scholarly journals Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers

2021 ◽  
Vol 16 (7) ◽  
pp. 2672-2693
Author(s):  
Hyungjoon Kim
Keyword(s):  
South Korea ◽  
Purchase Intention ◽  
Subjective Norms ◽  
Mobile App ◽  
Purchase Behavior ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Grocery Shopping ◽  
User Intention ◽  
South Korean

With the revitalization of the online grocery trading market, many consumers are using mobile applications to purchase groceries. Although past studies were conducted on online grocery purchases, few measured mobile app users in a conceptual model that combines both motivational needs and behavioral components. Grounded in the uses and gratifications theory and the theory of planned behavior, this study investigated utilitarian motives, hedonic motives, experiential motives, attitudes, subjective norms, perceived behavioral control, purchase intention, and purchase behavior among mobile grocery app users in South Korea. As an additional analysis, a comparison between users and non-users of mobile grocery apps was implemented. The results showed that the utilitarian motives of grocery app users significantly influenced attitudes, attitudes and subjective norms influenced user intention, and user intention influenced grocery purchase behavior. Users showed statistically higher utilitarian motives, hedonic motives, and attitudes than non-users. The results suggest that South Korean consumers hold positive attitudes toward mobile grocery shopping and that the opinions of others may influence the decision to use the services. Mobile groceries in South Korea may have the potential for continued growth if individuals’ perceived control of the service improves. Implications and suggestions for future research are discussed.

scholarly journals The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

2021 ◽  
Vol 13 (22) ◽  
pp. 12900
Author(s):  
Cheng Liu ◽  
Cheuk-Kwan Sun ◽  
Yu-Chia Chang ◽  
Shang-Yu Yang ◽  
Tao Liu ◽  
...  
Keyword(s):  
Dietary Supplements ◽  
Purchase Intention ◽  
Positive Impact ◽  
Behavioral Control ◽  
Cross Sectional Study ◽  
Subjective Norms ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
The Impact

This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.

Faktor Yang Mempengaruhi Intensi Masyarakat Menjadi Nasabah Bank Syariah Ditinjau Dari Planned Behaviour Theory (Survei Pada Masyarakat Kota Bekasi)

2021 ◽  
Vol 12 (1) ◽  
pp. 49-59
Author(s):  
Asep Sumaryo ◽  
Purnama Putra
Keyword(s):  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Islamic Banks ◽  
The People ◽  
Planned Behavior Theory

Indonesia is a country with the largest Muslim population in the world of its 240 million people,88.2% are Muslims. Islamic banks exist because of the public's need for alternative transactions thatare interest-free. However, the growth of Islamic banks in Indonesia is still not optimal, one of thefactors is that people are still not enthusiastic about Islamic banks and the lack of intention of thepeople to become customers of Islamic banks. There are several factors that affect the intention interms of planned behavior theory, namely attitudes, subjective norms and perceptions of behaviorcontrol. So the research aims to determine the effect of attitudes, subjective norms and perceptionsof behavioral control on the intention of the people of Bekasi city to become customers in Islamicbanks. The research method uses multiple linear regression analysis. The data used are the results ofquestionnaires distributed to 12 districts in the city of Bekasi. The sample consisted of 132 people inBekasi city who were taken by using purposive sampling technique. Data were tested partially andsimultaneously. The data is processed using SPSS (Statistical Product and Service Solution) version22. The results of this study show partially that attitude variables have a positive and significant effect,subjective norm variables have a positive and significant effect, behavioral control perceptions have apositive but insignificant effect on intention to become a customer. Islamic Bank. Meanwhile, attitudes,subjective norms and perceived behavioral control simultaneously have a significant positive effect onthe intention to become a customer of Islamic banks. Future research is expected to expand the scopeof research, add variables and other factors and extend the research period.

scholarly journals Selected Antecedents of Consumer Attitude toward a Product in an Eco-Label Context

2016 ◽  
Vol 11 (5) ◽  
pp. 33
Author(s):  
Sven Gross ◽  
Phillip Wilson ◽  
Jie Zhang ◽  
Chris Shao ◽  
Alan J. Dubinsky
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Empirical Work ◽  
Purchase Behavior ◽  
Future Research ◽  
Consumer Attitude ◽  
Environmental Attitude ◽  
Environmental Friendliness ◽  
Perceived Credibility ◽  
Consumer Purchase Intention

Marketers’ use of eco-labels—verifying the environmental friendliness of products—has steadily grown. Earlier studies have focused on the direct influence of eco-labels on consumer purchase intention for these products. Findings from that empirical work revealed that eco-labels can have a positive impact on purchase intention. Other investigations disclosed a positive relationship between consumer attitude toward the brand and purchase intention. Based on the foregoing research efforts, the purpose of the present work was to examine selected factors that may influence consumer attitude toward eco-labeled products. The following constructs were discerned to have that impact: recognition/awareness of eco-labels, perceived credibility of the eco-label, and current purchase behavior of eco-labeled products. Environmental attitude, though, was found to be unrelated to consumer attitude toward eco-labeled products. Implications and suggestions for future research are provided.

