulate strategies in improving the quality of higher education institutions in LLDIKTI Region I, North Sumatra. This research uses descriptive quantitative research methods. The analysis method used is a SWOT analysis using an analysis of internal factors and external factors. Strategies that can be carried out by LLDIKTI Region I North Sumatra are improvement and development of data-based information systems in coaching the quality of private universities, internal strengthening of LLDIKTI Region I North Sumatra in terms of more competent human resources, implementing and developing data-based decision support systems that can map quality PTS, guidance in implementing SPMI, provides training to increase the number of qualified auditors.</em></em></p>

scholarly journals Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

2018 ◽  
Vol 14 (2) ◽  
pp. 124
Author(s):  
Fajar Kurnia Mustaqim ◽  
Kusnandar Kusnandar ◽  
Agustono Agustono
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
External Factors ◽  
Consumer Confidence ◽  
Market Demand ◽  
Alternative Strategies ◽  
The Public ◽  
Swot Matrix ◽  
Internal And External Factors

<p><em>This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving t</em><em>he competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  the</em><em>availability of raw materials; and improve product quality and maximum service to maintain consumer confidence.</em></p>

METHODOLOGY FOR CHOOSING THE ORGANIZATIONAL STRUCTURE OF ENTERPRISE MANAGEMENT

2020 ◽  
Vol 10 (9) ◽  
pp. 2003-2012
Author(s):  
O.V. Karpets ◽  
◽  
A.V. Sinitsyn ◽  
A.V. Firsova ◽  
◽  
...  
Keyword(s):  
Organizational Structure ◽  
Economic Activity ◽  
Organizational Structures ◽  
External Factors ◽  
Enterprise Management ◽  
Urgent Problem ◽  
Internal Factors ◽  
The Moment ◽  
Internal And External Factors

This article discusses the problem of choosing the correct and effective organizational structure of enterprise management for its correct functioning. The existing types of organizational structures of enterprise management, which are used in practice today, are analyzed, and their positive, negative sides and the type of enterprises for which they can be used are revealed. Along with this, this article discusses and describes methods for choosing an organizational structure for an enterprise. Also, during the study, internal and external factors were identified that affect the choice of an organizational structure. Based on the analysis, a methodology for choosing the most effective type of organizational structure for enterprises was drawn up. The question of choosing an organizational structure is acute for every manager at the very beginning of the operation of an enterprise, because the quality of performance of functions, both of individual divisions and of the entire enterprise as a whole, directly depends on this. Among many types of organizational structures in this study, the types of organizational structures that are most adaptable to changes in external and internal factors are identified. This study provides methods and tools for selecting the appropriate organizational structure for any enterprise. At the moment, some methods, be it goal structuring or computer modeling, are not widely used, which in turn makes it difficult to choose an effective organizational structure for enterprise management. The choice of an effective organizational structure is an extremely urgent problem today for every entrepreneur, who is interested in the stable economic activity of his or her enterprise.

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals ANALISIS SWOT DAYA SAING SEKOLAH: STUDI KASUS DI SEKOLAH MENENGAH KEJURUAN NEGERI 1 PASIR PENYU INDRAGIRI HULU, RIAU

2020 ◽  
Vol 8 (1) ◽  
pp. 46-52
Author(s):  
Rini Setyaningsih ◽  
Herlin Wulandari
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Great Opportunity ◽  
Effective Strategies ◽  
Strategic Position ◽  
Internal And External Factors

SCHOOL COMPETITIVENESS SWOT ANALYSIS: A CASE STUDY IN SMKN 1 PASIR PENYU INDRAGIRI HULU,  RIAUOne of the characteristics to see the competitiveness of a school is its accreditation ranking. Schools that have been accredited A can be said to have a great opportunity in developing effective strategies to improve competitiveness. The purpose of this study was to determine the strategic position of SMK N 1 Pasir Penyu with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). All data were found by researchers through interviews, literature studies, observations, and documents, and questionnaires. Analysis of the data the researcher did was IFAS and EFAS, then SWOT analysis to find out some internal and external factors and to identify a strategic position of SMK N 1 Pasir Penyu. The results of this study indicate that SMK N 1 Pasir Penyu is located in quadrant I position (Aggressive), which means that SMK N 1 Pasir Penyu is in the survival stage. Researcher's suggestion for SMK N 1 Pasir Penyu is to be able to fix several internal weaknesses. To be able to avoid and reduce the threat of competition between schools, SMK 1 Pasir Penyu can create a unique competition as a differentiator between similar schools.

scholarly journals Strategi Pengembangan Budidaya Jamur Tiram Di Kabupaten Magetan

2019 ◽  
Vol 20 (2) ◽  
pp. 62-69
Author(s):  
Widita Nareswari ◽  
Abu Talkah ◽  
Ahsin Daroini
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Public Awareness ◽  
Influential Factors ◽  
Oyster Mushroom ◽  
Technology Application ◽  
Use Of Technology ◽  
Hierarchy Analysis ◽  
Internal And External Factors

Magetan Regency which is located in the western end of East Java Province geographically has the potential in agriculture in the development of horticultural commodities namely oyster mushrooms. Oyster mushroom cultivation in Magetan Regency is relatively new with supporting factors such as affordable raw materials; cultivation techniques that are easy to learn; and humidity factors that support but have weaknesses, one of which is capital; farmer's motivation and tenacity; and the absence of technology application. Based on these conditions, this study aims to: (1) Identify and analyze internal and external factors that influence the development of oyster mushroom agribusiness in Magetan Regency (2) Formulate alternatives and recommend priorities for the development of oyster mushroom in the Regency Magetan. This research uses SWOT analysis and Process Hierarchy Analysis (AHP). The results showed the influential factors that obtained the highest score factors were organic crops, limited capital, motivation and persistence of farmers, public awareness of healthy food, weather and pests. Whereas the alternative that has the highest three priority values is to increase the number of baglogs along with the quality of the baglog quality of mushroom seeds, the application of appropriate management and human resources, and expand the reach of market share and the use of technology in marketing.

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