scholarly journals Testing Emotional Eating Style in Relation to Willingness to Pay for Nutritional Claims

Nutrients ◽  
2019 ◽  
Vol 11 (8) ◽  
pp. 1773 ◽  
Author(s):  
Belinda López-Galán ◽  
Tiziana de-Magistris
Keyword(s):  
Willingness To Pay ◽  
Emotional Eating ◽  
Random Parameter ◽  
Error Component ◽  
Marketing Strategies ◽  
Emotional States ◽  
Purchasing Behavior ◽  
Eating Style ◽  
High Prevalence ◽  
Sweet Foods

In face of the high prevalence of non-communicable diseases, nutritional claims represent a useful tool to help people to make healthier food choices. However, recent research notes that when some people experience an intense emotional state, they increase their food consumption, particularly of energy-dense and sweet foods. In consequence, this study aims to assess whether emotional eating (EE) style influences the purchase of food products carrying these claims. To this end, a real choice experiment (RCE) was conducted with 306 participants who were asked to evaluate different types of toast. An error component random parameter logit (ECRPL) was used to analyze their preferences for reduced-fat and low-salt claims toast and the effects of the variation of the EE score on individual preferences. Findings of this study suggest that emotional eating negatively impacts purchasing behavior related to nutritional claims. In particular, a decrease of the willingness to pay between 9% and 16% for every unit of toast with nutritional claims was noted when an increase of EE individual score was registered. In this regard, to increase the effectiveness of the nutritional claims, policymakers and private sectors should consider the management of individuals’ emotional states in designing public health policies and marketing strategies, respectively.

scholarly journals Personal and Psychological Traits Influencing the Willingness to Pay for Food with Nutritional Claims: A Comparison between Vice and Virtue Food Products

Foods ◽  
2020 ◽  
Vol 9 (6) ◽  
pp. 733 ◽  
Author(s):  
Belinda López-Galán ◽  
Tiziana de-Magistris
Keyword(s):  
Willingness To Pay ◽  
Emotional Eating ◽  
Consumer Preferences ◽  
Food Products ◽  
Potato Chips ◽  
Psychological Traits ◽  
Eating Style ◽  
Managerial Implications ◽  
Food Decisions ◽  
The Impact

Several studies have demonstrated the usefulness of nutritional claims (NCs) to help consumers make more informed food decisions. However, fewer studies have investigated the effect of personal and psychological consumer characteristics on their food purchase decision. Hence, the main aim of this study is to examine the impact of body image, emotional eating style, anxiety traits, and body mass index on consumer preferences for multiple NCs on the front of the package (FOP) of hedonic (potato chips) and utilitarian (toasted bread) products carrying the same NCs. Therefore, a real choice experiment (RCE) has been used and the willingness-to-pay-space model was estimated to analyse the interaction between personal and psychological characteristics and consumer preferences. The main finding suggests differences in purchase behaviour between potato chips and toasted bread. In particular, consumers are willing to pay more for toasted bread with one NC than potato chips with one NC. Moreover, personal and psychological consumer characteristics influence the purchase behaviour regarding food products with nutritional claims. However, only the anxiety trait appears to explain the differences between the selection of both types of food products. In line with this new evidence, we proposed some behavioural, political, and managerial implications.

scholarly journals EATING STYLE AND THE NATURE OF FOOD CONSUMPTION: MAPPING INDIVIDUALS’ HEALTH RISKS

2017 ◽  
Vol 17 (3) ◽  
pp. 38-46
Author(s):  
Madihah Shukri ◽  
Nor Farid Mohd Noor
Keyword(s):  
Food Consumption ◽  
Emotional Eating ◽  
Eating Behaviour ◽  
Restrained Eating ◽  
Short Version ◽  
Junk Food ◽  
Cross Sectional ◽  
Eating Style ◽  
External Eating ◽  
Sweet Foods

Research examining whether psychological eating style is related to healthy or unhealthy eating patterns is required to explain the mechanisms underlying non-communicable diseases and obesity. The purpose of this study was to investigate whether eating style predicts thenature of food consumption. This was a cross-sectional study of 588 adults (males = 231 and females = 357). Eating style (i.e. restrained, emotional, external eating) was measured using the short version of the Dutch Eating Behaviour Questionnaire (DEBQ). The nature of food consumption was assessed using self-reports of consumption of fruits and vegetables, sweet foods, junk food, and snacks.The results revealed that restrained eating was higher in females and overweight participants. External eating,a higher frequency of snacking,and a higher frequency of junk food consumptionwere more prevalent among the younger participants. Consistent with previous Western studies, emotional eating was found to be the main predictor of consumption of less healthful foods (sweet foods, junk food, and snacks), whereas external eatingpredicted the intake of sweet foods. The intake of fruits and vegetableswas associated with restrained eating. In light of the significant associations between eating style and the nature of food consumption, acknowledging individuals’ eating styleshas implications for tailoring effective nutritional programs that address obesity and the chronic disease epidemic.