Factors influencing green purchase behavior of millennials in India

2018 ◽  
Vol 29 (5) ◽  
pp. 798-812 ◽  
Author(s):  
Richa Chaudhary ◽  
Samrat Bisai
Keyword(s):  
Willingness To Pay ◽  
Cultural Context ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Buying Behavior ◽  
Content Type ◽  
The Relationship

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC) and willingness to pay premium, in the framework. Design/methodology/approach Data were collected from 202 students from various departments of an institute of higher education in India. The proposed model was tested with the help of structural equation modeling using bootstrapping procedures in SPSS AMOS 24. Findings Except for the direct association between subjective norm (SN) and purchase intention (PI), the study provided support for the TPB framework. EC was found to exert an indirect influence on green PI through its effect on attitude, SN and perceived behavioral control. Willingness to pay premium moderated the relationship of PI with green buying behavior. PIs were found to successfully translate into purchase behavior (PB). Practical implications This research by promoting an understanding on the factors affecting the green buying behavior of educated millennials in India will assist green marketers to tap the tremendous potential inherent in this market segment by formulating customized market plans and strategies. Originality/value The study extends the existing literature by validating and extending the TPB framework in a unique cultural context and advancing the understanding of underlying psychological mechanisms and boundary conditions of the relationship between PIs and PBs.

Hello Kitty livery is just a glimpse of Hello Kitty experiential package

2015 ◽  
Vol 25 (1) ◽  
pp. 75-94 ◽  
Author(s):  
Stephen W. Wang ◽  
Waros Ngamsiriudom
Keyword(s):  
Purchase Intention ◽  
Potential Role ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Experiential Marketing ◽  
Related Services ◽  
Content Type ◽  
Consumer Purchase Intention

Purpose – Celebrity-themed aircraft campaigns have become a popular tactic that airlines adopt as part of their experiential marketing efforts. The campaign aims at differentiating their airline from competitors through delivering and/or reforming consumers’ flying experience. The paper aims to discuss this issue. Design/methodology/approach – Based on data collected from Taiwan, this study investigated the influence of four antecedents – attitude toward celebrity-themed aircrafts, subjective norms, perceived behavioral control and celebrity worship − on purchase intention. Findings – The results revealed significant positive relationships between all four antecedents and purchase intention. Furthermore, celebrity worship changed the relationships between attitude, subjective norms, as well as perceived behavioral control and intentions. Originality/value – This study investigates the potential role of marketing program of airlines with a fictional celebrity-themed aircraft that offer immersive flying experience to consumers. The experience starts on the outside where consumers can see the aircraft painted with celebrity-themed livery, and on the inside where the consumers get to experience many celebrity-related products, services, and spirit. According to the results, airlines can influence consumer purchase intention of the airlines services by offering consumers more celebrity related services, including celebrity-themed aircraft, customized products, and limited-amount souvenirs for their patronage. The results also demonstrate that celebrity worship has a significantly moderating effect on consumers’ perception on purchase intention. The results can vary depending on the intensity of celebrity worship.

scholarly journals The Role of Halal Awareness on Purchase Intention of Halal Food: Evidence from Indonesian Working Students

2021 ◽  
pp. 31-44
Author(s):  
Dewiana Novitasari ◽  
Gusli Chidir ◽  
Didi Sutardi ◽  
Joni Iskandar ◽  
Erni Taruli Pebrina
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Simple Random Sampling ◽  
Subjective Norm ◽  
Private Higher Education ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Working Students ◽  
Halal Food ◽  
Working Student

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of working students in a private higher education in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to 410 population of working students. The returned and valid questionnaire results were 211 samples. Data processing was used SEM method with Smart PLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention have a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior. Keywords:Halal awareness, purchase intention, subjective norms, halal food, theory of planned behavior.

scholarly journals The Influence of Attitude, Subjective Norm and Perceived Behavioral Control towards Organic Food Purchase Intention

2020 ◽  
Vol 1 (2) ◽  
pp. 132
Author(s):  
Hana Novita Hasan ◽  
Sentot Suciarto
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Food Purchases ◽  
Analysis Technique ◽  
Food Attitudes ◽  
Perceived Behavior Control ◽  
Two Stages

