scholarly journals Future Teachers’ Sustainable Water Consumption Behavior: A Test of the Value-Belief-Norm Theory

2019 ◽  
Vol 11 (6) ◽  
pp. 1558
Author(s):  
Birgül Çakır Yıldırım ◽  
Güliz Karaarslan Semiz
Keyword(s):  
Water Consumption ◽  
Conservation Education ◽  
Education Programs ◽  
Consumption Behavior ◽  
Personal Norms ◽  
Personal Norm ◽  
Norm Theory ◽  
The Impact ◽  
The Relationship ◽  
Value Belief Norm Theory

The impact of climate change and the demand of people for water resources are dramatically increasing. In order to protect water supply in the world, it is essential to develop individuals’ sustainable water consumption behaviors. Teachers play a key role in fostering students’ beliefs, attitudes, values and behaviors about sustainable water consumption. Therefore, the aim of this study was to explore pre-service teachers’ sustainable water consumption behaviors using the Value-Belief-Norm theory. 481 pre-service teachers completed a questionnaire measuring sustainable water consumption behavior, universal values, personal norms and beliefs that were categorized as awareness of consequences and ascription of responsibility. The results revealed that the Value-Belief-Norm theory could successfully explain sustainable water consumption behaviors of pre-service teachers. The study revealed that personal norm was a strong predictor to explain sustainable water consumption behavior. Mediation analysis confirmed the causal order of the variables in the model. In other words, personal norms mediated the relationship between ascription of responsibility and sustainable water consumption behavior; ascription of responsibility mediated the relationship between awareness of consequences and personal norms; awareness of consequences mediated the relationship between biospheric-altruistic values and ascription of responsibility; and lastly, personal norms mediated the relationship between biospheric-altruistic values and sustainable water consumption behavior. The results have important implications for education programs and environmental program designers. Through designing water conservation education programs, teachers and students’ sustainable water consumption behaviors can be fostered by strengthening their biospheric-altruistic values, environmental beliefs and personal norm to act for the environment.

scholarly journals FACTORS AFFECTING YOUNG PEOPLE’S BEHAVIORAL COMMITMENT TO THE PROTECTION OF LOCAL GAZELLE SPECIES: THE CASE OF ŞANLIURFA IN TURKEY

2015 ◽  
Vol 14 (5) ◽  
pp. 616-626
Author(s):  
Sevilay Dervişoğlu ◽  
Muhterem Tankuş
Keyword(s):  
High School Students ◽  
Positive Impact ◽  
Conservation Value ◽  
Education Programs ◽  
School Students ◽  
Factors Affecting ◽  
Personal Norms ◽  
Norm Theory ◽  
Self Transcendence ◽  
Value Belief Norm Theory

The protection of wildlife is an important issue for Turkey. This research examines factors affecting the behavioral commitment of young people, living in the Şanlıurfa province of Turkey, to the protection of the local gazelle species, within the framework of the Value-Belief-Norm Theory. The research was conducted with the participation of high school students (N=472), and it was found that personal norms and the ascription of responsibility are the strongest predictors of behavioral commitment to the protection of the gazelle species. Self-transcendence and conservation value clusters also had a positive impact on behavioral commitment to the protection of the gazelles. The research concludes by making recommendations concerning education programs on the protection of the gazelle species. Key words: environmental education, Value-Belief-Norm theory, wildlife protection.

LOW FERTILITY RATE AND CONSUMPTION BEHAVIOR OF HOUSEHOLDS IN TAIWAN

2019 ◽  
Vol 64 (01) ◽  
pp. 175-190
Author(s):  
JR-TSUNG HUANG ◽  
JIUN-NAN PAN ◽  
MING-LEI CHANG ◽  
SHIH-YI YOU
Keyword(s):  
Fertility Rate ◽  
Economic Consequences ◽  
Disposable Income ◽  
Low Fertility ◽  
County Level ◽  
Health Care Education ◽  
Total Consumption ◽  
Consumption Behavior ◽  
The Impact ◽  
The Relationship

Since the economic consequences of a low fertility rate, such as a change in consumption patterns, might affect the path of economic growth, this study investigates how the relationship between the low fertility rate and consumption behavior in Taiwan has changed over time. Using county-level panel data from 1995 to 2014 to examine the impact of the low fertility rate on the consumption behavior of households in Taiwan, the major finding of this study is that a low fertility rate will change the behavior and the composition of consumption. A low fertility rate will increase the share of the total consumption expenditure in a household’s disposable income, in particular, in relation to the consumption categories of food, health care, education, and transportation and communication, but will decrease the share of expenditure on clothing in the household’s disposable income.

