scholarly journals The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Foods ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 259 ◽  
Author(s):  
Boban Melovic ◽  
Dragana Cirovic ◽  
Branislav Dudic ◽  
Tamara Backovic Vulic ◽  
Michal Gregus
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Distribution Channel ◽  
Food Products ◽  
Organic Production ◽  
Consumer Acceptance ◽  
Local Market ◽  
Product Price ◽  
Price Distribution ◽  
Future Economic Development

Considering the benefits of the organic production system, it is recognized as one of the main drivers of future economic development. However, the imbalance between demand and supply at the local market level represents one of the serious obstacles that prevents its future growth. Therefore, this article examines the key factors related to the main elements of the offer that have the strongest impact on consumer preferences and acceptance of organic food products. In that sense, organic product, price, distribution channel, and promotion are considered the main elements of the offer and are analyzed in this paper from the consumer preferences perspective. Further, this article provides insight into some of the sensory properties of the offer that are important to consumers. Finally, it gives recommendations for optimization of the offer on the organic food market based on the analysis of the influence of each of those elements (product, price, distribution, and promotion) on consumer acceptance of organic products and making purchasing decisions. The data were collected using a questionnaire, and analyzed using the structural equation model (SEM). The results revealed that price and promotion have the strongest impact on consumer acceptance and buying decisions. Further analysis revealed that attitudes towards organic food products, price/quality ratio, distribution barriers, and modern media as a promotion instrument are the factors that have the most significant impact on consumer perception and attitudes towards the available market offer. These findings can help producers and other decision makers to better understand what creates added value of the organic food products in consumers’ mind and therefore make an offer that is in line with their expectations and preferences, which is recognized as one of the main prerequisites for the acceptance and purchase of organic food products.

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

MARKET POTENTIAL AS A GREEN AGRICULTURAL PRODUCTION DEVELOPMENT FACTOR

2020 ◽  
Vol 10 (8) ◽  
pp. 1507-1525
Author(s):  
E.A. Aleshina ◽  
◽  
A.A. Leksina ◽  
Zh. S. Dossumova ◽  
◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Industrial Sector ◽  
The State ◽  
Healthy Diet ◽  
Market Potential ◽  
State Management ◽  
The Developed Countries

Organic agriculture, based on natural production technologies, obtains a great potential for reversing humanity to a healthy diet and living in harmony with nature by improving the state of the ecosystem. The share of organic food products in the market of the developed countries is already quite high; and various institutional systems of the industry have been introduced and are being improved in the leading countries of the world. Domestic agribusiness is currently lagging behind in these matters, but the situation should be significantly changed by the adopted law and state standard regulating the requirements for the organic sector. In this regard, an objective need arose to substantiate the capabilities and the resource potential of the Saratov region in this sphere. Within the framework of the presented research, an interdisciplinary fundamental platform to develop the theory of the organic food products market was formed. As a result, the elements of the scientific methodology (theories, principles, factors, methods) of its functioning were identified, which made it possible to substantiate the potential capacity of the regional consumer market for organic food. The calculation was made taking into account the rational norms of food consumption that meet modern requirements for a healthy diet, the heterogeneity of consumer preferences, the price gap for the main conventional and organic products in retail and the dispersion of prices for the latter, the implementation of state policy to protect and improve the health of certain population groups. This study is intended for the state management bodies of the agro-industrial sector, the leadership of agricultural, processing and marketing enterprises, the structures of wholesale and retail food products trade and branch research institutions.

scholarly journals Consumer‟s preference towards organic food products

2011 ◽  
Vol 1 (1) ◽  
pp. 19-23
Author(s):  
Rupesh Mervin M ◽  
Velmurugan R
Keyword(s):  
Consumer Preferences ◽  
Research Result ◽  
Research Work ◽  
Organic Food ◽  
Regulatory System ◽  
Consumer Preference ◽  
Food Products ◽  
Family Status ◽  
Monthly Income ◽  
Organic Products

The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.

scholarly journals Strategi Pemasaran Pariwisata Sembalun Kecamatan Sembalun Kabupaten Lombok Timur Nusa Tenggara Barat

2018 ◽  
Vol 6 (1) ◽  
pp. 171
Author(s):  
Sinta Virgilenna ◽  
I Putu Anom
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Positive Impact ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Literature Study ◽  
Product Price ◽  
Price Distribution ◽  
Depth Interview

