scholarly journals HPV Vaccination: Polish-Language Facebook Discourse Analysis

2022 ◽  
Vol 19 (2) ◽  
pp. 914
Author(s):  
Karolina Sobeczek ◽  
Mariusz Gujski ◽  
Filip Raciborski
Keyword(s):  
Social Media ◽  
Human Papillomavirus ◽  
Qualitative Analysis ◽  
Hpv Vaccination ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Related Information ◽  
Social Media Platforms ◽  
Polish Language ◽  
Negative Sentiment

Social media platforms are widely used for spreading vaccine-related information. The objectives of this paper are to characterize Polish-language human papillomavirus (HPV) vaccination discourse on Facebook and to trace the possible influence of the COVID-19 pandemic on changes in the HPV vaccination debate. A quantitative and qualitative analysis was carried out based on data collected with a tool for internet monitoring and social media analysis. We found that the discourse about HPV vaccination bearing negative sentiment is centralized. There are leaders whose posts generate the bulk of anti-vaccine traffic and who possess relatively greater capability to influence recipients’ opinions. At the beginning of the COVID-19 pandemic vaccination debate intensified, but there is no unequivocal evidence to suggest that interest in the HPV vaccination topic changed.

Social media analysis of Twitter tweets related to ASD in 2019-2020, with particular attention to Covid-19: topic modelling and sentiment analysis (Preprint)

2021 ◽  
Author(s):  
Luca Corti ◽  
Michele Zanetti ◽  
Giovanni Tricella ◽  
Maurizio Bonati
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Factorization Method ◽  
Autism Spectrum ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Related Information ◽  
Data Collection Process ◽  
Use Of Social Media ◽  
Negative Sentiment

BACKGROUND Social media contains an overabundance of health information relating to people living with different type of diseases. Autism spectrum disorder (ASD) is a complex neurodevelopmental condition with lifelong impacts and reported trends have revealed a considerable increase in prevalence and incidence. Research had shown that the ASD community provides significant support to its members through Twitter, providing information about their values and perceptions through their use of words and emotional stance. OBJECTIVE Our purpose was to analyze the messages posted on Twitter platform regarding ASD and analyze the topics covered within the tweets, in order to understand the attitude of the various people interested in the topic. In particular, we focused on the discussion of ASD and Covid-19. METHODS The data collection process was based on the search for tweets through hashtags and keywords. After bots screening, the NMF (Non-Negative Matrix Factorization) method was used for topic modeling because it produces more coherent topics compared to other solutions. Sentiment scores were calculated using AFiNN for each tweet to represent its negative to positive emotion. RESULTS From the 2.458.929 tweets produced in 2020, 691.582 users were extracted (188 bots which generated 59.104 tweets), while from the 2.393.236 total tweets from 2019, the number of identified users was 684.032 (230 bots which generated 50.057 tweets). The number of tweets and the topics covered are very similar between 2019 and 2020. The total number of Covid-asd tweets is only a small part of the total dataset. Often, the negative sentiment identified in the sentiment analysis referred to anger towards Covid-19 and its management, while the positive sentiment reflected the necessity to provide constant support to people with ASD. CONCLUSIONS Social media contributes to a great discussion on topics related to autism, especially with regards to focus on family, community, and therapies. The Covid-19 pandemic increased the use of social media, especially during the lockdown period. It is important to help develop and distribute appropriate, evidence-based ASD-related information.

scholarly journals A Tale of Two Disasters

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interest Group ◽  
Media Analysis ◽  
Ice Storm ◽  
Social Media Analysis ◽  
Individual Survival ◽  
Social Media Platforms

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.

scholarly journals Evaluating Smart Assistant Responses for Accuracy and Misinformation Regarding Human Papillomavirus Vaccination: Content Analysis Study (Preprint)

2020 ◽  
Author(s):  
John Ferrand ◽  
Ryli Hockensmith ◽  
Rebecca Fagen Houghton ◽  
Eric R Walsh-Buhi
Keyword(s):  
Human Papillomavirus ◽  
Hpv Vaccine ◽  
Team Member ◽  
Hpv Vaccination ◽  
Average Quality ◽  
Human Papillomavirus Vaccination ◽  
Rigorous Evaluation ◽  
Related Information ◽  
Health Related ◽  
Negative Sentiment