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

scholarly journals The Effects of Life Course Events on Car Ownership and Sustainable Mobility Tools Adoption Decisions: Results of an Error Component Random Parameter Logit Model

2021 ◽  
Vol 13 (12) ◽  
pp. 6816
Author(s):  
Gaofeng Gu ◽  
Tao Feng ◽  
Chixing Zhong ◽  
Xiaoxi Cai ◽  
Jiang Li
Keyword(s):  
Life Course ◽  
Logit Model ◽  
Random Parameter ◽  
Error Component ◽  
Car Ownership ◽  
Sustainable Mobility ◽  
Car Sharing ◽  
Random Parameter Logit ◽  
Electric Bike ◽  
Random Parameter Logit Model

Life course events can change household travel demand dramatically. Recent studies of car ownership have examined the impacts of life course events on the purchasing, replacing, and disposing of cars. However, with the increasing diversification of mobility tools, changing the fleet size is not the only option to adapt to the change caused by life course events. People have various options with the development of sustainable mobility tools including electric car, electric bike, and car sharing. In order to determine the impacts of life course events on car ownership and the decision of mobility tool type, a stated choice experiment was conducted. The experiment also investigated how the attributes of mobility tools related to the acceptance of them. Based on existing literature, we identified the attributes of mobility tools and several life course events which are considered to be influential in car ownership decision and new types of mobility tools choice. The error component random parameter logit model was estimated. The heterogeneity across people on current car and specific mobility tools are considered. The results indicate people incline not to sell their current car when they choose an electric bike or shared car. Regarding the life course events, baby birth increases the probability to purchase an additional car, while it decreases the probability to purchase an electric bike or joining a car sharing scheme. Moreover, the estimation of error components implies that there is unobserved heterogeneity across respondents on the sustainable mobility tools choice and the decision on household’s current car.

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

Contracts with Framing

2018 ◽  
Vol 10 (3) ◽  
pp. 315-346 ◽  
Author(s):  
Yuval Salant ◽  
Ron Siegel
Keyword(s):  
Willingness To Pay ◽  
Framing Effect ◽  
Purchasing Behavior ◽  
Optimal Contracts ◽  
Regulated Markets ◽  
Profit Maximizing ◽  
Total Welfare

We study a model of contracts in which a profit-maximizing seller uses framing to influence buyers’ purchasing behavior. Framing temporarily affects how buyers evaluate different products, and buyers can renege on their purchases after the framing effect wears off. We characterize the optimal contracts with framing and their welfare properties in several settings. Framing that is not too strong reduces total welfare in regulated markets with homogenous buyers, but increases total welfare in markets with heterogenous buyers when the proportion of buyers with low willingness to pay is small. (JEL D11, D82, D86)

Italian millennials' preferences for wine: an exploratory study

2020 ◽  
Vol 122 (8) ◽  
pp. 2403-2423
Author(s):  
Federico Nassivera ◽  
Gianluigi Gallenti ◽  
Stefania Troiano ◽  
Francesco Marangon ◽  
Marta Cosmina ◽  
...  
Keyword(s):  
New Media ◽  
Willingness To Pay ◽  
Carbon Footprint ◽  
Generation Y ◽  
Logit Model ◽  
Random Parameter ◽  
Multinomial Logit Model ◽  
Discrete Choice Models ◽  
Content Type ◽  
Wine Consumption

