scholarly journals Online Place Branding for Natural Heritage: Institutional Strategies and Users’ Perceptions of Mount Etna (Italy)

Heritage ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 1539-1558
Author(s):  
Teresa Graziano ◽  
Valentina Erminia Albanese

In recent years, tourist destinations and strategies of place branding have been facing new challenges owing to the diffusion of Information and Communications technologies. Smart devices can give tourists/prosumers the possibility to co-create and share their travel experience to the point to influence the destination web reputation and, consequently, its digital place image and branding. Furthermore, new technologies can be also used as effective analytical tools to scrutinize the role of online co-created narratives in influencing the web reputation of a specific tourist site, natural heritage included. The study focuses on the online destination image of Mount Etna, an active volcano located in Southern Italy inserted in the UNESCO World Heritage List since 2017. The web reputation of this natural heritage site has been analyzed through a twofold methodology: a manual online content analysis and a software-based Sentiment Analysis methodology. The paper highlights the crucial role of new technologies both as tools of analysis in tourism and heritage studies and as “catalysts” of e-narratives able to influence place images. In so doing, the research aims at providing other researchers and policy-makers with new theoretical and methodological insights about the challenges and potentialities of smart technologies in exploring the online place image, thus contributing to a novel conceptualization of place branding through the theoretical/operational framework of Place Branding 3.0. In particular, the mixed-method approach represents an innovative framework insofar as it provides an in-depth evaluation of users’ online perceptions both at the “micro” scale—at the level of contents, through the manual content analysis—as well as at the “macro” scale, thanks to the software-based Sentiment Analysis methodology.

2018 ◽  
pp. 61-76
Author(s):  
Anne Huhtala

This article focuses on how university language students reflect on digitalisation and their own digital skills, and what kinds of benefits and risks they see in the increasing use of digital technology in teaching and learning. The data used for this study are of two kinds: 25 students filled in a questionnaire consisting of open questions about digitalisation, and 10 students wrote an essay where they reflected on the role of digital technology in their lives. The data were analysed by using qualitative content analysis. According to the results, university students experience their digital skills as good, and rely on their ability to learn new skills when needed. They describe the role of ICT in their lives as important, but seem to use digital technology with deliberation. They see several benefits in the use of new technologies, e.g., versatility, but also many risks, including problems caused by a sedentary lifestyle.


2020 ◽  
Vol 11 (2) ◽  
pp. 343-367 ◽  
Author(s):  
Dimitra Samara ◽  
Ioannis Magnisalis ◽  
Vassilios Peristeras

Purpose This paper aims to research, identify and discuss the benefits and overall role of big data and artificial intelligence (BDAI) in the tourism sector, as this is depicted in recent literature. Design/methodology/approach A systematic literature review was conducted under the McKinsey’s Global Institute (Talwar and Koury, 2017) methodological perspective that identifies the four ways (i.e. project, produce, promote and provide) in which BDAI creates value. The authors enhanced this analysis methodology by depicting relevant challenges as well. Findings The findings imply that BDAI create value for the tourism sector through appropriately identified disseminations. The benefits of adopting BDAI strategies include increased efficiency, productivity and profitability for tourism suppliers combined with an extremely rich and personalized experience for travellers. The authors conclude that challenges can be bypassed by adopting a BDAI strategy. Such an adoption will stand critical for the competitiveness and resilience of existing established and new players in the tourism sector. Originality/value Besides identifying the benefits that BDAI brings in the tourism sector, the research proposes a guidebook to overcome challenges when introducing such new technologies. The exploration of the BDAI literature brings important implication for managers, academicians and consumers. This is the first systematic review in an area and contributes to the broader e-commerce marketing, retailing and e-tourism research.


2019 ◽  
Vol 29 (1) ◽  
pp. 52-68
Author(s):  
Laurent Tournois ◽  
Chiara Rollero

Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined. Design/methodology/approach The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment. Research limitations/implications A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically. Practical implications To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city. Originality/value To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.


