scholarly journals Qualified Health Claim Language affects Purchase Intentions for Green Tea Products in the United States

Nutrients ◽  
2019 ◽  
Vol 11 (4) ◽  
pp. 921 ◽  
Author(s):  
Amanda Berhaupt-Glickstein ◽  
Neal Hooker ◽  
William Hallman
Keyword(s):  
Green Tea ◽  
Online Survey ◽  
The United States ◽  
Dietary Change ◽  
Purchase Intentions ◽  
Health Claims ◽  
Cancer Worry ◽  
Supplement Use ◽  
The Relationship ◽  
Reduced Risk

Qualified health claims (QHC) describe diet–disease relationships and summarize the quality and strength of evidence for a claim. Companies assert that QHCs increase sales and take legal action to ensure claims reflect their interests. Yet, there is no empirical evidence that QHCs influence consumers. Using green tea as a case study, this study investigated the effects of QHCs on purchase intentions among adults 55 years and older living in the US. An online survey using a between-subjects design examined QHCs about the relationship between green tea and the reduced risk of breast and/or prostate cancer or yukichi fruit juice and the reduced risk of gastrocoridalis, a fictitious relationship. QHCs written by a green tea company generated greater perceptions of evidence for the relationship, greater confidence in green tea and cancer, and increased purchase intentions for green tea than other QHCs. Factors that mitigated the claim’s effects on purchase intentions are: Race/ethnicity; age; importance of health claims; supplement use; health; worry about health/becoming sick with cancer; worry that led to dietary change; green tea consumption; and familiarity with the green tea–cancer. Consumers who made health-related dietary change in the past year and consider health claims important indicated greater purchase intentions than others.

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

2018 ◽  
Vol 27 (2) ◽  
pp. 146-157 ◽  
Author(s):  
Juan Mundel ◽  
Patricia Huddleston ◽  
Bridget Behe ◽  
Lynnell Sage ◽  
Caroline Latona
Keyword(s):  
Eye Tracking ◽  
Online Survey ◽  
Product Category ◽  
Purchase Intentions ◽  
Product Type ◽  
Content Type ◽  
Attentional Processes ◽  
Potted Plants ◽  
Total Fixation ◽  
The Relationship

Purpose This study aims to test the relationship between consumers’ perceptions of product type (utilitarian vs hedonic) and the attentional processes that underlie decision-making among minimally branded products. Design/methodology/approach This study uses eye-tracking measures (i.e. total fixation duration) and data collected through an online survey. Findings The study shows that consumers spend more time looking at hedonic (vs utilitarian) and branded (vs unbranded) products, which influences perceptions of quality. Practical implications The findings of this research provide guidelines for marketing minimally branded products. Originality/value The authors showed that the product type influences the time consumers spend looking at an item. Previous findings about effects of branding are extended to an understudied product category (i.e. live potted plants).

scholarly journals Determinants of the COVID-19 Vaccine Hesitancy Spectrum

2021 ◽  
Author(s):  
Rachael Piltch-Loeb ◽  
Diana Silver ◽  
Yeerae Kim ◽  
Hope Norris ◽  
Elizabeth McNeill ◽  
...  
Keyword(s):  
Online Survey ◽  
Social Science Research ◽  
Science Research ◽  
The United States ◽  
Vaccine Hesitancy ◽  
United States Population ◽  
The Social ◽  
Wait And See ◽  
Logistic Regressions ◽  
The Relationship

Polls report nearly one-third of the United States population is skeptical or opposed to getting the COVID-19 vaccine. Most of these polls, as well as the scientific research that has been conducted on vaccine hesitancy, was done prior to vaccine eligibility opening to all adults. Now that COVID-19 vaccines are widely available, further research is needed to understand the factors contributing to vaccine intentions across the vaccine hesitancy spectrum. This study conducted an online survey using the Social Science Research Solution (SSRS) Opinion Panel web panelists, representative of U.S. adults age 18 and older who use the internet, with an oversample of rural-dwelling and minority populations between April 8 and April 22, 2021- as vaccine eligibility opened to the country. We examined the relationship between COVID-19 exposure and socio-demographics with vaccine intentions [eager-to-take, wait-and-see, undecided, refuse] among the unvaccinated using multinomial logistic regressions [ref: fully/partially vaccinated]. Results showed vaccine intentions varied by demographic characteristics and risk exposures during the period that eligibility for the vaccine was extended to all adults.

Polarization and partisanship: Key drivers of distrust in media old and new?

2020 ◽  
Vol 35 (5) ◽  
pp. 484-501
Author(s):  
Jane Suiter ◽  
Richard Fletcher
Keyword(s):  
United States ◽  
Multilevel Analysis ◽  
News Media ◽  
Online Survey ◽  
News Coverage ◽  
The United States ◽  
Media System ◽  
Political Environments ◽  
Key Drivers ◽  
The Relationship

Some worry that increased partisanship is lowering trust in the news media, as people increasingly come into contact with cross-cutting news coverage. We use multilevel analysis of online survey data from 35 countries and find that left-right partisans (1) have slightly less trust in the news media in general, (2) slightly higher levels of trust in the news they consume and (3) perceive a larger ‘trust gap’ between the news they use and the rest of the news available within their country. However, we do not find evidence to support the idea that people in more politically polarized countries have less trust in the news, or that the association between partisanship and trust is strengthened in polarized political environments. Although in most cases the relationship between partisanship and trust is weak, it is noticeably stronger in the United States. However, the United States is home to a unique media system, and our analysis highlights the problems of assuming that the processes at work in one relatively well-understood country are playing out in the same way globally.

