scholarly journals Combining Machine Learning and Social Network Analysis to Reveal the Organizational Structures

2020 ◽  
Vol 10 (5) ◽  
pp. 1699 ◽  
Author(s):  
Mateusz Nurek ◽  
Radosław Michalski

Formation of a hierarchy within an organization is a natural way of assigning the duties, delegating responsibilities and optimizing the flow of information. Only for the smallest companies the lack of the hierarchy, that is, a flat one, is possible. Yet, if they grow, the introduction of a hierarchy is inevitable. Most often, its existence results in different nature of the tasks and duties of its members located at various organizational levels or in distant parts of it. On the other hand, employees often send dozens of emails each day, and by doing so, and also by being engaged in other activities, they naturally form an informal social network where nodes are individuals and edges are the actions linking them. At first, such a social network seems distinct from the organizational one. However, the analysis of this network may lead to reproducing the organizational hierarchy of companies. This is due to the fact that that people holding a similar position in the hierarchy possibly share also a similar way of behaving and communicating attributed to their role. The key concept of this work is to evaluate how well social network measures when combined with other features gained from the feature engineering align with the classification of the members of organizational social network. As a technique for answering this research question, machine learning apparatus was employed. Here, for the classification task, Decision Trees, Random Forest, Neural Networks and Support Vector Machines have been evaluated, as well as a collective classification algorithm, which is also proposed in this paper. The used approach allowed to compare how traditional methods of machine learning classification, while supported by social network analysis, performed in comparison to a typical graph algorithm. The results demonstrate that the social network built using the metadata on communication highly exposes the organizational structure.

2020 ◽  
Vol 11 (2) ◽  
pp. 195-214 ◽  
Author(s):  
Daniel Vogler ◽  
Florian Meissner

Cybercrime is a growing threat for firms and customers that emerged with the digitization of business. However, research shows that even though people claim that they are concerned about their privacy online, they do not act correspondingly. This study investigates how prevalent security issues are during a cyber attack among Twitter users. The case under examination is the security breach at the US ticket sales company, Ticketfly, that compromised the information of 26 million users. Tweets related to cybersecurity are detected through the application of automated text classification based on supervised machine learning with support vector machines. Subsequently, the users that wrote security-related tweets are grouped into communities through a social network analysis. The results of this multi-method study show that users concerned about security issues are mostly part of expert communities with already superior knowledge about cybersecurity.


Author(s):  
Sophie Mützel ◽  
Ronald Breiger

This chapter focuses on the general principle of duality, which was originally introduced by Simmel as the intersection of social circles. In a seminal article, Breiger formalized Simmel’s idea, showing how two-mode types of network data can be transformed into one-mode networks. This formal translation proved to be fundamental for social network analysis, which no longer needed data on who interacted with whom but could work with other types of data. In turn, it also proved fundamental for the analysis of how the social is structured in general, as many relations are dual (e.g. persons and groups, authors and articles, organizations and practices), and are thus susceptible to an analysis according to duality principles. The chapter locates the concept of duality within past and present sociology. It also discusses the use of duality in the analysis of culture as well as in affiliation networks. It closes with recent developments and future directions.


Social networks fundamentally shape our lives. Networks channel the ways that information, emotions, and diseases flow through populations. Networks reflect differences in power and status in settings ranging from small peer groups to international relations across the globe. Network tools even provide insights into the ways that concepts, ideas and other socially generated contents shape culture and meaning. As such, the rich and diverse field of social network analysis has emerged as a central tool across the social sciences. This Handbook provides an overview of the theory, methods, and substantive contributions of this field. The thirty-three chapters move through the basics of social network analysis aimed at those seeking an introduction to advanced and novel approaches to modeling social networks statistically. The Handbook includes chapters on data collection and visualization, theoretical innovations, links between networks and computational social science, and how social network analysis has contributed substantively across numerous fields. As networks are everywhere in social life, the field is inherently interdisciplinary and this Handbook includes contributions from leading scholars in sociology, archaeology, economics, statistics, and information science among others.


2015 ◽  
Vol 6 (1) ◽  
pp. 30-34 ◽  
Author(s):  
Iraj Mohammadfam ◽  
Susan Bastani ◽  
Mahbobeh Esaghi ◽  
Rostam Golmohamadi ◽  
Ali Saee

2020 ◽  
Vol 13 (4) ◽  
pp. 503-534
Author(s):  
Mehmet Ali Köseoğlu ◽  
John Parnell

PurposeThe authors evaluate the evolution of the intellectual structure of strategic management (SM) by employing a document co-citation analysis through a network analysis for academic citations in articles published in the Strategic Management Journal (SMJ).Design/methodology/approachThe authors employed the co-citation analysis through the social network analysis.FindingsThe authors outlined the evolution of the academic foundations of the structure and emphasized several domains. The economic foundation of SM research with macro and micro perspectives has generated a solid knowledge stock in the literature. Industrial organization (IO) psychology has also been another dominant foundation. Its robust development and extension in the literature have focused on cognitive issues in actors' behaviors as a behavioral foundation of SM. Methodological issues in SM research have become dominant between 2004 and 2011, but their influence has been inconsistent. The authors concluded by recommending future directions to increase maturity in the SM research domain.Originality/valueThis is the first paper to elucidate the intellectual structure of SM by adopting the co-citation analysis through the social network analysis.


2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  


Author(s):  
Mohana Shanmugam ◽  
Yusmadi Yah Jusoh ◽  
Rozi Nor Haizan Nor ◽  
Marzanah A. Jabar

The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities.


Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.


Author(s):  
Diane Harris Cline

This chapter views the “Periclean Building Program” through the lens of Actor Network Theory, in order to explore the ways in which the construction of these buildings transformed Athenian society and politics in the fifth century BC. It begins by applying some Actor Network Theory concepts to the process that was involved in getting approval for the building program as described by Thucydides and Plutarch in his Life of Pericles. Actor Network Theory blends entanglement (human-material thing interdependence) with network thinking, so it allows us to reframe our views to include social networks when we think about the political debate and social tensions in Athens that arose from Pericles’s proposal to construct the Parthenon and Propylaea on the Athenian Acropolis, the Telesterion at Eleusis, the Odeon at the base of the South slope of the Acropolis, and the long wall to Peiraeus. Social Network Analysis can model the social networks, and the clusters within them, that existed in mid-fifth century Athens. By using Social Network Analysis we can then show how the construction work itself transformed a fractious city into a harmonious one through sustained, collective efforts that engaged large numbers of lower class citizens, all responding to each other’s needs in a chaine operatoire..


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