scholarly journals Linear Model Predictive Control for Physical Attractiveness and Risk: Application of Cosmetic Medicine Service

Mathematics ◽  
2020 ◽  
Vol 8 (6) ◽  
pp. 975
Author(s):  
Li-Ling Liu
Keyword(s):  
Perceived Risk ◽  
Physical Attractiveness ◽  
Service Providers ◽  
Social Risk ◽  
Service Employees ◽  
Intention To Purchase ◽  
Medicine Service ◽  
Consumption Frequency ◽  
And Behavior ◽  
Cosmetic Medicine

In the online world, the “eyeball economy” has become mainstream. Whether regarding Internet cosmetic medicine endorsers or physical service providers, the topic of physical attractiveness has long been discussed in the field of medical beauty e-commerce. When receiving cosmetic medical services, consumers have frequent contact with employees. Physical attractiveness is the most apparent and easily observed employee characteristic, and consumers base their judgement and behavior on it. In this study, the relationship between the physical attractiveness of cosmetic service employees and consumers’ perceived risk is discussed and clarified. After 366 questionnaires were collected and analyzed, the results indicated that the physical attractiveness of cosmetic service employees was negatively associated with perceived financial, performance, physical, psychological, and social risk. The study offers suggestions for employers. They should recruit more attractive employees. This will increase consumer intention to purchase a service because the consumers’ perceived risks are reduced. It may also enhance repurchase intention and consumption frequency.

Determining Consumer Purchase Intention Toward Counterfeit Luxury Goods Based on the Perceived Risk Theory

2022 ◽  
pp. 316-339
Author(s):  
Cláudio Félix Canguende-Valentim
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Financial Risk ◽  
Social Risk ◽  
Luxury Goods ◽  
Intention To Purchase ◽  
Consumer Purchase Intention ◽  
Perception Theory

This study aims to understand the impact of financial, psychological, and social risk dimensions on attitude and intention to purchase counterfeit luxury goods. Data were collected through a questionnaire conducted with 116 Angolan consumers and were treated with structural equation modeling. The results revealed that only financial risk and social risk were influential in attitude toward counterfeit luxury goods. Attitude had a significant influence on the intention to purchase counterfeit luxury goods. The research contributes to the literature because there has been no previous study in an African country that seeks to understand the purchase intention of counterfeit luxury goods according to risk perception theory. On the other hand, this study is one of the few to report that social risk perception positively impacts attitudes towards counterfeit luxury goods.

Validating the Measurement Constructs Affecting the Technology Adoption in Indian Mobile Banking Industry

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Muragesh Y. Pattanshetti ◽  
Sachin S. Kamble ◽  
Sudheer M. Dhume ◽  
Shradha Gawankar
Keyword(s):  
Technology Adoption ◽  
Perceived Risk ◽  
Service Providers ◽  
Business Environment ◽  
Retail Banking ◽  
Appropriate Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Measurement Scale ◽  
Mobile Banking

Mobile phones have undeniably brought a paradigm shift, affecting both the lives of people and the business environment. Today, mobile phone has permeated the lives of billions of people around the world, becoming for many an indispensable device. Moreover, adoption of mobile banking has significant impact on reducing costs and enabling change in retail banking. Factors influencing the intention to use or adopt mobile banking are very important and will play a vital role for mobile banking service providers. The proposed study focuses on a comprehensive set of potential factors that influence the adoption of mobile banking. The research model identifies appropriate factors and captures dependency relationships among these factors in the form of a number of hypotheses to be tested in this research. This paper aims to design a scale with a high degree of reliability, validity, and dimensionality which helps to determine the appropriate technology adoption model based on the identified constructs, viz. Optimism (OPTI), Innovativeness (INNO), Insecurity (INSC), Discomfort (DISC), Perceived Usefulness (PU), Perceived Ease of Use (PEU), Perceived Risk (PR), Subjective Norms (SN), Attitude (ATTI), Behavioural Control (BC) and Behavioural Intention (BI). The data were collected through questionnaire survey from 201 respondents comprising software engineers, bank employees, professors, entrepreneurs. Confirmatory factor analysis was used to test the validity of the proposed measurement scale for all the identified constructs. This instrument helps bankers to determine and design there applications which will contribute to the knowledge of predicting customer intention.

An empirical investigation of tourist’s choice of service delivery options

2017 ◽  
Vol 29 (7) ◽  
pp. 1892-1913 ◽  
Author(s):  
Arun Kumar Kaushik ◽  
Zillur Rahman
Keyword(s):  
Service Delivery ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Service Employees ◽  
Delivery Options

Purpose This paper aims to offer and examine a conceptual model of tourist innovativeness toward self-service technologies (SSTs) to confirm whether tourists prefer service delivery by SSTs over employees in an offline hospitality environment. Design/methodology/approach Tourists’ perceived usefulness (PU) of SSTs and need for interaction (NI) with service employees have been taken as crucial mediating variables to examine the effects of perceived ease of use and technology readiness index personality dimensions toward SST and employee-based service adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its dependence on domestic tourist samples. However, such samples were chosen because tourists comprising these samples tend to use similar service delivery options more, in turn increasing their use of SSTs available in sample hotels. Practical implications The study gives a deeper understanding of TRAM with an extremely crucial mediating variable (NI) in an offline service context. It also provides useful insights to service providers and policy makers for developing new strategies and policies to enhance user experience. Social implications This study recommends the usage of numerous SSTs by tourists. Originality/value During extensive literature review carried out in this research, no study was found that proposed such an effective framework in an offline service context.

