scholarly journals Avoiding the Privacy Paradox Using Preference-Based Segmentation: A Conjoint Analysis Approach

Electronics ◽  
2020 ◽  
Vol 9 (9) ◽  
pp. 1382
Author(s):  
Marija Kuzmanovic ◽  
Gordana Savic
Keyword(s):  
Conjoint Analysis ◽  
Online Social Networks ◽  
Online Survey ◽  
Personal Information ◽  
Personal Privacy ◽  
Privacy Concerns ◽  
Four Dimensions ◽  
Segmentation Approach ◽  
Privacy Paradox ◽  
And Behavior

Personal privacy on online social networks (OSN) is becoming increasingly important. The collection and misuse of personal information can affect people’s behavior and can have a broader impact on civil society. The aim of this paper is to explore the privacy paradox phenomenon on OSNs that is reflected in the gap between OSN users’ privacy concerns and behavior and to introduce a new segmentation framework based on preference data from conjoint analysis. For the purpose of the study, an online survey on four dimensions of OSNs has been conducted. Conjoint analysis has been employed on collected data to reveal users’ preferences, followed by two-step cluster analysis for the preference-based segmentation. The characteristics of the resulting clusters were compared with self-reported behavior and privacy concerns, as well as the results of the Westin Privacy Segmentation approach. The results suggest that conjoint analysis can improve users’ segmentation and consequently provide better solutions for avoiding the gap between users’ concerns, attitudes, and behavior.

scholarly journals A Model of Perception of Privacy, Trust, and Self-Disclosure on Online Social Networks

Entropy ◽  
2019 ◽  
Vol 21 (8) ◽  
pp. 772 ◽  
Author(s):  
Nemec Zlatolas ◽  
Welzer ◽  
Hölbl ◽  
Heričko ◽  
Kamišalić
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Privacy Risk ◽  
Self Disclosure ◽  
Privacy Concerns ◽  
Significant Relationships ◽  
Privacy Issues

Online Social Networks are used widely, raising new issues in terms of privacy, trust, and self-disclosure. For a better understanding of these issues for Facebook users, a model was built that includes privacy value, privacy risk, trust, privacy control, privacy concerns, and self-disclosure. A total of 602 respondents participated in an online survey, and structural equation modeling was used to evaluate the model. The findings indicate significant relationships between the constructs in this study. The model from our study contributes new knowledge to privacy issues, trust and self-disclosure on Online Social Networks for other researchers or developers of online social networks.

Factors affecting customers’ intention to use of location-based services (LBS) in the lodging industry

2017 ◽  
Vol 8 (3) ◽  
pp. 337-356 ◽  
Author(s):  
Jungsun (Sunny) Kim ◽  
Sungsik Yoon ◽  
Dina Marie V. Zemke
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Location Based Services ◽  
Equation Modeling ◽  
Content Type ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
Four Dimensions ◽  
Secondary Use ◽  
Hotel Customers

Purpose The purpose of this study is to investigate the determinants of customers’ intentions to use location-based services (LBS) offered by a hotel. The study examined whether hotel customers’ coupon proneness, trust, privacy concerns and familiarity with LBS are significant determinants of their intentions to use LBS. Design/methodology/approach An online survey using a scenario-based narrative was administered to collect data from participants who have smartphones and have stayed at a full-service hotel within the previous 12 months. A research model tested data collected from 402 hotel customers, using confirmatory factor analysis and structural equation modeling. Findings Three proposed determinants (i.e. familiarity, coupon proneness and trust) positively influenced customers’ intentions to use LBS. Out of the four dimensions of privacy concerns (concerns of collection, error, unauthorized secondary use and improper access), only concerns about data collection negatively influenced customers’ intentions to use a hotel’s LBS. Originality/value This study extends the literature on LBS adoption and other technology with privacy issues by modifying existing models and empirically testing it in the new context of hotels.

scholarly journals A longitudinal analysis of the privacy paradox

2021 ◽  
pp. 146144482110163
Author(s):  
Tobias Dienlin ◽  
Philipp K Masur ◽  
Sabine Trepte
Keyword(s):  
Information Sharing ◽  
Personal Information ◽  
Online Privacy ◽  
German Population ◽  
Long Term Effects ◽  
Negative Attitudes ◽  
Privacy Concerns ◽  
Panel Model ◽  
Privacy Paradox