The number of tourist arrivals during the low season tends to decline. It also has an impact on sightseeing. Therefore, marketing strategy is very important to be able to increase the number of tourist visit to be able to compete with other tourism object and can give positive impact for society Sembalun. Sembalun tourism is located on Jalan Wisata Rinjani, Sembalun Bumbung, Kab. East Lombok Kec. Sembalun, Sembalun Village of West Nusa Tenggara. This study aims to determine the marketing mix, and marketing strategy at Sembalun Tour. The data collection in this research is done by observation, in-depth interview, document and literature study. The determination of informants was determined on the basis of random purposive sampling in which subjects were chosen on the basis of specified criteria. These criteria are Sembalun tourism managers and communities around Sembalun East Lombok. The result of this research is marketing mix at Sembalun tourism based on product, price, distribution channel, promotion, person, physical proof and process. In this research also discuss about SWOT analysis about the strengths, weaknesses, opportunities and threats that are owned by Sembalun tourism which is related to mix mix (marketing mix), from marketing strategy that is Increase promotion to other market, Increase cooperation with Travel agent good Outside and inside the country, improve access, improve the quality of human resources.   Keyword : Management, Marketing Mix, Marketing Strategy , Sightseeing Tour

scholarly journals Consumption and youth employment impact on production of Bulgarian organic products

2019 ◽  
Vol 3 (2) ◽  
pp. 49 ◽  
Author(s):  
Georgi Aleksiev ◽  
Dora Doncheva ◽  
Konstantin Stoyanov ◽  
Konstantin Stankov
Keyword(s):  
Organic Food ◽  
Organic Production ◽  
Local Market ◽  
The European Union ◽  
Planning Period ◽  
Organic Products ◽  
Analysis And Synthesis ◽  
Processing Plants ◽  
Food Market ◽  
Market Needs

During the current planning period of the Common Agricultural policy of the European Union, a newly formed Bulgarian organic production sector has rapidly developed. In the span of just three years – from 2014 to 2017 Bulgaria has risen to the top of the EU organic production charts for several products (mainly aromatic oils and honey). This was in part a result of a significant institutional support from CAP and the local government. The production has grown rapidly but the same cannot be said about the local organic food market. Consumers have severe reservations towards organic products, their higher prices and lack of confidence towards their quality and certification.Aim: To analyze the dynamics of production of Bulgarian organic products and the local organic food market in order to assess its sustainability.Design / Research methods: The methods used to solve the tasks are: analysis and synthesis, systematic and structural approach, statistical calculations. This study analyzes data from centralized sources as well as from own research.Conclusions / findings: There is still not enough bio-food processing plants in the country and with the necessary capacity to meet the local market needs. This has led to a clear export orientation of local bio products. Over the last two years, the construction and certification of processing facilities in the sector have begun and they are most often the result of foreign investment. Adding value to Bulgarian bio products is important for their recognition and trust by local consumers as well as those on international markets.Originality / value of the article: The underlined correlation between production and consumption of organic products in Bulgaria has never been fully researched.

ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PRODUK PANGAN ORGANIK

2019 ◽  
Vol 4 (2) ◽  
pp. 295-306
Author(s):  
Farida Farida
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Organic Food ◽  
Food Products ◽  
Marketing Mix ◽  
Primary Data ◽  
Repurchase Intention ◽  
Product Price ◽  
Place Promotion ◽  
Organic Food Marketing

This study was aimed to analyze the effect of marketing mix consist of product, price, place, promotion, and service on consumer satisfaction and repurchase intention of organic food products. Fifty-four respondent were selected by convenience sampling method to collect information from the respondent by filled the sheet questionnaires to obtain primary data. The data were analyzed by using multiple regression method. The result of the study showed that the marketing mix was influenced significantly on customer satisfaction by 99,7percent and 80,4 percent was affected by repurchase intention. Product was a variable of marketing mix had more important to influence customer satisfaction and repurchase intention for organic food products. Marketing mix product, price, place, promotion, and service partially have a significant effect on consumer satisfaction. Product, price, and service significantly affected on repurchase intention, whereas place and promotion was no significant effect. Key words: organic food, marketing mix, consumer satisfaction, repurchase intention

scholarly journals SISTEM ORGANISASI PEMASARAN EKSPOR PADA PT. INDO VENEER UTAMA KARANGANYAR

2020 ◽  
Vol 17 (1) ◽  
pp. 63-80
Author(s):  
Muhammad Roestam Afandi
Keyword(s):  
American Psychological Association ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Driving Factors ◽  
Target Market ◽  
Product Price ◽  
Inhibiting Factors ◽  
Price Distribution ◽  
Positioning Strategy ◽  
Export Marketing