scholarly journals Mandatory HIV testing in China: the perception of health-care providers

2007 ◽  
Vol 18 (7) ◽  
pp. 476-481 ◽  
Author(s):  
Li Li ◽  
Zunyou Wu ◽  
Sheng Wu ◽  
Sung-Jae Lee ◽  
Mary Jane Rotheram-Borus ◽  
...  
Keyword(s):  
Health Care ◽  
Hiv Testing ◽  
Health Care Providers ◽  
Perceived Risk ◽  
Ethical Issues ◽  
Service Providers ◽  
Risk Behaviour ◽  
People Living With Hiv ◽  
Care Providers ◽  
Hiv Aids

Health-care providers in China are facing an exponential increase in HIV testing and HIV-positive patients. A total of 1101 service providers were recruited to examine attitudes toward people living with HIV/AIDS (PLWHA) in China. Logistic regression models were used to assess factors associated with providers' attitudes toward mandatory HIV testing. Providers were most likely to endorse mandatory HIV testing for patients with high-risk behaviour and for all patients before surgery. Over 43% of providers endorsed mandatory testing for anyone admitted to hospital. Controlling for demographics, multivariate analyses indicated that providers with higher perceived risk of HIV infection at work, higher general prejudicial attitudes toward PLWHA, and previous contact with HIV patients were more likely to endorse mandatory HIV testing for anyone admitted to hospital. Results underscore the importance of implementing universal precautions in health-care settings and call attention to social and ethical issues associated with HIV/AIDS control and treatment in China.

Minimising perceived travel risk in the aftermath of the COVID-19 pandemic to boost travel and tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Viraiyan Teeroovengadum ◽  
Boopen Seetanah ◽  
Eric Bindah ◽  
Arshad Pooloo ◽  
Isven Veerasawmy
Keyword(s):  
Perceived Risk ◽  
Health Care Services ◽  
Cognitive Theory ◽  
Service Providers ◽  
International Travel ◽  
Hierarchical Regression ◽  
Cross Sectional ◽  
Content Type ◽  
Transportation Services ◽  
Travel And Tourism

Purpose This study aims to confirm the expected impact of coronavirus (COVID-19) related to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at identifying the key predictors of perceived travel risk in the aftermath of the COVID-19 pandemic. A theoretically grounded framework is proposed which can be further improved to understand and predict international travel behaviours within the context of global pandemics. Design/methodology/approach A mixed-methods design is adopted. In the first phase referred to as Study 1, a cross-sectional design is used based on a sample of 217 international outgoing tourists surveyed at the Mauritian International Airport and data is analysed using hierarchical regression. In Phase 2, referred to as Study 2, a purposive sample of tourists around the world are interviewed and data is analysed using the thematic analysis technique. Findings The results show that amongst those tourists who are willing to travel in the aftermath of the COVID-19 crisis, the related perceived risk is likely to influence their travelling intention. Several key predictors of perceived travel risks are uncovered, those are categorised as COVID-19 status; transportation services; national sanitary measures; health-care services; accommodation services; ecotourism facilities. Moreover, the potential effects of those factors on perceived COVID-19 related travel risk are likely to be moderated by the trustworthiness of the information. Practical implications The implications of the study are important for researchers and policymakers to better understand and predict travellers’ behaviour in times of pandemics. These implications are also important to tourism marketers and transport and hospitality service providers to more effectively manage and mitigate the effect of such events. Originality/value The study provides an original comprehensive model grounded in the social cognitive theory and protection motivation theory to understand the predictors of perceived travel risks in relation to COVID-19 at a destination.

Sanctions, Perceptions, and Crime

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Robert Apel
Keyword(s):  
Perceived Risk ◽  
Risk Perceptions ◽  
Annual Review ◽  
Publication Date ◽  
Special Significance ◽  
Crime And Punishment ◽  
Situational Cues ◽  
Recent Scholarship ◽  
Criminal Opportunity ◽  
And Behavior

The interplay of sanctions, perceptions, and crime has special significance in criminology and is central to a long tradition of perceptual deterrence research as well as to more recent scholarship on crime decision-making. This article seeks to review this body of research as it pertains to three basic questions. First, are people's perceptions of punishment accurate? The evidence indicates that people are generally but imperfectly aware of punishments allowed under the law but are nevertheless sensitive to changes in enforcement, especially of behaviors that are personally relevant. Second, does potential apprehension affect people's perceived risk and behavior when faced with a criminal opportunity? A highly varied body of literature supports the conclusion that perceptions are sensitive to situational cues and that behavior is sensitive to perceived risk, but these links can be weakened when individuals are in emotionally or socially charged situations. Third, do people revise their risk perceptions in response to crime and punishment experiences? Studies of perceptual change support the contention that people systematically update their perceptions based on their own and others’ experiences with crime and punishment. Expected final online publication date for the Annual Review of Criminology, Volume 5 is January 2022. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.