The privacy paradox states that people’s concerns about online privacy are unrelated to their online sharing of personal information. On the basis of a representative sample of the German population, which includes 1,403 respondents interviewed at three waves separated by 6 months, we investigate the privacy paradox from a longitudinal perspective. Using a cross-lagged panel model with random intercepts, we differentiate between-person relations from within-person effects. Results revealed that people who were more concerned about their online privacy than others also shared slightly less personal information and had substantially more negative attitudes toward information sharing (between-person level). People who were more concerned than usual also shared slightly less information than usual (within-person level). We found no long-term effects of privacy concerns on information sharing or attitudes 6 months later. The results provide further evidence against the privacy paradox, but more research is needed to better understand potential causal relations.

scholarly journals Understanding the Key Antecedents of Users’ Disclosing Behaviors on Social Networking Sites: The Privacy Paradox

2020 ◽  
Vol 12 (12) ◽  
pp. 5163
Author(s):  
Byoungsoo Kim ◽  
Daekil Kim
Keyword(s):  
Social Networking Sites ◽  
Perceived Control ◽  
Personal Information ◽  
Theoretical Framework ◽  
Subjective Norms ◽  
Formation Mechanisms ◽  
Privacy Concerns ◽  
Research And Practice ◽  
Privacy Calculus ◽  
Privacy Paradox

This study explored the formation mechanisms of users’ disclosing behaviors from the perspectives of the privacy paradox. The theoretical framework incorporates perceived control over personal information and subjective norms into the privacy calculus model. The proposed theoretical framework was empirically tested using survey data collected from 350 Facebook users. The findings show that users’ intention to disclose personal information has a marginally significant effect on users’ disclosing behaviors. The analysis results reveal that privacy concerns negatively affect the intention to disclose personal information while they are not significantly related to users’ disclosing behaviors. This study found that perceived control over personal information plays a significant role in enhancing trust in social network site (SNS) providers, users’ intention to disclose personal information, and users’ disclosing behaviors. Moreover, perceived control over personal information mitigates the level of privacy concerns. Several implications for research and practice are described.

Dimensions of Privacy Concerns amongst Online Buyers in India

2015 ◽  
Vol 5 (1) ◽  
pp. 51-64
Author(s):  
Tinu Jain ◽  
Prashant Mishra
Keyword(s):  
Personal Information ◽  
Direct Marketing ◽  
Easy Access ◽  
The Internet ◽  
Privacy Concern ◽  
Personal Privacy ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
The Public ◽  
Modern Business

Internet is quickly becoming the public electronic marketplace. Though the internet has revolutionized retail and direct marketing, the full scale incorporation and acceptance of the internet marketplace with the modern business is limited. One major inhibition shown by the internet buyers is in the form of lack of confidence in the newly developed marketing machinery/technology and concern related fear and distrust regarding loss of personal privacy due to easy access of personal information to the marketers. This concern about personal information and privacy varies with consumers especially with countries. It is also suggested that importance provided to various privacy dimensions would vary. The research investigates different dimensions and their interrelationship to identify factors affecting privacy concern among Net buyers in India.

Laziness as an explanation for the privacy paradox: a longitudinal empirical investigation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jakob Wirth ◽  
Christian Maier ◽  
Sven Laumer ◽  
Tim Weitzel
Keyword(s):  
Private Information ◽  
Structural Equation ◽  
Personal Information ◽  
Past Research ◽  
Equation Modeling ◽  
Smart Devices ◽  
Self Disclosure ◽  
Content Type ◽  
Privacy Concerns ◽  
Privacy Paradox

Purpose“Smart devices think you're “too lazy” to opt out of privacy defaults” was the headline of a recent news report indicating that individuals might be too lazy to stop disclosing their private information and therefore to protect their information privacy. In current privacy research, privacy concerns and self-disclosure are central constructs regarding protecting privacy. One might assume that being concerned about protecting privacy would lead individuals to disclose less personal information. However, past research has shown that individuals continue to disclose personal information despite high privacy concerns, which is commonly referred to as the privacy paradox. This study introduces laziness as a personality trait in the privacy context, asking to what degree individual laziness influences privacy issues.Design/methodology/approachAfter conceptualizing, defining and operationalizing laziness, the authors analyzed information collected in a longitudinal empirical study and evaluated the results through structural equation modeling.FindingsThe findings show that the privacy paradox holds true, yet the level of laziness influences it. In particular, the privacy paradox applies to very lazy individuals but not to less lazy individuals.Research limitations/implicationsWith these results one can better explain the privacy paradox and self-disclosure behavior.Practical implicationsThe state might want to introduce laws that not only bring organizations to handle information in a private manner but also make it as easy as possible for individuals to protect their privacy.Originality/valueBased on a literature review, a clear research gap has been identified, filled by this research study.

