scholarly journals Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion

2021 ◽  
Vol 12 ◽  
Author(s):  
Shizhen Bai ◽  
Yue Yin ◽  
Yubing Yu ◽  
Sheng Wei ◽  
Rong Wu
Keyword(s):  
Social Identity Theory ◽  
Effective Means ◽  
Rapid Change ◽  
Interpersonal Influence ◽  
Mediating Role ◽  
Brand Relationship ◽  
Susceptibility To Interpersonal Influence ◽  
New Perspective ◽  
Practical Implications

Although the concept of the consumer–brand relationship has undergone rapid change over the past two decades, the issue of brand addiction is still generally neglected in the literature. Based on social identity theory, the research develops a conceptual model of the influence of self-expressive brands (SEBs) and susceptibility to interpersonal influence (SUSCEP) on brand addiction. The results of this research demonstrate both separate and joint effects of SEBs and SUSCEP on brand addiction. In addition, harmonious brand passion and obsessive brand passion positively mediate the relationships among SEB, SUSCEP, and brand addiction. The research explores the formation mechanism of brand addiction from a new perspective and has important practical implications for brand marketers concerned with finding the most effective means to enhance the consumer–brand relationship.

The Mediating Role of New Ecological Paradigm between Value Orientations and Pro-Environmental Personal Norm in the Agricultural Context

2016 ◽  
Vol 28 (2) ◽  
Author(s):  
Kean Boon Chua ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin
Keyword(s):  
Design Methodology ◽  
Value Orientation ◽  
Value Orientations ◽  
New Ecological Paradigm ◽  
Mediating Role ◽  
Personal Norm ◽  
Ecological Paradigm ◽  
The Relationship ◽  
Practical Implications

Purpose Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the present study aims to examine the relationships among value orientations, New Ecological Paradigm (NEP), and pro-environmental personal norm. Moreover, this research intends to investigate the mediating role of New Ecological Paradigm between value orientations and pro-environmental personal norm. Design/methodology/approach This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority (MADA) area in Malaysia. Data was analyzed using Partial Least Squares technique in order to test study hypotheses. Partial Least Square technique was utilized to analyze the data to test the study hypotheses. Findings Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is also found that NEP positively and significantly affect pro-environmental personal norm. Data also supports the links between altruistic value and pro-environmental personal norm (PPN). However, the relationship between other two value-orientations (biospheric value and egoistic value) and PPN is not supported by the data. Additionally, NEP mediates the relationship between biospheric value and PPN as well as between egoistic value and PPN. Contrary to this, NEP does not mediate the relationship between altruistic value and PPN. Practical implications The findings of this study will guide the agrochemical industry to understand how to enhance consumers’ behavioural aspect towards the environmental welfare. As handling of agrochemical is hazardous to health and environment, the knowledge on the effect of value orientation, belief and norm holds the key to inculcate good agricultural practice. Originality/value The present study is among the pioneers to consider NEP as the mediator between three types of value orientation and personal norm. Additionally, this study examined the relationship between NEP and PPN as well as between value orientations and PPN which are comparatively new to the existing body of literature. Nevertheless, this study considers NEP as a multidimensional constructs which is relatively new. Last, but not the least, the findings elaborate the existing knowledge of individual’s environmental concern in the context of agrochemical purchase.

scholarly journals Self-Determined Motivation Mediates the Association between Self-Reported Availability of Green Spaces for Exercising and Physical Activity: An Explorative Study

2021 ◽  
Vol 13 (3) ◽  
pp. 1312
Author(s):  
Migle Baceviciene ◽  
Rasa Jankauskiene
Keyword(s):  
Physical Activity ◽  
Vigorous Physical Activity ◽  
Self Determination Theory ◽  
The Self ◽  
Green Spaces ◽  
Behavior Regulation ◽  
Mediating Role ◽  
Study Support ◽  
Practical Implications

The aim of the study was to test the associations between the self-reported access to exercise in green spaces (GS) and moderate-to-vigorous physical activity (MVPA) testing the mediating role of the motivation. Based on self-determination theory (SDT), we expected that self-determined motivation will mediate the associations between the self-reported availability of GS for exercising (GSE) and MVPA with the most self-determined exercise regulation forms (identified and intrinsic motivation) demonstrating the strongest positive associations between the variables. Method: The sample consisted of 2154 participants (74.7% women). The ages ranged from 18 to 79 years, with a mean age of 32.6 (SD = 12.2) years. Participants completed the Behavior Regulation in Exercise Questionnaire-2, the measures of self-reported distance to residential GS (RGS), availability of the GS for exercising (GSE), and physical activity (PA). Logistic regression and path analysis were used to test the associations between study variables. Results: Higher reported distance to RGS was associated with lower reported availability of GSE, but not PA. Availability of GSE was directly associated with more frequent MVPA. More autonomous forms of exercise behavior regulation (intrinsic and identified regulations) mediated the associations between self-reported availability of GSE and MVPA. Internal and identified exercise regulations were directly associated with more frequent MVPA. Conclusions: The results of the present study support the main tenets of SDT suggesting that self-determined behavioral exercise regulation is an important mediator between the self-reported availability of GSE and general MVPA. Practical implications of these findings are discussed herein.