Bereavement Outcomes for Atheist Individuals: The Role of Spirituality, Discrimination, and Meaning

2020 ◽  
pp. 003022282097453
Author(s):  
Jacob S. Sawyer
Keyword(s):  
United States ◽  
Regression Analysis ◽  
Online Survey ◽  
The United States ◽  
Future Research ◽  
Meaning Reconstruction ◽  
Research And Practice ◽  
Group A ◽  
The Relationship

The present study applied several concepts typically included in thanatology research to an atheist sample. Atheists are a growing segment of the population in the United States, though little is known about this group. A sample of 355 adults who self-identify as atheist completed an online survey assessing forms of spirituality, anti-atheist discrimination, and meaning reconstruction in order to examine associations between these variables and bereavement outcomes of complicated grief and psychological distress. Results of a multiple regression analysis suggested that spirituality was not related to bereavement outcomes, anti-atheist discrimination was related to poorer bereavement outcomes, while the relationship between meaning reconstruction and bereavement outcomes was mixed. These results provide a foundation for additional exploration of bereavement processes in atheist individuals, and implications for future research and practice are discussed.

scholarly journals An Investigation of the Contested Qualified Health Claims for Green Tea and Cancer

2021 ◽  
Author(s):  
A. Berhaupt-Glickstein ◽  
W. K. Hallman
Keyword(s):  
Green Tea ◽  
Fruit Juice ◽  
Federal Court ◽  
Consumer Perceptions ◽  
Health Claims ◽  
Summary Statement ◽  
Prostate Cancers ◽  
Qualified Health Claims ◽  
The Relationship ◽  
The U.S

AbstractThere have been seven qualified health claims (QHCs) in the marketplace about the relationship between the consumption of green tea and the reduced risk of breast and/or prostate cancers that were written by three stakeholders (the U.S. Food and Drug Administration (FDA), Fleminger, Inc. (tea company), and the Federal Court). This paper evaluates assertions about the effects of these claims on consumers, which were contested in a federal lawsuit. Using a 2 × 7 experimental design, 1,335 Americans 55 years and older were randomized to view one QHC about green tea and cancer, or an identical QHC about a novel diet-disease relationship; yukichi fruit juice and gastrocoridalis. The results show that differing stakeholder descriptions of the same evidence significantly affected consumer perceptions. For example, QHCs written by Fleminger, Inc. were rated as providing greater evidence for the green tea-cancer claim. An FDA summary statement implied mandatory (vs. voluntary) labelling and greater effectiveness, and qualitative descriptions suggested that greater evidence existed for the claims (vs. quantitative descriptions). Greater evidence was also inferred for familiar claims (green tea and cancer).

scholarly journals Antecedents of Attitude towards Advertising of Controversial Products in Digital Media

Market Forces ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 22
Author(s):  
Safeena Yaseen ◽  
Syed Amir Saeed ◽  
Muhammad Ibtesam Mazahir ◽  
Sara Chinnasamy
Keyword(s):  
Digital Media ◽  
Adult Female ◽  
Online Survey ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Survey Method ◽  
Future Research ◽  
Hedonic Value ◽  
The Impact ◽  
The Relationship

The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumers’ attitude and their effect on purchase intentions. The study has also considered the mediating roles of attitude towards purchase intentions. The population for this study comprises of adult female digital media users. We collected data from 400 female respondents via the online survey method. The results suggest that hedonic value, falsity, and materialism directly impact attitude towards the advertising of controversial products. Further, hedonic value and materialism also affect purchase intentions. We also found that advertising attitude mediates the relationship between hedonic value, falsity, materialism, and purchase intentions. The study’s empirical results will help design appropriate marketing strategies, especially in the context of controversial products. Future research may extend the model by incorporating other factors and testing their efficacy in different regions and cultures.

scholarly journals Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism

2019 ◽  
Vol 11 (9) ◽  
pp. 2653 ◽  
Author(s):  
Thi Thu Huong Nguyen ◽  
Zhi Yang ◽  
Ninh Nguyen ◽  
Lester W. Johnson ◽  
Tuan Khanh Cao
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Mediating Role ◽  
Green Food ◽  
The Relationship ◽  
Moderating Role ◽  
Role Of Information

Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (C-A-B) paradigm, this study examines a model linking greenwash and green skepticism with green purchase intentions. It also investigates the moderating role of information and knowledge on the relationship between greenwash and green purchase intentions. Data were obtained from 419 Vietnamese consumers who had been involved in purchasing green vegetables using an online survey. Multivariate data analysis demonstrated that greenwash was negatively associated with green purchase intentions and that green skepticism mediated this negative association. In addition, the moderating effect of information and knowledge was confirmed. These findings enrich the extant knowledge on the relationship between greenwash and green purchase intentions. They also have important implications for firms that aim to reduce consumers’ skepticism and increase their intentions to purchase green food.

