scholarly journals Bundling or Unbundling? Pricing Strategy for Complementary Products in a Green Supply Chain

2020 ◽  
Vol 12 (4) ◽  
pp. 1331 ◽  
Author(s):  
Haiyan Shan ◽  
Chen Zhang ◽  
Guo Wei

Retailers usually sell complementary products jointly with a discounted price to attract more consumers. However, the difference of complementary degree between products leads to the diversity of pricing. In parallel, with the development of green supply chains, the extra cost of manufacturers to conduct ecological product design makes the pricing of complementary products further complicated. Thus, it is important to clarify the pricing strategy for complementary products in a green supply chain. Based on the Stackelberg games between two manufacturers and a retailer, this paper constructs three pricing models to simultaneously analyze the changes in the optimal profits of supply chain members and the optimal green manufacturing degree of complementary products. The results demonstrate that: (i) In most cases, two manufacturers prefer the pure bundling pricing strategy, but the strategy preference of the retailer is complex. (ii) The green manufacturing is mutually beneficial for complementary manufacturers and worth advocating. (iii) The increasing sensitivity of consumers to the green manufacturing level of one product will also be detrimental to the improvement of the optimal green manufacturing level of its complementary products.

2020 ◽  
Vol 5 (Special) ◽  
pp. 135-143
Author(s):  
Tamas Faludi

Because of the eco-consciousness and the environmental protection companies become ’green’, therefore many green supply chains are realized in the business sphere. Companies of green supply chain take care on the environmental protection. These companies try to decrease the pollution, so they implement some eco-conscious processes. The green supply chains contain these companies. The biggest problem is the coordination of these chains. Nowadays, supply chains have many members, so the cooperation is getting more and more difficult. It could be a potential good solution, if the chain members use the different contract types to coordinate the chain. Contract tries to handle the inequality between the chain members and gives a framework to the cooperation of chain members. This paper introduces the wholesale pricing contract, which can be used in the case of green supply chain and its different settings effectively. The wholesale pricing contract is one of the traditional contract types but it produces different performance in the case of centralized and decentralized setting. Centralized setting has a chain leader – this member operates and coordinates the whole chain and defines common goals for the members. In decentralized setting the members define their own goals and they act in accordance with their own interest. A simulation with numerical example is also included to represent the difference between the two settings.


2013 ◽  
Vol 671-674 ◽  
pp. 3049-3054
Author(s):  
Cao Qian ◽  
Xi Jian Quan ◽  
Yu Yan Wang

On the basis of investigation and research, we firstly determined factors that impact manufacturing enterprises to implement green supply chain. Then, based on data of Parts of manufacturing enterprises in Shandong Province implementing green supply chain, the influencing factors of manufacturing enterprises implementing green supply chain is analyzed by factor analysis. The conclusion show that the influencing factors mainly concentrates in seven aspects that is raw material purchase, the enterprise internal management, the worn recycling, the product design, the enterprise prestige, the enterprise energy consumption, the reject processes.


Author(s):  
Chengedzai Mafini ◽  
Asphat Muposhi

Background: South Africa has a high rate of small to medium enterprises (SMEs) failure, especially in the manufacturing sector. The operational challenges confronting manufacturing SMEs are acknowledged by the Global Competitiveness Index that ranked South African SMEs as one of the lowest in emerging economies.Objectives: The aim of this study is to examine the association between green supply chain management (GSCM) practices, environmental collaboration and financial performance in SMEs.Method: The study is quantitative in nature and involves a convenient sample of 312 SMEs based in Gauteng Province, South Africa. Data analyses follow a two-step process involving a confirmatory factor analysis to test the psychometric properties of the measurement scale and Structural Equation Modelling to test the proposed hypotheses.Results: The study shows that three GSCM practices, namely, green procurement, green logistics and green manufacturing in SMEs exert a positive effect on environmental collaboration, with green manufacturing exerting a higher effect than the other two constructs. In turn, higher levels of environmental collaboration inspired higher levels of SME financial performance.Conclusion: The study advances that SMEs can succeed financially through the influence of enhanced environmental collaboration, which emanates, in part, from the adoption and implementation of GSCM practices.