A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification

2017 ◽  
Vol 25 (4) ◽  
pp. 357-374 ◽  
Author(s):  
Michael L. Mallin ◽  
Bashar S. Gammoh ◽  
Ellen Bolman Pullins ◽  
Catherine M. Johnson
Keyword(s):  
Brand Identification ◽  
Mediating Role ◽  
New Perspective

scholarly journals Brand Embarrassment: Antecedents and Outcomes Variables

2020 ◽  
Author(s):  
Paterne Micha MBELANGANI MBAN ◽  
Sevtap ÜNAL
Keyword(s):  
Brand Image ◽  
The Other ◽  
Interpersonal Influence ◽  
Social Approval ◽  
Mediating Role ◽  
Negative Feelings ◽  
The Relationship ◽  
Brand Hate

The present study aimed to investigate the role of negative feelings on the consumer buying decision. The influence of a brand image, the need for social approval, and negative brand self- expressiveness on brand embarrassment, as well as the influence of embarrassment on brand hate and brand detachment, mediated by interpersonal influence, were investigated. Findings revealed that brand image and the need for social approval do not have any influence on brand embarrassment, while the negative brand self-expressiveness does predict brand embarrassment. On the other side, the findings revealed that brand embarrassment creates brand hate and brand detachment. And, interpersonal influence has a mediating role in the relationship between brand image-brand detachment, negative brand self-expressiveness-brand hate, and negative brand self- expressiveness-brand detachment.

Challenge-hindrance stressors and career initiative: a moderated mediation model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yan Liu ◽  
Lei Ren
Keyword(s):  
Positive Affect ◽  
Job Autonomy ◽  
Content Type ◽  
Mba Students ◽  
Mediating Role ◽  
Moderated Mediation Model ◽  
Part Time ◽  
New Perspective ◽  
The Relationship

PurposeThe purpose of this paper is to explore the relationship between challenge-hindrance stressors and employees’ career initiative while incorporating the mediating role of positive affect and the moderating role of job autonomy.Design/methodology/approachFive proposed hypotheses were tested using path analysis with two waves of data collected from 136 part-time MBA students.FindingsThe findings show that challenge stressors indirectly facilitate career initiative, whereas hindrance stressors indirectly inhibit career initiative, both with positive affect as mediators. Job autonomy enhances the direct relationship between positive affect and career initiative, as well as the indirect relationships among challenge/hindrance stressors, positive affect and career initiative.Originality/valueThe study brings a new perspective to understanding why an employee conducts career initiative, thereby widening the scope of the antecedents of career initiative. The study discloses positive affect as the mediator that transmits the opposite effects from challenge-hindrance stressors to career initiative. It also identifies job autonomy as an important boundary condition for positive affect to exert its influence on career initiative, as well as challenge-hindrance stressors that influence career initiative via positive affect.

Improving performance through leaders' forgiveness: the mediating role of radical innovation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emilio Domínguez-Escrig ◽  
Francisco Fermín Mallén Broch ◽  
Ricardo Chiva Gómez ◽  
Rafael Lapiedra Alcamí
Keyword(s):  
Organizational Performance ◽  
Explanatory Variable ◽  
Radical Innovation ◽  
Structural Equations ◽  
Content Type ◽  
Mediating Role ◽  
Firm Turnover ◽  
The Relationship ◽  
Practical Implications

PurposeThe objective of this study is to analyze the relationship between leaders' forgiveness and organizational performance using radical innovation as an explanatory variable.Design/methodology/approachThe study was conducted in a sample frame of 11,594 Spanish companies. A total of 600 valid questionnaires were obtained. The structural equations were used to validate the proposed hypotheses.FindingsResults confirmed the hypotheses proposed in the model: the authors provided, through structural equations, empirical evidence of the relationship between leaders' forgiveness and organizational performance, mediated by radical innovation. Leaders' forgiveness promotes radical innovation and, in turn, performance.Research limitations/implicationsThe sample of companies is heterogeneous in terms of firm turnover, size and age. The study is focused on radical innovation.Practical implicationsThe present study may help to develop more humane policies to manage human resources, by taking into account employees' feelings and needs.Originality/valueThe business field is closer to competitive values and has traditionally underestimated the importance of leaders' forgiveness. This is one of the few studies that empirically analyze the consequences of leaders' forgiveness within organizations.