BACKGROUND Almost half (46%) of Americans have used a smart assistant of some kind (eg, Apple Siri), and 25% have used a stand-alone smart assistant (eg, Amazon Echo). This positions smart assistants as potentially useful modalities for retrieving health-related information; however, the accuracy of smart assistant responses lacks rigorous evaluation. OBJECTIVE This study aimed to evaluate the levels of accuracy, misinformation, and sentiment in smart assistant responses to human papillomavirus (HPV) vaccination–related questions. METHODS We systematically examined responses to questions about the HPV vaccine from the following four most popular smart assistants: Apple Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana. One team member posed 10 questions to each smart assistant and recorded all queries and responses. Two raters independently coded all responses (κ=0.85). We then assessed differences among the smart assistants in terms of response accuracy, presence of misinformation, and sentiment regarding the HPV vaccine. RESULTS A total of 103 responses were obtained from the 10 questions posed across the smart assistants. Google Assistant data were excluded owing to nonresponse. Over half (n=63, 61%) of the responses of the remaining three smart assistants were accurate. We found statistically significant differences across the smart assistants (N=103, χ<sup>2</sup><sub>2</sub>=7.807, <i>P</i>=.02), with Cortana yielding the greatest proportion of misinformation. Siri yielded the greatest proportion of accurate responses (n=26, 72%), whereas Cortana yielded the lowest proportion of accurate responses (n=33, 54%). Most response sentiments across smart assistants were positive (n=65, 64%) or neutral (n=18, 18%), but Cortana’s responses yielded the largest proportion of negative sentiment (n=7, 12%). CONCLUSIONS Smart assistants appear to be average-quality sources for HPV vaccination information, with Alexa responding most reliably. Cortana returned the largest proportion of inaccurate responses, the most misinformation, and the greatest proportion of results with negative sentiments. More collaboration between technology companies and public health entities is necessary to improve the retrieval of accurate health information via smart assistants.

scholarly journals Interaction and Transformation on Social Media: The Case of Twitter Campaigns

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775072 ◽  
Author(s):  
William Housley ◽  
Helena Webb ◽  
Meredydd Williams ◽  
Rob Procter ◽  
Adam Edwards ◽  
...  
Keyword(s):  
Social Media ◽  
Modern Society ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Media Campaigns ◽  
The Public ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Insight Into

The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform current social configurations and relations, not least within the public and civic spheres. Within the social sciences, much emphasis has been placed on conceptualizing social media’s role in modern society and the interrelationships between online and offline actors and events. In contrast, little attention has been paid to exploring user practices on social media and how individual posts respond to each other. To demonstrate the value of an interactional approach toward social media analysis, we performed a detailed analysis of Twitter-based online campaigns. After categorizing social media posts based on action(s), we developed a typology of user exchanges. We found these social media campaigns to be highly heterogeneous in content, with a wide range of actions performed and substantial numbers of tweets not engaged with the substance of the campaign. We argue that this interactional approach can form the basis for further work conceptualizing the broader impact of activist campaigns and the treatment of social media as “data” more generally. In this way, analytic focus on interactional practices on social media can provide empirical insight into the micro-transformational characteristics within “campaign communication.”

scholarly journals Similarity approximation of Twitter Profiles

2021 ◽  
Author(s):  
Niloufar Shoeibi ◽  
Nastaran Shoeibi ◽  
Pablo Chamoso ◽  
Zakie Alizadehsani ◽  
Juan M. Corchado
Keyword(s):  
Social Media ◽  
Language Processing ◽  
User Satisfaction ◽  
Intelligent System ◽  
Media Analysis ◽  
Related Information ◽  
Social Media Platforms ◽  
Dynamic Time ◽  
Content Similarity ◽  
Processing Techniques

Social media platforms are entirely an undeniable part of the lifestyle from the past decade. Analyzing the information being shared is a crucial step to understand humans behavior. Social media analysis is aiming to guarantee a better experience for the user and risen user satisfaction. But first, it is necessary to know how and from which aspects to compare users with each other. In this paper, an intelligent system has been proposed to measure the similarity of Twitter profiles. For this, firstly, the timeline of each profile has been extracted using the official Twitter API. Then, all information is given to the proposed system. Next, in parallel, three aspects of a profile are derived. Behavioral ratios are time-series-related information showing the consistency and habits of the user. Dynamic time warping has been utilized for comparison of the behavioral ratios of two profiles. Next, Graph Network Analysis is used for monitoring the interactions of the user and its audience; for estimating the similarity of graphs, Jaccard similarity is used. Finally, for the Content similarity measurement, natural language processing techniques for preprocessing and TF-IDF for feature extraction are employed and then compared using the cosine similarity method. Results have presented the similarity level of different profiles. As the case study, people with the same interest show higher similarity. This way of comparison is helpful in many other areas. Also, it enables to find duplicate profiles; those are profiles with almost the same behavior and content.

scholarly journals Marketing #WeTheNorth: Analyzing Fandom, Nationalism, and Brand Loyalty of the Toronto Raptors Basketball Team