2018 ◽  
Vol 3 (1) ◽  
pp. 67-79
Author(s):  
Norsaleha Mohd Salleh ◽  
Phayilah Yama @ Fadilah Zakaria ◽  
Noor Hafizah Mohd. Haridi

This study explains the historiography of liberal thinking. It dated back to the Rome and progressed until the renaissance and the post-modern era. This study also describes the implication of the changes of Bibles, the feudalist autonomy and church domination in the formation of liberalism amongst the Western society. The development of liberalism in the Western culture emphasises human as the central axis of decision making. Thinking pattern that rejects religion and its rules in the decision making and evaluation process of certain actions. The Western society accepts liberalism as an idea of progress that must be preserved. Liberalism frees those who want to be prosperous and progressive in dominating the world from the ties and rules of religion, which it sees them as the opium of the society. The rejection of faith in life is the fundamental idea that underlies the construction of the modern Western civilisation. The study used content analysis methodology in obtaining the data and facts from books and documents about liberalism. This study showed that liberalism that has been the mantra of the Western society had become the choice among a small number of Muslim in Malaysia. This development is marked by the emergence of the view that rejects the role of Shariah rulings in life such as hijab, men as the imam (leader) for prayers and marital guardian, inheritance, etc. The adaptation of Western liberalism by the Muslim society is inappropriate as Islam is the religion that liberates humans from human slavery and places good values onto the personality and humanity itself. ABSTRAK Kajian ini menerangkan tentang sejarah atau historiografi pemikiran liberal. Ia bermula semenjak zaman Yunani, Rom sehinggalah era renaissance dan pasca moden. Kajian ini juga menerangkan implikasi kepada perubahan Kitab Bible, penguasaan golongan feudal dan dominasi gereja dalam membentuk liberalisme dalam masyarakat Barat. Perkembangan liberalisme dalam masyarakat Barat menekankan manusia sebagai objek kepada paksi membuat keputusan. Pemikiran yang menolak campur tangan dan peraturan agama dalam menentukan keputusan dan penilaian kepada sesuatu tindakan. Masyarakat Barat menerima liberalisme sebagai satu idea kemajuan yang perlu dipertahankan. Mereka yang mahu berjaya dan maju ke hadapan menguasai dunia mesti bebas dari ikatan dan peraturan agama yang dianggap sebagai candu masyarakat. Penolakan peranan agama dalam kehidupan merupakan gagasan besar yang membina tamadun Barat moden. Metodologi penulisan kajian ini menggunakan kaedah analisis kandungan terhadap data dan fakta yang diperoleh daripada buku-buku dan dokumen yang berkaitan liberalisme. Kajian menunjukkan pemikiran liberal yang menjadi anutan masyarakat Barat menjadi pilihan sebahagian kecil masyarakat Islam di Malaysia. Muncul pandangan yang menolak dominasi syariat dalam kehidupan seperti kewajipan memakai hijab, lelaki sebagai imam solat dan wali perkahwinan, pewarisan harta pusaka dan lain-lain. Adaptasi pemikiran liberal Barat kepada masyarakat Islam adalah suatu yang tidak wajar kerana Islam adalah agama yang memerdekakan manusia daripada penghambaan sesama manusia dan meletakkan nilai mulia kepada peribadi dan kemanusiaan itu sendiri.


2018 ◽  
Vol 6 (11) ◽  
pp. 2221-2227
Author(s):  
Fereshteh Araghian Mojarad ◽  
Leila Jouybari ◽  
Akram Sanagoo

BACKGROUND: Cancer patients need not only well-planned treatment, but also comprehensive nursing care provided with compassion, competence, and conscience. Nursing presence is an essential part of the care process in all nursing interventions. AIM: This study aimed to identify the barriers to the nursing presence in oncology care units. MATERIALS AND METHODS: A qualitative content analysis study was carried out with the participation of 27 nurses who were chosen by purposive sampling. The data collection instruments were semi-structured interviews and observation. The interviews were recorded and transcribed, and then coded and analysed by the Graneheim and Lundman’s content analysis methodology. The criteria proposed by Guba and Lincoln were used to ensure the validity of the research. RESULTS: From the data analysis, the researchers were able to obtain a primary theme labelled “Rocky road ahead of nursing presence” and two subthemes labelled “Difficult and stressful work environment” and “Dysfunctional rules and regulations” with several subcategories including “exposure to violence”, “shortage of nursing staff”, “inattention to the needs of nurses”, “organizational unfairness”, “excessive paperwork”, and “need for detailed documentation”. CONCLUSION: There are numerous challenges ahead of achieving satisfactory nursing presence and quality care in the oncology care units. The findings highlight the key role of organisational conditions in the nursing presence and the dire need to pay further attention to the motivational factors.


