scholarly journals An Improved Multiple Features and Machine Learning-Based Approach for Detecting Clickbait News on Social Networks

2021 ◽  
Vol 11 (20) ◽  
pp. 9487
Author(s):  
Mohammed Al-Sarem ◽  
Faisal Saeed ◽  
Zeyad Ghaleb Al-Mekhlafi ◽  
Badiea Abdulkarem Mohammed ◽  
Mohammed Hadwan ◽  
...  

The widespread usage of social media has led to the increasing popularity of online advertisements, which have been accompanied by a disturbing spread of clickbait headlines. Clickbait dissatisfies users because the article content does not match their expectation. Detecting clickbait posts in online social networks is an important task to fight this issue. Clickbait posts use phrases that are mainly posted to attract a user’s attention in order to click onto a specific fake link/website. That means clickbait headlines utilize misleading titles, which could carry hidden important information from the target website. It is very difficult to recognize these clickbait headlines manually. Therefore, there is a need for an intelligent method to detect clickbait and fake advertisements on social networks. Several machine learning methods have been applied for this detection purpose. However, the obtained performance (accuracy) only reached 87% and still needs to be improved. In addition, most of the existing studies were conducted on English headlines and contents. Few studies focused specifically on detecting clickbait headlines in Arabic. Therefore, this study constructed the first Arabic clickbait headline news dataset and presents an improved multiple feature-based approach for detecting clickbait news on social networks in Arabic language. The proposed approach includes three main phases: data collection, data preparation, and machine learning model training and testing phases. The collected dataset included 54,893 Arabic news items from Twitter (after pre-processing). Among these news items, 23,981 were clickbait news (43.69%) and 30,912 were legitimate news (56.31%). This dataset was pre-processed and then the most important features were selected using the ANOVA F-test. Several machine learning (ML) methods were then applied with hyper-parameter tuning methods to ensure finding the optimal settings. Finally, the ML models were evaluated, and the overall performance is reported in this paper. The experimental results show that the Support Vector Machine (SVM) with the top 10% of ANOVA F-test features (user-based features (UFs) and content-based features (CFs)) obtained the best performance and achieved 92.16% of detection accuracy.

2021 ◽  
Vol 309 ◽  
pp. 01046
Author(s):  
Sarangam Kodati ◽  
Kumbala Pradeep Reddy ◽  
Sreenivas Mekala ◽  
PL Srinivasa Murthy ◽  
P Chandra Sekhar Reddy

Establishing and management of social relationships among huge amount of users has been provided by the emerging communication medium called online social networks (OSNs). The attackers have attracted because of the rapid increasing of OSNs and the large amount of its subscriber’s personal data. Then they pretend to spread malicious activities, share false news and even stolen personal data. Twitter is one of the biggest networking platforms of micro blogging social networks in which daily more than half a billion tweets are posted most of that are malware activities. Analyze, who are encouraging threats in social networks is need to classify the social networks profiles of the users. Traditionally, there are different classification methods for detecting the fake profiles on the social networks that needed to improve their accuracy rate of classification. Thus machine learning algorithms are focused in this paper. Therefore detection of fake profiles on twitter using hybrid Support Vector Machine (SVM) algorithm is proposed in this paper. The machine learning based hybrid SVM algorithm is used in this for classification of fake and genuine profiles of Twitter accounts and applied the dimension reduction techniques, feature selection and bots. Less number of features is used in the proposed hybrid SVM algorithm and 98% of the accounts are correctly classified with proposed algorithm.


2020 ◽  
Vol 2020 ◽  
pp. 1-14 ◽  
Author(s):  
Randa Aljably ◽  
Yuan Tian ◽  
Mznah Al-Rodhaan

Nowadays, user’s privacy is a critical matter in multimedia social networks. However, traditional machine learning anomaly detection techniques that rely on user’s log files and behavioral patterns are not sufficient to preserve it. Hence, the social network security should have multiple security measures to take into account additional information to protect user’s data. More precisely, access control models could complement machine learning algorithms in the process of privacy preservation. The models could use further information derived from the user’s profiles to detect anomalous users. In this paper, we implement a privacy preservation algorithm that incorporates supervised and unsupervised machine learning anomaly detection techniques with access control models. Due to the rich and fine-grained policies, our control model continuously updates the list of attributes used to classify users. It has been successfully tested on real datasets, with over 95% accuracy using Bayesian classifier, and 95.53% on receiver operating characteristic curve using deep neural networks and long short-term memory recurrent neural network classifiers. Experimental results show that this approach outperforms other detection techniques such as support vector machine, isolation forest, principal component analysis, and Kolmogorov–Smirnov test.


2021 ◽  
pp. 1-13
Author(s):  
C S Pavan Kumar ◽  
L D Dhinesh Babu

Sentiment analysis is widely used to retrieve the hidden sentiments in medical discussions over Online Social Networking platforms such as Twitter, Facebook, Instagram. People often tend to convey their feelings concerning their medical problems over social media platforms. Practitioners and health care workers have started to observe these discussions to assess the impact of health-related issues among the people. This helps in providing better care to improve the quality of life. Dementia is a serious disease in western countries like the United States of America and the United Kingdom, and the respective governments are providing facilities to the affected people. There is much chatter over social media platforms concerning the patients’ care, healthy measures to be followed to avoid disease, check early indications. These chatters have to be carefully monitored to help the officials take necessary precautions for the betterment of the affected. A novel Feature engineering architecture that involves feature-split for sentiment analysis of medical chatter over online social networks with the pipeline is proposed that can be used on any Machine Learning model. The proposed model used the fuzzy membership function in refining the outputs. The machine learning model has obtained sentiment score is subjected to fuzzification and defuzzification by using the trapezoid membership function and center of sums method, respectively. Three datasets are considered for comparison of the proposed and the regular model. The proposed approach delivered better results than the normal approach and is proved to be an effective approach for sentiment analysis of medical discussions over online social networks.


2021 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Ninghan Chen ◽  
Zhiqiang Zhong ◽  
Jun Pang

The outbreak of the COVID-19 led to a burst of information in major online social networks (OSNs). Facing this constantly changing situation, OSNs have become an essential platform for people expressing opinions and seeking up-to-the-minute information. Thus, discussions on OSNs may become a reflection of reality. This paper aims to figure out how Twitter users in the Greater Region (GR) and related countries react differently over time through conducting a data-driven exploratory study of COVID-19 information using machine learning and representation learning methods. We find that tweet volume and COVID-19 cases in GR and related countries are correlated, but this correlation only exists in a particular period of the pandemic. Moreover, we plot the changing of topics in each country and region from 22 January 2020 to 5 June 2020, figuring out the main differences between GR and related countries.


Author(s):  
Fahd Kalloubi ◽  
El Habib Nfaoui

Twitter is one of the primary online social networks where users share messages and contents of interest to those who follow their activities. To effectively categorize and give audience to their tweets, users try to append appropriate hashtags to their short messages. However, the hashtags usage is very small and very heterogeneous and users may spend a lot of time searching the appropriate hashtags. Thus, the need for a system to assist users in this task is very important to increase and homogenize the hashtagging usage. In this chapter, the authors present a hashtag recommendation system on microblogging platforms by leveraging semantic features. Furthermore, they conduct a detailed study on how the semantic-based model influences the final recommended hashtags using different ranking strategies. Moreover, they propose a linear and a machine learning based combination of these ranking strategies. The experiment results show that their approach improves content-based recommendations, achieving a recall of more than 47% on recommending 5 hashtags.


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