Attitude and subjective norm as personal moral obligation mediated predictors of intention to build eco-friendly house

2019 ◽  
Vol 30 (4) ◽  
pp. 678-694 ◽  
Author(s):  
Surendra Kumar Sia ◽  
Alphonsa Jose
Keyword(s):  
Behavioral Intention ◽  
Moral Obligation ◽  
Global Climate ◽  
Subjective Norm ◽  
Situational Factors ◽  
Psychological Variables ◽  
Content Type ◽  
Personal Norm ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to combine the theory of planned behavior variables with norm activation model to predict the behavioral intention to build eco-friendly houses among adult house owners of Kerala. It was hypothesized that the moral obligation will mediate the relationship of both attitude and subjective norm toward the intention to build eco-friendly houses. Design/methodology/approach Data were collected from 269 adult house owners from Kerala with the help of structured questionnaires. Attitude toward eco-friendly houses was measured using semantic differential scale, subjective norm was measured using items adapted from Ajzen and Jansson and Dorrepaal, personal norm was measured using 7 items adapted from Jansson and Dorrepaal and behavioral intention to build eco-friendly house was measured using 14-item measures which probed the various characteristics of eco-friendly buildings. Data were analyzed using mediation analysis with the help of PROCESS macro plug-in of IBM SPSS. Findings The study revealed that the relationship between subjective norm and behavioral intention to construct eco-friendly houses was fully mediated by personal norm, and the relationship between attitude and behavioral intention was partially mediated by personal norm. Research limitations/implications Eco-friendly houses or sustainable architecture is the requirement of the time. Psychology can play a major role in increasing the choice to opt an eco-friendly alternative. The present study tries to develop a green marketing strategy by understanding the influential psychological variables. The study points to the importance of personal moral obligation of the people in the choice of the eco-friendly houses. The study is limited in itself because it failed to consider any situational factors that may be influential in the intention to build an eco-friendly house. Originality/value Considering the immediacy and potency of global climate change and the role green architecture can play to reduce the impact of the blow, eco-friendly architecture is inevitable. Many psychological studies have been instrumental in shaping and changing individual behaviors. Considering these facts the present study aims to identify the role of psychological variables in determining the intention to build eco-friendly houses. This study will help in identifying the relevant personal variables that can promote eco-friendly construction.

scholarly journals A CONCEPTUAL STUDY ON THE IMPACT OF ONLINE SPENDING BEHAVIOR TOWARDS E-COMMERCE

2021 ◽  
Vol 3 (9) ◽  
pp. 172-183
Author(s):  
Shafira Noor Ashifa ◽  
Raden Aswin Rahadi
Keyword(s):  
Large Scale ◽  
Product Variety ◽  
Physical Contact ◽  
Consumption Behavior ◽  
Social Restriction ◽  
Positive Rate ◽  
Spending Behavior ◽  
Conceptual Study ◽  
The Impact ◽  
The Relationship

As the covid-19 positive rate keeps increasing, the Indonesian government established a large-scale social restriction, or Pembatasan Sosial Berskala Besar (PSBB) to reduce the virus spread. At the same time e-commerce use is rapidly increasing, offering convenience to customers. With the existence of e-commerce, there is no need for physical contact. The objective of this paper is to determine the relationship between online spending and e-commerce use during a pandemic. The data used for this study was gathered from existing literature such as journals, books, and research papers that are related to the research topics. The scope & limitations are the covid-19 is unpredictable, the pandemic might give a different effect on consumption behavior in the future. The research was finally able to create a clear conceptual framework on the relationship between online spending behavior and e-commerce use based on the literature review. According to the framework, perceived behavioral cost, product variety, product comparison, application usability, safeness and healthiness, and recession in Indonesia would all have a direct impact on e-commerce use during a pandemic.

scholarly journals Applying Value-Belief-Norm Theory to Investigate Students' Waste Prevention Behaviour

Psichologija ◽  
2021 ◽  
Vol 63 ◽  
pp. 40-55
Author(s):  
Ernesta Smilingytė ◽  
Dovilė Šorytė
Keyword(s):  
Higher Education ◽  
Psychological Factors ◽  
Waste Prevention ◽  
Environmental Behaviour ◽  
Environmental Consequences ◽  
Personal Norms ◽  
Education Environment ◽  
Norm Theory ◽  
Ecological Worldview ◽  
Value Belief Norm Theory

Even though the increasing amount of waste is one of the biggest environmental challenges we currently face, surprisingly little is known about the psychological factors of waste prevention behaviour. The purpose of the study is to examine whether students‘ waste prevention behaviour can be predicted by the Value-Belief-Norm theory. In this paper, we report results from a questionnaire study of 221 students aged from 18 to 26 years. It was found that the Value-Belief-Norm theory could indeed explain students‘ waste prevention behaviour. As expected, findings indicate that high endorsement of biospheric values is associated with a strong ecological worldview, which was related to an increased awareness of environmental consequences. Those beliefs led to stronger personal norms, which were associated with more frequent waste prevention behaviour. Understanding students‘ waste prevention behaviour and the factors predicting it is a key step that could help to reduce the amount of waste that is generated. It is particularly relevant among students because higher education environment could be an effective place to increase students‘ pro-environmental behaviour and connect this behaviour with their values, beliefs and norms.