2021 ◽  
Author(s):  
Sasha C. Ricciuti
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Research Question ◽  
Media Analysis ◽  
Social Media Analysis ◽  
The Face ◽  
Twitter Account ◽  
Research Questions ◽  
Negative Sentiment ◽  
Fan Engagement

Established as a successful marketing slogan during the 2014 NBA playoffs, the #WeTheNorth campaign became the face of branding for the Toronto Raptors franchise that enhanced brand loyalty and unified Canadian basketball fans. The following Major Research Project (MRP) explores two different research questions surrounding a social media analysis of the Toronto Raptors #WeTheNorth campaign. The first research question examines the Raptors’ fan perspective, and focuses on the connotative messages that are incorporated into the #WeTheNorth campaign to broaden the team’s message and re-vamp the team’s national identity. The second research question examines the organization’s perspective and focuses on how the Raptors brand utilizes sports nationalism in their social media efforts to support fan engagement. This paper also reinforces research from previous academic findings that include: nationalism, community, collective fandom, social media, semiotics, and branding. Using an analytics tool named Sysomos, a content analysis of the Raptors’ official Twitter account was conducted to gather primary research. One Hundred Tweets were gathered per research question, and then coded to provide insight regarding the #WeTheNorth campaign from the 2018/19 NBA regular season. Findings for the first research question reinforce national fandom, and the support fan unification via the use of the #WeTheNorth hashtag. In addition, over 35% of Tweets from fans included positive sentiment, compared to the 17% that had negative sentiment. Findings for the second research question focus on branding, semiotics, and fan engagement levels that the Toronto Raptors social media team tries to enforce. Results proved that over 60% of Tweets included some form of request for fan participation, with 17% of Tweets containing positive Tweet sentiment. Overall, as long as the #WeTheNorth campaign remains the Raptors’ primary marketing slogan the campaign should continue to reinforce national fandom and support positive online fan engagement.

Visual Representations of Indigenous Tourism Places in Social Media

2021 ◽  
Vol 21 (2) ◽  
pp. 95-108
Author(s):  
Susanna Heldt Cassel ◽  
Cecilia De Bernardi
Keyword(s):  
Social Media ◽  
Visual Communication ◽  
Media Analysis ◽  
Media Representations ◽  
Future Research ◽  
Social Media Analysis ◽  
The Social ◽  
Social Media Platforms ◽  
Indigenous Tourism

This article focused the analysis on social media representations of Sápmi using the hashtags #visitsápmi and #visitsapmi, which nuance official, top-down versions of the place communicated in other contexts, but simultaneously are more focused on visitors and their experiences. The results show that the making of the Sápmi region as a place and a tourism destination through social media content is an ongoing process of interpretation and reinterpretation of what indigenous Sámi culture is and how it connects to specific localities. Future research should look at the broader understanding of places that can be accessed through social media analysis. The main argument is that visual communication is a very important tool when constructing the brand of a destination. Considering the growing role of social media, the process of place-making through visual communication is explored in the case of the destination VisitSápmi, as it is coconstructed in online user generated content (UGC). From a theoretical viewpoint, we discuss the social construction of places and destinations as well as the production of meaning through coconstruction of images and brands in tourism contexts. The focus is on how places are created, branded, and made meaningful by visualizing the place in a framework of tourism experiences, in this case specifically examined through indigenous tourism. We use a content analysis of texts, photographs, and narratives communicated on social media platforms. Regardless of negotiated brand management's efforts at official marketing, branding, and tourism planning, the evolution of Sápmi as a place to visit in social media has its own logic, full of contradictions and plausible interpretations, related to the uncontrollable and bottom-up processes of UGC.

scholarly journals The Role of Suspended Accounts in Political Discussion on Social Media: Analysis of the 2017 French, UK and German Elections

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110272
Author(s):  
Silvia Majó-Vázquez ◽  
Mariluz Congosto ◽  
Tom Nicholls ◽  
Rasmus Kleis Nielsen
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Political Discussion ◽  
Social Media Analysis ◽  
The United Kingdom ◽  
Political Events ◽  
Social Media Platforms ◽  
The Right ◽  
Immigration And Religion

Content moderation on social media is at the center of public and academic debate. In this study, we advance our understanding on which type of election-related content gets suspended by social media platforms. For this, we assess the behavior and content shared by suspended accounts during the most important elections in Europe in 2017 (in France, the United Kingdom, and Germany). We identify significant differences when we compare the behavior and content shared by Twitter suspended accounts with all other active accounts, including a focus on amplifying divisive issues like immigration and religion and systematic activities increasing the visibility of specific political figures (often but not always on the right). Our analysis suggests that suspended accounts were overwhelmingly human operated and no more likely than other accounts to share “fake news.” This study sheds light on the moderation policies of social media platforms, which have increasingly raised contentious debates, and equally importantly on the integrity and dynamics of political discussion on social media during major political events.