2015 ◽  
Vol 38 (2) ◽  
pp. 166-194 ◽  
Author(s):  
Amulya Gurtu ◽  
Cory Searcy ◽  
M.Y. Jaber

Purpose The purpose of this paper is to analyze the keywords used in peer-reviewed literature on green supply chain management. Design/methodology/approach To determine the keywords that were used in this area, an analysis of 629 papers was conducted. The papers were identified through searches of 13 keywords on green supply chains. Trends in keyword usage were analyzed in detail focusing on examining variables such as the most frequently used journals/keywords, their frequencies, citation frequency and research contribution from different disciplines/countries. Findings A number of different terms have been used for research focused on the environmental impacts of supply chains, including green supply chains, sustainable supply chains, reverse logistics and closed-loop supply chains, among others. The analysis revealed that the intensity of research in this area has more than tripled in the past six years and that the most used keyword was “reverse logistics”. The use of the terms “green supply chains” and “sustainable supply chains” is increasing, and the use of “reverse logistics” is decreasing. Research limitations/implications The analysis is limited to 629 papers from the Scopus database during the period of 2007 and 2012. Originality/value The paper presents the first systematic analysis of keywords used in the literature on green supply chains. Given the broad array of terms used to refer to research in this area, this is a needed contribution. This work will help researchers in choosing keywords with high frequency and targeting journals for publishing their future work. The paper may also provide a basis for further work on developing consolidated definitions of terms focused on green supply chain management.


2020 ◽  
Vol 31 (6) ◽  
pp. 1457-1475 ◽  
Author(s):  
Ebenezer Afum ◽  
Victoria Yaa Osei-Ahenkan ◽  
Yaw Agyabeng-Mensah ◽  
Joseph Amponsah Owusu ◽  
Lawrence Yaw Kusi ◽  
...  

PurposeThe aim of this study is to examine the explanatory link of green supply chain integration (GSCI) between green manufacturing practices (GMPs) and sustainable performance (economic [EP], environmental [EnP] and social [SP] performances) by using data from an emerging country.Design/methodology/approachAn explanatory research design was employed for the study. Structured questionnaires were used to collect data from 178 Ghanaian manufacturing small and medium-sized enterprises (SMEs). Hypotheses were formulated and tested using partial least square structural equation modeling (PLS-SEM).FindingsThe results indicate that GMPs have a significant positive effect on sustainable performance (EP, EnP and SP). Again, GMPs have a significant positive effect on GSCI. Additionally, GSCI plays a mediating role between green manufacturing practices and sustainable performance.Research limitations/implicationsIn this study, GSCI was compositely measured despite having three dimensions. Generalizing the findings is also not guaranteed since the sample constitutes Ghanaian manufacturing SMEs.Practical implicationsThe results provide significant ramifications for managers of manufacturing SMEs within Ghana and those in other sub-Saharan African context. Based on the results, managers of manufacturing firms will have stronger backing to invest in GMPs, while at the same time establish strong ties with eco-oriented supply chain partners so as to achieve their sustainable performance goals.Originality/valueThis study adds to the literature in the area of sustainability and triple bottom line by providing evidence from a fast growing industrialized and emerging country.


Complexity ◽  
2018 ◽  
Vol 2018 ◽  
pp. 1-12 ◽  
Author(s):  
Liming Zhao ◽  
Ling Li ◽  
Yao Song ◽  
Cong Li ◽  
Yujie Wu