The value-belief-norm theory, personal norms and sustainable travel mode choice in urban areas

2015 ◽  
Vol 44 ◽  
pp. 119-125 ◽  
Author(s):  
Hans Brende Lind ◽  
Trond Nordfjærn ◽  
Stig Halvard Jørgensen ◽  
Torbjørn Rundmo
Keyword(s):  
Urban Areas ◽  
Mode Choice ◽  
Travel Mode ◽  
Personal Norms ◽  
Travel Mode Choice ◽  
Norm Theory ◽  
Value Belief Norm Theory

scholarly journals The Relationship between Contact-Free Services, Social and Personal Norms, and Customers’ Behavior for the Sustainable Management of the Restaurant Industry

2021 ◽  
Vol 13 (17) ◽  
pp. 9870
Author(s):  
Ha-Won Jang ◽  
Soo-Bum Lee
Keyword(s):  
Social Norms ◽  
Behavioral Intentions ◽  
Social Issues ◽  
Group Analysis ◽  
Service Value ◽  
Personal Norms ◽  
Free Service ◽  
Norm Theory ◽  
Contact Free ◽  
The Relationship

People worldwide are experiencing increasingly complex social issues, and ways of life are changing. This study analyzes the relationship between contact-free service value, personal and social norms, and customers’ behavioral intentions for sustainable restaurant businesses, demonstrating a direct association of the value and extended norm theory. Structural equation model analysis was performed to verify causality between variables; multi-group analysis was performed to confirm the moderating effects of menu price using AMOS; and frequency analysis, descriptive statistical analysis, and reliability analysis were performed using SPSS. The data were collected from Koreans aged 18 years and above (310 responses). The results revealed that contact-free service value positively affects personal norms, and personal norms positively affect behavioral intentions. In addition, social norms positively affect personal norms and behavioral intentions. In particular, it was found that social norms greatly influence personal norms. Finally, the menu price moderated the relationship between social and personal norms. These results present a variety of academic and practical implications, and this is especially meaningful for analyzing the association between contact-free service value and norm theory in the food service industry.

scholarly journals Elephant Conservation: Reviewing the Need and Potential Impact of Cognition-based Education

2017 ◽  
Vol 30 ◽  
Author(s):  
Radhika N. Makecha ◽  
Ratna Ghosal
Keyword(s):  
Local Community ◽  
Animal Cognition ◽  
Conservation Education ◽  
Systematic Evaluation ◽  
Education Programs ◽  
Conservation Attitudes ◽  
Elephant Conservation ◽  
Need To Evaluate ◽  
Potential Impact ◽  
The Impact

Conservation education programs centered on animal cognition seem to be effective in bringing humans closer to non-human species and thereby, influencing their conservation attitudes. Systematic evaluation of the impact of cognition-based education programs on the attitudes of participants has revealed positive feedback and an appreciation towards the species of interest. However, such evaluations are rare for species like elephants, who suffer severe conservation challenges such as high degrees of conflict with the local community. In this paper, we review the need for cognition-based education programs in elephant conservation as well as the need to evaluate these programs to assess their impact on conservation attitudes. In particular, we emphasize the need for such programs in the native ranges of elephants, which are more prone to human-elephant conflict, and argue that exposure to such programs may potentially increase the collaboration of the local community towards conservation efforts.

scholarly journals Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan

2021 ◽  
Vol 13 (17) ◽  
pp. 9589
Author(s):  
Chung-Wei Kuo
Keyword(s):  
Public Transportation ◽  
Tourism Industry ◽  
Prevention Policy ◽  
Short Term ◽  
Consumption Behavior ◽  
Global Industry ◽  
Taiwanese People ◽  
Preliminary Study ◽  
The Impact ◽  
The Relationship

The COVID-19 pandemic has brought unprecedented destructive impacts and challenges to global industry and has had a wide impact on people’s lives. The threat of the virus has also caused a change in tourist travel consumption behavior. This study preliminarily examines the impact of the COVID-19 pandemic on the tourism consumption characteristics of Taiwanese people. The consumption characteristic changes of 393 people regarding their plans for domestic and outbound tourism during the different stages of the COVID-19 pandemic as well as after the pandemic ends were surveyed and collected. This study also examined and attempted to understand the relationship between people’s satisfaction with the government’s revitalization plan, the pandemic prevention policy, and their domestic tourism frequency during the pandemic period, and the results showed that during the pandemic, people’s tourism characteristics have changed and tend to be conservative. Since the pandemic is over, while there were no significant differences between people’s planned travel expenditures in Taiwan and those before the outbreak, their intended travel time was shortened. Regarding the choice of travel equipment, people had reduced the use of public transportation. Regarding outbound tourism, after the pandemic, as people’s planned travel days will be reduced, it is expected that travel expenditures will be significantly higher than before the pandemic, which shows that the COVID-19 pandemic has an impact on people’s outbound tourism consumption characteristics. During the pandemic, compared with the subsidies for tourism, how to make people feel at ease in the process of tourism is of great importance. Therefore, it is suggested that in the short-term, border control and social pandemic prevention policies should be adopted to enhance people’s confidence in government pandemic prevention, and the general public should be supplemented with travel subsidies in order to promote people’s enthusiasm for tourism. The results of this study provide useful suggestions for government units, tour operators, and related research during the pandemic and offer preliminary insights for the recovery of the tourism industry after the pandemic.

Sign in / Sign up

Export Citation Format

Share Document