scholarly journals Evaluating Smart Assistant Responses for Accuracy and Misinformation Regarding Human Papillomavirus Vaccination: Content Analysis Study

10.2196/19018 ◽  
2020 ◽  
Vol 22 (8) ◽  
pp. e19018
Author(s):  
John Ferrand ◽  
Ryli Hockensmith ◽  
Rebecca Fagen Houghton ◽  
Eric R Walsh-Buhi
Keyword(s):  
Human Papillomavirus ◽  
Hpv Vaccine ◽  
Team Member ◽  
Hpv Vaccination ◽  
Average Quality ◽  
Human Papillomavirus Vaccination ◽  
Rigorous Evaluation ◽  
Related Information ◽  
Health Related ◽  
Negative Sentiment

Background Almost half (46%) of Americans have used a smart assistant of some kind (eg, Apple Siri), and 25% have used a stand-alone smart assistant (eg, Amazon Echo). This positions smart assistants as potentially useful modalities for retrieving health-related information; however, the accuracy of smart assistant responses lacks rigorous evaluation. Objective This study aimed to evaluate the levels of accuracy, misinformation, and sentiment in smart assistant responses to human papillomavirus (HPV) vaccination–related questions. Methods We systematically examined responses to questions about the HPV vaccine from the following four most popular smart assistants: Apple Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana. One team member posed 10 questions to each smart assistant and recorded all queries and responses. Two raters independently coded all responses (κ=0.85). We then assessed differences among the smart assistants in terms of response accuracy, presence of misinformation, and sentiment regarding the HPV vaccine. Results A total of 103 responses were obtained from the 10 questions posed across the smart assistants. Google Assistant data were excluded owing to nonresponse. Over half (n=63, 61%) of the responses of the remaining three smart assistants were accurate. We found statistically significant differences across the smart assistants (N=103, χ22=7.807, P=.02), with Cortana yielding the greatest proportion of misinformation. Siri yielded the greatest proportion of accurate responses (n=26, 72%), whereas Cortana yielded the lowest proportion of accurate responses (n=33, 54%). Most response sentiments across smart assistants were positive (n=65, 64%) or neutral (n=18, 18%), but Cortana’s responses yielded the largest proportion of negative sentiment (n=7, 12%). Conclusions Smart assistants appear to be average-quality sources for HPV vaccination information, with Alexa responding most reliably. Cortana returned the largest proportion of inaccurate responses, the most misinformation, and the greatest proportion of results with negative sentiments. More collaboration between technology companies and public health entities is necessary to improve the retrieval of accurate health information via smart assistants.

scholarly journals Marketing #WeTheNorth: Analyzing Fandom, Nationalism, and Brand Loyalty of the Toronto Raptors Basketball Team

2021 ◽  
Author(s):  
Sasha C. Ricciuti
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Research Question ◽  
Media Analysis ◽  
Social Media Analysis ◽  
The Face ◽  
Twitter Account ◽  
Research Questions ◽  
Negative Sentiment ◽  
Fan Engagement

Established as a successful marketing slogan during the 2014 NBA playoffs, the #WeTheNorth campaign became the face of branding for the Toronto Raptors franchise that enhanced brand loyalty and unified Canadian basketball fans. The following Major Research Project (MRP) explores two different research questions surrounding a social media analysis of the Toronto Raptors #WeTheNorth campaign. The first research question examines the Raptors’ fan perspective, and focuses on the connotative messages that are incorporated into the #WeTheNorth campaign to broaden the team’s message and re-vamp the team’s national identity. The second research question examines the organization’s perspective and focuses on how the Raptors brand utilizes sports nationalism in their social media efforts to support fan engagement. This paper also reinforces research from previous academic findings that include: nationalism, community, collective fandom, social media, semiotics, and branding. Using an analytics tool named Sysomos, a content analysis of the Raptors’ official Twitter account was conducted to gather primary research. One Hundred Tweets were gathered per research question, and then coded to provide insight regarding the #WeTheNorth campaign from the 2018/19 NBA regular season. Findings for the first research question reinforce national fandom, and the support fan unification via the use of the #WeTheNorth hashtag. In addition, over 35% of Tweets from fans included positive sentiment, compared to the 17% that had negative sentiment. Findings for the second research question focus on branding, semiotics, and fan engagement levels that the Toronto Raptors social media team tries to enforce. Results proved that over 60% of Tweets included some form of request for fan participation, with 17% of Tweets containing positive Tweet sentiment. Overall, as long as the #WeTheNorth campaign remains the Raptors’ primary marketing slogan the campaign should continue to reinforce national fandom and support positive online fan engagement.

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