The Use of Online Social Networks and Its Influence on Job-Related Behavior

2019 ◽  
pp. 106-129
Author(s):  
Vera Silva Carlos ◽  
Ricardo Gouveia Rodrigues
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Online Survey ◽  
Positive Influence ◽  
Future Research ◽  
Work Related ◽  
Attitudes And Behaviors ◽  
Empirically Supported ◽  
And Behaviors ◽  
And Behavior

Web 2.0 technologies have progressively transformed social interactions among people. In addition, there is plenty of evidence of a positive influence of social relationships on work-related attitudes and behaviors. Within these frameworks, the purpose is to evaluate the effect of using online social networks on the workers' attitudes and behaviors, particularly in the context of higher education. The authors used an online survey to evaluate the attitudes and behavior of 157 faculty members. To assess the use of OSNs, they used a dichotomous variable. The t-student test and the PLS method were used to analyze the data. They conclude that the use of OSNs influences the workers' performance, but not job satisfaction, organizational commitment, or organizational citizenship behaviors (extra-role performance). The relationships they propose in what concerns the workers' attitudes are all empirically supported. Lastly, they describe the study limitations and we suggest some perspectives for future research.

Dimensions of Privacy Concerns Amongst Online Buyers in India

2019 ◽  
pp. 1214-1229
Author(s):  
Tinu Jain ◽  
Prashant Mishra
Keyword(s):  
Personal Information ◽  
Direct Marketing ◽  
Easy Access ◽  
The Internet ◽  
Privacy Concern ◽  
Personal Privacy ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
The Public ◽  
Modern Business

Internet is quickly becoming the public electronic marketplace. Though the internet has revolutionized retail and direct marketing, the full scale incorporation and acceptance of the internet marketplace with the modern business is limited. One major inhibition shown by the internet buyers is in the form of lack of confidence in the newly developed marketing machinery/technology and concern related fear and distrust regarding loss of personal privacy due to easy access of personal information to the marketers. This concern about personal information and privacy varies with consumers especially with countries. It is also suggested that importance provided to various privacy dimensions would vary. The research investigates different dimensions and their interrelationship to identify factors affecting privacy concern among Net buyers in India.

scholarly journals Does the privacy paradox exist? Comment on Yu et al.’s (2020) meta-analysis

2020 ◽  
Author(s):  
Tobias Dienlin ◽  
Ye Sun
Keyword(s):  
Research Agenda ◽  
Meta Analysis ◽  
Open Science ◽  
Future Research ◽  
Research Model ◽  
Privacy Concerns ◽  
Science Practices ◽  
Privacy Paradox ◽  
Privacy Risks ◽  
And Behavior

In their meta-analysis on how privacy concerns and perceived privacy risks are related to online disclosure intention and behavior, Yu et al. (2020) conclude that “the ‘privacy paradox’ phenomenon [...] exists in our research model” (p. 8). In this comment, we contest this conclusion and present evidence and arguments against it. We find three areas of problems: (1) flawed logic of hypothesis testing; (2) erroneous and implausible results; (3) questionable decision to use only the direct effect of privacy concerns on disclosure behavior as evidence in testing the privacy paradox. In light of these issues and to help guide future research, we propose a research agenda for the privacy paradox. We encourage researchers to (1) go beyond the null hypothesis significance testing (NHST), (2) engage in open science practices, (3) refine theoretical explications, (4) consider confounding, mediating, and boundary variables, and (5) improve the rigor of causal inference. Overall, while we value this meta-analytic effort by Yu et al., we caution its readers that, contrary to the authors’ claim, it does not offer evidence in support of the privacy paradox.

scholarly journals A Longitudinal Analysis of the Privacy Paradox

2019 ◽  
Author(s):  
Tobias Dienlin ◽  
Philipp K. Masur ◽  
Sabine Trepte
Keyword(s):  
Information Sharing ◽  
Personal Information ◽  
Online Privacy ◽  
German Population ◽  
Long Term Effects ◽  
Negative Attitudes ◽  
Privacy Concerns ◽  
Panel Model ◽  
Privacy Paradox

The privacy paradox states that people’s concerns about online privacy are unrelated to their online sharing of personal information. On the basis of a representative sample of the German population, which includes 1403 respondents who were interviewed at three waves separated by 6 months, we investigate the privacy paradox from a longitudinal perspective. Using a cross-lagged panel model with random intercepts, we differentiate between-person relations from within-person effects. Results revealed that people who were more concerned about their online privacy than others also shared slightly less personal information and had substantially more negative attitudes toward information sharing (between-person level). People who were more concerned than usual also shared slightly less information than usual (within-person level). We found no long-term effects of privacy concerns on information sharing or attitudes 6 months later. The results provide further evidence against the privacy paradox, but more research is needed to better understand the variables’ potential causal relations.

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