Can Live Streaming Save the Tourism Industry from a Pandemic? A Study of Social Media

As a reflection of shifting and fluid experiences in time and space, live streaming can reduce losses in the tourism industry associated with travel restrictions during the COVID-19 pandemic. Compared with the use of live streaming activities in entertainment, shopping, sport, e-sport, religious, educational, and academic settings, the tourism context has yet to be explored. This study takes China as a case to examine tourism practices related to live streaming. Specifically, 48,114 social media posts were subjected to systematic content analysis. The dataset contained live streaming content related to 147 countries and 34 Chinese provincial administrative regions between 2010 and 2021. Findings revealed the following: (1) the development of tourism live streaming in China can be classified into germination, exploration, and opportunity stages; (2) live content mainly evoked positive emotions, whereas negative sentiment resulted from illegal or boring content; (3) users’ perceptions of tourism live streaming content involved institutions, live streaming tools, live streaming attractions, the live streaming economy, people, facilities and information, time, and regions; and (4) live streaming tools and attractions constituted the core of the identified semantic network and had the strongest regulation capabilities in tourism live streaming activities. Findings shed light on latent cultural meanings in social media communications, where tourism live streaming features high-frequency linguistic signs.

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Effects of the Covid-19 pandemic on sport, video game, and tourism industry: Sentiment analysis of press, internet articles, and Twitter data

Towards the „new normal” after COVID-19 – a post-transition economy perspective ◽

10.18559/978-83-8211-061-6/ii2 ◽

2021 ◽

pp. 137-151

Author(s):

Łukasz Bryl ◽

Justyna Majewska ◽

Szymon Truskolaski

Keyword(s):

Social Media ◽

Video Games ◽

Sentiment Analysis ◽

Video Game ◽

Positive Emotions ◽

Tourism Industry ◽

Future Research ◽

Social Phenomena ◽

Sport Video ◽

General Feeling

Purpose: The chapter examines the extent and level of the pandemic impact on sport, video game, and tourism industry by analyzing the emotional narration of articles related to Covid-19 effects on these industries so as to assess and predict the situation of industries during the pandemic and in the following years, but also to explain sources of positive sentiment for a given industry. Design/methodology/approach: The study provides a sentiment analysis of the global disclosure of the Covid-19 pandemic in the press, online articles, and social media (Twitter) with the use of three independent R packages. The final sample consisted of 142 articles; the oldest was published on January 23, 2020, whereas the newest one on October 14, 2020. Findings: Sentiment analysis revealed that the emotional tinge of the articles is much more positive for video games and soccer than in the case of tourism. In the case of video games and soccer, positive emotions such as “trust” or “anticipation” prevailed over much more common emotions of “fear” and “sadness” used about tourism. The impact of the pandemic was similar for video games and soccer, which was a mixture of negative and positive events. Research limitations/implications: Further research should use other resources such as the mass media or other data sources in addition to social media information and include a long-term analysis divided into stages of the pandemic as reactions and moods have been changing over time. Moreover, the factors influencing the perception of situations in different sectors of the economy should be identified in future research. Practical implications: The use of sentiment analysis shows that such quantification may be performed for new social phenomena before any hard (e.g., financial) data are available. Social implications: An approximation was obtained for quantifying the societal “general feeling” with regards to specific sectors affected by the pandemic. Originality and value: The chapter compares the response to the pandemic crisis of different sectors that reveal the sentiment contributing to the growth or difficulties of a given industry. The use of sentiment analysis enabled us to assess and predict the situation of industries during the pandemic before the hard and comprehensive data will occur.

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An Appraisal of the Potential Impacts of Covid-19 on Tourism in Nigeria

Journal of Economics and Technology Research ◽

10.22158/jetr.v1n1p32 ◽

2020 ◽

Vol 1 (1) ◽

pp. p32

Author(s):

Oruonye E.D. ◽

Ahmed Y.M.

Keyword(s):

Social Media ◽

Job Loss ◽

Tourism Industry ◽

Tourism Sector ◽

The World ◽

Travel Restrictions ◽

Declining Demand ◽

The Government ◽

Desk Review ◽

Secondary Materials

The outbreak and spread of covid-19 disease has resulted in countries of the world placing travel restrictions and closure of their borders to movements to and from other countries. The tourism industry is one of the sectors that would be greatly affected. Data for the study was generated from desk review of secondary materials, online blogs and interview through social media chat. Findings of the study reveal that the outbreak and spread of covid-19 disease led to rapid shutdowns in cities and states across the country, which greatly affected the tourism industry. Industries in the tourism sector such as airlines, hotels, entertainment and hospitality industries are facing declining demand and patronage with travel crashes and cancellations expected to continue. The increased cancellations of hotels and travel bookings resulted in billions of dollars in revenue loss and hundreds of thousands of job loss in the country. The findings of the study reveal that covid-19 is already worsening the unemployment situations in the country, resulting in loss of substantial revenue to the government, increasing incidence of poverty among others. Based on the findings, the study recommends the need for diversification priorities to alternative sectors such as tourism and agriculture and compensation to business operators in the tourism and other critical sector.

