scholarly journals Implementation Strategy of Digital Marketing Tourism Bus Rental Satisfaction in the New Era of Normality

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Shela Indah Savitri ◽  
Indri Kharisma ◽  
Ananda Hadistia

Purpose of study to find out and describe the attitudes and responses of businessman regarding the PO Juragan 99 tourism bus rental business in the new era of normality, to find out and describe the related digital marketing strategies in the PO Juragan 99 tourism bus rental and to find out and describe the extent of the implications of the digital marketing strategy on bus rental PO Juragan 99 in the new era of normality to achieve customer satisfaction This study uses a qualitative method. The qualitative method by Miles which consists of three streams of activity occurring simultaneously, which includes data reduction, data presentation, and drawing conclusions or verification used in this study. Primary data is the main data or base used in this reasearch. The main data obtained from this research is primary data because it is directly from the respondent's data. Data taken from interviews, observation and documentation. Data analysis was performed using 4 (four) stages, namely data collection, data reduction, data presentation and conclusion drawing. The output produced in this study is a journal. Theoretically, the results of this research will add to the repertoire of knowledge, especially in the field of developing digital marketing strategies for businessman.

2021 ◽  
Vol 16 (2) ◽  
pp. 105-116
Author(s):  
Harmanto Harmanto ◽  
Suyoto Suyoto ◽  
Jody Diamond

This study aimed to reveal the concept of Tumbuk in Javanese gamelan tuning, namely gamêlan agêng with Sléndro and Pélog. This study used a qualitative method with an ethical emic perspective. The data collection was done by conducting literature review, observation, interviews, and studio work, then processed with data analysis. The data analysis then was followed up through data interaction by interpreting the relationship reactions of the three elements of analysis consisting of data collection, data reduction, and data presentation. The interpretation of the data was done inductively, so that the conclusion was drawn entirely from the development of the data according to the realities of the field. The results showed that tumbuk was not only limited to a note that has the same high and low, but it is a musical concept that integrates the Sléndro and Pélog scales in the tuning of a set of gamelans. There are basically only two types of tumbuk: nêm tumbuk and lima tumbuk. Other than those, it means that they are the strut. The thing is,tumbuk has a central tone that serves as a benchmark and a supporting tone whose position strengthens the integration of each type of tumbuk. As a concept, it was found that tumbuk plays several important roles including equalizing the highs and lows of certain notes, equalizing the range of certain notes, and conditioning the range of notes or the addition of the tune.


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Arief Budiyanto ◽  
Achmad Nur Sholeh

The objectives of this study are (1) to analyze the potential and positioning of the MendDikBud Rumah Belajar, (2) to see the strategies applied by the Rumah Belajar and (3) to see the position of the MenDikBud Rumah Belajar on the TOWS-4K matrix. The method in this research is qualitative method. Data taken from interviews, observation and documentation. Data analysis was performed using 4 stages, namely data collection, data reduction, data presentation and drawing conclusions. The results of this study are the results of the SWOT Analysis of the Ministry of Education and Culture's Rumah Belajar on the IE matrix of the position of the MenDikBud Rumah Belajar which is in column V (five) with an IFAS value of 2.56 and an EFAS of 2.44, which means that the strategy that has been implemented so far has been good and can be maintained (Hold and Maintain). The conclusion in this study is that the position in the SWOT / TOWS-4K learning house matrix is ​​in quadrant I which means that the strategy that must be carried out is aggressively oriented, one example is to increase developing user growth and can also be done by developing existing products / services.  