Abstrak: Sistem Organisasi Pemasaran Ekspor Pada PT. Indo Veneer Utama Karanganyar. Penelitian yang dilakukan bertujuan untuk mengetahui informasi mengenai pembagian tugas atau pengorganisasian yang dijalankan perusahaan dalam melakukan pemasaran ekspor dan mempelajari faktor pendorong maupun penghambat dalam pemasaran ekspor. Teknik analisa yang digunakan dalam penelitian ini merupakan teknik deskriptif kualitatif sedangkan objek penelitian yaitu PT. Indo Veneer Utama Karanganyar. Jenis data yang diperlukan dalam penelitian ini merupkan data lapangan dan data kapustakaan yaitu data yang diperolah langsung dari pihak perusahaan. Hasil penelitian menunjukkan bahwa PT.Indo Veneer Utama Karanganyar menggunakan strategi segmentasi pasar (segmentation), strategi penentuan pasar sasaran (targetting), dan strategi posisi pasar (positioning). Perusahaan juga menggunakan  bauran pemasaran (marketing mix) yang terdiri dari 4 unsur yaitu produk (product), harga (price), saluran distribusi (place), dan promosi (promotion) dalam mengembangkan pemasaran ekspor. Faktor-faktor pendorong dalam pemasaran ekspor yang dilakukan PT.Indo Veneer Utama Karanganyar adalah tersedianya pasar mancanegara, optimalisasi laba, jumlah barang produksi tinggi, produk berdaya saing tinggi, tersedianya layanan house trading. Selain faktor pendorong juga ada faktor penghambat yaitu Sumber Daya Manusia yang terbatas, Kuota Impor setiap negar yang berbeda, kurs mata uang yang tidak stabil, dan adanya aturan regional setiap organisasi negara yang berbeda. Abstract: Export Marketing Organizational Systems at PT.Indo Veneer Utama Karanganyar. The research carried out aims to find out information about the Division of tasks or organization carried out by companies in carrying out export Marketing and studying the driving and inhibiting factors in export marketing. The Analysis technique used in this study is a qualitative descriptive technique while the object of research is PT. Indo Veneer Utama Karanganyar. The type of data needed in this study is field data and library data, which are data obtained directly from the company. The results showed that PT.Indo Veneer Utama Karanganyar used a market segmentation strategy, a target market determination strategy (positioning), and a market positioning strategy (positioning). The company also uses a marketing mix consisting of 4 elements, namely product, price, distribution channel (place), and promotion in developing export marketing. The driving factors in export marketing conducted by PT. Indo Veneer Utama Karanganyar are the availability of foreign markets, optimization of profits, high quantities of manufactured goods, highly competitive products, and availability of house trading services. In addition to the driving factors there are also inhibiting factors, namely limited human resources, import quotas for each country that are different, unstable currency exchange rates, and the existence of regional rules for each different country organization.Jika Anda menyusun daftar pustaka menggunakan standar American Psychological Association (APA), Anda bisa copy paste teks dibawah ini untuk Anda masukkan pada bagian daftar pustaka Anda!Afandi, M. R. (2020). Sistem Organisasi Pemasaran Ekspor pada PT. Indo Veneer Utama Karanganyar. Efisiensi-Kajian Ilmu Administrasi, 17(1), 63-80. https://doi.org/10.21831/efisiensi.v17i1.30441

scholarly journals Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej

2019 ◽  
Vol 19(34) (1) ◽  
pp. 79-87
Author(s):  
Piotr Kułyk ◽  
Piotr Dubicki
Keyword(s):  
Food Quality ◽  
Consumer Behaviour ◽  
Statistical Data ◽  
Organic Food ◽  
Organic Production ◽  
Local Market ◽  
Traditional Food ◽  
Factors Affecting ◽  
Organic Products ◽  
Food Market

Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.

World Market of Organic Food Products

2020 ◽  
pp. 63-86
Author(s):  
Inga Ryumkina ◽  
Sergey Ryumkin
Keyword(s):  
Agricultural Research ◽  
Organic Food ◽  
Food Products ◽  
World Market ◽  
Organic Production ◽  
Agricultural Products ◽  
Agrarian Policy ◽  
The World

In the past two decades, the role of international relations in various spheres has increased significantly. The world market for agricultural products is not an exception. Agricultural production is influenced by many factors, including climate, development strategies, and financing of agricultural research centers, among others. The factor of organic production should form both domestic and global markets of agricultural products and food since the health of people and the environment depends on the quality of food products. Therefore, the agrarian policy should primarily focus on the development of markets of organic food. In this chapter, the authors attempt to identify major actors in the world market of organic food products.

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