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Airbnb or Hotel?

International Journal of Tourism and Hospitality Management in the Digital Age ◽

10.4018/ijthmda.2020070101 ◽

2020 ◽

Vol 4 (2) ◽

pp. 1-10

Author(s):

Zhiyong Li ◽

Honglin Chen ◽

Xia Huang

Keyword(s):

Information Technology ◽

Social Media ◽

Big Data ◽

Online Reviews ◽

Tourism Industry ◽

Sources Of Information ◽

Value For Money ◽

Consumer Awareness ◽

Positive Sentiment ◽

Negative Sentiment

Advances in information technology have hugely influenced the tourism industry. Many tourists can generate and share their travel tips through social media, and people consult online reviews before making travel arrangements because they could access these sources of information easily. Either positive or negative reviews could increase consumer awareness of Airbnb. Using the approach of text mining and sentiment analysis, examining whether guests' emotions are positive or negative, this study investigates the attributes that influence Airbnb consumers' experiences compared with their previous hotel experiences by analysing big data of guests' online reviews. Findings reveal that the factors of guests' positive sentiment are the atmosphere, flexibility, special amenities, and humanized service; the factors of guests' negative sentiment are not value for money, have to clean the room before leaving, sharing amenities and space with strangers, disturbed by hosts' noisy recreational activities, and troubled by hosts' requesting good reviews.

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THE EFFECT OF CORONAVIRUS (COVID19) PANDEMIC ON INDIVIDUALS’ VACATION PLANS

JOURNAL OF INSTITUTE OF ECONOMIC DEVELOPMENT AND SOCIAL RESEARCHES ◽

10.31623/iksad062507 ◽

2020 ◽

Vol 6 (25) ◽

pp. 732-749

Author(s):

Nihan ÖZKAN ◽

◽

Şevki ULEMA

Keyword(s):

Social Media ◽

Human Activities ◽

Demographic Factors ◽

Tourism Industry ◽

The State ◽

The Other ◽

Data Validation ◽

Social Distancing ◽

Travel Restrictions ◽

E Mail

Coronavirus that arouse in the state of Hubey, Wuhan province in China in January 2019 has spread all around the globe and caused millions of people to be contracted with this disease and thousands of people to die of it. To prevent Covid-19 pandemic to spread, taking measures such as social distancing measures, isolation, travel restrictions and lockdowns have led to critical changes in economy and environmental and human activities. The pandemic disease that has affected several industries adversely has brought tourism industry to a halt. The effect of Covid-19 pandemic on individuals’ vacation plans is investigated in this study. The questionnaire generated in accordance with the objectives of the study was rearranged on Google Forms and conveyed to the participants through link address, social media and e-mail. 512 questionnaire forms convenient for data validation were attained after the conduction of the questionnaire. According to the results of the analysis, measures factor was identified as the most influential statement whereas procrastination as the least one. On the other hand, the effect of Covid-19 pandemic on participants’ vacations plans varied across demographic factors.

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Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications

Journal of Tourism Futures ◽

10.1108/jtf-10-2020-0183 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Gregory Willson ◽

Violetta Wilk ◽

Ruth Sibson ◽

Ashlee Morgan

Keyword(s):

Social Media ◽

Design Methodology ◽

Qualitative Data ◽

Political Action ◽

Tourism Industry ◽

Media Content ◽

Data Set ◽

Content Type ◽

Positive Sentiment ◽

Negative Sentiment

Purpose This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted by wildlife devastation. Negative sentiment concentrated on linking the Australian bushfires disaster to global discussions surrounding the climate emergency, and a perceived lack of political action. Originality/value Despite the intensity of media attention directed towards the Australian bushfires disaster 2019–2020, there has been little scholarly research exploring social media content specifically focused on the wildlife devastation and its association with, and implications for, the tourism industry.