2019 ◽  
Vol 2 (2) ◽  
pp. 28
Author(s):  
Maini Sartika ◽  
Desi Purnama Sari

Penelitian ini berjudul “Nilai-Nilai Dakwah Dalam Syair Saman Gayo” yang bertujuan untuk mengetahui nilai-nilai dakwah apa saja yang terkandung dalam syair seni Saman Gayo. Penelitian ini menggunakan metode kualitatif, data berbentuk deskriptif dengan pendekatan dokumentasi dan wawancara. Teori yang digunakan dalam penelitian ini adalah Teori Hermunistik, dimana teori ini menjelaskan tentang penafsiran. Menafsirkan sebuah kata atau kalimat yang sulit dimengerti arti dari bahasa berbeda yang digunakan dan makna dari kata kiasan yang sulit dipahami. Metode analisis data yang digunakan adalah analisis selama di lapangan model Miles dan Huberman, dari metode ini terdapat aktivitas dalam analisi data yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Data primer dalam penelitian ini diperoleh dari dokumentasi/arsip yang memuat tentang syair saman Gayo dan hasil wawancara dengan informan kunci. Berdasarkian hasil penelitian dapat disimpulkan bahwa beberapa syair dari tari Saman gayo yang mengandung nilai-nilai dakwah seperti “Ku ini nge sawah hana de salamku, Ini nge mudemu mat jarike mule kite, kite bermat jari”. Artinya: Ke sini telah tiba, apa gerangan salamku, Ini sudah bertemu bersalamankah kita terlebih dahulu, kita bersalaman. Syair tersebut menjelaskan bahwa makna salam mengandung rasa hormat sesuai dengan konsep islam.This research is entitled “Preaching Value in Saman Gayo Poems” purposed to figure out any kind of preaching value contained in Saman Gayo poems. The researsch used qualitative method and the data are descriptive with documentation and interview approach. The theory used in this reasearch was Hermunistic Theory, in which the interpretation is explained. This theory refers to interpreting a word or a sentence which is difficult to be understood in different languages and the meaning of difficult figurative words. The data analysis method used in this research is on-field analysis, Miles dan Huberman model. This method consists of analyzing the data; data reduction, data presentation, and conclusion. The primary data in this research are resulted from documentation/files containing saman gayo poems and the intervew with main informant. Based on the result, it can be concluded that some preaching values found in Saman Gayo poems as “Ku ini nge sawah hana de salamku, Ini nge mudemu mat jarike mule kite, kite bermat jari”. Meaning: Here has arrived, what my greetings, This has met our greetings first, we shake hands. The poem explains that the meaning of greetings contains respect in accordance with the concept of Islam.


2022 ◽  
Vol 4 (3) ◽  
pp. 585-594
Author(s):  
Umi Latifah ◽  
Burhanudin AY ◽  
Istiqomah Istiqomah

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it


2018 ◽  
Vol 3 (1) ◽  
pp. 70
Author(s):  
Arropi Opi

ABSTRACTThis article focuses on early marriage among the farming community. Marriage is a social institution that is recognized in every society. Marriage at a young age is a marriage performed by young couples under the age of 21. The purpose of this study is to find out what factors cause early marriage among the farming community and know the negative positives of early marriage. The method used is a qualitative method using an interactive model data analysis consisting of four components, namely Data Collection, Data Reduction, Data Presentation and Conclusion Withdrawal. The results of the study state that the factors that cause early marriage among the farming community are 6 factors: (1) Education. (2) Biology. (3) Pregnancy Before Marriage. (4) Understanding of Religion. (5) Economy. (6) Customs and Culture.keywords : For Young Marriage, Factors, Farmer Community. 


2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Maksalmina Maksalmina

This research was conducted at PDAM Tirta Daroy Banda Aceh, with the aim to answer the question of how the payroll accounting system applied in PDAM Tirta Daroy Banda Aceh.This research uses descriptive qualitative method. Data obtained from interviews and documentation studies, then analyzed interactively and lasted continuously until complete so that the data has been saturated. Activity in data analysis is data reduction, data presentation, treanggulation and conclusion / verification.The results show PDAM Tirta Daroy Banda Aceh has implemented a neat and well-payroll accounting system in accordance with applicable accounting standards. Payroll accounting system in PDAM Tirta Daroy Banda Aceh is used to overcome errors and irregularities in the calculation and payment of salary. Payroll accounting systems are designed by companies to provide a clear picture of employee salaries so that they are easy to understand and easy to use.


2021 ◽  
Vol 13 (2) ◽  
pp. 193
Author(s):  
Markus Deli Girik Allo ◽  
Nilma Taula’bi ◽  
Elim Trika Sudarsih ◽  
Eka Prabawati Rum