With the gradual deepening of environmental problems and the increase in consumer awareness of environmental protection, many enterprises have already begun to pay attention to green supply chain management. However, the price of green products is higher than that of nongreen products, which is an enormous challenge for many small- or medium-sized enterprises. To study the pricing and coordination of green supply chains under capital constraints, a model consisting of a manufacturer and a capital-constrained retailer is established; the manufacturer invests in green products and provides a deferred payment contract. Setting the situation without capital constraints as a benchmark, this study explores the impact of the retailer’s capital constraints on the manufacturer’s product greenness design; an interesting result shows that deferred payment can help encourage the retailer to order more products and improve the profit of the manufacturer and the efficiency of the entire supply chain as well as the product’s greenness level simultaneously. However, the profit of the retailer will be hurt by the deferred payment contract. Therefore, to guarantee the profit of the entire channel and to make the two agents obtain a win-win outcome, a new two-way revenue-sharing contract is designed to coordinate the green supply chain.


Author(s):  
Chengedzai Mafini ◽  
Welby V. Loury-Okoumba

Background: The implementation of green supply chain management activities as a business strategy remains unfamiliar to many small and medium enterprises (SMEs) in developing countries such as South Africa. Setting: Implementation of green supply chain management activities by South African SMEs is necessary, given both the high failure rate of such enterprises in the country and the proven ability of such activities to promote the success of businesses. Aim: The aim of this study was to investigate the relationship between green supply chain management activities, operational performance and supply chain performance in manufacturing SMEs in South Africa. Methods: Data were collected from 219 manufacturing SMEs operating within Gauteng. A confirmatory factor analysis was conducted to assess the psychometric properties of measurement scales. Hypotheses were tested using structural equation modelling. Results: Four green supply chain management activities, namely green purchasing, reverse logistics, environmental collaboration with suppliers and green manufacturing, exerted a positive influence on operational performance. Environmental collaboration with suppliers exerted the highest influence on operational performance when compared to green purchasing, reverse logistics and green manufacturing. In turn, operational performance exerted a strong positive influence on supply chain performance. Conclusion: The results of the study suggest that manufacturing SMEs in developing countries could benefit by adopting green supply chain management activities, with improvements being realised in terms of increases in both operational and supply chain performance.


Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Junjie Ma ◽  
Wenchao Yu ◽  
Shuxia Li ◽  
Linghong Zhang ◽  
Shaobin Zang

This paper develops a two-echelon green supply chain that consists of one green manufacturer and one retailer. The green manufacturer has both online direct and offline retail channels. Considering manufacturer’s risk attitude and product’s green level, the paper constructs centralized and decentralized game models when the online channel’s demand is uncertain. Furthermore, this paper analyzes the impacts of a set of factors, including consumer environmental awareness (CEA), product green level, and risk attitude on decision-making in the supply chain. Finally, we present numerical examples. The main findings are as follows: the manufacturer and the retailer will benefit from the improvement of CEA; hence, they could invest more to obtain more profits by improving CEA; manufacturer’s risk attitude has a negative impact on the pricing and profits of the supply chain; as such, the members of the supply chain should improve the accuracy of their demand forecast, so as to minimize risks and losses resulting from uncertainty in demand.


2021 ◽  
Vol 19 (3) ◽  
pp. 473
Author(s):  
Nikita Osintsev ◽  
Aleksandr Rakhmangulov ◽  
Vera Baginova

Supply chains and transport corridors have a significant impact on the socio-economic and environmental situation in the regions where the elements of the logistics infrastructure are located. The achievement of the goals of the concept of sustainable development in these regions is ensured, among other things, as a result of the formation of green supply chain management (GSCM), that is, as a result of changes in existing approaches to supply chain management. Analysis of the practice of supply chain management showed a wide variety of parameters and indicators of logistics flows used in decision-making at different stages of managing these flows. The authors propose a universal system of the logistic flows parameters and indicators for the GSCM, corresponding to the principles of the concept of sustainable development. A methodology for ranking indicators of logistics flows based on a combined DEMATEL-ANP method has been developed. The results of a case study on the evaluation of logistics flows for the GSCM are presented. The ranks of logistics flow indicators obtained in the study are proposed to be used in GSCM to adjust of the logistics flows actual parameters to achieve the goals of the concept of sustainable development.


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