This study aims to determine the determinants of intention in buying organic food. This thesis focuses on the consumer of organic food products in Indonesia who use online media in Instagram to make their organic food purchases with Theory of Planned Behavior. The data collection in this study was conducted in two stages, namely pre-survey to analyze opinion leaders and types of organic foods that will be used as a limitation of the study and the second stage is the research questionnaire. The analysis technique used is qualitative data analysis. Based on the results of the study conclusions can be drawn as follows:  adherence to organic food and perceived behavioral control significantly influence buying intention in organic food, while subjective norms are found to have no significant effect on buying intention in organic food. Attitudes toward organic food have the strongest influence among the other two variables. Subjective norms have the lowest influence. Subjective norms or pressure from other people to consume organic food apparently do not have a significant effect because it does not originate from oneself (external) or is not their own volition, in contrast to the attitude and perceived behavior control variables that originate from oneself.

scholarly journals Design and Development of Smart List: A Mobile App for Creating and Managing Grocery Lists

2019 ◽  
Vol 16 (2(SI)) ◽  
pp. 0462 ◽  
Author(s):  
Katuk Et al.
Keyword(s):  
Purchase Intention ◽  
Reference Model ◽  
Mobile App ◽  
Grocery Shopping ◽  
Functional Requirements ◽  
Application Development ◽  
Design And Development ◽  
Development Methodology ◽  
Working People ◽  
System Requirements

Research in consumer science has proven that grocery shopping is a complex and distressing process. Further, the task of generating the grocery lists for the grocery shopping is always undervalued as the effort and time took to create and manage the grocery lists are unseen and unrecognized. Even though grocery lists represent consumers’ purchase intention, research pertaining the grocery lists does not get much attention from researchers; therefore, limited studies about the topic are found in the literature. Hence, this study aims at bridging the gap by designing and developing a mobile app (application) for creating and managing grocery lists using modern smartphones. Smartphones are pervasive and become a necessity for everyone today. Hence, a smartphone app that can facilitate the process of creating and managing grocery lists for busy and working people is beneficial. The design and development of the app followed the rapid application development methodology. First, the functional requirements were gathered through interviews and content analysis. Then, a prototype named SMART LIST has been developed based on the gathered requirements, and a field study was carried out to evaluate the usability of the prototype. The results of the evaluation suggested that SMART LIST is useful and easy to use. The respondents also satisfied with the functions for managing grocery lists offered by SMART LIST. The study contributes towards an understanding the system requirements and user interface of a mobile app for managing grocery list. It can be a reference model for developers and researchers in the area to develop similar apps or enhancing the capabilities in creating and managing grocery lists.

scholarly journals Sustainable initiatives in the food industry: Role of businesses and regulators

2021 ◽  
Vol 17 (4) ◽  
pp. 88-102
Author(s):  
Geoffrey Tanakinjal ◽  
Alesia Gugkang ◽  
Haji Rithuan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Awareness ◽  
Environmental Awareness ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Awareness Campaigns ◽  
The Impact

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.

scholarly journals EXTENDED THEORY OF PLANNED BEHAVIOR AS MODEL OF ANABOLIC ANDROGENIC STEROID USE BY INDONESIAN BODYBUILDERS

2016 ◽  
Vol 31 (1) ◽  
pp. 99 ◽  
Author(s):  
Shine Pintor Siolemba Patiro ◽  
Basu Swastha Dharmmesta ◽  
Sahid Susilo Nugroho ◽  
Bayu Sutikno
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Outcome Measure ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Extended Theory ◽  
Overt Behavior ◽  
Use Behavior

This correlational study explored the psychological antecedents of Indonesian bodybuilders’ intentions to use anabolic–androgenic steroids (AAS), based on the Theory of Planned Behavior (TPB). The purpose of this research was to identify factors that influence an Indonesian bodybuilder’s intention to use AAS and offer a better understanding of AAS use behavior based on the extended Theory of Planned Behavior (TPB). The three predictor variables of (1) attitude, (2) subjective norms, and (3) perceived behavioral control accounted for the variation in the outcome measure of the intention to reuse the AAS. Likewise, (1) attitude and (2) intention accounted for of the variation in the outcome measure of the reuse of AAS. This research combined two methods which are qualitative and quantitative. The respondents who were used in this research are professional bodybuilders located in Jakarta, Bandung, Surabaya, and Yogyakarta. The result of this research shows that the attitude of bodybuilders in using AAS tends to have values that are adopted by themselves. The result of this research differs from Bagozzi et al (1989) who stated that attitude influenced behavior directly as a nonpurposeful reaction or indirectly through intention as an aimed response. The result of this research clearly shows that attitude can influence behavior directly as a purposeful reaction, because the bodybuilders consume AAS to achieve a particular purpose and it is strengthened by achievement value in themselves. This research suggests also that attitude and subjective norms are not causally independent. They appear to reflect similar beliefs and to influence each other. These results differ from Titah and Barki (2009), as suggested by Chang (1998) and Aarts et al. (1998), who stated that a person whose positive subjective norms move them toward overt behavior, it will lead to a positive attitude toward the behavior. Future research directions are suggested regarding several areas.Keywords: Theory of Planned Behavior; values; steroid; bodybuilders

Sign in / Sign up

Export Citation Format

Share Document