The purpose of this study was to investigate the cultural values in the ritual of Bulangan Londong Sembangan Suke Barata as part of the Toraja indigenous people life. The research method used in this study is a qualitative method. Meanwhile, the respondents involved in this study include culturist, linguists, and the Toraja community. The research instruments used in this study were document files, interviews with the subjects, and observations using a video recorder that recorded the ritual process of Bulangan Londong Sembangan Suke Barata. The data analysis technique in this study includes three main steps, namely data reduction, data presentation, and drawing conclusions. The results showed that the cultural values contained in the rituals of the Bulang Londong Sembangan Suke Barata were 'Manuk' which symbolized the value of the work ethic, 'Ussembang Suke Barata' which represented the religious value of bamboo slashed by 'Mina', and 'Kayunan Londong' which personifies the leader's patriotic value.Tujuan dari penelitian ini adalah untuk menyelidiki nilai-nilai budaya dari ritual bulangan londong sembangan suke barata dari masyarakat adat Toraja. Penelitian ini menggunakan metode kualitatif. Responden penelitian ini adalah budayawan, ahli bahasa, dan komunitas Toraja. Instrumen penelitian yang digunakan adalah file dokumen, wawancara dengan subjek, dan pengamatan dengan menggunakan perekam video pada ritual bulangan londong sembangan suke barata. Teknik analisis data mencakup tiga langkah utama, pengurangan data, presentasi data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa nilai-nilai budaya yang terkandung dalam ritual bulangan londong sembangan suke barata adalah manuk yang melambangkan nilai etos kerja, ussembang suke barata yang mewakili nilai religius bambu yang ditebas oleh mina, dan kayunan londong sebagai personifikasi nilai patriotik pemimpin.


ALQALAM ◽  
2018 ◽  
Vol 35 (1) ◽  
pp. 51
Author(s):  
Ridwan Nurdin ◽  
Muhammad Iqbal ◽  
Muhadi Khalidi

This study discusses the empowerment of productive zakat aimed at fostering the welfare of mustahik. This research is a programme on the implementation of the Zakat Amil Agency in the distribution of zakat. This research uses qualitative method in order for it be relevant to the results achieved. The sources of the data in this study are relevant literature both in the form of books, journals and articles used to compile theories about problems that are the objects of the research. Based on our findings, the mustahik receive zakat from the Zakat Amil Agency with the scheme of productive zakat. In relation to the data compilation in this study, the techniques used include the activities and the development of the Zakat Amil Agency in daily activities to manage zakat and mustahik’s productive zakat in organizing the programmes. Data analysis was conducted by structuring data in the form of compiling, classifying and testing data during the research. Data analysis was carried out to describe the processes and results of examinations from transcripts and notes and other materials. In relation to the qualitative approach, the data analysis is conducted in three steps, namely data reduction, data presentation, and reduction of conclusions.


2021 ◽  
Vol 13 (3) ◽  
pp. 2335-2342
Author(s):  
Supardi Supardi ◽  
Mohammad Viktor Farid Hakim

The purpose of this research was to investigate the digital competence of madrasah teachers during the covid-19 pandemic. The research used the qualitative method. It explored the phenomenon of madrasah teachers’ digital competence. The data were collected through observation and interviews. The study participants involved 1 principal and 9 teachers from grades 1 to 6. Data analysis consisted of data reduction, data presentation, conclusion drawing and triangulation. The study results conclude that the digital competence of madrasa teachers is still low, so that teaching and learning have not used multimedia technology. Therefore, the results of this study recommend the concept of training related to increasing the digital competence of madrasa teachers regularly because it had an important role in supporting the school's educational process.


2020 ◽  
Vol 9 (2) ◽  
pp. 99-108
Author(s):  
Anik Prabowo ◽  
Udi Utomo ◽  
Syahrul Syah Sinaga

Theater is a performing art which in its performance brings a story that is delivered through acting on the stage. Theater performance is inseparable from music as supporting atmosphere. Based on that, this research aims to know the types of illustration music composition in “Kembang” Theater group from SMA N 1 Brebes. This study used qualitative method. To obtain the accurate data, this study used observation, interview, and documentation. This research consists of data collection, data reduction, data presentation, and conclusion. The result shows that “Kembang” Theater always makes music composition that is suitable with the theme of the script on their performances. Illustrated music is always played live on stage with consideration of getting maximum results in every scene played. There are various types of illustration music composition in “Kembang” Theater group. They are opening music, happy music, wistful music, tense music, horror music, romantic music, comical music, sampakan music/convey music, transition music, and closing music. The types of script are divided into two types. There are tragedy script and comedy script. Not all types of Illustration music composition exists in all types of script. For example, sampakan music and comical music that only exist in comedy script.                                                                       


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