How Advertising Beauty Influences Children’s Self-Perception and Behavior

2014 ◽  
pp. 327-347
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel
Keyword(s):  
Experimental Research ◽  
Physical Attractiveness ◽  
Physical Appearance ◽  
Positive Influence ◽  
Self Perception ◽  
Self Worth ◽  
And Behavior ◽  
Advertising Model

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.

How Advertising Beauty Influences Children's Self-Perception and Behavior

2017 ◽  
pp. 1495-1511
Author(s):  
Iris Vermeir ◽  
Dieneke Van de Sompel
Keyword(s):  
Experimental Research ◽  
Physical Attractiveness ◽  
Physical Appearance ◽  
Positive Influence ◽  
Self Perception ◽  
Self Worth ◽  
And Behavior ◽  
Advertising Model

The authors investigate (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's buying intentions are influenced by the attractiveness of an advertising model, and (4) whether age, gender, and materialism affect (1), (2), and (3). Results of an experimental research (N=185) confirm the presence of the “what is beautiful is good” stereotype in children. Attractive (versus less attractive) models were also perceived to be less likely to follow the rules. Contrary to expectations from research in adult samples, the presence of an attractive (versus less attractive) model has a positive influence on perceived physical appearance for both boys and girls and also a positive influence on general self-worth for girls. The authors also found that attractive (versus less attractive) models increase attitudes and buying intentions for boys, but not for girls. No effects of age and materialism were found.

Store brand and perceived risk on private label brand attitude

2020 ◽  
Vol 12 (1) ◽  
pp. 133-150 ◽  
Author(s):  
M.K.M. Manikandan
Keyword(s):  
Risk Factors ◽  
Perceived Risk ◽  
Tamil Nadu ◽  
Financial Risk ◽  
Perceived Quality ◽  
Negative Influence ◽  
Private Label ◽  
Social Risk ◽  
Content Type ◽  
The Social

Purpose The purpose of this paper is to find the influence of retailer equity and perceived risk on attitudes toward private label brand (PLB) grocery products. Design/methodology/approach Retailer equity includes four variables: retailer awareness, retailer association, retailer perceived quality and retailer loyalty. The perceived risk factors include functional risk, financial risk and social risk. The attitude toward PLBs was taken as the dependent variable. The study was carried out by using a standardized questionnaire for all three constructs. The convenience sampling method was adopted to carry out data collection from customers of organized retail stores in the city of Coimbatore, in the state of Tamil Nadu, India. The relationship between the three variables was studied with structural equation modeling using IBM SPSS Amos software. Findings The study revealed that excluding the Financial Risk and the Social Risk, functional risk alone has significant influence over the PLB Attitude. The Retailer Equity variables, retailer perceived quality and retailer loyalty have positive influence on the PLB Attitude, while the other two variables do not show any influence. Retailer Awareness shows a negative influence over the social risk. Retailer Association does not show any influence on any of the three risk factors. Retailer perceived quality shows negative influence over the functional risk while retailer loyalty negatively influences social risk. Research limitations/implications The research study was carried out in cities that are populous in the Indian state of Tamil Nadu. All the respondents came from three cities in Tamil Nadu, namely, Coimbatore, Tiruppur and Madurai. Hence, extending the findings of the study to other countries where organized retail penetration is deeper may be attempted with caution. Practical implications The study will offer managers in the retail industry some understanding of the risk-relieving factors in operation when buying grocery goods. Originality/value The research paper contributes to the literature concerning the role played by retailer equity and perceived risk factors on attitudes toward PLBs.

How autonomy makes an experience pleasurable: The roles of risk perception and personal control

2019 ◽  
Vol 35 (1) ◽  
pp. 43-61
Author(s):  
Renaud Lunardo ◽  
Camille Saintives
Keyword(s):  
Field Study ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Personal Control ◽  
Moderating Effect ◽  
Social Risk ◽  
Consumption Experience ◽  
Consumer Autonomy ◽  
The Relationship ◽  
Control Study

This research challenges the notion that autonomy is beneficial for consumers in every situation. Specifically, this research demonstrates across two experiments and one field study that autonomy can lead to pleasure only when risk is low. Importantly, these studies also identify personal control as a mechanism that explains why autonomy makes the consumption experience more or less pleasurable, depending on risk perceptions. In Study 1, we demonstrate that perceived risk moderates the effect that autonomy may have on making the experience pleasurable, with a lack of risk making autonomy increase personal control. Study 2 replicates this moderating effect of risk in a field study. To test if the effects replicate using another type of perceived risk, Study 3 manipulates social risk and replicates its moderating effect on the relationship between autonomy and personal control on the pleasure observed in Studies 1 and 2. Collectively, this research draws attention to the need to consider risk when making consumers autonomous, and it offers novel contributions to the work on consumer autonomy.

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