Effect of Influencer Marketing on Online Impulse Purchase

2021 ◽  
Vol 19 (3) ◽  
pp. 49-64
Author(s):  
Jay P. Trivedi
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Mediating Role ◽  
Brand Engagement ◽  
Brand Relationship ◽  
Online Consumer ◽  
Impulse Purchase ◽  
Impulse Buying Tendency

Fashion retailers are increasingly using influencer marketing to build a consumer-brand relationship. However, influencer marketing remains an understudied area, and choosing from among traditional attractive celebrity influencers and expert influencers remains a conundrum for marketers. Hence, this research examines the comparative effectiveness of an attractive celebrity influencer, vis-à-vis an expert influencer on online consumer-brand engagement, further resulting in an online impulse purchase. The moderating role of impulse buying tendency between online consumer-brand engagement and online impulse purchase is also examined. Using survey data from respondents following fashion influencers, the author tested the proposed hypotheses using structural equation modeling. The findings indicate that attractive celebrity influencers exhibit a significant effect on online consumer-brand engagement, which further leads to online impulse purchase. The findings also establish the moderating effect of impulse buying tendency and the mediating role of online consumer-brand engagement.

Antecedents and consequences of online buying behavior: a mediation study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suhail Bhat ◽  
Sheikh Basharul Islam ◽  
Umer Mushtaq Lone
Keyword(s):  
Formation Process ◽  
Family Income ◽  
Buying Behavior ◽  
Online Retailing ◽  
Online Questionnaire ◽  
Content Type ◽  
Mediating Role ◽  
Online Buying ◽  
Practical Implications

PurposeThe study is aimed to identify the determinants of online buying behavior and their associations with the consequences of online buying behavior. The study adopted an e-loyalty framework and investigated causal links among functionality, usability, trust, commitment and loyalty. In addition, the study also attempted to investigate the mediating role of trust and commitment between online buying determinants and online purchasing outcomes. The demographic variables of age, gender and income are used as control variables.Design/methodology/approachAn online questionnaire survey was conducted on Internet users by adopting purposive sampling technique. Confirmatory factor analysis (CFA) was employed for measurement development, SEM was used for testing causal links, and percentile bootstrap with 95% confidence interval was used for mediation analysis.FindingsSignificant positive relationships were found among functionality, usability, trust, commitment and loyalty. Trust was found to fully mediate the effect of functionality and usability on loyalty. It was also found that commitment fully mediates the effect of functionality on loyalty.Research limitations/implicationsHowever, caution is advised while generalizing results of this study. The study was conducted on online retailing only. The authors recommend future studies to extend the research in other e-commerce sectors and also to perform a comparative study between online and offline retailing.Practical implicationsThis study provides some practical implications to website developers in designing a web page that caters the functionality and usability aspects in understanding e-loyalty formation process so that appropriate marketing strategies and tactics can be established to accommodate customized loyalty of each customer.Originality/valueThe study demonstrates the customer loyalty formation process in online retailing. Scanty literature has witnessed mediating role of trust and commitment in the relationships among functionality, usability and loyalty along with age, gender and monthly family income as controls in Indian sub-continent.

Mindset predicts consumer variety seeking through learning goal orientation: The role of susceptibility to interpersonal influence

2021 ◽  
Vol 49 (6) ◽  
pp. 1-11
Author(s):  
Jiqiang Li ◽  
Lining Sun
Keyword(s):  
Goal Orientation ◽  
Learning Goals ◽  
Interpersonal Influence ◽  
Variety Seeking ◽  
Learning Goal ◽  
Learning Goal Orientation ◽  
The Us ◽  
Susceptibility To Interpersonal Influence ◽  
New Evidence

We examined how people's belief that human traits are either malleable or fixed—that is, mindset—can shape consumers' variety seeking through learning goal orientation. We also tested the moderating effect of susceptibility to interpersonal influence in the mindset–variety seeking relationship. Participants were 364 adults in the US, who completed a survey on mindset, variety seeking, learning goals, and susceptibility to interpersonal influence. Results show that consumers with a growth (vs. fixed) mindset were more likely to engage in variety seeking as they were more motivated by learning goals. This relationship was more evident when they cared less (vs. more) about others' approval. These findings offer new evidence for how mindset is related to consumption tendencies, provide insight into the conditions under which these relationships are stronger or weaker, and suggest that practitioners should pay more attention to mindset when they are developing marketing strategies.

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