scholarly journals An Examination of the Relationship between Generation, Gender, Subject Area, and Technology Efficacy among Secondary Teachers in the United States

2021 ◽  
Vol 4 (4) ◽  
pp. 589-604
Author(s):  
Kimberly Woods ◽  
Jillian L. Wendt ◽  
Amy Barrios ◽  
Rebecca Lunde
Keyword(s):  
Online Survey ◽  
Geographic Location ◽  
The United States ◽  
Subject Area ◽  
Future Research ◽  
Self Assessment ◽  
Technology Proficiency ◽  
Teachers Perceptions ◽  
The Us ◽  
The Relationship

The current study uses a correlation design and multiple linear regression to determine whether generation, gender, and subject area predict teachers’ technology efficacy as measured by the Technology Proficiency Self-Assessment for 21st Century Leaning (TPSA C-21). An online survey was provided to all participants. The survey consisted of demographic questions and a technology self-efficacy instrument. Results demonstrate that gender and generation are statistically significant predictors of technology efficacy, namely on the Total, WWW, Integrated Applications, and Emerging Technologies Skills subscales of the TPSA C-21. The subject area variable, however, did not demonstrate a statistically significant ability to predict teacher technology efficacy scores on any subscale of the TPSA C-21. The findings of the current study add to the existing body of literature by enhancing understanding of the teachers’ perceptions of technology efficacy in one geographic location in the US. These findings are timely, especially given the largely technology dependent nature of education—whether in physical classrooms or in virtual settings and the increasing necessity of using technological tools in education settings.  Implications are discussed, including suggestions for future research. 

scholarly journals Customers’ Intention to Recommend Takeaway Food during COVID-19 Pandemic

2021 ◽  
Vol 25 (3) ◽  
pp. 85-100
Author(s):  
Yulia Yeni ◽  
Vera Pujani ◽  
Laura Syahrul
Keyword(s):  
Health Risk ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
The United States ◽  
Self Report ◽  
Research Findings ◽  
Quality Risk ◽  
Psychological Risk ◽  
The Relationship

Purpose: The aim of this study is to predict perceived risk and consumer willingness in recommending takeaway food from restaurant served in buffet style.                           Methodology/Approach: This study used an online survey of 170 consumers who were selected based on purposive sampling method. The research questionnaire was adapted from previous research. The data were analysed using Structural Equation Modelling (SEM), with Smart PLS. Findings: The research findings show that health risk and psychological risk have a positive effect on intention to recommend takeaway food. Meanwhile, quality risk and trust have no effect on intention to recommend takeaway food. In addition, psychological risk and quality risk have no effect on trust. This study also shows that trust does not function as a mediator of the relationship between health risk, psychological risk, quality risk, trust, and intention to recommend. Research Limitation/Implication: This study only uses a self-report questionnaire by customers. For further research, to enrich the discussion, it is recommended to use interviews or FGD. In addition, this study only uses three risk variables. For the future, it is advisable to add other risk variables. Originality/Value of paper: In other countries such as China, Korea and the United States, related research has been carried out, however for the context of RM Padang which is unique with all the menus served (Buffet) on the visiting customers’ table has not been found in literature.

scholarly journals Conjoint Analysis of U.S. Consumers’ Preference for Elderberry Jelly and Juice Products

HortScience ◽  
2013 ◽  
Vol 48 (3) ◽  
pp. 338-346 ◽  
Author(s):  
Phillip M. Mohebalian ◽  
Francisco X. Aguilar ◽  
Mihaela M. Cernusca
Keyword(s):  
Conjoint Analysis ◽  
Online Survey ◽  
Consumer Preferences ◽  
The United States ◽  
Health Claims ◽  
Product Price ◽  
Ceteris Paribus ◽  
Fruit Type ◽  
Competitive Price ◽  
Qualified Health Claims

This study is the first of its kind in eliciting U.S. consumer preferences for elderberry juice and jelly products. An online survey collected self-reported information from 1043 U.S. residents. Results of a conjoint analysis suggest elderberry products that disclose qualified health claims and are produced locally were the best positioned to compete for greater shares in the jelly and juice product markets. Although consumers were 27% less likely to purchase elderberry jelly and 23% less likely to purchase elderberry juice relative to products containing competing fruit types, ceteris paribus, the fruit type product attribute determined only 9% of jelly and 13% of juice stated purchasing decision. More important than fruit type, consumers valued product price, disclosure of health claims, and origin. Consumers were 3.7 times more likely to choose locally produced jelly products than imported jelly and twice as likely to select products disclosing health claims compared with jelly products without claims. Likewise, consumers were 3.3 times more likely to choose locally produced juice products than imported juice products and 2.1 times more likely to select juice products with health claims than without. Our results indicate that an introductory strategy that combines the strength of preferences for locally produced products along with the disclosure of health claims at a competitive price can be an important tool in expanding the market for elderberry products in the United States.

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