2020 ◽  
Vol 12 (1) ◽  
pp. 108
Author(s):  
Azizun Kurnia Illahi ◽  
Dewanto Putra Fajar ◽  
Muhammad Irawan Saputra

Social media influencers have a wide influence on users of social media, by entering new messages or popularizing certain issues. This makes the audience more aware of a particular issue in society, including on the topic of self-confidence or about the ideal body shape for women. The discussion about self-confidence or ideal body shape becomes a serious and important discourse for modern society. So that the activity of spreading information about it becomes important for the audience, because of that the role of influencer social media is important to know, especially on messages presented in social media. This research uses qualitative methods, with qualitative content analysis methodology. The purpose of this study is to determine the role of influencers in social media in providing messages relating to the ideal body concept to build self-confidence. The use of content analysis makes the writer have a better chance to provide deeper observation and analysis of the textual aspects of messages in social media, especially messages related to self-confidence and ideal body shape. This article finally gets important empirical findings that social media influencers have a big role to play in important information for social media users, which traditional media cannot tend to provide. Content created by social media influencers as communicators provides a new understanding of ideal body concepts that are not only related to physical appearance and beauty but also relate to the way individuals maintain body health. Social media influencer memberikan pengaruh luas kepada pengguna media sosial, dengan cara memasukkan sejumlah pesan baru atau mempopulerkan isu tertentu. Hal itu menjadikan audiens menjadi lebih sadar tentang suatu isu tertentu dalam masyarakat, termasuk juga pada topik tentang kepercayaan diri atau tentang bentuk tubuh ideal bagi perempuan. Adanya bahasan mengenai kepercayaan diri atau pun bentuk tubuh ideal menjadi wacana serius dan penting bagi masyarakat modern. Sehingga aktivitas penyebaran informasi tentang hal itu menjadi penting bagi audiens, karena itu peran sosial media influencer menjadi penting untuk diketahui, khususnya pada pesan-pesan yang disajikan di dalam media sosial. Penelitian ini menggunakan metode kualitatif, dengan metodologi analisis isi kualitatif. Tujuan penelitian ini adalah mengetahui peran social media influencer dalam memberikan pesan berkaitan dengan konsep tubuh ideal untuk membangun kepercayaan diri. Penggunaan analisis isi menjadikan penulis memiliki kesempatan lebih baik untuk memberikan pengamatan dan analisis lebih dalam terhadap aspek teksktual pesan dalam media sosial, khususnya pesan-pesan terkait dengan kepercayaan diri dan bentuk tubuh ideal. Artikel ini pada akhirnya mendapatkan temuan empiris penting bahwa social media influencer memiliki peranan besar untuk memasukkan sejumlah informasi penting bagi pengguna media sosial, yang cenderung tidak bisa diberikan oleh media-media tradisional. Konten-konten yang dibuat oleh social media influencer sebagai komunikator memberikan pemahaman baru tentang konsep tubuh ideal yang tidak hanya berkaitan dengan penampilan fisik dan kecantikan tetapi juga berhubungan dengan cara individu menjaga kesehatan tubuh.


2020 ◽  
Vol 64 (2) ◽  
pp. 251-261
Author(s):  
Jessica E. Fellmeth ◽  
Kim S. McKim

Abstract While many of the proteins involved in the mitotic centromere and kinetochore are conserved in meiosis, they often gain a novel function due to the unique needs of homolog segregation during meiosis I (MI). CENP-C is a critical component of the centromere for kinetochore assembly in mitosis. Recent work, however, has highlighted the unique features of meiotic CENP-C. Centromere establishment and stability require CENP-C loading at the centromere for CENP-A function. Pre-meiotic loading of proteins necessary for homolog recombination as well as cohesion also rely on CENP-C, as do the main scaffolding components of the kinetochore. Much of this work relies on new technologies that enable in vivo analysis of meiosis like never before. Here, we strive to highlight the unique role of this highly conserved centromere protein that loads on to centromeres prior to M-phase onset, but continues to perform critical functions through chromosome segregation. CENP-C is not merely a structural link between the centromere and the kinetochore, but also a functional one joining the processes of early prophase homolog synapsis to late metaphase kinetochore assembly and signaling.


2019 ◽  
Vol 16 (1) ◽  
pp. 70-81
Author(s):  
Azrul Azlan Iskandar Mirza ◽  
Asmaddy Haris ◽  
Ainulashikin Marzuki ◽  
Ummi Salwa Ahmad Bustamam ◽  
Hamdi Hakiem Mudasir ◽  
...  

The soaring housing prices in Malaysia is not a recent issue. It is a global phenomenon especially in developing and developed countries, driven by factors including land price, location, construction materials cost, demand, and speculation. This issue demands immediate attention as it affects the younger generation, most of whom could not afford to buy their own house. The government has taken many initiatives and introduced regulations to ensure that housing prices are within the affordable range. This article aims to introduce a housing price control element from the Shariah perspective, as an alternative solution for all parties involved in this issue. It adopts content analysis methodology on policy from Shariah approved sources.


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