PurposeThis paper aims to investigate the wine consumption among young people belonging to the so-called millennial generationDesign/methodology/approachThis study uses a questionnaire and a choice experiment (CE) with a multinomial logit model (MNL), implementing a random parameter logit model (RPL), to investigate the attitudes of millennials towards wine consumption, their purchasing behaviours and their willingness to pay for attributes of the products; in particular regarding the follwing: region of origin, “winescape”, certification, carbon footprint claim and price.FindingsMillennials appear to drink wine less frequently; they consume it more often in social on-premise settings, having a slightly higher willingness to pay and preferring carbon-neutral brands when choosing wine.Research limitations/implicationsThe limitation of this research was the analysis of a simulated situation where consumers declared their intention to purchase and not the effective purchase behaviour in the market.Further research should investigate wider millennials groups, also using the new media communication tools that characterise the communication behaviour of Generation Y. In this way, it would be possible to interview a millennial group at the national or international level.Practical implicationsThe research identifies some characteristics of millennials’ habits that can take into account the strategies of wine companies in order to develop a constructive relationship with Generation Y in Italy.Social implicationsThis research contributes to knowledge regarding the wine consumption habits of Italian millennials.Originality/valueThis paper applies discrete choice models to consumption situations in order to analyse millennials' preference and their willingness to pay for some innovative attributes of wine, in particular the carbon footprint.

Estimating non-market environmental values for grassland protection in inner Mongolia

2019 ◽  
Vol 24 (04) ◽  
pp. 361-375 ◽  
Author(s):  
Bao Zhang ◽  
Jeff Bennett ◽  
Guanghua Qiao
Keyword(s):  
Willingness To Pay ◽  
Inner Mongolia ◽  
Random Parameter ◽  
Grassland Management ◽  
Mobile Phone Application ◽  
Conditional Logit ◽  
Market Values ◽  
Random Parameter Logit ◽  
Sample Representation ◽  
Financial Base

AbstractThe non-market values of changes in grassland management stimulated by changes in policies were estimated by choice modeling. Four-hundred twenty-seven residents of Hohhot city in Inner Mongolia were selected using the popular mobile phone application WeChat. Conditional logit (CL) and random parameter logit (RPL) models were estimated to analyze the preference of respondents for environmental and social attributes. Based on the preferred RPL model, the average per household willingness to pay over 10 years for the best policy outcome scenarios was estimated to be CNY892 (US$141). The total willingness to pay for this policy change, extrapolated to the population of Hohhot, was CNY208 million (US$33 million). The findings suggest that environmental and social outcomes are valuable to Chinese residents of a regional urban center. Such values should be viewed as a public financial base for market-based mechanisms for grassland protection both in China and internationally. WeChat proved to be convenient but required the application of extrapolation caveats relating to sample representation.

scholarly journals Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness

2020 ◽  
Vol 12 (21) ◽  
pp. 9165
Author(s):  
Jinsoo Hwang ◽  
Kwang-Woo Lee ◽  
Dohyung Kim ◽  
Insin Kim
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Managerial Implications ◽  
First Time

Although innovative robotic technology plays an important role in the restaurant industry, there is not much research on it. Thus, this study tried to identify how to form behavioral intentions using the concept of perceived innovativeness in the context of robotic restaurants for the first time. A research model comprising 12 hypotheses is evaluated using structural equation modeling based on a sample of 418 subjects in South Korea. The data analysis results show that perceived innovativeness is an important predictor of the customers’ attitude, which in turn has a significant effect on desire. In addition, desire exerts a positive influence on intentions to use and willingness to pay more. Lastly, perceived risk moderates the relationships between (1) desire and intentions to use and (2) desire and willingness to pay more. Based on the above statistical results, important theoretical and managerial implications are presented.

scholarly journals Masked Heterogeneity in Aggregation: Incorporating Beliefs and Geographic Information into Consumer Willingness to Pay for State Brands

2020 ◽  
Vol 52 (4) ◽  
pp. 527-544
Author(s):  
Meagan Osburn ◽  
Rodney B. Holcomb ◽  
Clinton L. Neill
Keyword(s):  
Willingness To Pay ◽  
Random Parameter ◽  
Geographic Information ◽  
Agricultural Products ◽  
Logit Models ◽  
Aggregate Model ◽  
Marginal Willingness To Pay ◽  
Disaggregate Model ◽  
Random Parameter Logit ◽  
State Region

AbstractState marketing programs for food and agricultural products are largely driven by consumers’ desires to purchase in-state products. Evaluations of state marketing programs have largely ignored consumer location and proximity to surrounding states, measures of ethnocentrism, and the presence of other geographic marketing labels. This study examines willingness to pay for own and out-of-state labels for a generic commodity, milk, within an eight-state region. The results show that an aggregate model conceals consumer heterogeneity in marginal willingness to pay values for state brands as compared to a disaggregate model, even when using random parameter logit models.

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