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A managerial perspective on omnichannel e-customer

ESPERIENZE D IMPRESA ◽

10.3280/ei2018-001001 ◽

2020 ◽

pp. 5-17

Author(s):

Maria Teresa Cuomo ◽

Francesca Ceruti ◽

Alice Mazzucchelli ◽

Alex Giordano ◽

Debora Tortora

Keyword(s):

Social Networks ◽

Social Media ◽

Empirical Analysis ◽

Customer Experience ◽

Tourism Industry ◽

Point Of View ◽

Social Commerce ◽

Social Dimensions ◽

Offline Channels ◽

Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

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What makes the difference? Employee social media brand engagement

Journal of Business and Industrial Marketing ◽

10.1108/jbim-09-2018-0279 ◽

2019 ◽

Vol 34 (7) ◽

pp. 1459-1467 ◽

Cited By ~ 1

Author(s):

Sherese Y. Duncan ◽

Raeesah Chohan ◽

João José Ferreira

Keyword(s):

Social Media ◽

Brand Equity ◽

Positive Emotions ◽

Content Type ◽

Word Use ◽

Brand Engagement ◽

Analytical Thinking ◽

Industry Competition ◽

The Difference ◽

Business To Business

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

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Exploring halal tourism tweets on social media

Journal Of Big Data ◽

10.1186/s40537-021-00463-5 ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

Ali Feizollah ◽

Mohamed M. Mostafa ◽

Ainin Sulaiman ◽

Zalina Zakaria ◽

Ahmad Firdaus

Keyword(s):

Social Media ◽

Network Analysis ◽

Topic Modeling ◽

Semantic Network ◽

Word List ◽

Global Market ◽

Semantic Network Analysis ◽

Tourist Destinations ◽

Muslim Countries ◽

Emotion Lexicon

AbstractThis study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and (2) analyze the emotion-based sentiment of the tweets. To identify and analyze the topics, the study used a word list, concordance graphs, semantic network analysis, and topic-modeling approaches. The NRC emotion lexicon was used to examine the sentiment of the tweets. The analysis illustrated that the word “halal” occurred in the highest number of tweets and was primarily associated with the words “food” and “hotel”. It was also observed that non-Muslim countries such as Japan and Thailand appear to be popular as halal tourist destinations. Sentiment analysis found that there were more positive than negative sentiments among the tweets. The findings have shown that halal tourism is a global market and not only restricted to Muslim countries. Thus, industry players should take the opportunity to use social media to their advantage to promote their halal tourism packages as it is an effective method of communication in this decade.

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Trends in Patient, Physician, and Public Perception of Ulnar Collateral Ligament Reconstruction Using Social Media Analytics

Orthopaedic Journal of Sports Medicine ◽

10.1177/2325967121990052 ◽

2021 ◽

Vol 9 (3) ◽

pp. 232596712199005

Author(s):

Jonathan S. Yu ◽

James B. Carr ◽

Jacob Thomas ◽

Julianna Kostas ◽

Zhaorui Wang ◽

...

Keyword(s):

Social Media ◽

Public Perception ◽

Ulnar Collateral Ligament ◽

Return To Play ◽

Social Media Analytics ◽

Care Providers ◽

Collateral Ligament ◽

The Past ◽

Positive Sentiment ◽

Negative Sentiment

Background: Social media posts regarding ulnar collateral ligament (UCL) injuries and reconstruction surgeries have increased in recent years. Purpose: To analyze posts shared on Instagram and Twitter referencing UCL injuries and reconstruction surgeries to evaluate public perception and any trends in perception over the past 3 years. Study Design: Cross-sectional study. Methods: A search of a 3-year period (August 2016 and August 2019) of public Instagram and Twitter posts was performed. We searched for >22 hashtags and search terms, including #TommyJohn, #TommyJohnSurgery, and #tornUCL. A categorical classification system was used to assess the sentiment, media format, perspective, timing, accuracy, and general content of each post. Post popularity was measured by number of likes and comments. Results: A total of 3119 Instagram posts and 267 Twitter posts were included in the analysis. Of the 3119 Instagram posts analyzed, 34% were from patients, and 28% were from providers. Of the 267 Twitter posts analyzed, 42% were from patients, and 16% were from providers. Although the majority of social media posts were of a positive sentiment, over the past 3 years, there was a major surge in negative sentiment posts (97% increase) versus positive sentiment posts (9% increase). Patients were more likely to focus their posts on rehabilitation, return to play, and activities of daily living. Providers tended to focus their posts on education, rehabilitation, and injury prevention. Patient posts declined over the past 3 years (–28%), whereas provider posts increased substantially (110%). Of posts shared by health care providers, 4% of posts contained inaccurate or misleading information. Conclusion: The majority of patients who post about their UCL injury and reconstruction on social media have a positive sentiment when discussing their procedure. However, negative sentiment posts have increased significantly over the past 3 years. Patient content revolves around rehabilitation and return to play. Although patient posts have declined over the past 3 years, provider posts have increased substantially with an emphasis on education.

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